Tellwell’s lead editor Simon Ogden on what makes a good editor

May 26,2021 / By Monica Martinez / No Comment

We aim to take the piece of art they have shed blood and tears for and polish it into its most beautiful form, and we do this by being the author’s greatest champion.
Simon Ogden, Tellwell Publishing’s lead editor

Tell us about yourself.

I’m a recent Toronto transplant after a two-year residence on Prince Edward Island (Canada’s cuddliest province), but I was born and cultivated throughout British Columbia, mostly Vancouver and Victoria, the latter being where I joined forces with Tellwell in 2017. In Vancouver, I spent many years wearing the various hats one does in pursuit of a theatre career, mostly as a playwright and director, and I ran various hospitality establishments, from ridiculous night clubs to nerdy classicist-cocktail lounges, finally accepting my birthright and inevitable career as a book editor (I’m the youngest son of a pedantic linguist, who passed on to me his deep love of the English language and its best literature).

You’ve been an editor with Tellwell for several years now. Tell us about your role.

I began with Tellwell as a contract editor and soon assumed the post of head editor, or assistant to our beloved managing editor, Alison Strumberger. I have recently moved into the position of in-house editor, which delightfully allows me to interact more with my colleagues populating the other departments in our little publishing mothership, and it lets me keep a more structured schedule than is typical for freelance editing, which I refer to amongst the team as “the craft that never sleeps.”

The bulk of my duties still entail working with our authors to strengthen their manuscripts before we put them to print, but I’m also a handy resource for the rest of the team to make sure processes are on track, and the often esoteric world of the editing department is approachable and clear when needed.

What approach do you take when editing a manuscript?

Working with an editor is a very trusting and intimate relationship, so my first and abiding goal is to get in sync with the author’s style, intent, and rhythm. One of the glorious aspects of the job of the professional editor is the opportunity to work with many unique and personal voices, and it’s our main job to support them. All authors need support in unique ways, so we begin by identifying each manuscript’s overarching strengths and weaknesses, and then decide where best to apply our resources.

For example, a manuscript may present a truly original and fascinating approach to its plot, but its sentence-level syntax isn’t making the plotting as clear as it could be—that becomes the area we would prioritize toward bringing all the elements into alignment. Or the author’s sentence styling might be nuanced and gorgeous but various plot points are in conflict—we would then be looking to smooth them out a bit while maintaining the sentences’ natural euphony … each book has its own needs, and a great editor has to be able to tweak all the dials as necessary.

What is the end goal when you are editing a manuscript?

It’s always the same: to help the author produce absolutely the best final version of their book, one that they can for the rest of their lives be proud to offer to the world in exchange for the cover price. We aim to take the piece of art they have shed blood and tears for and polish it into its most beautiful form, and we do this by being the author’s greatest champion.

Some authors worry an editor may change their words too much, and the book may no longer feel like it’s theirs. What would you say to those authors?

WOMEN RUN THE WORLD: Celebrating Some of the Inspirational Women Around Us

Mar 18,2021 / By Tellwell Publishing / No Comment

March is Women’s History Month, and we thought it would be fitting to highlight some of the incredible women who have self-published their book with Tellwell, and the moving stories that they have to tell!

Jennifer Robertson

Self-proclaimed Fertility Warrior, Jennifer Robertson is the author behind the inspirational memoir The Injustice of Infertility: A True Story of Heartbreak, Determination and Never-Ending Hope. In addition to her debut novel, Jennifer is a fertility coach, aiming to help other women feel less alone throughout their journey with fertility treatments.

“Infertility was not my first rodeo – but it was the first bull I ever rode that bucked me off and laid me on my ass. It broke me open and created scars that never really healed.”

Jennifer puts everything out there, and her real approach to infertility (no sugar-coating, just empowering, brutal honesty) has connected thousands of women across the web. With this community, she’s helped tons of people understand infertility and the pain it can cause, while providing an insightful helping-hand for any woman that needs it.

In order to help those struggling with infertility, Jennifer created The Lighthouse Project. The Lighthouse Project is a four-week online program that helps provide some clarity and direction in the infertility process, and provides the opportunity for women to feel less alone as they navigate their journey with infertility. .

To be inspired, work with Jennifer, or learn more about her journey, visit her website, www.jenniferrobertson.co.

Author of the Month

Tellwell publishing consultant Jennifer Chapin sits in the author’s seat to publish her new book

Jun 10,2019 / By Monica Martinez / No Comment

Saint Augustine, the Christian theologian and philosopher once said: “The world is a book. And those who do not travel read only a page.”

This sentiment echoes through the work of Jennifer Chapin who blends her love of the publishing industry with travel, philosophy, and a little magic.

By day, Chapin is a publishing consultant at TellWell whose main role is to inspire people to trust their work and take the leap of faith into self-publishing. By night, Chapin takes those leaps herself – travelling in her mind to ancient civilizations and fleshing out characters on paper.

Chapin has just published her second book, The Poet and The Angel, which is connected to her current role at TellWell in that, as she brings the poet’s voice back to life and onto the page, she encourages authors to do the same with their voices. The novella also resonates with her former career in the non-profit sector.

“I have long been committed to the areas of social and environmental justice, through my pen and through being outspoken on issues that are of concern to me. Federico Garcia Lorca’s [the ‘Poet’] character resonates with me completely. I understand his defense of the downtrodden and I share his commitment to speaking out against tyranny,” said Chapin.

An avid traveller and photographer, Chapin weaves her first-hand experiences into her prose to successfully transport the reader to a new place. But don’t flag this as a fluffy travel novel. Chapin uses her writing as a vehicle to discuss bigger issues: freedom, tyranny and the truth.

Tips & Tricks

Want to kickstart your next novel? Here’s how to launch a successful book crowdfunding campaign

May 30,2019 / By Monica Martinez / No Comment

You’ve already got one book under your belt. Now’s the time to work on the next. But how can you afford to do this? The answer for hundreds of authors is Kickstarter, the popular crow-funding website. By executing a successful Kickstarter campaign, you could be paid to work on your book while you’re writing it. True story. Here’s a few tips to get your started:

Do your research. Check out book campaigns that worked. Ask yourself – why were they effective? What language did they use to encourage support? Who provided the funding and why, do you think, they did so? Check out this Kickstarter success story for inspiration.

Do the math and set your goal. I’m sure most of us would like a cheeky million to sit on the beach in Mexico and pen our crime thriller but that ain’t gonna happen. Figure out how much it costs to make a book, and be reasonable and realistic. If it’s a good project, people will contribute. Make sure you factor in the ‘boring’ costs like printing and postage. Remember to add a 15% buffer to cover the Kickstarter, credit card fees and extra fees to run your campaign. Also include a budget for marketing. Enough to either outsource it or to make your own website and promotional materials. At the very least, you should budget for a consultation with a marketing professional who will identify the strategies most relevant to your book that you can implement yourself.

Author of the Month

Author Tyler Cameron not only survives his wedding but launches a new career

Jul 25,2018 / By Monica Martinez / No Comment

Tellwell author Tyler Cameron’s new book is not only the completion of a life-long dream, it’s the launching pad of a book writing career.

For the last several years, he’s been blogging on various sports sites on top of his full-time advertising job. But Cameron says from a young age, he’s always known that one day he would write a book.

“I didn’t want to wait any longer to achieve this dream. The timing was right for me and I wanted to move this passion forward,” said the Greater Toronto Area based author.

“A Dude’s Guide to Surviving His Wedding” is a humorous, educational handbook for soon-to-be-grooms.

“The reason I chose to focus on weddings was due to the lack of resources from a male’s perspective, coupled with my extensive involvement in weddings, it was a perfect topic for me to cover.”

Cameron says he’s everyone favourite wedding guest and groomsman. He’s been part of eight wedding parties, three of those as ‘best man,’ has been a guest at about 50 weddings and DJ’d many more.

On May 31, 2014, he played the most important wedding role, marrying his beautiful, better half, Christina. He says the biggest advice he has for engaged dudes is “listen to your future wife and enjoy the ride.”

“There are so many aspects to successfully plan and execute a wedding, I’ve seen it and heard it all. It was great to be able to lean on my experience from different perspectives to build the foundation for this book. I know what I like to see as a guest, I know what it’s like to work at a wedding and I personally know how to execute one after my own wedding,” he said.

Writing the book took about five years from concept to completion, although he finished the majority of writing in the last year and a half after signing on with Tellwell.

“The support and motivation from the team helped drive me to complete my project,” he said. “The publishing process was really seamless for the most part. I had no idea what I was doing, so luckily, I had the great people at Tellwell to help guide me along the way.”

His wife was also instrumental in helping him articulate parts of the wedding planning process and structure the book. She also gave him the time and space to work on it.

Tellwell published the book in April 2018. Cameron says holding that first copy in his hands felt surreal.

“To get that first copy was amazing for me and everyone else who heard me talk about it,” he said.

In just three short months, A Dude’s Guide to Surviving His Wedding” has 38 reviews on Amazon averaging 4.9/5 stars.

Indie Reader gave it a 4.5/5 star rating calling the book “a funny, fast, and informative read that will make engaged bros everywhere rejoice.”

Cameron says it was very exciting to see the book so well received. “It was really cool to see that the reviewer just got it and understood where I was coming from. It was great they found it educational but also funny.”

The Indie Reader approved author is now working hard with the Tellwell book marketing team to promote his book and making sure as many people as possible hear about it. In June, he hosted a successful book launch, he’s appeared on podcasts, vodcasts and has several interviews and book signings coming up.

He’s also keeping active on social media, focusing on building a following on his website and gaining subscribers to his newsletter.

Now with the first book under his belt, Cameron is excited to launch a series of “dude’s guides” with the next title being “A Dude’s Guide to Surviving His Kids.”

He and his wife have two daughters (three and six months old) so it’s been a very busy time at the Cameron household. Now that he’s gone through the writing and publishing process, he expects the next book to take about a year. The Canadian author has no shortage of ideas, and multiple projects are in the works.

With a dedicated and growing audience, it won’t be long before Tyler Cameron’s side hustle turns into a full-time writing career.
Buy A Dude’s Guide to Surviving His Weddding on Amazon

Visit Tyler’s Website

Say Hi to Tyler on Social

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Design Showcase Guest Post

The behind the scenes creative process to achieve this incredible YA fantasy cover design – Demons at the Doorstep

May 24,2018 / By Tellwell Publishing / No Comment

Guest post by Tellwell designer Tara Price

Demons at the Doorstep is a young adult urban fantasy. Written by Rachael Bell-Irving, the story follows Jessica, a witch who must team up with her mortal enemy to stop mutated demons from destroying her city. Hard copies and eBooks are now available on Amazon, Barnes and Noble and Chapters Indigo.

Why did you choose this cover as a monthly focus?

This was a book that I started working on at the end of last year that wrapped up mid-April. It was a little out of our normal process because it required a custom illustration. A lot of the time, the cover is either done first or designed in tandem with the interior. For this one the interior was formatted well before the illustration was done. I had an initial idea of what I wanted for the title, but I knew that it may change drastically when the cover was on my plate. However, once I saw this amazing image, I was able to work in the title surprisingly well, with only minor re-working on spacing.

Author of the Month

Tellwell author Kristin Pierce ignites self-discovery in children through Inner Compass Books

Apr 25,2018 / By Tellwell Publishing / No Comment

Soul-searching, finding yourself and self-empowerment are often facets of transitioning from childhood to adulthood, but Tellwell author Kristin Pierce wanted to spark the journey of self-discovery earlier on.

As a mother of two, she sought out to find picture books with empowering messages to share with her children. But the nature of the subject matter left her with few options. Drawing from her personal journey of self-discovery, Pierce transformed some strong, thought-provoking life lessons into a beautifully illustrated children’s book titled Your Inner Compass That Could.

“As a mother, I thought that if I was craving books with deeper learning messages for my kids, maybe there were other parents out there wanting that too,” she explains. Her goal in creating the story was to use the book to bring empowering messages to the world in an inspirational, understandable and relatable way.

The messages conveyed are concepts that Pierce began unraveling when faced with ovarian cancer at age 21. Self-reflection and inner confidence were pivotal throughout her experience, and are topics that she felt when described appropriately, could resonate just as strongly with children.

“What I uncovered along the way is that we all have this inner wisdom that we can use to help us navigate life from a place of alignment and truth. I realized that this was something I had been ignoring in myself for so long that I felt very disconnected from my truth and who I really was. In the process of getting to know myself better, I knew I was not the only one who felt disconnected or lost along the way,” she says.

To adapt these seemingly abstract concepts into a children-friendly story, Pierce knew the illustrations would carry a significant amount of the messaging.

“I had to dig deep into my creative depths to bring my illustration vision to the surface for Your Inner Compass That Could,” she explains. “The illustrations are infused with symbolism and meaning, and that process required a lot of reflecting, but it was so worth it in the end!”

Meet the Team

Meet Project Manager Alison Strumberger

Apr 24,2018 / By Tellwell Publishing / No Comment

How would you describe your role at Tellwell?

Multifaceted. As a project manager it is my job to educate and support authors through their self-publishing journey, assisting with everything from manuscript formatting and submission, to illustrations and editing and design, and finally to book distribution. In addition to working closely with authors to bring their books into the world, I manage the editing department here at Tellwell. In this part of my role I draw on a decade of editorial experience to focus on refining our services, recruiting the best talent around, maintaining quality assurance, and supporting a team of thirteen dedicated editors who are passionate about helping authors tell their stories well.

What does a typical day on the job look like for you?

My days almost always begin in my inbox as I make my way through emails, answering questions from my authors and acting as a liaison between them and our designers, illustrators and editors. Quite a bit of my time here is spent collaborating with the rest of the in-house team about ways to improve on our processes. Invariably in the afternoon, I will find myself embroiled in an intense game of foosball in the break room. I prefer to play defence.

What is the most common misconception when it comes to editing, in particular in the self-publishing industry?

There are a number of misconceptions about editing, I think because the results of professional editing are often intangible. I would say the biggest of these is “I don’t need editing.” Every author has an editor; it is an essential stage in the publishing process. David Foster Wallace had an editor. Michael Ondaatje has an editor. Editing is so much more than adding missing periods and removing comma splices. Editing is also about style and nuance, it’s about the big picture of a narrative, it’s about character and logic and removing embarrassing unintentional puns, it’s about a fresh set of eyes reading your work as a reader would: critically, looking for the meaning, and really working to draw it out.

It is true when self-publishing that deciding to have your book edited can add substantially to your initial costs, but the investment will increase the quality of your final product exponentially, thereby setting your book apart from the rest. As Mark Twain is famously quoted as saying, “The difference between the nearly right word and the right word is the same as the difference between lightning and the lightning bug.”

Authors in the Media

Apr 24,2018 / By Tellwell Publishing / No Comment

Tony and RL Read were featured in the Entertainment section of the Stratford Beacon Herald this month, showcasing the release of their light-hearted travel book Around the World: Stories from afar, but close to a bar. Read the full article here.

Ian Mark joined The Homestretch’s host Doug Dirks this month to talk about his experience as a rock performance photographer in the 70’s. Mark recently published a collection of his photos titled Adventures of a 70’s Rock Photographer. He was also featured on CBC News Calgary. Listen to his interview on The Homestretch here.

In light of Autism Awareness Month, Mirian Sansalone spoke about her memoir – Purpose High: Living With Autism, with Jessi Cruickshank on The Goods. The book shares the author’s experiences as a mother of two autistic sons. Watch the episode on CBC TV here. Sansalone also shared five things everyone should know about autism on The Caledon Enterprise. Read the article here.

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Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Mar 27,2018 / By Tellwell Publishing / No Comment

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

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Guest post by Tellwell designer Tara Price