Category : Tips & Tricks

Book Marketing Tellwell Books Tips & Tricks

How To Market Your Book Like a Pro

10 book marketing strategies to maximize your book sales

Promoting your original book (fiction or non-fiction) begins with understanding your unique value proposition.

  • What will a reader get from your book? Is it entertainment? Specific knowledge or insight?
  • Why should they purchase your book over others on the market? Is your story funnier or more romantic? Or can your combined experience and education help a reader’s business grow while teaching them a new skill?

Why it’s Important

Understanding what sets your book apart and why it appeals to specific audiences allows you to craft effective pitches and taglines and develop your overall book marketing strategy with your audience in mind. This knowledge allows you to build a great book with a strong foundation and the opportunity to create an exciting brand.

Some of our tried-and-true marketing tips for authors are outlined below. By understanding these aspects of book marketing, you can better position yourself for greater visibility in the public eye thereby increasing your opportunity for higher sales. You don’t have to be a jack of all trades either; you can hire out for some (or all) of these marketing activities by investing in book marketing services!

Tellwell Team

1.) Design A Great Cover

A great cover is essential for any book, as it is the first impression a potential reader will get of the story. A well-designed cover can capture the essence of the story and create intrigue for your audience, making a reader want to learn more. It can also help the book stand out on a store shelf amongst competition.

2.) Ensure Your Book Is Professionally Edited

Working with an editor ensures that your book is free from typos, grammatical errors, and other mistakes that can detract from the reader’s experience. You want them focused on your content, not what’s wrong with it. A professionally edited book is also more likely to receive positive reviews, which are essential for selling books because they help build trust with potential readers. Good reviews also help to boost the book’s visibility online, making it easier for readers to find it.

3.) Set Up an Author Website

You can use your website to showcase your book, highlight reviews, and promote events related to your book. Additionally, an author website can help you connect with other authors and industry professionals and provide an easy way for people to find and purchase your book.

4.) Take A Great Author Headshot

Great author headshots help sell books by creating a public persona for an author. A good headshot can show an author’s personality and give readers an idea of who they are. It can also help build an emotional connection with potential readers, making them more likely to buy the book. Additionally, a high-quality headshot will help match the professional quality of your book. You don’t want a high-quality book with an amazing cover to be diminished by a lousy headshot.

5.) Gather Blurbs from Your Book

Blurbs help sell a book by providing potential readers with a short yet enticing overview of the content. They are often found on the book’s cover or the bookseller’s website. If potential readers understand a book’s concept and why it is worth reading, they are more likely to purchase it.

6.) Stack Reviews on Amazon

Amazon reviews can help to sell a book by providing potential readers with an understanding of what other people think of the book. Positive reviews provide social proof and encourage shoppers to purchase the book. On the other hand, negative reviews can help authors and publishers to identify what changes can help improve the book. Reviews can also help increase the visibility of the book and make it more likely to be discovered by potential readers through Amazon’s algorithms.

7.) Add The Book to Your Email Signature

Adding your book to your email signature is important because everyone who communicates with you via email will see your book. The signature also provides an opportunity to link to your author website or other online book retailers, making it easier for readers to purchase your book.

8.) Get Featured in Blogs & Podcasts

When authors get featured in blogs or podcasts it gives them the opportunity to share their insights, experiences, and expertise with new audiences. This can help establish an author’s credibility, creating an environment where potential buyers are more likely to purchase their books. Additionally, authors can use their own blogs and podcasts to promote their books, providing potential buyers with a more detailed look at their work and increasing the likelihood that they will purchase it.

9.) Use Your Mailing List

Authors often use email lists to offer freebies such as a PDF version of a previous books, discount codes, or a free sample chapter to entice readers. Monthly newsletters provide updates, excerpts, reviews, promotions, and special offers. Author’s also use their mailing lists to introduce up-and-coming books. 

10.) Use Social Media

Social media has undeniably changed the way authors market and sell their books. With the rise of platforms like Twitter, Instagram, and Facebook, authors can find potential readers without getting off of the couch. These platforms provide authors with unparalleled access to their target audience. Platforms like Twitter, for example, allow authors to connect with their followers through the use of hashtags and direct messaging. By engaging with their followers, authors can create relationships and build trust with potential readers. This engagement can also lead to increased brand recognition and, ultimately, more book sales. In addition to traditional forms of book promotion, authors can also use social media to launch giveaways, Q&As, and more.

When it comes to optimizing your book marketing tactics to increase your book sales, be sure to create a strong foundation by identifying your unique value proposition and the audience you wish to target. Once you have zeroed in on who your audience is, use social media, your author website, reviews, and professional editors and designers to ensure you connect with them in the right way to create an impactful impression that sells.

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Book Marketing Tips & Tricks


And the winner is . . .

Every author dreams of receiving recognition and praise for their book, and with award season just around the corner, you may be thinking, How can I submit my book to awards? Well, we’ve broken it down into 5 easy steps!

Step 1: Determine which awards your book is eligible for

This seems pretty straight forward . . . most awards have categories for all genres to enter, but in some cases awards will focus on a specific genre. This is particularly seen with children’s books. That isn’t the only restrictive factor; you will also need to be sure you are looking at awards that are open to self-published authors. Fear not—there are many! In some cases you may also find national awards that focus on the author’s country of residence. Be sure to always read the terms of eligibility for the award you are submitting to.

Taking all these factors into account, here is a great resource for finding self-published book awards

QUICK TIP: Not all awards come with a monetary prize. Whether you’re looking for fame and fortune or simply some recognition, keep this in mind when considering which awards you submit to.

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Tips & Tricks Uncategorized

How to track your success on social media

It’s hard to know if you’re “doing” social media right. I mean, yes, you post unique content, you respond to comments, and you regularly engage with other accounts in your niche by liking their posts or leaving comments in relevant threads. But is it working?? By working, we’re referring to people liking your posts, following your page, clicking your links and/or visiting your website.

To know if you really are using social media to benefit your brand as an author, you can track your success using your social media insights. That is, if you’ve signed up for a professional profile like the Facebook Business Page or Instagram Creator Account, which offer you tons of added benefits for building your brand. Once you’ve created your Facebook Page or Instagram Creator Account, experiment with posting for a couple weeks and then venture into the world of your social media insights.

Find your Insights on Facebook:

And on Instagram:

Alright, now take a look at three key ways to measure your success on social media using your social media insights!

Follower Count

Having a high follower count makes a good first impression, but if it isn’t growing week-over-week you need to change up your strategy. A steady increase in followers means your account is reaching more people organically as well as getting new people’s attention.

If your follower growth rate is only increasing by 1% a month, re-evaluate your content strategy.

Content Interactions

Tracking your content interactions, i.e. how many likes, comments or saves your post and stories get is important. It lets you monitor just how interested your audience is in the content you are creating.

Your social media analytics will show your overall interactions as well as the interactions for each post.

Here’s what industry standards tell us:

  • Less than 1% = low engagement rate
  • Between 1% and 3.5% = average/good engagement rate
  • Between 3.5% and 6% = high engagement rate
  • Above 6% = very high engagement rate

How can you get from 1% to 3.5% or higher? We share a few tips for updating your social media content strategy below.

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Book Marketing Tips & Tricks

How to utilize your author website!

So you made the decision to create an author website – FANTASTIC! A website functions as a modern online business card, and not having one can impact credibility. You will use your website to share information and news about your book, let people know where they can buy it, and offer other ways of connecting with you by including your social media links. Ultimately, your website is the foundational building blocks of your brand! But, what should you be doing with it and how can you help get traffic (views) to the site?

Unless you are creating regular content in the form of a blog, uploading new resources, or doing something unique on your site, it can be hard to drive people to visit your author website frequently or at all. So what should you be doing?

Here are 4 key elements to follow to get the most out of your author website:

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Book Marketing Tellwell Books Tips & Tricks

How to market and sell your children’s book – book marketing advice for children’s authors

Whether you are published, in the process, or only just thinking about it – here are some tips & tricks for all children’s authors.


Your author brand gives your readers insight into who you are! Creating something that showcases your personality is key. As a children’s author, you may also want to show off a bit more of your goofy side!

Here are a few things to keep in mind when creating your author brand:

  • Make it eye-catching and fun!
  • Use a fun background or bright colors
  • Don’t be afraid to make a silly face
  • Let your personality shine through – both in your photo and bio


The average buyer’s age of children’s books is between 30 and 44.

Females make up more than 70% of these buyers. They are also more likely to discuss and recommend a book they and their kids enjoyed. In fact, buyers of children’s books are more easily influenced by the recommendations of family and friends than any other book category. For this reason, it is really important to build a loyal community of parents and teachers that enjoy and support your book.

Consider building an ambassador program or launch team! Also, get involved in your local community and make time to meet your readers.

Meet your readers!

  • Pursue classroom visits
  • Join children’s book festivals
  • Participate in library events such as a read-along!

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Book Marketing Tips & Tricks

TIPS & TRICKS: Author resources that exclusively promote POC authors

#imatter: Unicorns Sleep Here by Irony James

When meeting with author Irony James about her upcoming inspirational novel #imatter: Unicorns Live Here, she posed the question of not only what resources were available to her as an author, but also what resources were available to her as an author of colour. Irony is passionate about being a black, female author, and wanted to connect with fellow POC creatives within the industry to share her story.

This conversation prompted a deep dive into festivals, organizations, and platforms that pride themselves on giving black authors a voice, and allowing them to make connections with other POC creatives. 

We wanted to share some of our awesome findings with you!


The StoryGraph
The StoryGraph is an up and coming virtual library platform! Created by Nadia Odunayo in late 2019, The StoryGraph prides itself on being ethnically diverse with it’s authors and content, instead of focusing on only mainstream books. Similar to Goodreads, The StoryGraph provides readers with a place to find great new reads, and review their favourite books.

When signing up for the website, readers are prompted to fill out a survey discussing their reading preferences including favourite genres, favourite book characteristics, genres that they would be uninterested in, and what they don’t like about certain books. The StoryGraph uses these preference tags to recommend different books to users across the platform, so readers can request to see books that only feature POC Characters, LGTBQ Characters, books written by POC authors, etc.! Readers are also prompted to rate books based on criteria like themes, moods, pace, and the characters themselves (such as character development, how diverse the characters are, whether or not the characters are loveable, or if their flaws are on display, etc.), so the ratings can’t be skewed or biased.  

Similar to Goodreads, The StoryGraph provides users with the option to create reading challenges that are accessible to the whole community. They have a a whole section of these challenges dedicated to reading #OwnVoices, with challenges such as 100 Black Novelist You Should Read, Inclusivity Reading Challenge, and Reading Writers of Colour 2021, among others. 

The StoryGraph is definitely a platform to keep an eye on, as it’s going to be one of the most important virtual libraries around!

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Book Marketing Tips & Tricks

How to choose a good domain name for your author website – 3 tips

By Cassie Smith

Having an author website is a bit like a business card – it establishes credibility, a point of contact, and an opportunity to showcase your work. 

It can be well-agreed that in 2020, having an online presence as an author is essential, and an author website no exception. 

As an author, you might have even envisioned what you want to put on your website – maybe a blog; an annotated gallery; links to events etc. What you might not have considered, however, is your domain name. 

What is a Domain Name? 
A domain name is the address of your website that people type in the browser URL bar to visit your website.

In simple terms, if your website was a house, then your domain name will be its address.

An example of a domain name is:

Now that we have an understanding of what a domain name is, let’s move on to determining what the right one is for you!

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