Category : Meet the Team

Meet the Team Tips & Tricks

What to ask before you begin your self-publishing journey – advice from Tellwell publishing consultant Ejay Co

Ejay, tell us about your role at Tellwell.

My role in a nutshell is to introduce authors to the world of self-publishing. I help with the process of identifying an approach to move forward, selecting processes and services that would fit their needs, and setting the foundation for their expectations about the process. I see myself as a pilot helping authors navigate their way to the destination they have selected. 

What do you enjoy most about working with authors?

As a bookworm, hearing about an author’s writing process is always fascinating. It amazes me how much work goes into each book an author writes. Hearing stories from authors who wrote their book over several decades, and others that have been completed over a couple of weeks is a manifestation that there is no “standard” process for writing a book. These conversations are always the best part of the job.

What advice do you have for authors who are considering self-publishing a book?

I understand just how much work and love is poured on to every page an author writes and I think, ultimately, authors would expect the same amount of dedication from the team in charge of developing their books.

I assume it’s a relief for authors to know that they can get all the professional help they need while still keeping a level of creative control over their book, and keeping their full copyright ownership is just the cherry on top. 

If you decide to take the route of assisted self-publishing, where you partner with a self-publishing company, ask about their company culture. It’s essential. You’ll be working with the team for a significant period of time and it’s important to consider the dynamics of the team you’re working with. This helps ensure that you’ll feel comfortable throughout the process which makes completing your book a lot more fulfilling in the end. 

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Meet the Team

Why marketing your book is just as important as writing it – advice from Tellwell’s marketing consultant Colleen Hay

At the end of the day, book marketing is really all about connecting with people and enjoying the process.

Colleen Hay, Tellwell Book Marketing Consultant

What does a typical week look like for you as a marketing consultant?

A typical work week as a book marketing consultant is never very typical! What I love most about the role is how varied it is day-to-day. Some days, I’m busy consulting with authors on various marketing activities they can do to help promote their books, and other days I’m designing websites, promotional materials, and social media campaigns to help get them started on their marketing journey. 

What do you enjoy most about working with authors? 

I am inspired daily by each author I work with. I’m amazed by their bravery in making that first move to get their words and thoughts down on paper. It’s such a pleasure to be able to meet authors of all ages, every walk of life, and from so many different countries! I love to hear why they wrote their book and to watch their level of enthusiasm surge once they’ve received some guidance on when and where to start marketing their book.

What do you tell authors who aren’t interested in marketing their book?

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Meet the Team

Tellwell project manager Joy Comendador offers advice to first-time authors

We’re passionate about books so it’s no surprise that some of us at Tellwell not only love helping authors through their publishing journey but are going through our own! Project manager Joy is currently writing her novel. Learn more about Joy, her role as a Tellwell project manager, and what her book is about!

What puts a smile on your face every day? 

Learning something new, helping others in small ways, and showing appreciation. When I push my limits and accomplish things that I once thought were very difficult, that puts a wide smile on my face. 

What do you enjoy most about working with authors?

“Meeting” a lot of interesting people, knowing their stories and how they came up with their books is delightful. My absolute favourite feeling is when my authors tell me I’ve helped them fulfill their dreams.

What advice do you have for authors going through the publishing process?

My advice is to ask a lot of questions, especially for first-time authors. Having patience throughout the process is really important too. I understand the excitement in wanting to be published quickly, but I advise authors to not rush through approving drafts— take the time to carefully review them:)

What advice do you have for authors who are considering publishing their manuscript?

I’m trying to write a book myself as well so I would say, don’t hesitate and take a leap of faith because it will be your legacy.

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Meet the Team Tellwell News

Turning the page to 2021 – Tellwell team members share their New Year’s resolutions!

Home workouts, new reading lists, and words of inspiration are among the Tellwell team’s New Year’s resolutions. Take a look!

JH, Subject Matter Expert/Publishing Consultant

New Year’s Resolution is to burn those quarantine gains and get back in shape!

Charlyne, Project Manager

My new year’s resolution is to be committed to my personal growth; physically, mentally & spiritually. This year, I want to focus on quitting toxic habits that are not good for my body. I’ll start to be more active and live a healthier lifestyle. I also aim to be more kind to me and allow myself to be vulnerable enough to accept my flaws. And, keep in mind that not everything is in my control and that it’s okay to screw up sometimes because that’s what makes us human. Lastly, I want to always look at the bright side of things, be more grateful and celebrate life everyday.

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Meet the Team

Tellwell marketing consultant Angela Gascon on the one habit authors should practice daily to promote their book

1. Tell us about your role at Tellwell.

I am a book marketing consultant with Tellwell! This means that I help authors build awareness for their book and credibility for themselves as an author through a variety of activities. This could include a consultation and strategy, where I would instruct authors on ways to promote themselves effectively, or I could actively promote the book on their behalf through services such as media outreach, creating an author website and social platforms, or promotional materials!

2. What did you do beforehand?

Before I started my role at Tellwell, I was a marketing & development associate with a theatre company called Drayton Entertainment. I was in charge of their social media channels, as well as publicity. This would include coming up with content for our Facebook, Instagram and Twitter platforms, as well as scheduling interviews with our artistic director, actors, and creative teams for upcoming shows.

3. What does a typical day or week look like?

The best part about my job at Tellwell is that every day is different! Some days/weeks, I have a heavy focus on consultations, where I get to meet with authors from across the world to chat about their book(s) and goals, and get the marketing process started. Other days/weeks, I have a heavy focus on design, where I get to create websites, social media graphics, and book backgrounders. With a variety of services, and a variety of clients, it’s something new every day, which I love!

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Meet the Team

The one question you should always ask any self-publishing company – advice from Tellwell publishing consultant JH (John Hendrick) Abella

1. Tell us about your role at Tellwell.

If Tellwell was a clinic, a publishing consultant would be the doctor. First, we ‘assess’ your needs as an author and the requirements of your book project. Second, we ‘diagnose’ and match your project to a set of services that we offer. Thirdly, we ‘prescribe’ and recommend the most fitting set of services that would help accomplish your publishing goals and provide solutions to your author needs. And lastly, we ‘educate’ and impart our knowledge to you as experts in the field of self-publishing, all for the ultimate goal of giving you a positive and pleasant journey towards becoming a published author. 

2. What do you enjoy most about working with authors?

Apart from the sense of triumph, I feel after seeing my authors achieve their life-long dream of publishing their book, it would be the process itself – the consultation. Every conversation is both a surprise and a learning experience. You never know who you’re talking to next and their story. You can go from smiling ear-to-ear after hearing a sweet coming-of-age novel to getting your mind blown by a Chinese government-taking-over-the-world conspiracy story. Either way, it is never a bore!

3. What advice do you have for authors considering self-publishing their book?

Nothing beats the sense of relief as a result of an informed decision. That’s why I always tell my authors to spend time gathering information about the self-publishing industry. Ask questions, read literature and never hesitate to reach out to a publishing consultant. Above all, I always tell my authors to believe and have faith in themselves and in what they have written. 

4. What is one question you encourage authors to ask any assisted self-publishing company they are considering working with? 

I encourage authors to ask the company what their royalty structure looks and to break it down in detail. Ask, dissect and scrutinize even the smallest details of a company’s royalty structure. This will help you understand and realize what the company has to offer you in terms of returns in the long run.

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Meet the Team

Meet Tellwell project manager Rhea Inot and learn more about her role helping authors

1. Describe your role as a project manager. 

As a project manager, I help authors through every step of the publication process, from submitting the manuscript until the book gets published.

I serve as a liaison between the author and the designer, editor, and/or illustrator. I also guide authors on their choices in terms of design, layout or the book’s specifications.

2. What does a normal day look like for you? 

A normal day for me would be a combination of team meetings, phone calls with authors, preparing and reviewing various documents and communicating with editors, illustrators, and designers.

3. What do you enjoy most about working with authors?

What I enjoy most about working with authors is hearing their personal stories, and inspiration behind writing their book. It’s very satisfying and fulfilling helping authors achieve their goals and guiding them through the process to achieve the best possible outcome. It makes my day when I hear how happy authors are with the final product!

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Meet the Team

Meet Tellwell Book Designer Ian De Guzman and read his favourite cover design trends

1. Tell us about your role at Tellwell.

My role is to create the visual expression of our authors’ concepts and ideas using graphic tools and elements.

2. What do you enjoy most about being a book designer?

I enjoy creative exploration, thinking through ideas and coming up with solutions on how to best represent them visually.

3. What styles and genres do you enjoy working on the most?

Fantasy and adventure.

Here is a small sample of Ian’s cover designs for Tellwell.

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Meet the Team

Meet publishing consultant Philip Grey and hear the most common misconception he encounters in the self-publishing industry

1.    Tell us about your role at Tellwell. 

As the first point of contact, I am building a strong working relationship with new and existing authors in order to understand, manage and successfully deliver their publishing objectives.

2.    What do you enjoy most about working with authors?

My absolute favourite part of the job is when somebody tells me I’ve helped them fulfill their dreams of becoming a published author. I love the idea of bringing a smile to someone’s face.

3.  What is your work experience outside of Tellwell? 

Before joining Tellwell, I worked with a couple of self-publishing, client service and technical support companies. In total, I have around 10 years of sales experience in multiple publishing companies, two years in technical support and about five years in client service.

4.    How would you describe your personality?

I am a problem-solver by nature and my immediate goal when I speak to my authors is to resolve their questions and concerns as quickly and as efficiently as possible.

5.    What is the biggest misconception authors interested in self-publishing have about the industry? 

Self-publishing is still shrouded in misconception despite being an established industry. One of the biggest misconceptions is that “a self-published book is harder to market.” The challenges of marketing any book, self-published or traditionally published, are mostly limited to the author’s time and budgetary constraints as well as their marketing savviness. Social media and reader-focused platforms such as Goodreads make it easier to get the word out directly to your niche market. Tellwell’s marketing team will work with authors to fill in their knowledge gaps, and empower them with an understanding of the best marketing practises for their book. We execute a number of elements in their marketing plan to help generate new readers, reviews, publicity, and a social media presence. 

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Meet the Team

Tellwell marketing consultant Chelsea Rutherford on the biggest mistake authors make when it comes to book marketing

1. Tell us about your role at Tellwell.

As a book marketing consultant, I work with authors to show them how they can connect with their audience through various marketing activities. It’s my goal to give authors a better understanding of all the tools they have at their disposal when it comes to marketing their book, and teach them how to effectively use those tools.

2. What does a typical day or week look like?

A typical day includes a mix of meetings and consultations, writing marketing strategies, designing websites, creating social media graphics and promotional materials, and pitching to bloggers, media outlets or bookstores. I love that my work week always contains a mix of writing, strategizing, phone calls with unique authors, and creative work.

3. What did you do beforehand?

I was the marketing manager for a California based start-up. I worked remotely from Victoria with a lean-team based in Ottawa, Oakland, and Los Angeles. We all came together to launch our company in early 2017. What a whirlwind that was! I wouldn’t trade that time for anything though. Not only did I hone my time management and communication skills, and learn just how adaptable I really can be, but I was also able to experiment with all kinds of marketing activities. My responsibilities included social media management, blogging, B2B and B2C email marketing, media outreach, partnership marketing with California event planners, as well as managing and executing brand awareness campaigns, mostly through influencer marketing on Instagram.    

4. How would you describe your personality? What inspires you?

I thrive when I’m able to socialize with others – friends, family, even strangers at events or concerts. I love getting into good conversations with people. Learning through sharing ideas with others charges me up like nothing else. With events and social gatherings on hold though, I’ve been turning to other sources of inspiration. I consume books, blogs and podcasts on the regular, but my consumption rate has increased tenfold since social distancing came into effect. I’m still getting outside and spending time near the ocean or on a remote trail – there’s nothing like nature to keep me feeling whole. 

5. What do you enjoy most about working with authors?

I love hearing why authors wrote their book, why they want to share this particular message with the world. Starting with why is a driving force behind just about everything I do when it comes to business and marketing – thank you, Simon Sinek.

Understanding an author’s why helps me better understand who we’re trying to reach, which determines my recommendations and strategies for how to connect with them.

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