Category : Uncategorized

Tips & Tricks Uncategorized

How to track your success on social media

It’s hard to know if you’re “doing” social media right. I mean, yes, you post unique content, you respond to comments, and you regularly engage with other accounts in your niche by liking their posts or leaving comments in relevant threads. But is it working?? By working, we’re referring to people liking your posts, following your page, clicking your links and/or visiting your website.

To know if you really are using social media to benefit your brand as an author, you can track your success using your social media insights. That is, if you’ve signed up for a professional profile like the Facebook Business Page or Instagram Creator Account, which offer you tons of added benefits for building your brand. Once you’ve created your Facebook Page or Instagram Creator Account, experiment with posting for a couple weeks and then venture into the world of your social media insights.

Find your Insights on Facebook:

And on Instagram:

Alright, now take a look at three key ways to measure your success on social media using your social media insights!

Follower Count

Having a high follower count makes a good first impression, but if it isn’t growing week-over-week you need to change up your strategy. A steady increase in followers means your account is reaching more people organically as well as getting new people’s attention.

If your follower growth rate is only increasing by 1% a month, re-evaluate your content strategy.

Content Interactions

Tracking your content interactions, i.e. how many likes, comments or saves your post and stories get is important. It lets you monitor just how interested your audience is in the content you are creating.

Your social media analytics will show your overall interactions as well as the interactions for each post.

Here’s what industry standards tell us:

  • Less than 1% = low engagement rate
  • Between 1% and 3.5% = average/good engagement rate
  • Between 3.5% and 6% = high engagement rate
  • Above 6% = very high engagement rate

How can you get from 1% to 3.5% or higher? We share a few tips for updating your social media content strategy below.

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Tellwell News Uncategorized

Tellwell Books on Mental Health

For May’s Mental Health Awareness month, we are acknowledging some of our Tellwell authors whose books include themes of anxiety, depression, insecurities, and emotional expression. These books aim to give the reader a better understanding around mental health and how to recognize and communicate various feelings.

I Don’t Want to Go to School

Abosede Oderinde

I Don’t Want to Go To School is a book that is intended to help children and families deal with separation anxiety, especially when it’s their first time at school. For some children, every day is like the first day because they are afraid their families will not return to pick them up. I wrote this book to reassure children who are still working on a secure attachment, that school is fun and families always come back because they are loved. Most books that address these issues use animal characters, but I chose real-life illustrations that the children can relate to. Lastly, this book will help teachers present classroom transitions to little children more effectively.


Worry!

Karli Coulter Gillespie

A story about a young girl who has a worry bully that keeps visiting and making her tummy and her head hurt. Whether it’s when she’s trying to join a game with friends, speak in front of her class or go for a check-up, he keeps showing up. He seems to be EVERYWHERE! But with help from some people who care and a big dose of bravery, she begins to learn just how to send her worry bully away.

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Author Success - In the media, awards, reviews Uncategorized

Celebrating award-winning authors, rave reviews and publicity!

Congratulations to each of our authors for their terrific accomplishments! 

D. Robert Hardy

Raven’s Apprentice

D. Robert Hardy, author of Raven’s Apprentice,  is an Award Winning Finalist for The Best Book Award 2020 in the New-Age Nonfiction Category.

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Meet the Team Uncategorized

Meet Tellwell project manager Redjell Arcillas and hear his advice to authors going through the publishing process

It’s exciting to finally get to see the author’s book live and published, and to share in that joy, knowing you had a part in making their vision a reality. 

Redjell Arcillas works as a project manager at Tellwell. He guides and assists authors throughout the publishing process – from their book submission to distribution. Redjell liaises with designers, editors, illustrators on behalf of the author and then, once the book is ready, distributes it so it can be purchased on various online platforms.

As a project manager, Redjell is part of every author’s publishing journey. His role is to bring to life the author’s work by making sure the cover is even better than the author envisioned, and the content of the book is ready for publication. Redjell considers the authors goals and works within their budget to produce a top-quality product. 

Prior to Tellwell, Redjell worked at a large indie publishing company as a project manager. 

1. What do you enjoy most about working with authors?

Working with authors is a great privilege. I enjoy being able to access their personal anecdotes during the writing process as well as seeing the progress of their work, especially after a series of recommendations. It’s exciting to finally get to see the author’s book live and published, and to share in that joy, knowing you had a part in making their vision a reality. 

2. How would you describe your personality? What are your strengths? 

I value success, achievement, and quality. This drives me in life and helps me push forward to keep improving myself. I believe the key to success is persistence. I don’t allow obstacles to stand in the way of my goals. I’m proud of my achievements and I’m grateful to be able to pass those opportunities on to my children. 

3. What advice do you have for authors going through the publishing process?

First, trust the process, and know that no matter what, your book will be published. Second, know that your project manager will always be there for you. Third, always aim for a quality product rather than rush the publication of your book. 

4. What is the most common misconception authors have about the self-publishing process? 

I find many authors focus on marketing their book and pay less attention to the editing. When you do this, you miss out on improving your manuscript. You have to keep in mind that reviews will definitely affect the ability to successfully market your book. Neglecting editing before publishing your book is like offering readers something that is not worth reading at all. The professional publishing standard is to have very few spelling errors or grammatical mistakes. Reviewers can be brutal if they see too many of these errors. But they are also savvy enough to comment on plot lines, character arcs, pacing and the writing. 

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Author of the Month Uncategorized

Toronto-area doctor and author Lili Naghdi on adapting her family practice and author work in the face of COVID-19

1. Can you tell us a bit about yourself? 

I am a family physician and researcher practicing in Vaughan, Ontario and I published my debut novel, On Loving, last year. I was born and raised in Iran and continued my medical education and research after moving to Canada with my husband and daughter in 1996. My particular interests are women’s and mental health.

2. What inspired you to write On Loving?

I’ve been a huge fan of literature for as long as I can remember, and one of my dreams as a young girl growing up in Iran was to become an author one day! Persian poetry has always been intriguing for me, and Forugh Farrokhzad, the late contemporary Iranian poet, who was also a women’s rights activist, remained a great inspiration to me since the day I first started reading her works. “On Loving” is the title of one of her famous poems written in Farsi. 

My occupation has been another source of inspiration for writing “On Loving.” Working throughout the years as a family physician enabled me to explore the effects of different basic emotions on people’s physical and mental health and to assess the role these feelings play in controlling people’s interpersonal relationships. I finally decided to share my experiences in both fields by creating “On Loving” and focusing on a young woman’s complicated life journey, a turbulent journey full of twists and turns, which ultimately helped this strong yet fragile accomplished woman achieve self-awareness. 

I trust that literature can act as a sturdy bridge connecting different cultures, so by using this bridge and the pages of “On Loving,” I introduced my readers to the rich Iranian culture and heritage, its ancient history, and, more importantly, real Iranian people through the eyes of On Loving’s main protagonist, an adopted Iranian-American physician. 

3. What is the main message you share in your book? 

I’ve always been amazed by how we, as human beings, react in our unique and different ways in similar situations or circumstances in life. Many of us never know who we really are and what we really stand for until it is too late. In other words, we may never get to know ourselves, our strengths, our weaknesses, our true potentials until the last day we live! Understanding the importance of achieving self-awareness – most possibly the hardest task to succeed in life- through working on our pure feelings and emotions, was one my main messages to reflect upon and share with my readers. 

You may remember Ayn Rand’s famous quote from The Fountainhead: “To say ‘I love you’ one must know first how to say the ‘I.'” In fact, for many of us, most “emotions,” such as love, hatred, jealousy, joy, trust, sadness, … are so difficult to process and act upon in proper ways. It is essential to understand where they originate from and how they can morbidly affect our behavior, mental, and physical health.

To say ‘I love you’ one must know first how to say the ‘I’.

Ayn Rand

4. How has your work as a physician impacted the story in On Loving

As a family physician with a keen interest in women’s and mental health,  I tried to draw more attention to the issues that I’ve found more prevalent and profoundly disturbing for most people. Common conditions such as depression, anxiety disorders, PTSD, suicide, homicide, bereavement, SIDS (Sudden Infant Death Syndrome), kidney failure/transplant, breech delivery, breast cancer, domestic violence, …  were among the topics discussed in this novel.

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