Tag Archives: book marketing

Meet the Team

Book-marketing consultant extraordinaire Ben Graham shares the work that has made him most proud

Our book-marketing team is made up of skilled professionals who are passionate about helping authors showcase their projects through a variety of personalized services, ranging from bespoke marketing strategies and attention-grabbing press releases to engaging social media content and graphic-design assistance. We chatted with Ben Graham to learn more about how he serves his authors and what he enjoys most about the work he produces.

What inspired you to join the Tellwell team as a book marketer?

It seemed like a great fit. I had been working with indie artists and authors and wanted to do more of that! The timing was incredible, as I had just returned to Canada and finished up a contract that required similar competencies.

What do you enjoy the most about your work with Tellwell?

I enjoy the variety of activities I get to be involved in. It’s rewarding working with such a great group of people and collaborating on projects for the blog and newsletter, certain marketing activities that require a team effort, and one-on-one work with our talented authors. Because we work with so many unique authors, no duties are ever quite the same—it’s always new.

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Author of the Month

Self-Publishing lessons for 2022 with Author of the Month Serena Holmes

For me, just getting the book published was a success. Would I love to sell a million copies, too? Of course! But that wasn’t my goal going into it. I wanted to help as many people as possible.

Serena Holmes, author, The Accidental Entrepreneur

2022, here we are! How are you all doing? Rested and energized for a new year, we hope. However, if you’re more so in the mind state of, What? A new year! Where do I begin? What do I focus on? know that you aren’t alone. Take a breath. You’re doing your best.

One of the best ways to get out of a funk is to take a page of advice from someone who’s been in a similar situation and managed to work their way out of it. Take Serena Holmes, for example. Serena is the author of The Accidental Entrepreneur: Turning Tragedy into Triumph to Embrace my Destiny in Entrepreneurship. Serena doesn’t just offer advice and inspiration for growing entrepreneurs based on her success and accomplishments, she gives readers a look at what it took to get there, including the hardships she faced growing up.

In a 4/5 star review from IndieReader, C. S. Holmes said, “THE ACCIDENTAL ENTREPRENEUR by Serena Holmes is an introspective, hopeful self-help tome offering detailed facts and figures regarding one woman’s journey towards creating a self-sufficient, self-actualized life.” If you’re looking for a book to inspire and motivate you, this is it! Moreover, when we asked Serena if we could feature her as Tellwell’s January Author of the Month, she agreed to not only answer our questions, but to share the lessons she learned from self-publishing, so that other authors could benefit. Find out about her self-publishing tips and how she’s used media mentions and online marketing to build a following of over 14 thousand on social media!

Serena, tell us a bit about yourself.

Where do I begin? I just celebrated my fortieth birthday. I am a proud mama to a gorgeous two-year-old girl named Sienna, and a happy wife. I became a mom pretty late in life, since I was focused on my career throughout most of my twenties and thirties.

I have had my own brand-experience agency called Tigris Events for the past eighteen years, and also obtained my real estate license this past year. Before COVID, I loved to travel but am fortunate to have a family cottage to get away to when I have some downtime.

Get your copy of The Accidental Entrepreneur on Amazon, Indigo, or Barnes and Noble!

What inspired you to write The Accidental Entrepreneur?

Running your own business can be a lot like riding a roller coaster. There are plenty of ups, downs, and learning curves, especially since you have to figure out most things for yourself. I had a lot of crazy things happen throughout my childhood that I believe helped give me the foundation to be successful as an entrepreneur. Between those experiences and those I gained during my time as a business owner, I felt compelled to write and publish a book about it to help others on the same path.

What was it like opening up about the vulnerable parts of your journey as an entrepreneur, and why did you feel they were important to include in your book?

Opening up in this way was extremely nerve-wracking. I was worried about upsetting some people, but in no way was I trying to do that. The experiences were what they were, and for those that I included in the book, I felt it was important to add context for readers and detail the kinds of lessons that were learned along the way.

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Author of the Month Tellwell Books

How to speak with your teenager about money

Advice from Doug Allan, Tellwell’s September author of the month and author of A Fighting Chance: The High School Finance Education Everyone Deserves

Doug Allan, accountant and author of A Fighting Chance: The High School Finance Education Everyone Deserves

Vancouver-based author and accountant Doug Allan believes financial literacy is fundamental to success and should be part of our high school education system. To help parents fill that educational gap, he wrote A Fighting Chance: The High School Finance Education Everyone Deserves. Allan’s book was released in early 2021, selling hundreds of copies, and earning thousands in book royalties.

He has had some notable moments which includes appearing in The Globe and Mail, CTV News, The North Shore News and the MapleMoney podcast. He was also asked to speak at various high schools in his region on money topics he covers in his book.

The Tellwell author highlights a special moment chatting with David Chilton of The Wealthy Barber. Read more to learn the key steps Allan took to ensure his book’s success.

What inspired you to write Fighting Chance? 

As a CPA, CA and a parent of two young children, financial education is near and dear to me. Over my career in finance, I have accumulated an immense amount of knowledge which I have, in turn, applied to my personal finances. Without the benefit of a financial education, most people do not have the opportunity to properly learn how to manage their money. The unfair advantage I have gained, as it relates to managing my personal finances, over those without formal financial education and experience inspired me to write down my knowledge as the book I wished I was given as a teenager.

What do you hope readers will get out of it?

I am hopeful that readers can learn one or two things within the pages of the book that gets them excited about their finances and the opportunities which are out there. I don’t expect everyone to finish the book and instantly be a financial expert, but if certain foundational lessons like the time value of money can be absorbed, readers will be much better prepared to manage their money. After reading my book, it is my hope that readers will advance to more complex financial topics and continue to learn.

In your book, you state that governments and school boards are failing our children by setting them up for financial failure once they enter the workforce. What steps would you like to see schools take to better educate youth about making and managing money?

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Book Marketing Tellwell Books Tips & Tricks

How to market and sell your children’s book – book marketing advice for children’s authors

Whether you are published, in the process, or only just thinking about it – here are some tips & tricks for all children’s authors.

1 . YOUR AUTHOR BRAND

Your author brand gives your readers insight into who you are! Creating something that showcases your personality is key. As a children’s author, you may also want to show off a bit more of your goofy side!

Here are a few things to keep in mind when creating your author brand:

  • Make it eye-catching and fun!
  • GET PLAYFUL
  • Use a fun background or bright colors
  • Don’t be afraid to make a silly face
  • Let your personality shine through – both in your photo and bio

2 . YOUR COMMUNITY

The average buyer’s age of children’s books is between 30 and 44.

Females make up more than 70% of these buyers. They are also more likely to discuss and recommend a book they and their kids enjoyed. In fact, buyers of children’s books are more easily influenced by the recommendations of family and friends than any other book category. For this reason, it is really important to build a loyal community of parents and teachers that enjoy and support your book.

Consider building an ambassador program or launch team! Also, get involved in your local community and make time to meet your readers.

Meet your readers!

  • Pursue classroom visits
  • Join children’s book festivals
  • Participate in library events such as a read-along!

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Tips & Tricks

How to market your book during the COVID-19 pandemic

Physical distancing, self-isolation and quarantines during the coronavirus pandemic have completely altered our lives. We’ve all had to reimagine the ways we connect and engage with each other. With so much fear and uncertainty circulating during the COVID-19 pandemic, there is a great need for breaks from the news cycle. We are also spending more time at home now than, perhaps, ever in our lifetime. Indulging in a good story is one of the oldest and most enjoyable forms of escapism. Hopeful, cheerful, funny or just straight-up weird and quirky content can lighten our mood and make us feel so much better.

For authors, it’s a great time to promote and market your book. While holding book launches, book tours, book signings and school visits are not possible in a physical setting, you can take these activities online. Authors are using social media, and platforms like Zoom, to hold live events, digital book tours, and Q&As. They are partnering with other authors, book bloggers, booktubers and influencers in their space to share their stories and engage with their audiences.

Here are some ideas and strategies to consider on how to market and promote your book during the COVID-19 pandemic.

Book launch Digital book launch

Considering using Facebook live to launch your book. It’s free and relatively easy to setup. Almost everyone has a Facebook account together and it’s likely the people you would invite to a physical book launch event will already be your Facebook friend. Facebook Live can also accommodate another person which is great if you would like a co-host, emcee or someone to introduce you.

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Tips & Tricks

Want to kickstart your next novel? Here’s how to launch a successful book crowdfunding campaign

You’ve already got one book under your belt. Now’s the time to work on the next. But how can you afford to do this? The answer for hundreds of authors is Kickstarter, the popular crow-funding website. By executing a successful Kickstarter campaign, you could be paid to work on your book while you’re writing it. True story. Here’s a few tips to get your started:

Do your research. Check out book campaigns that worked. Ask yourself – why were they effective? What language did they use to encourage support? Who provided the funding and why, do you think, they did so? Check out this Kickstarter success story for inspiration.

Do the math and set your goal. I’m sure most of us would like a cheeky million to sit on the beach in Mexico and pen our crime thriller but that ain’t gonna happen. Figure out how much it costs to make a book, and be reasonable and realistic. If it’s a good project, people will contribute. Make sure you factor in the ‘boring’ costs like printing and postage. Remember to add a 15% buffer to cover the Kickstarter, credit card fees and extra fees to run your campaign. Also include a budget for marketing. Enough to either outsource it or to make your own website and promotional materials. At the very least, you should budget for a consultation with a marketing professional who will identify the strategies most relevant to your book that you can implement yourself.

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Tips & Tricks

Get reader reviews by running an online book giveaway

How do you get readers to review your book? You give it to them for free. Hosting an online giveaway is one tactic that will provide a bit of extra publicity for your book.  Goodreads, Facebook and Amazon have functions on their sites that give writers the opportunity to organize their very own book giveaways. The question is: which platform is best for you?

Goodreads Giveaways

Goodreads

Goodreads boasts over 55-million members, with 1.5-billion books and more than 50-million reviews. So, this may be one of the most viable ways to reach your target readers. Running a giveaway on Goodreads is straightforward and easy to set up. The great thing about Goodreads is they promote your giveaway, helping drive entries and then randomly select winners once the giveaway ends.

How it works
When participants enter in a giveaway, your book automatically gets added to their “want-to-read” list promoting your book via updates in their friends’ feeds, building exposure for your book. About eight weeks after the giveaway ends, winners receive an email from Goodreads to remind them to rate and review your book. This will help other readers discover and decide to read the book too. Goodreads also features their book givewaways on a section of their website, allowing new readers to discover new books.

The Goodreads giveaway process is simple, allowing authors to gift ebooks through their KDP account and print books to American or Canadian residents. The fee of $119 USD (approx $150 CDN) allows you to gift up to 100 copies fo your book. 

Giveaways for Kindle ebooks are fulfilled directly by Goodreads, while authors are responsible for mailing print books to winners. Take into account shipping costs when deciding how many print copies to gift. Giving away ebooks is much more cost effective as you only pay the giveaway fee, and do not have to pay for each ebook copy you gift. 

Goodreads also offers a premium giveaway valued at $599 USD which includes all the above benefits plus premium placement on the Goodreads’ giveaway page and a customizable message sent by Goodreads to entrants who don’t win.

FAQs

  1. How many copies should I give away?
    Goodreads allows you to give away up to 100 copies of your book. If you are gifting ebooks, then decide how many copies you are comfortable giving away. You are not paying out of pocket for the ebooks you giveaway, only the $120 USD fee. So if your goal is to generate reader reviews, then I would encourage to give away as many of those 100 copies as you can.
    But if you are giving away print copies of your book, then you do have to take into account the price of the book as well as shipping costs. In this case, limit the copies to the amount you can afford, taking into account the Goodreads giveaway fee. You can limit the giveaway to only one book.
  2. Will each reader who gets a free copy leave a review?
    No, Goodreads clearly states that people who receive free copies are not required to leave a review. And this is a good thing because if someone doesn’t like a book, sometimes they choose not to leave a review, and that is better than having a negative review. Books are given in the hopes that the reader will leave a positive review.
  3. Who can enter giveaways?
    Giveaways for print books are eligible for entry by Goodreads members who are residents of the US and/or Canadian residents. (During the setup process, giveaway hosts can select to offer print giveaways to U.S residents, Canadian residents, or both.)Giveaways for Kindle e-books are eligible for entry by Goodreads members that are residents of the US.
  4. Do I have to pay for the ebooks I’m giving away?
    No. Kindle Direct Publishing authors and publishers with ebooks available in the U.S. can run giveaways for up to 100 copies of Kindle ebooks. Whether you choose to give away 1 ebook or 100, it will always cost $119 USD. We automatically deliver the ebooks to winners at no additional cost, meaning you are not responsible for paying for each copy of the ebook. And the more books you give away, the more reviews you’re likely to receive, which will help create buzz around your book!

Take a look at the books currently up for grabs on Goodreads.
If you want to read more about creating an online giveaway on Goodreads, click here.

If you want Tellwell to setup a Goodreads account and run a giveaway for you, then fill out this form.

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Tips & Tricks

What is 49th shelf and how can you be using it?

49th-shelf

In celebration of Canadian culture and talent, allow me to introduce you to 49th Shelf – an online database designed to make it easier for readers to find Canadian books by Canadian authors.

Similar to Goodreads, those who sign up for a membership (which is free,) can populate a user profile and use the website to search for new book titles. 49th Shelf features reading lists and new releases, and you can also search for books by author or by book title. Each book listing includes the cover, description, publisher and retail information and links that redirect to the outlets carrying the title for purchase.

While it isn’t necessary to become a member, joining the 49th Shelf community allows you to contribute reviews, comments and book ratings, create and share reading lists and recommendations, and enter to win advance copies and new releases through their giveaways.

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Author of the Month

From historical research to staff-picked, award-winning novel – Renée Veillet shares of her accomplishments as an indie author

img_0002-180x300What started as research into her own family’s history during the settling of Western Canada in the 1900s, transitioned to an award-winning historical fiction novel and a long-term career as a writer and published author for Renée Veillet.

Inspired by the stories she learned of her ancestors, the Calgary-based author sought out to honour Canadian history in a medium that might be more entertaining and enjoyable for young adults.

“My ancestors endured hardships that were unimaginable; my great grandfather was forced to leave his family behind in order to seek work in Canada. The first family member he could afford to bring over travelled in steerage class on the Titanic and did not survive,” explains Veillet. “I feel a debt of gratitude towards my ancestors and want to honour them by sharing their stories with my children and the generations to come.”

ringsoftime2

By the fall of 2017, Veillet was a published author and Rings of Time quickly began to receive high praise. The book, which has been compared to the popular TV series Outlander, has been described by Goodreads readers as “[p]erfectly paced and beautifully descriptive” and “an entertaining escape into another time.”

Local bookstores have also expressed interest in the book, and it was even featured as a Staff Pick at the Crowfoot Chapters in December 2017.

“As a first-time author, having my book on the shelf of the local bookstore was a huge milestone,” says Veillet. “Having it chosen as a staff pick was an unexpected surprise.”

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Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date.  They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience.  For authors, sending out an ARC is a great way to gain buzz and publicity before the big release.  Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

 

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

  • Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
  • Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
  • Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

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