For July’s Meet the Team we are proud to introduce Trixie Raboy, one of Tellwell’s Book Marketing Associates! Read on to learn more about what Trixie enjoys most about working with our authors, as well as some of the adrenaline-inducing activities she enjoys outside of work!
Hello Trixie! Tell us a little bit about yourself!
Hi, I’m Trixie Raboy! I’m one of Tellwell’s Book Marketing Associates and recently just passed my one year anniversary with Tellwell. I have been working in the marketing industry for around five years now which has included working in the hospitality industry, logistics, and now book publishing.
What does a typical day look like for you at Tellwell?
I work a night shift at Tellwell to ensure my client availability for those located around the globe. I start my day at 11pm with my mandatory cup of coffee, and then review my to-do list and check my emails and messages. My responsibilities include book-marketing services along with creating content for Tellwell’s social media, so I typically alternate days between social media content creation and book-marketing deliverables for our authors.
What is your favourite part about working at Tellwell?
I actually have three favourite things about working at Tellwell!
For starters, the people I work with are simply amazing. It really is wonderful to work with people who are so supportive, collaborative, and easy to get along with. I of course have to make a special mention of my partner-in-crime, also an amazing Book Marketing Associate, Mark Mionda, who’s so enjoyable to work with.
My second favourite aspect is the ability to work from home. For someone who lives further from our office, it’s very convenient to complete most days from the comfort of my home office. Occasionally, our team meets up at the office to check in with each other which is a great opportunity to connect with everyone in person.
And lastly, the overall experience of working with Tellwell has been nothing short of enjoyable. In just one year of working as part of our marketing team, I have accumulated a wide range of experience and enhanced my pre-existing skillset. I love the fact that I get to work on different projects that allow me to continue to develop my skills and knowledge!
What inspires you most about working with indie authors?
I am always in awe of the stories being written and shared. It’s incredibly inspiring to see how every author thinks and to learn about what motivates and inspires them to promote their book. As a bookworm myself, it’s such a great honour to work with the great minds that create these pages that provide readers a wonderful escape.
Do you have any marketing tips that you think our authors could benefit from?
A few marketing tips that might be helpful would be:
- Know your audience
Knowing your audience will allow you the ability to find and connect with them. People support people, and there is no better feeling than an author who has found their loyal community!
2. Create a social media presence
Social media plays a huge part in our day-to-day lives, and for authors, building a social media presence will help you market your book and communicate with your readers. Building your online presence gives you a wider market reach to gain more exposure.
3. Be consistent
Whether you’re having regular book events (readings, book signings, etc.), making social media content, or connecting with your readers through a blog, podcast, or newsletter, consistency will always be the key to steady progress which will help you unlock the door to success.
When you aren’t working, what do you enjoy doing?
Lately, I’ve been more into solo travel and adventures! I love going to the beach, and when I’m not there, you can often find me hiking. More recently I’ve gotten into freediving which unlocks such a mixture of emotions; it’s scary but fun and exciting at the same time. If I’m not diving, you can find me by the shore reading, enjoying the sound of the waves, and being endlessly mesmerized by the amazing view.
What books are currently on your ‘to be read’ list?
Currently, I am finishing A Little Life by Hanya Yanaghara and when I finish that, I’m looking forward to reading Factfulness by Hans Rosling and The Silent Patient by Alex Michaelides. I’m really just mixing up fiction and non-fiction reads these days depending on what I’m in the mood for.