Tag Archives: meet the team

Meet the Team

Meet Caitlin, one of Tellwell’s Book-Marketing Consultants

Meet Caitlin Chisling, one of Tellwell’s amazing book-marketing consultants! Based in Canada, Caitlin is an accomplished author and an expert in book marketing, so she understands the publishing journey firsthand.

Get to know Caitlin and discover how she helps self-published authors successfully market their books!

Can you share with us what led you to pursue a career in marketing, particularly within the publishing industry?

Books are my biggest passion! Working in the publishing industry has always been my goal. Marketing seemed like a natural fit—I love being creative and strategic, and supporting authors throughout their publishing journey.

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Meet the Team

Meet Francis, our Book Publishing Consultant

In this Meet the Team feature, we’re proud to introduce you to Francis Lu, one of our talented book-publishing consultants.

Francis plays an important role in connecting with authors who are interested in sharing their stories with the world. Read through to learn more about Francis and his role at Tellwell!

What does a typical day look like for you as a book-publishing consultant?

A typical day of a publishing consultant can be summed up in three words: Many. Phone. Calls. This is because a publishing consultant would typically aim to have as much opportunity as possible to speak with authors, learn about what their goals are, and provide guidance and suggestions to help authors achieve their dream of publishing their book in a way that is easy, simple and fun:)

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Meet the Team

Meet Ralph, Tellwell’s Creative Book Designer!

Introducing Ralph Cavero, one of our skilled in-house book designers! This March we’re shining a spotlight on the creative journey involved in designing authors’ books.

Join Ralph as he uncovers the secrets behind book covers.

Tell us a little about yourself.

I’ve been happily married for 12 years and have three kids: two lovely daughters and an angel son. Spending meaningful time with my family is important for me. 

I completed my bachelor’s in computer engineering with a focus on computer networking at the University of San Carlos. Music is a passion of mine—I enjoy all genres and can play the guitar. Sports, particularly basketball, captivate my interest, and I also have a fondness for art, including drawing, design, and decoration. Nature, with its lush greens and serene blues, holds a special place in my heart.

How did you start your journey as a book designer, and what drew you to working with Tellwell Publishing?

During my college years, I began developing my design skills by taking on commissioned projects in my spare time. Upon graduating, I decided to pursue a career in design, alongside managing computer shops and laboratories, driven by my deep fascination in the field. 

I spent two years at Sunstar Publishing, followed by five years at Author Solutions Inc. Later, I joined Black Card Books for two years before settling into Tellwell, where I’ve been for the past three years. What attracted me to Tellwell was their commitment to valuing their employees. Even during the hiring process, I was impressed by their treatment of human resources. For me, work becomes less of a chore when you feel valued, acknowledged, and supported. Tellwell has demonstrated that it’s not just about what you contribute to the company, but also about receiving recognition and support that matches your hard work.

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Meet the Team

Behind the Pages: Meet Shaira, Tellwell’s Book Project Manager

Introducing Shaira Villamor, a skilled project manager at Tellwell. In this month’s Meet the Team, Shaira shares her behind-the-scenes insights into the book publishing journey.

Dive into Shai’s world and discover her pivotal role in the publishing process!

Tell us a little about yourself.

I am a graduate of Communication Arts. I am interested in public speaking and feature writing, but that doesn’t mean I am good at them. I started reading books in an attempt to improve my speaking and writing skills. My recent favourite read is The Hunger Games Trilogy. Once in a while, I enjoy travelling with family. I learned that travelling helps me understand myself more.

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Meet the Team

Behind the Brush: Meet Abby, Tellwell’s In-house Illustrator

Welcome to our Meet the Team series, where we showcase talented team members that make Tellwell exceptional. This January, let’s learn about Abby, our in-house illustrator.

Learn more about her and her artistic journey, exploring the details of the drawings and stories in her amazing illustrations that make our projects come alive.

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Meet the Team

Meet Christian, Our Talented In-House Book-Publishing Consultant!

Meet Christian Añasco! As our talented book publishing consultant, Christian is dedicated to guiding you through every step of your publishing journey.

Take a moment to get to know Christian!

How did you first become interested in book publishing, and what led you to join Tellwell as our in-house publishing consultant?

I am a fan of dystopian and fantasy books, but the question of how exactly they were made never occurred to me. Before Tellwell, I had zero knowledge about how publishing works. I was at a stage where I tried to pinpoint unknown areas of my life that were causing me discontent and left my job of five years to breathe. After that break, I came across this opportunity, a total pivot from being in software development to publishing. I am a guy who believes in the importance of continuous learning, and it has been my goal to be proficient in something new, be it in knowledge or practical skills. Why not get a grasp of how these paperbacks are being put together? Very informative!

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Meet the Team

Meet the Team: Getting to know Simeon from Tellwell’s Development Team

Say hello to Simeon from Tellwell Publishing, our talented developer! Simeon loves simplifying processes. From improving payments to creating smooth online spaces, he’s our digital wizard. Read on to get to know Simeon a little better!

Tell us a little about yourself.

Hi! I’m Simeon, but you can call me Mon. I’ve been working as a developer for almost ten years, and I really enjoy taking photos and videos to capture memories.

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Meet the Team

Introducing our in-house publishing consultant: Get to know Ryan Booc

Meet Ryan, a trusted book-publishing consultant at Tellwell, with one year of dedicated service to our team. He’s here to make your publishing journey a success!

Tell us a little about yourself.

Hi there! I’m 34 years old and I absolutely love medieval fantasy books. I’m also a big fan of movies, anime, and manga.

How did you end up in the world of book publishing?

A friend of mine encouraged me to dip my toes into the publishing industry, and I’m genuinely grateful that I took the leap. I find great satisfaction in my work, where I assist budding authors in their initial steps of the publishing journey. I guide them through the various options at their disposal and outline how we can support them through every phase of the process.

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Meet the Team

Meet the Team: Trixie

For July’s Meet the Team we are proud to introduce Trixie Raboy, one of Tellwell’s Book Marketing Associates! Read on to learn more about what Trixie enjoys most about working with our authors, as well as some of the adrenaline-inducing activities she enjoys outside of work!

Hello Trixie! Tell us a little bit about yourself!

Hi, I’m Trixie Raboy! I’m one of Tellwell’s Book Marketing Associates and recently just passed my one year anniversary with Tellwell. I have been working in the marketing industry for around five years now which has included working in the hospitality industry, logistics, and now book publishing.

What does a typical day look like for you at Tellwell?

I work a night shift at Tellwell to ensure my client availability for those located around the globe. I start my day at 11pm with my mandatory cup of coffee, and then review my to-do list and check my emails and messages. My responsibilities include book-marketing services along with creating content for Tellwell’s social media, so I typically alternate days between social media content creation and book-marketing deliverables for our authors. 

What is your favourite part about working at Tellwell?

I actually have three favourite things about working at Tellwell!

For starters, the people I work with are simply amazing. It really is wonderful to work with people who are so supportive, collaborative, and easy to get along with. I of course have to make a special mention of my partner-in-crime, also an amazing Book Marketing Associate, Mark Mionda, who’s so enjoyable to work with. 

My second favourite aspect is the ability to work from home. For someone who lives further from our office, it’s very convenient to complete most days from the comfort of my home office. Occasionally, our team meets up at the office to check in with each other which is a great opportunity to connect with everyone in person.

And lastly, the overall experience of working with Tellwell has been nothing short of enjoyable. In just one year of working as part of our marketing team, I have accumulated a wide range of experience and enhanced my pre-existing skillset. I love the fact that I get to work on different projects that allow me to continue to develop my skills and knowledge!

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Meet the Team

Digital marketing expert Scott Friesen gives a behind-the-scenes look at Tellwell

To start, tell us a little bit about yourself and your role at Tellwell.


My name is Scott Friesen and I am big into almost all sports, as well as travelling. My current sports pursuits include padel tennis and disc golf, but I am pretty much down for any sport. I have travelled to over 50 countries in the past ten years, and have worked abroad in countries like France, Spain, Mexico, and Colombia.

I have been a digital marketer for the last eight years and am going on two years working with Tellwell. At Tellwell I manage and assist with all things digital marketing, from online advertising and automation to sales funnels and our newly launched referral program. 

Unlike some of our other Meet the Team features, your role is predominantly behind the scenes. Can you tell us what a typical day looks like for you?

The cool thing about Tellwell is that no day is typical. We are always testing and working on new projects to improve our online presence. Most days I will be reviewing our current online initiatives, analyzing the results of current campaigns and optimizing their performance. We are also constantly running new online campaigns. Operating in multiple countries and having so many different services in the self-publishing space truly gives us a large range of possibilities. I also generally spend time helping improve our automation, tracking, and analytics and helping out members of our team with the various software we use to make their jobs easier. 

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