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You’ve finally done it – your copy has been meticulously edited, you’ve spent too many hours tweaking the design of your book jacket, and now your book is ready for distribution – you’ve published your book. But just when you’re about to get that freshly-printed, new book in your hands, someone says it. It creeps…
With summer drawing to a close and students heading back to school, we think it’s time to share some information for authors who wish to see their titles on the shelves of public libraries. Demand for titles has been increasing and waitlists for books have been lengthening at libraries across North America, the most popular…
In January 1977, five men tunneled through steel and concrete to break into the Vancouver Safety Deposit Vault. The men pilfered more than 1200 safety deposit boxes and stole millions of dollars in jewelry, gold bars, and cash. It was a perfect crime. Except, when staff at Vancouver International Airport noticed that the men’s luggage was exceptionally heavy,…
Marketing your book requires branding. Putting aside that nearly 70% of brands are using Instagram as a marketing tool and that it boasts an impressive worldwide user count of 700 million, humans are 90% visual beings able to process images 60,000 times faster than text. But we’re in the business of books and you’ve…
Whether you’re looking to gain some media attention, attract book reviewers, pique the interest of bookstores, or develop relationships with key figures and organizations from your niche market, having professional materials to outline your project will be an essential asset to your pitch. These materials can take many forms, depending on how best to showcase…
Like many first-time authors, Heather Pattullo didn’t realize the journey she was getting herself into when she decided to self-publish. On a steep learning curve, she encountered many hurdles along the way, including a 4-month waiting period to gain permission to use the images in her book. But, her ‘cross-Canada guidebook’ Positively Canadian: A fun…
There are only ever a few reasons as to why we are compelled to pick up a new book from Amazon or our local bookstore: It’s one of those must-read titles. One of our friends or family members mentioned it. It’s mandatory to pass our upcoming high school test. Our favorite author finally finished another…
“No one knows or cares who I am from a hole in the wall, so why do they need to know about me, the author?” This is a common thought among many self-published authors, and a fair point, especially if this is your first book. But remember, your name is on that book, and readers…
After losing her beloved father at a young age, Angela Campagnoni set out to write a book that helps children going through similar devastating losses. In March, she published I Want to See My Papa, a touching, illustrated book to help children understand loss, bereavement and healing through love and acceptance. Writing was a self-healing…
More than 2.34 billion people are using social networking, and there are more than 3.6 billion internet users worldwide. Online marketing is integral to building your author platform to reach your target markets and promote your book. One of the best ways to boost your online presence is advertising. As an independent author, you may…