Meet Alyza Alenton, one of Tellwell’s project managers. With a love for books and journaling, Alyza brings dedication and passion to every project she handles. From orientation calls to coordinating with editors and designers, she helps guide authors through each step of their publishing journey.
Read on to learn more about Alyza and her role at Tellwell.
Tell us a bit about yourself!Where are you based, and what do you enjoy doing outside of work?
I’m based in the Philippines, specifically in Cebu. I enjoy reading and collecting books as well as figurines. I also love journaling and playing games with my friends.
From consultant to thought leader: Gary Cox shares the journey to his book Cultivating Champions of CI : A Leader’s Toolbox for Creating a Continuous Improvement Culture
One thing I have acknowledged and accepted is this fundamental truth: we all experience the same challenges in leadership and business success.
Before we get started, tell us a little bit about yourself!
Born in England, my family immigrated to Canada in the fall of 1969. I was 10 years old. I have lived in Dartmouth, Nova Scotia, ever since. I married my high school sweetheart and this year we’ll celebrate our 46th wedding anniversary. We have two daughters, both with families, each having two children. They live close so we spend lots of time with our grandchildren. I am very blessed by my family and circle of close friends. I retired from Canada Post Corporation after a 38-year career. I started that career as a letter carrier delivering mail and ended in the position of National Director of Process Engineering, Innovation and Integration. I was responsible for our Continuous Improvement Lean Six Sigma training and improvement projects. I had an amazing team and colleagues. After retiring I joined Barrington Consulting as their lead CI trainer and we started a new line of business, Operational Performance Services (Barrington OPS), servicing public and private sector clients in training, mentoring, and coaching leaders and frontline staff in the continuous improvement of their business processes. I’m very passionate about supporting people in their growth and achieving their business and personal goals.
What inspired you to turn your experience in CI into a book?
The last sentence of the previous question really sums up why. A book is one way to help others learn and grow in their leadership and in development of others, and I accept that helping others succeed is a measure of my own success. If I can share my 25-plus years in what I’ve learned as a leader, mentor, coach and continuous improvement student and advocate, and make a positive contribution to the growth of others, I consider it an honour.
My business mission statement, which I share in my book is: “To be recognized as a leader with integrity in operational efficiency by utilizing proven methods and practices. My mission is to coach and mentor others in their self-development, helping them increase their knowledge, skills, and attitudes toward achieving both personal and business goals.” I wrote that statement a decade into my career and it remains a guiding mission for what I do. I have a personal mission statement too, which overarches my business mission statement.
There’s no single way to define a mother, but their impact is always unforgettable. 💐💖
As we celebrated Mother’s Day, we took a moment to honour the women who nurture, guide, and inspire us. Whether it was your own mom, a grandmother, or a mother figure in your life, this booklist serves as a heartfelt tribute to the many ways motherhood shows up in the world.
Check out these stories of strength, sacrifice, quiet love, and unwavering support, each one capturing the beauty and resilience of motherhood in all its forms.
Unstoppable Mamas by Sara Ballantyne
UNSTOPPABLE MAMAS is a story that highlights the unique attributes and passions of mothers. It encompasses a positive message while reminding readers that no two mothers are alike, and their differences must be celebrated. Unstoppable Mamas is a lovely rhyme that teaches children that no matter the differences between mothers, they share one commonality: their unconditional love for their children.
What Is Mommy Doing? by Stacia Scott
Stacia Scott is a wife to her high school sweet heart, Eric, and has three amazing little boys. Stacia is a Nurse Practitioner and owner of Postpartum Care USA, a virtual postpartum medical clinic. After struggling with severe postpartum symptoms with little to no support from providers, Stacia quickly realized the lack of true knowledge and expertise from general medical providers. She has taken the lead to change care for mothers throughout the United States and has developed a natural, holistic postpartum clinic dedicated to helping women defeat postpartum symptoms with her propriety M.O.M. Method.
Mommy Always Comes Back to You by Christine Yeung & Anna Liang
Through gentle rhymes, little ones are reminded that “Mommy always comes back to you”
Mama’s Mantras by Renata de Castro
Mama’s Mantras is about an inquisitive little girl who loves the world of yoga and Ayurveda and finds peace in these practices. Her mom, an Ayurvedic practitioner and yoga teacher, shares part of these ancient and holistic teachings with her daughter at bedtime every night, in order to help her daughter cultivate healthy practices to regulate her breath, nervous system and feel connected to her body and the world around her.
Me, Myself & Motherhood by Jessie Daypuck
“Me, Myself, & Motherhood” is a guided journal designed to empower Mothers to embrace self-love, gratitude, & explore personal strengths. This journal aims to release Mom guilt, promote self-forgiveness & encourage you to let go of negative thoughts. Create a renewed sense of purpose & fulfillment by bringing out the version of yourself you wish to be. This journal also incorporates empowering affirmations, inspiring prompts & most importantly, therapeutic tools to help you break free from self-doubt & step into your confidence. Writing presents an emotional connection to the words, which means journaling is most definitely a form of self-care. Jessie believes these tools should be accessible to all Mother’s beyond the confines of therapy. “Motherhood is challenging, it is essential we show ourselves as much compassion as possible.”
I Hate You Mom: A Story of Unconditional Love by Yumi Hopfner
It is my hope that this story inspires children, parents and families to appreciate those intense moments as great opportunities to learn about unconditional love.
We’ve lined up a new set of great titles for our May book giveaway! Whether you’re looking to add something new to your collection or discover a book you haven’t read yet, this list has something for every kind of reader.
Check out this month’s featured books from Tellwell authors!
Curse of Ashmedei by Michal Snaerravn
Dark forces gather as ancient powers collide. A lone fighter, hunted and desperate, must navigate deadly alliances and unforgiving enemies. Betrayal lurks at every turn—who can be trusted when survival is on the line?
The Black Star approaches, heralding the cataclysm of Hell’s Gate. The pawns on the chessboard have played the opening gambits as the Races vie for its power. Amnon, a young Demonblood consumed by revenge, finds himself drawn into a maelstrom of treacherous alliances and primeval magic. With a price on his head and outmanoeuvred by Druids and Trollbloods at every turn, he can’t survive alone. An ancient Lycan, who has lost his humanity, is the only one he can trust . . . I roared in anger. “Druid fool! It will take—” At that moment something struck me from behind. Cursed Hell Bear! I decided that I would kill him first if I survived. I turned to the cave’s exit and took a staggering step . . .
May brought plenty of moments worth celebrating in the world of books and authors. From public recognition to engaging events, it’s been a month of spotlighting the voices behind the stories. Whether through panels, signings, or special features, authors had the chance to connect with readers and share their journeys.
Here’s a look at some of the highlights and familiar faces from this month’s literary celebrations.
Events
The 2025 Los Angeles Times Festival of Books marked its 30th anniversary on April 26–27 at the USC campus, drawing over 150,000 attendees to celebrate storytelling, creativity, and community. As the largest literary event in the U.S., the festival featured author panels, book signings, exhibitor booths, and live performances—creating a space where readers and writers could connect.
The vibrant atmosphere also included storytelling for kids, food trucks, cooking demos, and live music. Among the many authors in attendance were a few familiar faces from Tellwell Publishing, including Richard Lowy and Peter Gribble, who were spotted engaging with readers and celebrating their literary journeys.
Maximiliano Moreno Sastre, author of Ain’t No Way This Is Real recently held his first-ever book signing at Indigo Langley. It was a meaningful experience for him, especially as it took place at one of his favorite bookstores.
Grateful for the opportunity, Maximiliano shared how special it felt to talk about his story and meet readers in person. Signing copies of his debut book, he marked an exciting moment in his publishing journey—one that he won’t soon forget.
Amber White is a multi-talented illustrator based in North Hollywood, California. With a background in sculpture, special effects, and wearable art, she brings a whimsical, earthy flair to every project. At Tellwell, Amber works closely with authors to bring their stories to life through expressive and detailed illustrations.
Read on to get to know her better!
1. Hi Amber! Tell us a bit about yourself. Well hello, hello! I’m based out of North Hollywood, California. Outside of illustrating I work in sculpture and attempt to bring out creatures from natural elements to be worn as wearable art. I sell them online. I’m busy at home raising my three little boys, all under the age of eight. Through the year I am randomly brought back on board to my creature-creation film work as a special FX artist. I also do scenic work as well as various freelance art projects and body painting. It’s a constant eclectic, artsy, happy lifestyle. Plus I garden, a lot.
Avoid common pitfalls and craft a series that hooks readers from book 1 to the final page
Photo by Daniil Kondrashin
Photo by Nikita Skripnik
Photo by Craig Adderley
There’s nothing quite like the thrill of playoff season—and nothing quite like the anticipation of writing your dream book series. Authoring a series is a bold move and, like hockey’s iconic hat-trick, there’s something deeply satisfying about pulling off three strong books (or more!) that keep audiences cheering.
But just as no hockey star makes it to the top without strategy and discipline, series authors need more than creativity and ambition—they need a game plan. At Tellwell we love helping authors develop that winning strategy, and we’ve seen the challenges that can throw even the most passionate writers off their game.
So, whether you’re dreaming of a trilogy or plotting a ten-book saga, here are three common mistakes authors make when writing a series—and how to avoid them like a pro.
Mistake #1: Skating in Without a Character Arc
It’s tempting to jump into book 1 and let the story and characters unfold organically, especially for first-time writers. But without a clear vision for the series you could find yourself rewriting the first book halfway through book 3.
Why it Matters Characters grow. Plotlines twist. Themes deepen. But if your first book doesn’t lay a strong foundation, the rest can feel shaky. That’s why we always recommend knowing how your characters will grow. It’s easy to imagine how a story impacts an audience, but what are the story’s effects on its own characters? They should experience meaningful growth.
Pro Tips to Score Big
Create character sheets: Outline their core beliefs, internal struggles, and potential growth arcs. If each book features a different lead, show how they weave into the broader narrative.
Map out major turning points: Know where your story starts, where it’s going, and how each book builds the momentum.
Use contradictions: A character who’s loyal but craves freedom? That internal conflict can drive entire arcs if planned well.
Mistake #2: Saving All the Good Stuff for Later
If you’re promoting book 1 and someone asks, “What’s your favourite part of the story?” and you respond with something like, “Well, in book 2, which isn’t done yet . . .” you will have issues.
We get it. You’ve got amazing plot twists planned for book 2 and a jaw-dropping finale in book 3, but if book 1 doesn’t shine, readers probably won’t get there.
Why it Matters Book 1 is your first impression—your handshake, your game opener. It has to hook readers, stand alone, and offer a satisfying story. If there’s no spark in the opening period, you won’t be making the playoffs.
Pro Tips to Score Big
Build a self-contained plot within book one: It can tease future developments, but it must feel complete and satisfying.
Include your favourite scenes: Don’t save the magic—use it to entice readers now.
Test your pitch: If someone asks, “What’s your favourite part?” your answer should light up book 1, not a future draft.
Mistake #3: Forgetting to Market While You Write
We know many authors are deep in their manuscripts, and enjoy the writing process. But if no one knows book 1 exists, books 2 and 3 will be harder to push.
Why it Matters Marketing is part of your storytelling journey. It helps readers discover you, builds anticipation, and makes book launches feel like events—not surprises.
Pro Tips to Score Big
Start small: Even brief marketing sprints between drafts help build momentum.
Keep book 1 in the spotlight: It’s the gateway to your series—giveaways, excerpts, and promo posts can all funnel new readers into your world.
Think long game: Every reader who loves book 1 is a potential fan waiting to follow you through the whole series.
Final Whistle
Writing a series is a commitment, and a chance to build a world your readers never want to leave. With planning, pacing, and promotional power plays, you’ll be scoring your own author hat-trick in no time.
And remember: at Tellwell we love working with series authors. Whether you’re plotting your sequel or pitching a multi-book project, we’re here to coach, cheer, and champion your publishing goals.
A loving daughter, animal advocate, and determined storyteller, Cindy Cherry leaves behind a powerful legacy with her final tribute to her father, Don Cherry
While hockey fans may know her as Don Cherry’s daughter, those closest to Cindy remember her as a passionate advocate for animal welfare and health causes. She was a founder of Don Cherry’s Pet Rescue Foundation, dedicating much of her life to saving and supporting animals in need.
At Tellwell, our Author of the Month features usually spotlight writers and their creative journeys. This month’s feature is a little different—and deeply special. It’s a tribute to Cynthia Margaret “Cindy” Cherry, an author, daughter, mother, and passionate advocate who left an indelible mark both in print and in life.
Cindy Cherry, the daughter of legendary hockey coach and media personality Don Cherry, passed away unexpectedly on July 15, 2024, at the age of 67. While the loss is felt profoundly by those who loved her, including her father Don, son Del, and brother Tim, it also reverberates through the Canadian literary and sports communities, who had only just begun to discover her voice through her debut book.
Cindy’s book, The Don Cherry Story, is not just another hockey biography. It’s an intimate, unfiltered, and fiercely loyal account of Don Cherry’s life as seen through the eyes of the person who perhaps knew him best. From his coaching days with the Boston Bruins to his decades-long tenure on Hockey Night in Canada, Cindy was there, taking notes and witnessing history unfold.
The book doesn’t shy away from controversy, including a candid account of her father’s highly publicized firing from Coach’s Corner in 2019. In a chapter titled “Poppygate,” Cindy offers her family’s side of the story, one of heartbreak, loyalty, and resilience.
More than a biography, the book is a love letter from a daughter to her father, and to the Canadian hockey culture that shaped them both. Released in April 2025, coinciding with the start of the Stanley Cup Playoffs, the book quickly soared to the top of several Amazon.ca categories, reaching #1 in Hockey Biographies, Memoirs, and New Releases.
While hockey fans may know her as Don Cherry’s daughter, those closest to Cindy remember her as a passionate advocate for animal welfare and health causes. She was a founder of Don Cherry’s Pet Rescue Foundation, dedicating much of her life to saving and supporting animals in need. Inspired by a rescue dog named Lucy, Cindy’s compassion extended beyond words and into tireless action.
In her youth, she made a life-changing decision to donate a kidney to her brother Tim, a gesture emblematic of the selflessness that would define her life. Cindy also spent over a decade working with the Kidney Foundation of Canada, championing awareness and support for those battling kidney disease.
Cindy’s passing came just as she was preparing to release not one, but two books. While she didn’t live to see her work in readers’ hands, her son Del and the Cherry family made sure her dream was realized. A second book, planned for release this Christmas, will continue Cindy’s storytelling legacy.
As Del poignantly said, “This is her story, through her eyes.” And through her eyes, we’re invited not only to see Don Cherry as a national figure but as a father, a mentor, and a man deeply rooted in family tradition.
We honour Cindy Cherry not only as an author but as a woman of conviction, compassion, and courage. Her book reminds the importance of telling one’s truth, and to the enduring power of love, compassion, and loyalty.
In her memory, a portion of the proceeds from The Don Cherry Story will support Don Cherry’s Pet Rescue Foundation, ensuring that Cindy’s legacy of kindness lives on.
Cindy Cherry reminded us that stories matter, especially the ones told from the heart. At Tellwell, we’re proud to have been part of her publishing journey and to celebrate her as our Author of the Month.
Every month, we love taking a moment to recognize the achievements of our Tellwell authors. This April we’re celebrating five-star reviews and a well-earned award, and spotlighting one of our incredible storytellers.
Let’s look at some of the highlights and give a round of applause to the authors who continue to inspire us!
Publicity
Tellwell author Cindy Cherry has been making headlines with her book The Don Cherry Story, a heartfelt tribute to her father. Featured in Toronto Sun and Yardbarker, the book is a celebration of Cindy’s life with the iconic hockey coach and commentator.
Don Cherry, one of Canada’s most well-known and controversial figures, is best known for his outspoken opinions on hockey and politics. Cindy provides a frank account of his career, from his days as a player and coach to his rise as a broadcaster, and his impact on the hockey world and his family.
In a moving social media post, Don Cherry expressed, “This year has been the hardest of my life. I miss her every day, but I know she’s with me in spirit.”
This new book adds a personal layer to Cherry’s career, shedding light on his life beyond the public persona and offering an intimate look at a complex, influential figure.
Book Award
We’re happy to share that Peter Gribble has won a Gold Medal fromThe BookFest Awards in the Literary Sci-Fi & Fantasy category for his book Within.
Within is a richly imagined story that blends speculative fiction with deep, literary themes—truly a standout in its genre. Peter’s has published three books with Tellwell in the City of the Magicians series: Threat, Within, and Quickening.
As we welcome the Easter season, it’s the perfect time to slow down, reflect, and enjoy a meaningful read. Whether you’re looking for stories of hope, healing, or personal transformation, these books offer thoughtful perspectives that resonate with the spirit of renewal Easter brings.
New Beginnings by Alysha Smith
New Beginnings is a no-holds-barred collection of personal stories, sharing my truths, lessons, and insights to inspire and support you on your own journey. Written for moms, those who’ve faced loss or abandonment, and anyone struggling to live with purpose, this book is for you. You matter, you are loved, and I hope you find your passion and live it every day. Thank you for letting me be part of your journey.
A Journey of Faith by Job Simukonda
A Journey of Faith shares a true story of struggle, patience, and unwavering faith, revealing the transformative power of God’s grace. Through prayer and trust in God, anything is possible, and you have the power to shape your own destiny. Job Simukonda’s life journey offers practical examples of how faith can elevate, inspire, and impact countless lives, as he continues to be guided by God’s grace in his ministry.
