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Book Marketing Tellwell Books Tips & Tricks

How To Market Your Book Like a Pro

10 book marketing strategies to maximize your book sales

Promoting your original book (fiction or non-fiction) begins with understanding your unique value proposition.

  • What will a reader get from your book? Is it entertainment? Specific knowledge or insight?
  • Why should they purchase your book over others on the market? Is your story funnier or more romantic? Or can your combined experience and education help a reader’s business grow while teaching them a new skill?

Why it’s Important

Understanding what sets your book apart and why it appeals to specific audiences allows you to craft effective pitches and taglines and develop your overall book marketing strategy with your audience in mind. This knowledge allows you to build a great book with a strong foundation and the opportunity to create an exciting brand.

Some of our tried-and-true marketing tips for authors are outlined below. By understanding these aspects of book marketing, you can better position yourself for greater visibility in the public eye thereby increasing your opportunity for higher sales. You don’t have to be a jack of all trades either; you can hire out for some (or all) of these marketing activities by investing in book marketing services!

Tellwell Team

1.) Design A Great Cover

A great cover is essential for any book, as it is the first impression a potential reader will get of the story. A well-designed cover can capture the essence of the story and create intrigue for your audience, making a reader want to learn more. It can also help the book stand out on a store shelf amongst competition.

2.) Ensure Your Book Is Professionally Edited

Working with an editor ensures that your book is free from typos, grammatical errors, and other mistakes that can detract from the reader’s experience. You want them focused on your content, not what’s wrong with it. A professionally edited book is also more likely to receive positive reviews, which are essential for selling books because they help build trust with potential readers. Good reviews also help to boost the book’s visibility online, making it easier for readers to find it.

3.) Set Up an Author Website

You can use your website to showcase your book, highlight reviews, and promote events related to your book. Additionally, an author website can help you connect with other authors and industry professionals and provide an easy way for people to find and purchase your book.

4.) Take A Great Author Headshot

Great author headshots help sell books by creating a public persona for an author. A good headshot can show an author’s personality and give readers an idea of who they are. It can also help build an emotional connection with potential readers, making them more likely to buy the book. Additionally, a high-quality headshot will help match the professional quality of your book. You don’t want a high-quality book with an amazing cover to be diminished by a lousy headshot.

5.) Gather Blurbs from Your Book

Blurbs help sell a book by providing potential readers with a short yet enticing overview of the content. They are often found on the book’s cover or the bookseller’s website. If potential readers understand a book’s concept and why it is worth reading, they are more likely to purchase it.

6.) Stack Reviews on Amazon

Amazon reviews can help to sell a book by providing potential readers with an understanding of what other people think of the book. Positive reviews provide social proof and encourage shoppers to purchase the book. On the other hand, negative reviews can help authors and publishers to identify what changes can help improve the book. Reviews can also help increase the visibility of the book and make it more likely to be discovered by potential readers through Amazon’s algorithms.

7.) Add The Book to Your Email Signature

Adding your book to your email signature is important because everyone who communicates with you via email will see your book. The signature also provides an opportunity to link to your author website or other online book retailers, making it easier for readers to purchase your book.

8.) Get Featured in Blogs & Podcasts

When authors get featured in blogs or podcasts it gives them the opportunity to share their insights, experiences, and expertise with new audiences. This can help establish an author’s credibility, creating an environment where potential buyers are more likely to purchase their books. Additionally, authors can use their own blogs and podcasts to promote their books, providing potential buyers with a more detailed look at their work and increasing the likelihood that they will purchase it.

9.) Use Your Mailing List

Authors often use email lists to offer freebies such as a PDF version of a previous books, discount codes, or a free sample chapter to entice readers. Monthly newsletters provide updates, excerpts, reviews, promotions, and special offers. Author’s also use their mailing lists to introduce up-and-coming books. 

10.) Use Social Media

Social media has undeniably changed the way authors market and sell their books. With the rise of platforms like Twitter, Instagram, and Facebook, authors can find potential readers without getting off of the couch. These platforms provide authors with unparalleled access to their target audience. Platforms like Twitter, for example, allow authors to connect with their followers through the use of hashtags and direct messaging. By engaging with their followers, authors can create relationships and build trust with potential readers. This engagement can also lead to increased brand recognition and, ultimately, more book sales. In addition to traditional forms of book promotion, authors can also use social media to launch giveaways, Q&As, and more.

When it comes to optimizing your book marketing tactics to increase your book sales, be sure to create a strong foundation by identifying your unique value proposition and the audience you wish to target. Once you have zeroed in on who your audience is, use social media, your author website, reviews, and professional editors and designers to ensure you connect with them in the right way to create an impactful impression that sells.

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Book Giveaways

Book giveaways: January must-reads

If reading more or supporting independent authors is part of your resolutions for this new year, we’ve got some great options to get you started!

Three of our authors are offering their books for free for you to enjoy! These promotions won’t last forever, so make sure to get your copy while you can.

Searching for your next favourite story?

This book promo features a variety of great books to lose yourself in, including My Magical Gnome Story Book by Tellwell author Monika Anna Blichar.

Magic is everywhere. You just have to believe. Follow Edy on his magical adventures into the human world while he tries to save the last Golden Believer left on earth. A magical adventure for young and old alike!

Get warm and fuzzy

Looking for the perfect warm and fuzzy story to get you through these winter months? The Forever Heart by Diana Bolianaz is the perfect read to grab!

Liza is a beautiful nineteen-year-old girl who comes from a strict Mennonite background. She lives at home with her mother, brother, and domineering father. When Liza meets Melvin, a handsome young Black journalist, they fall madly in love. She has to keep the relationship a secret from her family because she knows her father would never approve. When Liza becomes pregnant, her world is turned upside down.

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Meet the Team

Bringing stories to life: A look into the creative approach of Tellwell illustrator Zar on Canvas

Welcome to the world of Zar, one of Tellwell’s gifted in-house illustrators. As one of our newest team members, Zar has quickly become a top choice among authors looking to bring their stories to life. From his unique approach to working with authors to his expert insights on what to look for when selecting an illustrator for your book, this post is your chance to get to know Zar and discover how his talents can elevate your storytelling.

Tell us about yourself.

Hi, I am Eleazar Daligdig, also known as Zar and @zaroncanvas on IG, Twitter & Facebook. I am a visual artist & illustrator, the CEO of Zar on Canvas, an art director/illustrator of Dungeon Diaries, and a former art teacher at Artissimo Arthouse.

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Author Success - In the media, awards, reviews

A trip down memory lane for 2022 author success stories!

As we take a step into a new year, we wanted to take a moment and share with you last year’s author successes.

From Tellwell authors receiving awards and public recognition to hitting bestseller charts to gaining speaking opportunities and their own radio shows, 2022 was an impactful year worth celebrating.

Bestsellers and hot new releases

Dan Russell’s Pleasant Good Evening: A Memoir is a #1 New Release in General Broadcasting on Amazon!

He also hit #1 Bestseller in three categories:
#1 in Hockey
#1 in Hockey Biographies
#1 in Hockey Sport Biographies

Don’t miss this best-selling book! Grab your copy of Pleasant Good Evening: A Memoir here.

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Book Giveaways

Book giveaways: December must-reads

If you’re on the hunt for books to enjoy this holiday season, look no further!

Three of our authors are offering their books for free for you to enjoy! These promotions won’t last forever, so make sure to get your copy while you can.

Looking to change your life for the better in 2023?

This book promo includes a variety of books to help you improve your life, and perhaps cross some New Year’s resolutions off your list!

Featuring Tellwell author Dr. Haissam Dahan, and his book, Heal Your TMJ:

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Author Success - In the media, awards, reviews

Celebrating Tellwell authors’ December successes!

We treat every author success as though it were our own, and we are elated to share some recent recognitions with you!

This December is another incredible month for several of our Tellwell authors. Make sure to read through to see what our authors have been up to, and the acknowledgements, exposures, and reviews they’ve received as published authors!

Reviews

Heather Shtuka’s Missing From Me has garnered extreme praise and publicity since her launch. Her book has been at #1 on the Grief and Bereavement charts, #4 (one spot under Michelle Obama) on the Hot New Releases, and #94 on the overall book charts.

In addition to her chart ranking, she has received publicity from several media outlets, including CTV, and recently received a 5-star review from ReaderViews.

Your son is missing. As a mother myself, this is irrefutably my worst nightmare, but for Heather Shtuka, this was the sobering reality. On February 18, 2018, after being alerted by her son’s roommate that he hadn’t been seen since the night before, she and her husband made the nine-hour trip from Alberta to Sun Peaks, BC, to begin the arduous and heartbreaking task of searching for Ryan. Days turned into weeks, then into months, but the parents’ resolve never wavered. Their supportive community of friends and volunteers tirelessly dedicated their time. But still, there was no solace—no Ryan. Heather would not grieve until her son’s body was recovered.

Reader Views

To get your hands on your next great read, Missing From Me, click here.

The Adventures of Milo Chow from Tellwell author Caroline E. Rayfield received a 5/5 review on IndieReader!

Each chapter of THE ADVENTURES OF MILO CHOW unfolds like a short story, the book laid out in little vignettes of Milo’s life after he’s taken home to his new family. He’s shy and uncertain at first, but it’s not long until he understands that this family—and their endless love and affection for him after a rough start—is his to keep. Milo has tons of personality for such a small dog, from his inquisitive nature, playfulness, and his frequent demands to be carried by his new mom when he gets tired or bored on their walks. His adventures introduce new experiences, like losing a favorite toy, playing—or chewing on!—with fallen leaves, meeting larger dogs in the neighborhood, getting drenched in the rain, and even Milo’s image inspiring those around him and showing off the good work the rescue shelter has done for this lucky little Chow.

IndieReader

To pick up your own copy of The Adventures of Milo Chow, click here.

Peter B. Dunfield received a glowing 5 star review for Jack Through Time from IndieReader!

Despite its status as YA fiction, JACK THROUGH TIME is a novel that will easily appeals to adults too. Fans of detective fiction and mysteries will find all the reassuring tropes of these genres. And the time-travel aspect, which could easily be off-putting for some, does not dominate; conversely, it provides a vehicle for driving the plot forward. The characters, though not immediately fully rounded, gradually get under the skin – as the story progresses, one wills them on and hopes for their safety. 

IndieReader

To add Jack Through Time to your literary collection, click here.

Publicity

Al Rosen experiences continued success with his book Avoiding Swindlers as he receives recognition as one of the 10 titles chosen for the annual Publisher’s Newswire “Books to Bookmark” list out of releases from 2022.

“Avoiding Swindlers” by Canadian author Al Rosen, is a book full of warnings based on true events. Investors lose multi-millions of dollars to financial tricksters. Social media and new investing apps have encouraged new investors to buy into “hot tips” – this has created more hazards and swindlers. Al Rosen wrote “Avoiding Swindlers” so individuals can learn to identify red flags.

Publisher’s Newswire

To purchase Avoiding Swindlers for your collection, click here.

IndieReader previously reviewed Scott Benjamin Gracie’s book, and now they have interviewed him as an Indie Approved Author!

What’s the book’s first line?
“Light has teased and enveloped the dust, ice and debris that made up the early Earth, ever since the first ignition of radiation sparked from the Sun”


– I chose these words specifically to evoke a realisation that light is ancient, has always been, and always will be.

Scott Benjamin Gracie for IndieReader

To pick up your copy of Light, Dark and the Electromagnetic Spectrum, click here.

Awards

Murgatroyd Monaghan was a finalist for the Joy Kogawa Award for Fiction in November 2022. Check out For Soldiers and Sailors Alike: Poems on the Familiar Wars of Womanhood.

To add this acclaimed piece to your personal library, click here.

Deliveries from Tellwell author Paul Smyth was selected as a finalist in the Independent Author Network 2022 Book of the Year Awards for Action/Adventure. Congratulations Paul!

To get your copy of Deliveries, click here.

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Author of the Month

Authorship, toy manufacturing, and living your dreams: author of the month Monika Blichar

Polish-Canadian author Monika Blichar shares advice for aspiring creatives and provides insights on the people and places that have influenced her the most.

I have always wanted to write my own book and I still have some very detailed books I created from elementary school on my bookshelf!

Monika Blichar

Monika Blichar wears many hats. She is both a congenial creative and a goal-oriented entrepreneur eager to create growth and opportunities for herself and others. Monika’s latest project, My Magical Gnome, provides wholesome entertainment to children while fostering creativity and a sense of wonder. In addition to talking about her latest project, Monika also shares her experiences as an artist and entrepreneur.

The first time Tellwell readers saw you was as the illustrator of Murray The Dragon by Cristina Petersen. What sparked the move towards publishing your own story?

I loved working on the artwork for Murray the Dragon, and it was a great way to start learning about publishing, as the author, Cristina, is a good friend of mine who I have known since high school. It was great fun to work with a friend and a talented writer to launch our first real published book together. I have always wanted to write my own book and I still have some very detailed books I created from elementary school on my bookshelf! It dawned on me just before Christmas 2019 that I needed to launch my own book. I feverishly came home from the art studio and told my family all about my idea. For the next two years, I focused a lot on writing, illustrating and bringing to life my own story, which is inspired by my childhood and our hometown of Wroclaw, Poland.

What inspired the story of My Magical Gnome?

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Tellwell Books

Let us take you on a wondrous Christmas escapade!

It’s that time of the year! We bet you are thrilled that Christmas is getting closer day by day. And to make the countdown more exciting, Tellwell is featuring 12 Books of Christmas to make this yuletide season even more festive!

A new Christmas tradition to bring the whole family together!

Featuring our first book for this holiday, Christmas Treasure Hunt, by Leslie Hoolaeff and Tyler Hoolaeff.

This book tells a charming story of Santa preparing to deliver a game on Christmas Day. Beyond the fun of the story, the heart of this book can truly help create a better, more memorable Christmas that is accessible to anyone.

GRAB YOUR COPY HERE!

A daily Christmas laugh for everyone in the family!

Here’s our second book for Christmas! 22 Christmas Without You, written by Christopher Ross.

22 Christmas Without You is the true story of a father and son separated for the first time at Christmas. Told in playful real time with elf rhymes, and illustrated with whimsical, warm-feeling art, a father remains close to his son leading up to the holidays.

GRAB YOUR COPY HERE!

A warm and cozy Christmas adventure!

Now for our third book of Christmas, The Christmas Adventure, written by Stephen James Moore.

Murgatroyd, a member of the elite M.I.N.U.T.E. (Mice International Network Unit Team Elite) tactical team, and his young cousin, Archimedes, set off on a Christmas Eve raid on the refrigerator. This annual yuletide caper had been meticulously planned earlier by senior mice, but, as the poet Robbie Burns once said, “The best laid schemes of mice and men often go awry.”

Following the plan to the letter, Archimedes and Murgatroyd discover only fridge tracks. Horror of horrors: it’s been stolen! Join our intrepid adventurers on their quest to find the missing appliance and steal it back.

Through it all, one little mouse will need to stand tall to save Christmas—with a little help from Santa, of course.

GRAB YOUR COPY HERE!

It’s a Christmas surprise!

Now for our fourth book! Enjoy reading Belle’s Christmas Surprise by Carrie Joy & Schafer Krause.

This story is written for the enjoyment of children, but also to intentionally create discussion and learning regarding the passage of time, traditions and the changes to living that time can bring. It is also meant as a picture book for families, libraries and classrooms to share.

• Stories provide important opportunities to bring history to life. Through stories, people share information, values and attitudes about history, culture and heritage.

• Stories provide learners with opportunities to understand the dynamics of people, cultures and places.

• Stories provide learning opportunities for children to value diversity, respect, dignity and equality among all people.

GRAB YOUR COPY HERE!

Let’s find the true joy of Christmas together!

Featuring our fifth book, The True Meaning of Christmas, written by Jenna R Peters.

Freddy sets out to find the true meaning of Christmas, and why we celebrate this very special day each year. What exciting news will he discover? Will Freddy find the true joy that comes with the Christmas season?

GRAB YOUR COPY HERE!

Another exciting Christmas escapade!

Here’s our sixth book for Christmas! Have fun reading Joey’s Christmas, written by Samantha L. Douglas.

Joey the baby kangaroo is off on another grand Christmassy adventure! He and his mother, Mother Kangaroo, have never celebrated Christmas before, and Joey wants to find the best Christmas present for his mom. But what happens when his plan goes awry? Find out in this brand-new adventure of Joey, and how he looks for the perfect Christmas present. Will he find it?

GRAB YOUR COPY HERE!

Take a holiday with this twisted tale of Christmas!

You definitely don’t want to miss this unusual Christmas tale with our seventh book: Hel Takes a Holiday, written by Ryan L. Canning.

Something unusual is going on in Santa’s village: the naughty and nice lists are being tampered with, and Santa seems to have more secrets than usual. Hel, the ruler of Helheim, master of Krampus and Death itself, sends a spy to Kris Kringle’s snowy home to uncover the scheme robbing her of souls to torture. When the Queen of the Underworld discovers the dark deceit unfolding at the North Pole, she puts Santa on her own naughty list—not a good place to be! Unleashing her battalions of demons for a Krampusnacht no one will ever forget, she rejoins a war that stretches back thousands of years. However, nothing is as it seems in these lands of myth and magic, and there may be an even greater villain hiding in the shadows. As December 25 draws near, will the truth be revealed, or will Christmas be cancelled forever?

GRAB YOUR COPY HERE!

All the Love at Christmas!

More Christmas fun with our eighth book: Christmas: Christmas Stories, written by Pamela Rose Rasmussen.

This book is children’s fiction stories about Christmas, with lots of fun along the way. It’s all about the love others show and enjoy at Christmastime. There are three stories in this book of fun and happiness.

GRAB YOUR COPY HERE!

Ready for more Christmas adventure?

Featuring our ninth book of Christmas: Josie the Christmas Saving Cat, written by Chris Quigley.

What has a three-legged cat, a pack of crazy dogs, sick reindeer, amazing illustrations, a message for kids of all ages and takes place in the North Pole at Santa and Mrs. Claus’s home? This book, so give it a read!

GRAB YOUR COPY HERE!

An adventure that brings out the light of the holiday season!

More exciting Christmas escapades with our tenth Christmas book, Santa’s Very Own Christmas Tree, written by Steven Prince.

This is a story about a boy named Belcher who lives in a cabin in the far north. He’s just finished reading a book about trees and has learned that they can’t grow at the North Pole because it’s far too cold. This fact makes him curious to know if Santa Claus has a Christmas tree at his toy workshop. It’s almost Christmas Eve when he decides to visit Santa to find out the answer to his question. Follow Belcher on his adventure and meet his new friends, Snort the helpful brown bear and a lonely little tree named Sprucie.

GRAB YOUR COPY HERE!

A Christmas story with an angel!

Featuring our eleventh Christmas tale, The Tiny Angel: A Christmas Story, written by John and Julia Stirling.

The Tiny Angel begins her journey at the gates of heaven where she meets the Greeting Angel. The Tiny Angel soon finds out that all new angels are asked to study and practice their heavenly skills before they can become special angels and receive their wings. Over time the Tiny Angel’s friends were growing taller, which made her feel different and sad. Would she ever learn enough, know enough and sing well enough to be accepted as a Special Angel and receive her wings? As time goes by, she discovers there is a purpose for all in heaven and her own destiny becomes clear.

GRAB YOUR COPY HERE!

A colourful Christmas indeed!

We’re finishing up with vibrant colours and creativity in our twelfth Christmas Book, Joy and Jesus: Learn About the Bible Through Coloring and Activities, written by Davia Boston.

This activity book is designed to help young children discover their God-given joy through biblical stories, positive affirmations, crossword puzzles, word searches, and colouring sheets. This twenty-page book encourages the youth to feed their spirit and dive into their creativity and self-expression.

GRAB YOUR COPY HERE!

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Meet the Team

Tellwell designer Gerardo Basilio adds colour and life to Christmas tales!

‘Tis the season to be jolly indeed! Meet Tellwell design-team member Gerardo Basilio. Read on to hear about his approach to book-cover and interior designs and how he adds whimsical or colourful touches to them!

Tell us about yourself.

I am Gerardo Basilio “GB” Faelnar. I have lived in Zamboanga City for almost 20 years and decided to become independent by going to Cebu after working in a startup in Zamboanga for a year. I graduated from Ateneo de Zamboanga University, where I was given a basic introduction to InDesign. The IT courses were more about web design and computer animation, so I put my feet in deep water when I applied and got hired by Tellwell.

I am really thankful to the design team for giving useful tips on solving certain obstacles I encountered since day one. Also, just throwing this out here, I have a twin!

What did you do before joining the Tellwell team?

I was an in-house web designer for a US-based company before joining Tellwell. Every design my employer needed was done by me, but no books. My first book-designing experience was with Tellwell, and I still find it fascinating to read the unique ideas that authors want to incorporate into their designs. I look forward to reading more creative briefs with out-of-this-world ideas.

What do you enjoy most about your role?

I enjoy creating cover designs and hitting the right expectations as requested by the author. I also enjoy creating creatures or characters for illustrations that are not common (putting life into something that is not yet discovered, imaginatively speaking).

I enjoy the times when an author asks me to if they can put my name on the book cover or interior. But most importantly, I enjoy making authors happy.

Where do you draw creative inspiration from?

When I go out on errands or buy groceries, I try to find time to go to bookstores and look at the trending books. I browse through the internet to look for inspirations, too. I visit Pinterest, Dribbble, and Canva, and search for the top cover designs of a specific year/style. Also, re-reading the book description and author biography gives me outside-of-the-box ideas.

What type of book covers do you absolutely love doing?

I am still looking for a genre to focus on, but I keep in mind that using only one specific hat will hinder me from growing. By adapting to other genres I am able to create a variety of covers, which is a must-have skill for any designer. This skill can be applied to other mediums as well.

So, to answer the question specifically, I like doing photo-manipulated covers, as it helps sharpen my Photoshop skills.

Why is it important for an author to take their time to consider and review the interior of their book?

Even though the interior may look perfect now, there will always be a tiny error (it may be an extra period or space, or a missing comma) that the designer or editor might have missed. Taking your time at every step of the process will definitely be worthwhile, as you learn new things about book publishing and in return help Tellwell staff better understand the story behind your book.

What advice do you have for authors working with a book designer?

  1. Keep instructions/description short and concise
  2. Expect colours to be different from your original file submission
  3. If you have a detailed costume for a character on your cover with a specific pose, a creature that no one has seen yet and so on, then its an illustrated cover
  4. Properly plot corrections/instructions on revision PDFs

How does interior design help elevate a book?

A well laid out interior can help readers understand the content of a book better. Even small details when added on plain text, like an image or icon, will greatly help readers visualize an object or character better. Using different font sizes and styles will give hierarchy and help with flow for the readers. The striking effect that the author wants to exhibit will still be there even if there are no pictures.

What are some of the favourite projects you have worked on?

  1. Premium covers: I can create my own designs while honouring the author’s requests, so hopefully they’ll like my idea better than the original concept.
  2. Illustrations projects, especially my first illustrated book, entitled Cheeky Dog Duke.

What do you enjoy doing outside of work?

  1. Travel
  2. Collecting Funko Pops collectibles
  3. Playing Pokemon games (and hunting shinies)
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Meet the Team

Book-marketing consultant extraordinaire Ben Graham shares the work that has made him most proud

Our book-marketing team is made up of skilled professionals who are passionate about helping authors showcase their projects through a variety of personalized services, ranging from bespoke marketing strategies and attention-grabbing press releases to engaging social media content and graphic-design assistance. We chatted with Ben Graham to learn more about how he serves his authors and what he enjoys most about the work he produces.

What inspired you to join the Tellwell team as a book marketer?

It seemed like a great fit. I had been working with indie artists and authors and wanted to do more of that! The timing was incredible, as I had just returned to Canada and finished up a contract that required similar competencies.

What do you enjoy the most about your work with Tellwell?

I enjoy the variety of activities I get to be involved in. It’s rewarding working with such a great group of people and collaborating on projects for the blog and newsletter, certain marketing activities that require a team effort, and one-on-one work with our talented authors. Because we work with so many unique authors, no duties are ever quite the same—it’s always new.

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