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Author of the Month

Exclusive Interview with Tellwell Author Hunter Snow: Unveiling the Inspiration Behind ‘Rock Crush and Roll’

Discover the intriguing intersection of romance and the music industry with Tellwell’s May author of the month Hunter Snow

My editor was fantastic! And I’m in love with my book cover. But beyond that, working with Tellwell was very easy and I plan on publishing my second book the same way. Traditional publishers are great for some writers, but I just wanted to get my book out there!

Hunter Snow

Welcome to the May issue of Tellwell’s Author of the Month. Today we feature Hunter Snow, the talented author behind the novel Rock Crush and Roll.

Currently, Hunter is garnering significant attention in the media landscape, with mentions in a diverse array of magazines such as Find Your Sound, Canadian Beats, and Tinnitist. This noteworthy press coverage not only highlights Hunter’s experience within the music industry but also underscores the growing interest and acclaim surrounding her talents as an author.

Set in a world of music and romance, the book offers a unique blend of passion and authenticity. Snow brings to life the complexities of relationships amidst the backdrop of fame and fortune. Join us as we explore the inspirations for Rock Crush and Roll and Snow’s approach to blending the romance genre with the dynamic setting of the music industry.

Can you tell us about your inspiration for writing Rock Crush and Roll, and how you approached blending the romance genre with the backdrop of the music industry?

I wanted to write a book that I would enjoy reading. I’ve spent my career working in the music industry and the stories are endless!

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Book Marketing Design Showcase

Marketing Showcase: Promotional Designs

Check out some of the creative promotional materials created for authors by our stellar book marketing team!

The book marketing team at Tellwell delivers a variety of marketing services to authors. Among these services, is the creation of branded designs tailored to suit a wide variety of books. In this blog post, we showcase some of the team’s recent favorite designs, highlighting the details from each project.

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Author Success - In the media, awards, reviews

May’s Literary Successes

Welcome to our monthly spotlight on the success stories of our Tellwell authors, highlighting their journeys to acclaim through book awards and five-star reviews!

Awards

Tellwell author Terry Eissfeldt and his book, Anna Wells and the Mystery of the Dusty Duchess, received a 2024 International Impact Book Award in the Mystery and Detective Stories for Young Adults category!

Spinning On A Barstool by Glenda Toews has been recognized with a Silver Award in the category of Overall Grand Prize Non-Fiction by Reader Views!

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Meet the Team

Meet Caitlin, Your Expert Guide to Book Marketing

Meet Caitlin Chisling, one of Tellwell’s amazing book-marketing consultants! Based in Canada, Caitlin is an accomplished author and an expert in book marketing, so she understands the publishing journey firsthand.

Get to know Caitlin and discover how she helps self-published authors successfully market their books!

Can you share with us what led you to pursue a career in marketing, particularly within the publishing industry?

Books are my biggest passion! Working in the publishing industry has always been my goal. Marketing seemed like a natural fit—I love being creative and strategic, and supporting authors throughout their publishing journey.

As a marketing consultant at Tellwell, what does a typical day look like for you?

My typical day starts around 7 a.m., when I go over the day’s priorities and organize my to-do list. I check my email, answer any questions, and attend to my clients. I spend my mornings fulfilling various marketing services, such as organizing Goodreads giveaways and blog tours, designing promotional materials, and writing press releases. My afternoon typically contains a consultation call with a new author, discussing their book, learning about their goals, and exploring what marketing tactics best suit their needs. After that, I’ll get to work creating their custom marketing strategy. 

What do you find most rewarding about assisting authors in their marketing journey?

Every author I’ve had the privilege of working with has been so inspiring! I love hearing their stories, the ones they write and the ones that led them to pick up a pen in the first place. I’m constantly blown away by the passion, dedication, and creativity of our authors. 

How has your experience as an author influenced the way you approach marketing strategies for self-published authors?

As an author myself, I understand how difficult it is to even write a book in the first place, without even considering the steps that come after. Sharing your writing is an incredibly raw and vulnerable experience. Promoting it can be even tougher! I always approach my authors with that sensitivity in mind. 

What challenges have you faced as an author, and how have these experiences informed your approach to assisting other authors with their marketing efforts?

If there is a challenge for an author to face, I’ve probably personally tackled it! I know the struggle of balancing writing with a full workload, managing your social media presence, networking, self-promotion, maintaining a website, and other aspects of creating an author brand. That means I also know the importance of focusing on what is not only going to be most effective but also enjoyable and sustainable. 

In your experience, what are the most impactful marketing tactics that authors can use to reach their target audience?

Social media. Regardless of your genre, the people who will buy your book are likely scrolling on Instagram, Facebook, X, or TikTok. I encourage authors to pick one or two of their favourite platforms and plan a consistent posting schedule. Give your readers a reason to follow you. Consider what sort of value you can offer them and share it. Are you a fiction author who can offer writing advice? Gardening tips that pair with your botany-themed book? Advice on how to engage early readers with your picture book? Everyone has something to offer. 

What are some common misconceptions authors have about book marketing, and how do you clarify these misconceptions in your consulting work?

That marketing needs to wait until after a book has been published to begin. Even if you are still in the early stages of writing your manuscript, or only have an idea floating around in your head, you can be cultivating your audience, working on your author brand, and building hype! When I have the opportunity to speak with authors before their books are ready for distribution, I explore ways that they can create excitement and anticipation for their book among their network through social media posts, giveaways, and email marketing. You want to take every opportunity you can to get potential readers primed and ready to buy your book. 

For authors on a budget, what cost-effective marketing approaches do you recommend to maximize exposure and sales of their books?

Social media is free! You don’t need to spend additional funds on Facebook, Instagram, or TikTok advertisements to see the boost in engagement that comes with consistent, intentional posting. While advertisements are a great tool, a connection with your audience will reap huge rewards. Additionally, I would recommend exploring sources that can generate exposure for you and provide third-party validation for you and your book, whether that’s through reaching out to local media outlets, asking friends and family to review your book, or seeing if bloggers or influencers will create a post featuring your book in exchange for a free copy. 

For authors who are overwhelmed by the idea of marketing their books, what steps do you suggest to create a manageable and effective marketing plan?

Focus on what you enjoy. If you dislike creating reels or crafting tweets, you won’t be consistent. It’s far better to post regularly on one or two platforms than to stretch yourself across posting intermittently on four or five. The tactics that you can sustain are ultimately going to be the most impactful. 

As trends in book-marketing evolve, what emerging strategies or tools do you believe authors should pay attention to for future success?

I would encourage authors to pay attention to ways in which different kinds of media can be utilized for book promotion. When it comes to audio, I’m particularly interested right now in the rising success of audiobooks, particularly when combined with strategic promotion through targeted podcast and Spotify ads. For video, Reels, TikToks, and other short-form video formats remain one of the best opportunities for promotion. Keep on top of evolving Bookstagram and BookTok trends and play around with including them in your promotion. 

Lastly, what advice would you give to authors who want to ensure the longevity of their book-marketing efforts? How can they sustain momentum and continue to promote their work over time?

As I said above, focusing on tactics you will enjoy regularly engaging with are going to be key to sustaining momentum. If you love Instagram, then you’ll look forward to sharing posts, updating your stories, and responding to reader comments, and your following will grow. Additionally, don’t be afraid to try new tactics. Follow authors you admire on social media, sign up for their newsletters, and see if their marketing approaches can be adapted to work for you. 

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Author of the Month

Discover Your Profound Interconnectedness in Life with ‘LIV: Life In Virtue’ by Neena Paul

Tellwell’s April Author of the Month

Neena Paul, author of LIV: Life In Virtue, shares insights into the inspiration behind her book and its emphasis on reconnecting with oneself. As the founder of ONE LIVE LOVE LIFE, a platform for mental health and wellness, she shares strategies for fostering connections among individuals seeking support. Additionally, she explores practical insights from her book on discovering and living according to one’s purpose, drawing from personal experiences, and a journey of self-discovery.

Embrace a deeper connection with yourself and the world around you.

Whatever I teach today comes more from the practical experience of life that I have had over the past three decades. Trust me, life hasn’t been easy for me. Challenges have been there and what I have learned all along is to look up and look straight into the eyes of the challenge and see what that is teaching me.

Neena Paul

Can you tell us about the inspiration behind your book, LIV: Life In Virtue, and what motivated you to write it?

LIV: Life in Virtue is my second book after the first one, called DIL: Deeply in Love. It is an enhanced effort on my part to help my readers connect with themselves. There is a world outside of us where we live in and there’s a universe inside of us to which we have to connect to. Only if we are connected to ourselves can we be in a position to connect with the outside world. This is what I have been emphasizing all along in my writings.

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Meet the Team

Meet Francis, our Book Publishing Consultant

In this Meet the Team feature, we’re proud to introduce you to Francis Lu, one of our talented book-publishing consultants.

Francis plays an important role in connecting with authors who are interested in sharing their stories with the world. Read through to learn more about Francis and his role at Tellwell!

What does a typical day look like for you as a book-publishing consultant?

A typical day of a publishing consultant can be summed up in three words: Many. Phone. Calls. This is because a publishing consultant would typically aim to have as much opportunity as possible to speak with authors, learn about what their goals are, and provide guidance and suggestions to help authors achieve their dream of publishing their book in a way that is easy, simple and fun:)

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Author Success - In the media, awards, reviews

April’s Literary Success Stories

We’re putting the spotlight on Tellwell authors who shared their unique literary journeys, each emerging as a beacon of inspiration in the literary world!

Awards

Joanne Kimm, Tellwell author of the book The Enforcer’s Tale, received the 2024 International Impact Book Awards under the Young Adult Fiction category!

Mamluks of Thunder Island, written by Tellwell author Aly Brisha, received the Silver Award in the Literary Titan Book Awards.

Publicity

Tellwell author Hunter Snow was recently featured on Find Your Sounds and Tinnitist with her novel Rock Crush and Roll.

This book, at its core, is about navigating relationships. Friends, families, partners, colleagues, and what truly makes you happy at the end of the day.

Hunter Snow, in an interview with Find Your Sounds and Tinnitis

A former North Vancouver RCMP officer, Tellwell author Russ Grabb, shares his story on Global News about his book Traces Of A Boy.

Traces of a Boy is creative nonfiction at its best. True and accurate down to the last detail, it pulsates like a stylized novel. Above all else, it’s the out-loud narration diary of an injured child in search of untroubled peace. As a story that exposes the barbarity of opposite-sex incest, bone-breaking violence, and the depraved indifference of mainstream society, it is by design a hair-raiser with an intensity reminiscent of A Clockwork Orange.

Events

Tellwell author Millian Lloyd Jones was in Florabel, Eden, New South Wales, to launch his book Milli and Max

A unique alphabet learning book and a treasury of fun facts about each sea creature that will delight children and their parents alike. Grab your copy of The Adventures of Milli and Max here.

Growing Pains author Sarah Taylor-Malo recently had her book signing at Indigo Kingston, Ontario.

It’s a story about the ups and downs of: life, love, anxiety, expectations, and self-acceptance. Grab your copy of Growing Pains here.

Author of the book The Heights, Shaelyn Gaskin, was in Mississauga, Ontario, for her book signing.

Delving into the complications of grief, this story examines the hardships of losing a loved one while showcasing the different ways grief presents itself. Ada’s journey, while difficult, seeks to provide the reader with a sense of hope that even the toughest obstacles in life can be overcome with the love and support of those around you. Grab your copy of The Heights here.

Reviews

Susanne Clark’s book Dishing Love Daily received a glowing five-star review from Reader Views!

I love how the author shares mindful words and concepts in the beginning of the book, how food played a role in pivotal moments in her life. She also describes the book’s origin story. You’ll find space to write down your ideas and inspiration, and extra tips for that special flourish. The tempting images will motivate you to try some of the recipes right away.

-Reader Views Book Review

It’s a five-star review from Literary Titan for Tellwell Author Joanne Kim, for her book The Enforcer’s Tale!

Joanne Kimm’s The Enforcer’s Tale stands out for its captivating plot, richly drawn characters, and thoughtful use of language. It is an excellent choice for those who appreciate novels that blend suspenseful narratives with complex characters and themes, offering a rewarding literary journey.

-Literary Titan Book Review

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Book Giveaways

Turn the Pages with Tellwell’s April Book Giveaways

Delve into an enlightening and transformative literary journey that promises to captivate your imagination and enrich your soul.

Enjoy a month of reading with our book giveaway!

Your Next Favourite Transformational Read

Jose and Lourdes Amoloria’s book, One of the Most Expensive, Iconic and Kinetic Maps of Australia in the World, is about the impact of adversity, grief, and loss, and explores how these struggles, while painful, can also inspire creativity and personal growth, ultimately leading to a more meaningful and fulfilling life.

Dream without fear. When dreams are nourished with faith and actions, dreams bloom into realities.

Jose, a self-taught artist, had no formal training in art, no scholastic qualifications and had very challenging life experiences as an international sailor, chef, watchmaker and stone mason. How can one be multi-skilled and pass international standards without proper educational training?

Get inspired by faith and determination that changed the course of life, and be entertained by the unconventional ways Jose educated and equipped himself with skills to achieve dreams and goals. The one-of-a-kind masterpieces in this book and Jose’s life are testimonials that creativity can really transform lives. Miracles do happen, and anyone can manifest miracles if they sincerely believe in themselves and in the intervention of the unseen power of the Supreme Creator.

Click Here to get your FREE copy

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Uncategorized

Tellwell Indigenous Voices Grant: Now Accepting Applications!

Now accepting applications for 2024. July 31 deadline.

Tellwell is now accepting applications for our Indigenous Voices book publishing grant. We are seeking Indigenous authors with a book idea or manuscript who need help getting published.

Tellwell is allocating $10,000 of in-kind services towards one or two book projects. These services will cover things like writing coaching, editing, design and layout, illustrations, printing, distribution, and marketing support. The creation of the Indigenous Voices Grant was announced by Tellwell in Fall 2023.

The deadline for applying for the grant is July 31, 2024. Indigenous authors can apply by submitting a simple form at the link below.

APPLY HERE

Books can be in any genre, such as:

  • Illustrated children’s books
  • Fiction
  • Nonfiction
  • Memoir
  • Multi-author collaborations
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Author of the Month Tellwell News

Author of the Month: Multifaceted Artist Paul Cade

Discover the inspiring journey of author and filmmaker Paul Cade, Tellwell’s Author of the Month

Meet Paul Cade, our Tellwell Author of the Month, whose life story reads like a captivating whirlwind of creativity and resilience. From unconventional beginnings to a remarkable career spanning the realms of art, film, and writing, Paul’s memoir, Shades of Influence, offers a candid glimpse into his fascinating journey. Delving into his childhood memories, diverse creative pursuits, and battle with cancer, Paul’s narrative is a testament to the power of perseverance and the triumph of the human spirit. Join us as we explore the intricate tapestry of Paul’s life and work in this exclusive interview.

After years of working in the advertising and film businesses I was used to showing up every day and putting in the work. Every morning at a coffee shop I would do storyboards for each new project, or I would be teaching myself to write screenplays, or I would be sketching in a sketch book that I always carried with me. When I started to write my memoir, I already had developed a habit of showing up every day and putting in the work.

Paul Cade
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