It’s hard to know if you’re “doing” social media right. I mean, yes, you post unique content, you respond to comments, and you regularly engage with other accounts in your niche by liking their posts or leaving comments in relevant threads. But is it working?? By working, we’re referring to people liking your posts, following your page, clicking your links and/or visiting your website.
To know if you really are using social media to benefit your brand as an author, you can track your success using your social media insights. That is, if you’ve signed up for a professional profile like the Facebook Business Page or Instagram Creator Account, which offer you tons of added benefits for building your brand. Once you’ve created your Facebook Page or Instagram Creator Account, experiment with posting for a couple weeks and then venture into the world of your social media insights.
Find your Insights on Facebook:
And on Instagram:
Alright, now take a look at three key ways to measure your success on social media using your social media insights!
Follower Count
Having a high follower count makes a good first impression, but if it isn’t growing week-over-week you need to change up your strategy. A steady increase in followers means your account is reaching more people organically as well as getting new people’s attention.
If your follower growth rate is only increasing by 1% a month, re-evaluate your content strategy.
Content Interactions
Tracking your content interactions, i.e. how many likes, comments or saves your post and stories get is important. It lets you monitor just how interested your audience is in the content you are creating.
Your social media analytics will show your overall interactions as well as the interactions for each post.
Here’s what industry standards tell us:
Less than 1% = low engagement rate
Between 1% and 3.5% = average/good engagement rate
Between 3.5% and 6% = high engagement rate
Above 6% = very high engagement rate
How can you get from 1% to 3.5% or higher? We share a few tips for updating your social media content strategy below.
Advice from Doug Allan, Tellwell’s September author of the month and author of A Fighting Chance: The High School Finance Education Everyone Deserves
Doug Allan, accountant and author of A Fighting Chance: The High School Finance Education Everyone Deserves
Vancouver-based author and accountant Doug Allan believes financial literacy is fundamental to success and should be part of our high school education system. To help parents fill that educational gap, he wrote A Fighting Chance: The High School Finance Education Everyone Deserves. Allan’s book was released in early 2021, selling hundreds of copies, and earning thousands in book royalties.
He has had some notable moments which includes appearing in The Globe and Mail, CTV News, The North Shore News and the MapleMoney podcast. He was also asked to speak at various high schools in his region on money topics he covers in his book.
The Tellwell author highlights a special moment chatting with David Chilton of The Wealthy Barber. Read more to learn the key steps Allan took to ensure his book’s success.
What inspired you to write Fighting Chance?
As a CPA, CA and a parent of two young children, financial education is near and dear to me. Over my career in finance, I have accumulated an immense amount of knowledge which I have, in turn, applied to my personal finances. Without the benefit of a financial education, most people do not have the opportunity to properly learn how to manage their money. The unfair advantage I have gained, as it relates to managing my personal finances, over those without formal financial education and experience inspired me to write down my knowledge as the book I wished I was given as a teenager.
What do you hope readers will get out of it?
I am hopeful that readers can learn one or two things within the pages of the book that gets them excited about their finances and the opportunities which are out there. I don’t expect everyone to finish the book and instantly be a financial expert, but if certain foundational lessons like the time value of money can be absorbed, readers will be much better prepared to manage their money. After reading my book, it is my hope that readers will advance to more complex financial topics and continue to learn.
In your book, you state that governments and school boards are failing our children by setting them up for financial failure once they enter the workforce. What steps would you like to see schools take to better educate youth about making and managing money?
Lastly, don’t procrastinate. If your dream is to become a published author, then make it happen.
– Apple Bertulfo, Tellwell Publishing Consultant
Tell us about your role at Tellwell.
As a publishing consultant, my role is to
provide intuitive guidance and support to all authors who want to publish their
books. I cover all the details necessary to turn their manuscript into a professional
book. I help authors identify their publishing goals, know what they want for
their books and then discuss together the steps toward reaching those goals.
What attracted you to the indie publishing industry?
I love that the indie publishing industry gives authors creative control over their books. Creative authors don’t have to worry about sacrificing their creative visions because they retain full control over their books. For people who want to have complete autonomy in their writing career, I think a self-publishing path is an attractive option.
What do you enjoy most about working with new authors?
I love paying attention to the creative ideas that authors have when writing their books and their inspiration to write the book. Our authors come to us with a different base of ideas and I love that I can take great knowledge from it.
What advice do you have for new authors who are considering self-publishing?
I think if authors want to stay true to their vision of the book, then they should consider self-publishing it. One of the best reasons to self-publish a book is having the opportunity to express your creative side and, at the same time, you are able to keep the proceeds of each book sale. Lastly, don’t procrastinate. If your dream is to become a published author, then make it happen. As a published author, you are able to share your story and have the opportunity to influence others.
What is something that you’d like all authors to know about self-publishing?
The first thing I would like aspiring authors to know when self-publishing a book is that taking shortcuts is not a wise idea. Set specific goals and have a clear understanding of the work required to reach them. I think as a publishing consultant, it is my goal to guide them through that process.
Describe your approach to working with authors!
My goal is always to understand the author’s purpose and intention in writing the book. Having said that, I start by asking relevant questions that would be my basis for the insights I built my advice on. Also, I put value in building strong relationships with them. I make sure that there is trust and confidence before we even move forward towards publishing their books.
What is one of your most memorable moments with Tellwell? Have any authors really stuck with you?
As for Tellwell, I think one of the most memorable moments is meeting all the lovely people in the company. We have a talented team that brings ideas to life.
As for my interaction with authors, I have many in mind. One author that really stuck in my mind was a woman who, despite the odds, managed to publish her book and make a wonderful story out of her hardships.
2021 is nearly over – what has been your favourite read so far this year?
This year, I finished Blink: The Power of Thinking without Thinking by Malcolm Gladwell. This book talks about the choices we make in the blink of an eye and how rapid cognitions results can be a lot better than those with long detailed analyses of situations. It is a very interesting book that talks about snap judgments and the existence of our unconscious mind that makes those decisions. I think it is greatly suitable for those people who want to understand the complexities and involvements of the human mind and our ability to use it in making countless decisions.
What do you enjoy doing outside of work?
I enjoy traveling to different places. The feeling I get when I make my first step on a new journey to another place or country is indescribable. Also, the experience I gain from traveling gives me personal benefits like revealing pieces of myself I never knew existed before. Just recently before the pandemic, I was lucky because I was able to visit England and Scotland. The rolling countryside, cities, icy mountain peaks, and charismatic towns all combine to provide an exceptional holiday destination. I also had so much fun in Center Parcs.
We hope you enjoyed learning all about Apple Betulfo! For more Tellwell team features click here.
So you made the decision to create an author website – FANTASTIC! A website functions as a modern online business card, and not having one can impact credibility. You will use your website to share information and news about your book, let people know where they can buy it, and offer other ways of connecting with you by including your social media links. Ultimately, your website is the foundational building blocks of your brand! But, what should you be doing with it and how can you help get traffic (views) to the site?
Unless you are creating regular content in the form of a blog, uploading new resources, or doing something unique on your site, it can be hard to drive people to visit your author website frequently or at all. So what should you be doing?
Here are 4 key elements to follow to get the most out of your author website:
As we enter into the digital age, the key to success seems to be developing a strong online presence. By connecting with your audiences online, you have the potential to reach hundreds, even thousands, of potential readers with the click of a finger.
Picture this: you’ve just started your author Instagram profile! You’ve set up your Creator profile, you’re sharing fun and engaging content about your book, and you’re using a variety of hashtags to reach as many people as possible (#bookstagram and #indieauthor being some favourite of ours!). Suddenly, your direct messages are flooded with reviewers; all of them telling you how much they would love to read your book and how they can help you gain followers and awareness through their promoting – all for just one simple fee. But, who is a reviewer, and who is a “reviewer”? Who will actually deliver, and who is really just looking for an easy scam?
Tellwell Publishing is partnering with talented entrepreneurs and non-fiction authors to bring you some motivational and insightful reads to level up your business and your life! We have 13 books available completely for FREE from August 26 – September 26!
Featuring two Tellwell business authors and entrepreneurs – Paul Sacco and Jack Lumsden!
Tellwell children’s author Rachel Greening’s book If My Oak Tree Could Speak tied for second place for Best Picture Book (5 and under), and received an honourable mention in the poetry category for the Purple Dragonfly Book Awards!
Stephanie Hewitt’s books Where did Luna go? and Luna Loves Biscuits – received honorable mentions from the Purple Dragonfly Book Awards in the new author – fiction category. Congratulations!
Author Rishma Govani is getting lots of positive hype for her book Sushi & Samosas. Check out some of her interviews here: katethismomloves & twosouls.onejourney
Tellwell illustrator and cover design consultant Jamie Jamandre spends her days illustrating beautiful images for Tellwell’s children’s authors and consulting with authors about their cover design. Get to know Jamie, learn what illustration styles she’s most drawn to, and what she believes makes for a really good illustration.
I think the key to a good working relationship is communication and understanding.
Jamie Jamandre, Tellwell Publishing Illustrator
What inspired you to become an illustrator?
Like many illustrators, I’m largely inspired by cartoons, comic books, animated films and Japanese anime. Sci-fi and fantasy genres inspire me the most.
What do you love about illustrating children’s books?
I like being able to peer into the lives of the authors, and hear their stories. Stories from people of all walks of life, their families, their values, or the places they are from – I like getting a glimpse into their world through the power of their words.
What design/illustration styles are you most drawn to?
Although I appreciate all sorts of design styles, I find myself most drawn to soft watercolors and painterly styles, as well as pen and ink drawings. I like playing around with gradients and textures and experimenting when I can with my artwork.
What do you think makes for a really good book illustration?
I never wanted to fit into what was normally expected of a woman; I chose to chase my dreams instead.
Myriam Huser, author of They Called Me Sky Hunter
Myriam Huser is an incredibly skilled pilot and a talented storyteller – ask her about the time she was detained in Sudan while on a humanitarian aid mission; or, what it was like to hike Mount Kilimanjaro. She’s also a nature photographer and videographer. Recently, Myriam added ‘author’ to her list of titles and experience. They Called Me Sky Hunter, her new memoir about her adventures as one of the first women bush pilots, was published earlier this summer. Since then, she’s received countless reviews praising her book. She’s also had some fun interactions with the media. While being interviewed by Calgary morning radio hosts, Sue and Andy, she was told that, “she makes Indiana Jones look like a librarian!”
We caught up with Myriam to see how things have been going in her new adventure as an author. She shares her reflections and advice, and a couple of entertaining stories from her new book for Tellwell’s August author of the month feature. Enjoy the read!
Tell us a bit about yourself.
Who am I? Sometimes I wonder myself, haha. I was born in the Swiss Alps and I immigrated to Canada in my twenties. I never really stayed put as my aviation career kept taking me across the globe.
Most people see me as a strong independent woman. I see myself mostly as a shy introvert who is simply living her life as she wants. I do realize that my life is not an ordinary life, but to me, it’s just my normal life. I never wanted to fit into what was normally expected of a woman; I chose to chase my dreams instead.
What inspired you to write They Called Me Sky Hunter?
Being aware that my life has been one big adventure that most people would never experience, I felt the need to share it. I wrote it, in part, to inspire anyone who has a dream but doubts if they can realize it. I’m hoping it will give those people the little push to get started. I also wanted to write it for those who cannot pursue their dreams, for whatever different reasons.
I wanted to take people on a journey where they can escape to far away lands and experience extraordinary adventures through the stories in my book.
Personally, it also gives me an extra sense of accomplishment, the feeling that everything I have done won’t be forgotten as if it never mattered.
Your book is full of incredible adventures that take us from Baghdad to Darfur to Sudan; from Uganda to Algeria; from the South of France to British Columbia. You’ve lived such a full life! Is there a particular story that you’re excited for readers to discover from your book?
We’re introducing something new, folks, and we’re very excited about it! We will now be offering free ebooks on the Tellwell blog and newsletter!
Tellwell authors have partnered with other authors in their genre to offer their books completely for free – for a limited time. This is part of Tellwell’s new marketing service for authors. Here, we are partnering with authors with similar content to leverage each other’s audience and expose each book to new readers, building the author’s email list in the process. If you are interested in participating, get in touch with your publishing or marketing consultant.
Read on to learn more about each book and how you can enter to receive a free copy.
Ben’s Final Checkmate by Laura Sandor
Toronto-based psychotherapist and author, Laura Sandor shares the tragic story of mental illness, murder and suicide which tear apart her unsuspecting family in her new book.
Readers are calling Ben’s Final Checkmate impossible to put down!
Laura has partnered with other talented non-fiction authors who bare it all in their stories. To get your free copy, all you have to do is click here. Bonus, you can download any of the other 11 books from this giveaway, too!
