Physical distancing, self-isolation and quarantines during the coronavirus pandemic have completely altered our lives. We’ve all had to reimagine the ways we connect and engage with each other. With so much fear and uncertainty circulating during the COVID-19 pandemic, there is a great need for breaks from the news cycle. We are also spending more time at home now than, perhaps, ever in our lifetime. Indulging in a good story is one of the oldest and most enjoyable forms of escapism. Hopeful, cheerful, funny or just straight-up weird and quirky content can lighten our mood and make us feel so much better.
For authors, it’s a great time to promote and market your book. While holding book launches, book tours, book signings and school visits are not possible in a physical setting, you can take these activities online. Authors are using social media, and platforms like Zoom, to hold live events, digital book tours, and Q&As. They are partnering with other authors, book bloggers, booktubers and influencers in their space to share their stories and engage with their audiences.
Here are some ideas and strategies to consider on how to market and promote your book during the COVID-19 pandemic.
Book launch → Digital book launch
Considering using Facebook live to launch your book. It’s free and relatively easy to setup. Almost everyone has a Facebook account together and it’s likely the people you would invite to a physical book launch event will already be your Facebook friend. Facebook Live can also accommodate another person which is great if you would like a co-host, emcee or someone to introduce you.
As a book marketing consultant, my role is to support authors in the marketing and promotional aspect of the publication process. We develop strategies for authors to develop their book marketing plan, and fulfil marketing services to take some of the load off their plate.
2. What did you do beforehand?
I worked in community engagement and development within educational institutions from preschool to university! My tasks ranged from directing international field studies with university students in Europe, to being the person who got to drop the eggs from a school roof for a science fair ‘egg drop’ challenge!
3. How would you describe your personality?
I’m a big infophile – learning is what motivates me more than anything! I also find it really tough to sit still and read a book – so audiobooks are a great way to circumnavigate that.
4. What do you enjoy most about working with authors?
I thrive on having a varied workload which is why working with authors is so great. They each present unique perspectives, skills, and stories. Getting to adapt to those individualities is really amazing.
I am a family physician and researcher practicing in Vaughan, Ontario and I published my debut novel, On Loving, last year. I was born and raised in Iran and continued my medical education and research after moving to Canada with my husband and daughter in 1996. My particular interests are women’s and mental health.
2. What inspired you to write On Loving?
I’ve been a huge fan of literature for as long as I can remember, and one of my dreams as a young girl growing up in Iran was to become an author one day! Persian poetry has always been intriguing for me, and Forugh Farrokhzad, the late contemporary Iranian poet, who was also a women’s rights activist, remained a great inspiration to me since the day I first started reading her works. “On Loving” is the title of one of her famous poems written in Farsi.
My occupation has been another source of inspiration for writing “On Loving.” Working throughout the years as a family physician enabled me to explore the effects of different basic emotions on people’s physical and mental health and to assess the role these feelings play in controlling people’s interpersonal relationships. I finally decided to share my experiences in both fields by creating “On Loving” and focusing on a young woman’s complicated life journey, a turbulent journey full of twists and turns, which ultimately helped this strong yet fragile accomplished woman achieve self-awareness.
I trust that literature can act as a sturdy bridge connecting different cultures, so by using this bridge and the pages of “On Loving,” I introduced my readers to the rich Iranian culture and heritage, its ancient history, and, more importantly, real Iranian people through the eyes of On Loving’s main protagonist, an adopted Iranian-American physician.
3. What is the main message you share in your book?
I’ve always been amazed by how we, as human beings, react in our unique and different ways in similar situations or circumstances in life. Many of us never know who we really are and what we really stand for until it is too late. In other words, we may never get to know ourselves, our strengths, our weaknesses, our true potentials until the last day we live! Understanding the importance of achieving self-awareness – most possibly the hardest task to succeed in life- through working on our pure feelings and emotions, was one my main messages to reflect upon and share with my readers.
You may remember Ayn Rand’s famous quote from TheFountainhead: “To say ‘I love you’ one must know first how to say the ‘I.'” In fact, for many of us, most “emotions,” such as love, hatred, jealousy, joy, trust, sadness, … are so difficult to process and act upon in proper ways. It is essential to understand where they originate from and how they can morbidly affect our behavior, mental, and physical health.
To say ‘I love you’ one must know first how to say the ‘I’.
Ayn Rand
4. How has your work as a physician impacted the story in On Loving?
As a family physician with a keen interest in women’s and mental health, I tried to draw more attention to the issues that I’ve found more prevalent and profoundly disturbing for most people. Common conditions such as depression, anxiety disorders, PTSD, suicide, homicide, bereavement, SIDS (Sudden Infant Death Syndrome), kidney failure/transplant, breech delivery, breast cancer, domestic violence, … were among the topics discussed in this novel.
It can be in moments of darkness and fear that we find the inspiration to turn our life around. An instance that shifts our perspective in such a profound way urges us to forge a new path. It was while struggling with debilitating anxiety that author Jennifer Renieris experienced such an ‘aha’ moment. A hawk landed in her yard, and the symbolism of this simple moment shifted her perspective on life, providing the inspiration for her first children’s book, Hawk Eyes. Read about Jennifer’s inspiring journey and insight into the world of children’s publishing in our February author of the month feature.
The hawk’s ability to fly high, and keen eyesight, allows it to see the bigger picture, a new point of view, and a different perspective.
1. Can you tell us a bit about yourself?
I grew up and still live in Southern Ontario.
Since high school, I have only ever been self-employed in various avenues, from agriculture to green energy.
I had never viewed myself as a creative person. From my first ideas, to writing, to taking the leap to publish, each phase was a baby step up to the completion of book one, Hawk Eyes. Books two and three have unfolded with the ease of a new found love in the creative and productive process.
I enjoy living with my blended family which includes three children, two cats, and a puppy. The puppy, Daisy, was an impulse buy while riding the high of my first book being finished and romanticizing my character of Aunt B, the Westie.
Our home is supportive and, besides the critters, very peaceful. This supportive, stress-free environment has allowed me to open up to this new path and self-discovery. I have a house full of like-minded people to bounce ideas off.
I love to travel. It is a great way to learn about other people and cultures. Life has so much to share and to savour.
2. What inspired you to become a children’s author? What was the inspiration behind Hawk Eyes?
I have worn many hats over the years. From managing my family to managing multiple businesses. Most of my time has been spent just getting &#$! done. Being stretched too thin paired with an unhealthy relationship can have its repercussions, and it did. I began having debilitating anxiety. I had no choice but to finally pay attention to my self-care. To feed and settle my spirit, I began journalling.
It was during one of our usually long winters, as I sat journaling, trying to abate an anxiety attack and praying for a reality shift from a particular situation, that a hawk landed in my yard right in front of me, then left. I had never seen a hawk in my yard before this. My curiosity was triggered, I needed to know more about hawks. Mainly I wanted to know if they were known to fly away with household pets. One of the fascinating articles that popped up was about hawk symbolism. I came to learn that hawk symbolism, among many other aspects, included perspective. This was a huge ‘aha’ moment for me. The hawk’s ability to fly high, and keen eyesight, allows it to see the bigger picture, a new point of view, and a different perspective. “Look at the BIG picture and remember why you are doing what you are doing,” I heard loud and clear. This was a huge ‘AHA’ moment for me; I felt incredible relief.
How amazing would this be if I could share this experience, translate it into something children could relate to, I thought.
If you change the way you look at something, it can change what you see and can change how you feel about it.
I used this experience to challenge myself to tackle something creative. My intention was to take this ‘aha’ moment, using animal symbolism, and translate it into a story that children could relate to.
3. What message are you sharing in each of your three books? What do you hope children will walk away with?
In book one, Hawk Eyes, I use the symbolism of a hawk flying high, seeing a different point of view, a bigger picture, to share the message of perspective. If we change the way we look at something, it can change what we see and can change the way we feel about it.
In book two, A Buck and a Puck, I use the symbolism of a buck, a male deer. He is very strong, yet he is gentle and graceful. His grace and kindness are his strengths. I wanted the reader to see that showing kindness to others, especially when we are frustrated, shows how strong we are on the inside.
Book three, My Fine Feathers, is about embracing our uniqueness that shines from within. I use the Scarlet Macaw as my feature creature. Her bright primary colours scream at us to be unapologetically bold and beautiful just as we are.
The main message I hope resonates with people sharing my stories, is that we always have a choice. We have a choice in how we look at any situation, a choice in how we treat others and a choice to celebrate our uniqueness, and that of others. This is empowering.
You don’t just want to self-publish. You want to self-publish well. Make sure your self-published book stands out from the crowd.
1. Tell us about your role at Tellwell.
As a publishing consultant, I am the author’s first point of contact with the company. It is my role to help authors understand the publishing industry, the publishing process, and help them make smart decisions to achieve their publishing goals.
2. How would you describe your personality?
I’m a problem-solver by nature, and I would like to describe myself as a positive person. I bounce back quickly from negative thoughts and always look for the silver lining in situations.
3. Describe your approach to working with authors.
I keep it simple. My approach is personal. I consider myself a guide to authors navigating the world of publishing.
4. What publishing advice do you have for authors considering self-publishing?
You don’t just want to self-publish. You want to self-publish well. Make sure your self-published book stands out from the crowd.
Get your book edited. Hire a professional editor. You don’t have to accept every single change. At the end of the day, it’s your book but at least consider the feedback.
Have a book cover that converts! A high-quality book cover is the most important element to get readers’ attention. It is what readers first see and will immediately determine whether they want to pick up your book or not.
Be realistic. Success doesn’t happen overnight. It takes dedication and patience.
5. What is one of the most common misconceptions authors have about the self-publishing process?
That it is just for vanity. All I can say is self-publishing can be tough, but a necessary alternative to traditional publishing as it gives small voices a chance to grow loud. Many of the big names that float around now got their start with self-publishing. They are proof that going this route now can lead to greater things down the line. Self-publishing costs money upfront, but if writing truly is your passion, then this venture is worth every penny. Hobbies cost money. Startup businesses cost money. Writing is both a hobby and a business. Tellwell makes sure that every penny an author spends is a penny invested in a legacy they can be proud of.
Montreal broadcaster and author
Tommy Schnurmacher is receiving major publicity for his new memoir Makeup
Tips from Auschwitz: How Vanity Saved my Mother’s Life. He’s been featured
in Canadian Jewish News, The Suburban, Global News and the Montreal
Gazette.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀
His book has sold out in all the Montreal bookstores carrying it. It’s the #1 consignment book at Paragraphe Books, and all 104 copies at Chapters sold out in 90 minutes during a book signing. Way to go, Tommy!
We recently sat down with Tommy to ask him about all the attention his book has been getting since its release.
Q:What inspired you to write this book?
A: The inspiration for the book came from veteran Canadian broadcaster Gord Sinclair, who was the news director at radio station CJAD in Montreal where I was the mid-morning talk show host. During commercial breaks, I would tell him stories of my childhood and my family dynamic when we first came to Canada from Hungary as immigrants. I remember him saying, “One of these days, Tommy, you are going to have to write a book.” I had often told the stories and I would write notes just for the fun of it, but the day Gord was talking about finally came and I finally sat down and wrote the book.
Your book has received high praise
and acclaim. You’ve been featured in the Montreal Gazette, The
Suburban, Global News and the Canadian Jewish News. How does it feel
to receive so much positive attention for your book?
A: It is very gratifying, of course, to see that people are enjoying the book. Many people can relate to having a special relationship with their mother. They can also relate to the immigrant experience and to taking care of parents who once took care of them.
Q: How are you promoting your book?
A: Publicity does not happen on its own and books don’t just fly off the shelf. I use the “five in five” method. I do five things a day, five days a week to promote the book. It could mean writing a press release, sending an email, making a phone call or flipping through a book blogger directory. Every bit counts. Every bit helps. Some will pan out, some will not, but you just have to keep at it.
As a marketing consultant at Tellwell, I am an
author’s final point of contact in the publication process. I work with authors
on creating the best strategies to promote and market their book based on their
goals, time and budget. It is my goal to help educate and teach authors about
all the extraordinary resources available. Children’s books are my
specialty!
2. What did you do beforehand?
I wore a few different hats prior to starting at Tellwell. After I graduated from the University of Victoria with a B.A., I worked in real estate, supporting agents with marketing and administrative duties. Real estate didn’t feel quite like the right fit, and I decided to go back to school to become an elementary school teacher. It was during this time that I became aware of an opening on Tellwell’s marketing team, and couldn’t resist the opportunity to become a part of an industry I feel so passionate about.
3. How would you describe your personality?
I like to describe myself as Miss Congeniality. I love helping others and am highly organized. I tend to be a bit of a perfectionist. I typically see most things with my rose-colored glasses on, always wanting to see the glass half full, rather than half empty.
Award-winning author Kristin Pierce’s children’s books are full of empowering messages about finding our real-life super powers of creativity, imagination and intuition. And it’s that message the author, herself, has fully embraced by not only writing a series of children’s books, but taking the lessons learned in self-publishing and coaching others on how to bring their own story ideas to life.
“It has been a lot of work and a ton of learning, but it has been so much fun,” said Saskatchewan-based author and mother of two.
The inspiration to write a children’s story first came a few years ago when she was putting together a rhyming scrapbook for her son about his first six-months of life. The rhymes began flowing and the book ended with some empowering verses.
“I looked at those last couple pages and said to my husband, “Wouldn’t it be neat to turn these lines into an empowering children’s book?”
Pierce says she couldn’t believe she had said those words aloud. “For almost my whole life, I didn’t believe I was creative, so this idea didn’t align with who I thought I was, so I dismissed it,” she said.
But the rhymes wouldn’t stop flowing, and several months later, while her son was napping, she wrote the first draft of her first book, Your Inner Compass That Could, in an hour and a half.
You are the one who knows your true self the best
You have an Inner Compass inside of your chest
If you learn how to listen, it will be your best guide
On life’s wonderful, magical, adventurous ride
Your Inner Compass That Could was published by Tellwell in early 2018. The story encourages children to connect to and trust their inner self to guide them in life. It teaches children that there are no limits to what they can achieve and to pursue their passions and share their unique gifts with the world.
British Columbia-based author Mark Lloyd is quietly celebrating a huge win after his book nabbed top prize in the science fiction category at the IndieReader Discovery Awards.
The humble author was looking for feedback and submitted the book on a whim. “I was surprised. I didn’t expect the story would win anything,” he said.
The award winners were announced in May at the New York International Book Expo. IndieReader gave the book 4.8/5 stars rating A Place to Stay Forever “an imaginative and quirky story that simultaneously hearkens back to both Philip K Dick and Douglas Adams.”
A straightforward, absorbing tale that unfolds inside a beefy futuristic setting. – Kirkus Reviews
The concept of Lloyd’s sci-fi novel is a mix of the Matrix and Black Mirror’s San Junipero episode. The protagonist, Miranda Sage, is plugged into an artificial reality where she is living out her life peacefully as an old man, when a power surge abruptly awakens the crew in a spaceship hurtling back to Earth. The crew has to hack back into the alternate reality through its only access point – the town of Penticton – and awaken consciously to explore a way to end the simulation without harming their bodies.
“I wanted to write a story that makes the readers think about something they haven’t put much thought in before. This book is about immortality, and the perils of being immortal,” said Lloyd.
Despite the virtual reality/alternate universe premise – the story’s locale is very real. Lloyd who grew up and lives in the Okanagan town of Penticton, loved the idea of turning his hometown into the setting of a sci-fi tale.
Tips on how to successfully promote your book in online forums
Online forums offer a huge opportunity for writers and poets to share their work, expertise, and advice with others as well as engage with readers and authors. Many online communities are dedicated to specific subjects where people go to seek information, share their experiences, opinions, and offer advice. These forums allow people to build community, engage and learn from each other on issues that are important to them.
By being active in a forum, you are positioning yourself as an expert and are allowing for your content and book to be discovered by people who are actively seeking information (or even books) on the topics related to your book.
Here are our tips on how to use forum marketing to generate awareness and buzz for your book:
1. FIND THE RIGHT FORUM. The key to forum marketing is finding the right community in your niche. You want to narrow your list to a handful of forums and then commit to being active on a few. Here are some tips on how to narrow your search:
·Look for forums that have at least 1,000 members and 10,000 posts
·Make sure the forum gets at least ten to fifteen new posts on a daily basis
·Ignore forums that are overrun by spam ·Avoid forums hosted by your direct competitors
