1. How would you describe your role at Tellwell?
I’m the Book Marketing Manager, which means I’m responsible for our marketing program and the services offered to authors to help them promote their books. A large portion of my day is dedicated to working directly with our clients on the marketing aspects of their project, but I also spend a lot of my time developing the program through hiring and enhancing the resources and tools at our disposal.
2. What’s your favourite part of the job?
I’m an avid learner, so my favourite part of the job is that I’m learning new things every day, whether it be through authors and their work, or through the book marketing industry itself. Coming from a journalism background, I also love the fact that no day is ever the same, and the work is always diversified by the range of authors we work with and their unique projects. This job certainly keeps me on my toes, and I love being constantly challenged to learn more, and broaden my understanding of the book marketing industry.
3. What’s the most challenging aspect of your job?
The most challenging part of my job is letting go. I’m a passionate person by nature, and once I invest myself in a new author’s project, it’s difficult to pass the baton over to them when our time together is finished. We have the pleasure of being able to work with many authors as they begin the book marketing component of self-publishing, but at the end of the day, our main job is to empower those authors to embrace marketing. Unlike publicists, who are actively promoting an author’s work over an extended period of time, we focus on providing the resources, tools, and education necessary to have authors executing marketing strategies on their own. What they do with it from there is up to them. I now understand how difficult it must be for teachers who have to say goodbye to another group of their students each year!