Tellwell's 2016/2017
Publishing Guide
Learn the five steps to publishing a book, the pros and cons of self-publishing, and how distribution and royalties work.
Learn how to publish.
Meet the Team

Meet project manager Simon Page and learn about his approach to working with authors

Simon Page Tellwell

Tell us about your role at Tellwell.

As a project manager, I help authors move through each step of the publishing process, providing guidance throughout the editing, design, illustration, and distribution steps, and everything in between. My role also includes acting as a liaison between the production and development teams, and I’m excited to be closely involved with producing the publishing webinars for authors that we will be launching very soon!

What did you do beforehand?

Before Tellwell, I worked in logistics and communications for a local non-profit organization, where I helped to produce and promote annual international jazz and blues festivals and other concerts.

How would people describe your personality?

I’ve been described as being very patient, calm, and optimistic.  I like to think I’m at least a little bit funny, and like to keep things pretty light-hearted around the office.

What inspires you?

I genuinely love helping people create great work that brings benefit to the world, and I get a lot of satisfaction from finding creative solutions to complex problems. I also draw a lot of inspiration from being in nature, as well as from books, music, films, and great food!

What are you most proud of in your life? Biggest accomplishments?

Some of the accomplishments that come to mind include graduating university, climbing the highest mountain in Poland (it’s not that high), and losing an impressive number of foosball matches here at Tellwell.  Also, I recently found a “Most Inspirational Player” award at my parent’s house that I won during my last year playing minor hockey, so that’s a pretty big one as well.

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Meet the Team

Meet Tellwell publishing consultant Jennifer Chapin and learn about her own book publishing experience

By Jennifer Chapin

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About Jennifer
I work as a publishing consultant at Tellwell arriving here late in 2017.  Before Tellwell, I worked in non-profit engagement for eight years, assisting organizations around the world to become investment ready.  Part of this work included encouraging executive directors and their boards to tell their stories so they could receive the financing they deserved.  The move to Tellwell was seamless, in that I am still helping people bring their stories forward.

Work Experience
I also have a solid background in corporate sales and business development through Fairmont Hotels & Resorts. I first worked in Victoria and then moved to New York City. It was while I was working in New York that 9/11 occurred and I was heavily impacted by that event.  It was a turning point in my life. It made me take stock of my dreams and what I had left unaccomplished.  Writing a book was one of them and so I left the corporate world and went to France and wrote my first novel.

Writing Her First Book
I was raised to love books and my enduring memory as a child is all of us sitting around, father, mother, and siblings, reading silently.  I am a voracious reader now and enjoy historical fiction with a fantasy/time travel element. This is also the genre I have used in both books I have written.

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The Publishing Experience
I self-published A Song of Songs:  Mary Magdalene Awakes in 2008 with AuthorHouse. This is the novel that arose out of my travels to the south of France.  I followed the myths and legends about her there.  They are rife as she is the Patron Saint of Provence. This was in the aftermath of the Da Vinci Code days, but in my book,  I do not focus on the bloodline, but on her coming back at the end of time.  I have recently pulled my book out of AuthorHouse and am now in the process of a re-write over the next few months.

In reflection and after working at Tellwell, I would have approached the process of self-publishing differently.  I would have spent more money on editing, for instance, and commissioned a strong marketing team to assist me.  I worked hard to self-promote the book through a launch and many readings.  I found that Chapters and Indigo and private bookstores were receptive to carrying my book.  It was an amazing experience.  I cried when I got my first copy.

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Guest Post Tips & Tricks

Tellwell editor Simon Ogden’s advice to first-time authors

By Simon Ogden, Tellwell Editor

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WELCOME
Welcome to the band, we’re delighted that you’ve decided to join us. We’re a bizarro group and legion; all of us completely, utterly, fantastically, bewilderingly unique, except for one very specific idiosyncrasy—we all have a story screaming and punching and kicking inside of us that we need to yank out and release into the world. There are people out there with the same constipation as us, but they may let it loose through interpretive dance or by singing it out or painting it or by yelling it into the faces of people in line for the bus. But not us. Not we. We’re the scribes, the men and women of letters. We adore specificity and nuance. We love the tranquility of words nestled onto a page, the calm, rational and quiet way they float over to our audience. That alchemic translation of feelings and imagery and diaphanous emotion into the solidity of language. We’re the Hobbits of the storytelling tribe and we don’t give a fig if you haven’t yet been paid for your writing—if you’ve somehow managed to set a word down on a page and followed it like a tentative footstep into the great unknown with another, you’re one of us and are welcome here. Make yourself comfortable and we’ll put the kettle on.

The first thing you should be very clear on as a brand-new author is that all those concerns you have right now about what comes next and exactly how this whole writing puzzle works … samesies! We’re right there with you, in one way or another. This, like all the great and worthy art forms, is a mentorship trade. Like sculpture or carpentry. The longer you do it, the more sense it makes and the more your own lovely, unique, necessary voice rings out clearly and melodically to find its way to those readers who need to read that thing in that way at that exact time, and they will be grateful in ways none of us can hope to fathom. And delightfully, unlike most mentorship trades, our mentors are all around us: our bookshelves groaning under their weight, our end tables apile with them, our bathwater occasionally reshaping them for us

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READ AND FIND INSPIRATION
So, the all-time, number one, pin-it-to-the-top-of-your-list chunk of writing advice from anyone worth listening to will always be to get your nose in as many books as possible. Find the authors that talk in the way you want to be talked to and ingest their work.

WRITE, WRITE, WRITE
The second piece of advice towards becoming a better writer is—no surprises here—to write a whole bunch. It’s a close number two but make no mistake—number two it is. It would be hard to build a nice house if you’ve never been inside of a nice house, no matter how many nails you’ve hammered into a board. However, following these two rather obvious pearls of wisdom the sea of writing advice starts to get a little choppy. What is revelatory for some from here on forward may be pure bilge for others. There is a freakish amount of writing advice out there to shovel up if you choose to go digging for it. Give it all your best consideration but understand as you do that there is no specific method that originates from another artist that is also your method. This is the very essence and provenance of art. If some “genius” advice doesn’t resonate with you, it ain’t your soup—chuck it and move on.

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Author of the Month

Author Tyler Cameron not only survives his wedding but launches a new career

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Tellwell author Tyler Cameron’s new book is not only the completion of a life-long dream, it’s the launching pad of a book writing career.

For the last several years, he’s been blogging on various sports sites on top of his full-time advertising job. But Cameron says from a young age, he’s always known that one day he would write a book.

“I didn’t want to wait any longer to achieve this dream. The timing was right for me and I wanted to move this passion forward,” said the Greater Toronto Area based author.

“A Dude’s Guide to Surviving His Wedding” is a humorous, educational handbook for soon-to-be-grooms.3d-cover-dudes-guide-to-surviving-his-wedding

“The reason I chose to focus on weddings was due to the lack of resources from a male’s perspective, coupled with my extensive involvement in weddings, it was a perfect topic for me to cover.”

Cameron says he’s everyone favourite wedding guest and groomsman. He’s been part of eight wedding parties, three of those as ‘best man,’ has been a guest at about 50 weddings and DJ’d many more.

On May 31, 2014, he played the most important wedding role, marrying his beautiful, better half, Christina. He says the biggest advice he has for engaged dudes is “listen to your future wife and enjoy the ride.”

“There are so many aspects to successfully plan and execute a wedding, I’ve seen it and heard it all. It was great to be able to lean on my experience from different perspectives to build the foundation for this book. I know what I like to see as a guest, I know what it’s like to work at a wedding and I personally know how to execute one after my own wedding,” he said.

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Writing the book took about five years from concept to completion, although he finished the majority of writing in the last year and a half after signing on with Tellwell.

“The support and motivation from the team helped drive me to complete my project,” he said.  “The publishing process was really seamless for the most part. I had no idea what I was doing, so luckily, I had the great people at Tellwell to help guide me along the way.”

His wife was also instrumental in helping him articulate parts of the wedding planning process and structure the book. She also gave him the time and space to work on it.

Tellwell published the book in April 2018. Cameron says holding that first copy in his hands felt surreal.

“To get that first copy was amazing for me and everyone else who heard me talk about it,” he said.

In just three short months, A Dude’s Guide to Surviving His Wedding” has 38 reviews on Amazon averaging 4.9/5 stars.

Indie Reader gave it a 4.5/5 star rating calling the book “a funny, fast, and informative read that will make engaged bros everywhere rejoice.”A Dude's Guide to Surviving His Wedding

Cameron says it was very exciting to see the book so well received.  “It was really cool to see that the reviewer just got it and understood where I was coming from. It was great they found it educational but also funny.”

The Indie Reader approved author is now working hard with the Tellwell book marketing team to promote his book and making sure as many people as possible hear about it. In June, he hosted a successful book launch, he’s appeared on podcasts, vodcasts and has several interviews and book signings coming up.

ty036 ty031 Author Tyler Cameron book launch

He’s also keeping active on social media, focusing on building a following on his website and gaining subscribers to his newsletter.

Now with the first book under his belt, Cameron is excited to launch a series of “dude’s guides” with the next title being “A Dude’s Guide to Surviving His Kids.”

He and his wife have two daughters (three and six months old) so it’s been a very busy time at the Cameron household. Now that he’s gone through the writing and publishing process, he expects the next book to take about a year. The Canadian author has no shortage of ideas, and multiple projects are in the works.

With a dedicated and growing audience, it won’t be long before Tyler Cameron’s side hustle turns into a full-time writing career.
Buy A Dude’s Guide to Surviving His Weddding on Amazon

Visit Tyler’s Website

Say Hi to Tyler on Social  socialmedia-facebook socialmedia-instagram socialmedia-twitter

 

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Author of the Month

From the set to the page: Author Michael Parnall shares advice for those working in the film industry

By Tyler Hooper

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While working as a production assistant on a film set, Michael Parnall learned the hard way not to make a mistake. But this mistake also sparked some creativity, which led him to publish his first book, “Am I the on Idiot Set?,” an often funny, yet practical guide for those new to working on film productions.

“As the film industry grows, there are increasingly new people starting in several different departments and I know this guide will save productions time and money. I also wish there was a book with this info when I started because learning by mistake is not fun,” said Michael.

However, there was also a more personal motivation for Michael wanting to publish his book. In January of 2017, Michael was also diagnosed with multiple scleroses, a diagnosis that drastically changed his life. MS is an autoimmune disease of the central nervous system, and because of the disease, Michael isn’t able to do all of the things on set that he used to. But he didn’t let this deter him. Through sheer optimism and love of film, Michael made his dream come true of publishing his book and now he’s also giving back.

“During my lifetime, I have witnessed the magnitude and devastation that this disease can inflict. It is my intention to not only bring awareness to multiple scleroses but provide a useful and practical way for people to donate as well. “

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Book Marketing Tips & Tricks

How to market your book while on vacation – Tellwell’s book marketing tips

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School’s out and many are packing up the car en route to their next summer vacation. Meanwhile, the book you’ve spent the winter editing, revising and finalizing was just released this spring and your marketing plan is set and ready to be executed. As you glance at the calendar you realize the 3-week overseas holiday you booked a year ago is fast approaching. Your first thought is: Well I guess my marketing is just going to have to wait until the fall…

As an author, you’re not immune to taking a well-deserved holiday, but that doesn’t mean you have to put your book marketing on hold. So, before you jet set off on your next summer adventure, check out Tellwell’s top 5 marketing tips to keep the momentum going from wherever your travels may take you.

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Tips & Tricks

What is 49th shelf and how can you be using it?

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In celebration of Canadian culture and talent, allow me to introduce you to 49th Shelf – an online database designed to make it easier for readers to find Canadian books by Canadian authors.

Similar to Goodreads, those who sign up for a membership (which is free,) can populate a user profile and use the website to search for new book titles. 49th Shelf features reading lists and new releases, and you can also search for books by author or by book title. Each book listing includes the cover, description, publisher and retail information and links that redirect to the outlets carrying the title for purchase.

While it isn’t necessary to become a member, joining the 49th Shelf community allows you to contribute reviews, comments and book ratings, create and share reading lists and recommendations, and enter to win advance copies and new releases through their giveaways.

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Meet the Team

Meet Tellwell Publishing Consultant Rob Hitchen

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  1. If your role at Tellwell were to be summarized into a book title, what would it be?

Persistence is key.

  1. What’s your favourite part of the job?

Without trying to sound too grandiose it’s making people’s dreams come true.

  1. What is the most inspirational story you’ve heard from an author about their book?

I helped an 11-year-old get his book published. He is such an inspirational young man in his determination to succeed. It made me realize everyone can and should have a vision of where they want their life to go, no matter how young or old.

  1. What’s something (beyond publishing) you’ve learned from one of your authors?

Even when I’m not feeling at my best, some people have had it far worse than I could ever imagine and are still laughing and smiling.

  1. What advice do you give to first-time authors?

Don’t skimp on editing.

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Author of the Month

From historical research to staff-picked, award-winning novel – Renée Veillet shares of her accomplishments as an indie author

img_0002-180x300What started as research into her own family’s history during the settling of Western Canada in the 1900s, transitioned to an award-winning historical fiction novel and a long-term career as a writer and published author for Renée Veillet.

Inspired by the stories she learned of her ancestors, the Calgary-based author sought out to honour Canadian history in a medium that might be more entertaining and enjoyable for young adults.

“My ancestors endured hardships that were unimaginable; my great grandfather was forced to leave his family behind in order to seek work in Canada. The first family member he could afford to bring over travelled in steerage class on the Titanic and did not survive,” explains Veillet. “I feel a debt of gratitude towards my ancestors and want to honour them by sharing their stories with my children and the generations to come.”

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By the fall of 2017, Veillet was a published author and Rings of Time quickly began to receive high praise. The book, which has been compared to the popular TV series Outlander, has been described by Goodreads readers as “[p]erfectly paced and beautifully descriptive” and “an entertaining escape into another time.”

Local bookstores have also expressed interest in the book, and it was even featured as a Staff Pick at the Crowfoot Chapters in December 2017.

“As a first-time author, having my book on the shelf of the local bookstore was a huge milestone,” says Veillet. “Having it chosen as a staff pick was an unexpected surprise.”

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Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date.  They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience.  For authors, sending out an ARC is a great way to gain buzz and publicity before the big release.  Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

 

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

  • Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
  • Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
  • Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

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