1. Tell us about your role at Tellwell.
I am a book marketing consultant at Tellwell so my job is to share knowledge, tools, and resources with authors for them to be able to successfully market their book. This role ranges anywhere from helping authors contact media outlets for a feature story, creating author websites, coaching authors on social media use, or crafting a custom marketing strategy for our authors!
2. What did you do beforehand?
Before Tellwell I was working in the marketing division for a large scale event production company that puts on cheerleading competitions and camps all across Canada, the USA, and Australia. I was privileged to be able to travel a lot in this position and I was always learning, networking, and growing on-the-fly! During this time I was also starting up my own business in Victoria as well as completing my degree in English literature, journalism, and publishing.
3. How would you describe your personality?
I am very level-headed and rarely get worked up or angered. I can be reserved at times, however, I love to laugh and joke around with the people around me. I am also very self-motivated and love to be busy!
4. What inspires you?
I am inspired when people take risks and try something new that they may not be 100% comfortable with. I am also inspired when people are authentically themselves and not afraid to show that side of them.
5. What do you enjoy most about your role at Tellwell?
I love being able to connect with authors about their story and individual goals. Each author I work with is completely different from the next and each has different goals so every day is so diverse! It keeps things interesting and exciting!
6. Describe your approach to working with authors.
I like to be able to personally connect with authors beyond the scope of the basics. Hearing about their lives, story, how their book came to be etc. is important for me when trying to make the best possible marketing plan for them. It’s also lovely to connect back with them after their services have been completed to check in on their success!
7. What marketing advice do you have for authors?
The more time and effort you put into your marketing the more you will get out of it.
8. What are you most proud of? Biggest accomplishments?
I am very proud to be a young business owner here in Victoria going on four years. My biggest accomplishment was coaching and competing at the University World Cheerleading Championship in Orlando, Florida in January 2018.
9. What do you enjoy doing outside of work?
I enjoy weight training, going to boot camp or yoga classes, and being active! I also love coaching, spending time with my family, checking out new restaurants in town with friends, and just kicking back and relaxing after a long day.
10. What are your favourite books to read?
Right now I’m reading “Sweet Bitter” by Stephanie Danler which I am really enjoying. I also recently loved “The Girls” by Emma Cline. I prefer books that have some truth to them (true crime, memoirs, essay collections etc.) but I can also easily get into a good romance fiction.