Month: July 2017

4 posts

Authors in the Media

  Izzy Camilleri www.izzyseatingplan.com CTV’s Your Morning sits down with successful fashion designer Izzy Camilleri to talk about her new book, Izzy’s Eating Plan. Watch the video.   Nalini Raghunandan Torch Online Media has a Q & A session with author Nalini Raghunandan about the first book in her children’s series, Fanny the Champ. Watch the video.   Marcia Papa www.weebees.ca…

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Don Levers talks book marketing – Masterminding the perfect strategy for success

In January 1977, five men tunneled through steel and concrete to break into the Vancouver Safety Deposit Vault. The men pilfered more than 1200 safety deposit boxes and stole millions of dollars in jewelry, gold bars, and cash. It was a perfect crime. Except, when staff at Vancouver International Airport noticed that the men’s luggage was exceptionally heavy,…

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An Image-Based App for a Text-Centric Industry

Marketing your book requires branding.  Putting aside that nearly 70% of brands are using Instagram as a marketing tool and that it boasts an impressive worldwide user count of 700 million, humans are 90% visual beings able to process images 60,000 times faster than text.   But we’re in the business of books and you’ve…

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Why authors should have a media kit

Whether you’re looking to gain some media attention, attract book reviewers, pique the interest of bookstores, or develop relationships with key figures and organizations from your niche market, having professional materials to outline your project will be an essential asset to your pitch. These materials can take many forms, depending on how best to showcase…

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