Tag Archives: book marketing

Tellwell Team Stories

Tellwell Team Stories: Behind the Scenes!

Go behind the scenes with our talented content creator and graphic designer as they bring creativity and collaboration to life, helping stories shine.

Meet Alyssa:

At Tellwell, Alyssa’s days are a blend of creativity, collaboration, and storytelling. From editing episodes of our podcast, Demystifying Self-Publishing, to designing attention-grabbing thumbnails, managing social media, and curating our monthly newsletter, her work celebrates authors and their journeys.

Team collaboration plays a big part, inspiring new ideas and creative approaches. With her focus on storytelling and engaging content, Alyssa ensures every project resonates with our audience.

Check out the behind-the-scenes with Alyssa, Tellwell content creator lead, here.

Meet Ian:

Say hello to Ian De Guzman, our amazing senior graphic designer! His day is filled with innovative ideas, precision, and teamwork. He kicks off the day by reviewing assignments, responding to design requests, and handling projects to meet set timelines. Whether it’s chatting via Slack, ZohoMail, or Skype, Ian keeps in sync with the team, especially during their regular check-ins.

From focusing on Octavo design priorities to tackling creative challenges, Ian ensures everything is perfectly aligned with the overall goal. As the day comes to a close he follows up on tasks, resolves issues, and adds those finishing touches to his work, ready to take on another day of design magic!

Check out the behind-the-scenes with Ian, our amazing senior graphic designer, here.

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Tellwell News

Exciting News: We’re Launching the ‘Demystifying Self-Publishing with Tellwell’ Podcast!

We’re thrilled to announce the launch of our brand-new podcast, Demystifying Self-Publishing with Tellwell, the ultimate guide to navigating the world of self-publishing. If you’ve ever felt overwhelmed or uncertain about how to get your book out into the world, this podcast is for you. Whether you’re an aspiring author or already on your self-publishing journey, our mission is to help you break down the complexities of the industry and provide you with expert insights and practical advice that will help you succeed.

What Can You Expect from ‘Demystifying Self-Publishing’?

The self-publishing industry can often feel overwhelming. With so many options available and countless decisions to make, it’s easy to get lost in the details. That’s where Demystifying Self-Publishing with Tellwell comes in. This podcast will guide you through every step of the process, from the initial concept of your book to the final launch and beyond.

Episodes will feature in-depth interviews with industry professionals, successful self-published authors, and publishing experts who have been through it all and can share their valuable knowledge. Whether you’re curious about formatting, marketing, or distribution, or curious about how other self-published authors have found success, we’ve got you covered. Our guests will share their stories, struggles, and triumphs to give you an honest look at the journey of self-publishing.

Why Tune In?

Self-publishing is an exciting and rewarding journey, but it can also be challenging. The landscape has evolved so much over the years that what worked for authors in the past may not be as relevant today. That’s why staying informed is crucial, and Demystifying Self-Publishing aims to keep you up to date with the latest trends and tips.

For anyone looking to make their mark in the self-publishing world, this podcast will offer you everything from inspiration to actionable steps. Every episode is designed to leave you empowered and ready to take the next step in your publishing journey.

What’s Next?

We’re kicking off the podcast with a series of episodes featuring some truly inspiring guests, including Tellwell’s very own founder and CEO, Timothy Lindsay. We can’t wait to introduce you to experts who can provide tips on navigating common challenges and authors who have successfully built their self-publishing careers.

The first episode is available now on Apple Podcasts, Spotify, or wherever you listen, and our full video episodes are available on YouTube. Whether you’re thinking about writing your first book or looking to grow your self-publishing career, Demystifying Self-Publishing with Tellwell is here to help you along the way.

So grab your headphones, hit play, and let’s demystify self-publishing together! Don’t forget to subscribe!

PS: Interested in being a guest? We are looking for authors or industry experts who have thrived in the world of self-publishing, overcome obstacles, or have unique perspectives to share with our audience. Apply now!

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Tellwell Team Stories

Tellwell Team Stories: Behind the Scenes!

Meet the Tellwell team! Take a behind-the-scenes look at the creativity and collaboration that power our passion for bringing stories to life.

Meet Katie:

Meet Katie, the talented lead of Tellwell’s book-marketing team! Katie is hard at work preparing an exciting new initiative for the upcoming year: a book-marketing webinar and workshop! 🎉

Starting next year, this comprehensive presentation will be included in all publishing packages. It’s designed to provide authors with a go-to guide for marketing success. From identifying your target audience to planning impactful book launches, this workshop is here to support authors at every step of their publishing journey.

In addition to developing this exciting new resource, Katie leads our team of book-marketing consultants and associates. She ensures every author receives personalized support and exceptional marketing services. Whether it’s crafting effective campaigns or offering strategic guidance, Katie and her team are dedicated to helping authors connect with readers and achieve their goals.

Stay tuned for more updates about the webinar and other exciting plans for 2025—there’s so much more to come, and we can’t wait to share it with you!

Check out the behind-the-scenes with Katie, Tellwell book-marketing team lead here.

Meet Christian

At Tellwell, working with authors isn’t just about publishing books—it’s about connecting with their stories and, sometimes, discovering new passions. For Christian, one of our publishing consultants, this connection led to an unexpected adventure. After working with an author whose story deeply resonated with him, Christian was inspired to visit Vietnam, a place vividly brought to life in the author’s work.

Publishing consultants like Christian play a vital role at Tellwell. They serve as the bridge between authors and their dreams, answering questions, providing guidance, and ensuring every step of the publishing journey feels informed and supported.

Stories have the power to inspire, connect, and transport us, both on the page and in the real world. Here’s to the incredible journeys they take us on!

Check out Christian day in the life as a Tellwell publishing consultant here.

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Tellwell Team Stories

Tellwell Team Stories: Behind the Scenes!

Get to know the Tellwell team! Peek behind the scenes to see what fuels our creativity and teamwork as we bring stories to the world.

Meet Melissa:

Meet Melissa Barker, one of Tellwell’s amazing publishing consultants! Melissa takes us behind the scenes of her day, where she helps authors turn their publishing dreams into reality.

Her day is filled with answering inquiries, guiding authors through their publishing journeys, and ensuring they have all the tools they need for success.

When it’s time for lunch, Melissa enjoys delicious food, breathtaking views, and quality time with friends 🐑. Afterward, she dives back into team collaborations, supports fellow consultants, and tackles tasks that bring authors closer to achieving their goals.

Check out Melissa’s day in the life as a Tellwell publishing consultant here.

Meet Mark:

Say hello to Mark, one of Tellwell’s dynamic Book Marketing Associates! Mark works closely with our Book Marketing Consultants, ensuring our authors receive top-notch creative services. He’s also a key player behind Tellwell’s monthly blogs and newsletters, bringing fresh and engaging content to life.

To stay energized, Mark enjoys a quick run outdoors and a peaceful view before tackling the rest of his tasks. From team check-ins to project updates, Mark keeps the day on track with creativity and care.

Take a peek into Mark’s day in the life at Tellwell here!

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Meet the Team

From Author to Book-Marketing Consultant: How Ben St. James Drives Client Success

Marketing Consultant Ben St. James has worked with hundreds of authors since joining Tellwell just over two years ago. While he can’t read every manuscript in its entirety, he enjoys engaging with the stories and previewing numerous books.

His debut picture book, Guinea Pig Power, has received multiple accolades, including Bronze in the Early Readers (6–8) category of the Reader Views Literary Award, Silver for Juvenile Bedtime Stories, and Bronze for Cover Illustration at the L.A. BookFest, and an Honourable Mention (4th place) in the Readers’ Favorite Book Awards for General Picture Books, among others.

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Book Marketing Design Showcase

Marketing Showcase: Promotional Designs

Check out some of the creative promotional materials created for authors by our stellar book marketing team!

The book marketing team at Tellwell delivers a variety of marketing services to authors. Among these services, is the creation of branded designs tailored to suit a wide variety of books. In this blog post, we showcase some of the team’s recent favorite designs, highlighting the details from each project.

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Meet the Team

Introducing Mark Mionda, one of Tellwell’s treasured book-marketing associates

For the month of September, we are thrilled to introduce you to Mark, one of our team’s gifted book-marketing associates. In this interview you’ll learn what keeps Mark inspired creatively, what a typical day at Tellwell looks like for him, and how he enjoys spending his free time when he’s not bringing author visions to life!

Tell us a bit about yourself!

Hey there! My name is Mark and I’m one of the book-marketing associates here at Tellwell. I recently celebrated my first work anniversary with the company in July.

My journey in the marketing world began back in 2018. I kicked things off by working in digital marketing for a jewelry brand. After that, I took a detour and worked as a consultant in the government sector. Now, I’m thrilled to be a part of the amazing Tellwell team as a book-marketing associate.

What does a typical day look like for you?

My workday starts with my ritual cup of coffee. With my caffeine fix in hand, I dive into the day ahead. Firstly, I go through emails and over my to-do list, ensuring that no important tasks in my book-marketing projects are missed.

As a book-marketing associate, my role is all about collaboration. I work closely alongside our marketing consultants, offering a helping hand whenever they need it. Whether it’s creating book backgrounders, designing promotional materials, setting up ad campaigns, organizing book blog tours, or tackling various other marketing tasks, I’ve got my hand in the mix.

I also take care of our website section. It’s my responsibility to keep track of website renewals for our authors, providing them with prompt, helpful responses to any website-related queries, and keeping their websites updated.

In a nutshell, my days are a blend of coffee, collaboration/teamwork, and ensuring that our authors’ book-marketing journeys are as seamless as possible.

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Meet the Team

Meet the Team: Trixie

For July’s Meet the Team we are proud to introduce Trixie Raboy, one of Tellwell’s Book Marketing Associates! Read on to learn more about what Trixie enjoys most about working with our authors, as well as some of the adrenaline-inducing activities she enjoys outside of work!

Hello Trixie! Tell us a little bit about yourself!

Hi, I’m Trixie Raboy! I’m one of Tellwell’s Book Marketing Associates and recently just passed my one year anniversary with Tellwell. I have been working in the marketing industry for around five years now which has included working in the hospitality industry, logistics, and now book publishing.

What does a typical day look like for you at Tellwell?

I work a night shift at Tellwell to ensure my client availability for those located around the globe. I start my day at 11pm with my mandatory cup of coffee, and then review my to-do list and check my emails and messages. My responsibilities include book-marketing services along with creating content for Tellwell’s social media, so I typically alternate days between social media content creation and book-marketing deliverables for our authors. 

What is your favourite part about working at Tellwell?

I actually have three favourite things about working at Tellwell!

For starters, the people I work with are simply amazing. It really is wonderful to work with people who are so supportive, collaborative, and easy to get along with. I of course have to make a special mention of my partner-in-crime, also an amazing Book Marketing Associate, Mark Mionda, who’s so enjoyable to work with. 

My second favourite aspect is the ability to work from home. For someone who lives further from our office, it’s very convenient to complete most days from the comfort of my home office. Occasionally, our team meets up at the office to check in with each other which is a great opportunity to connect with everyone in person.

And lastly, the overall experience of working with Tellwell has been nothing short of enjoyable. In just one year of working as part of our marketing team, I have accumulated a wide range of experience and enhanced my pre-existing skillset. I love the fact that I get to work on different projects that allow me to continue to develop my skills and knowledge!

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Meet the Team

The art of book marketing: An insider’s perspective with Lesley

As an author, you may already be aware that the hard work of writing a great book is just the beginning, and promoting it effectively can be quite a real challenge.

This is where Lesley Morrison, a book-marketing consultant for Tellwell, can help you! With years of experience working with authors, Lesley knows how to develop marketing strategies that work and can assist you in standing out in a competitive market. In this meet-the-team interview, we will chat with Lesley about the art of book marketing and how you can use her expertise to promote your book.

Can you tell us a bit about yourself and your background? How did you become interested in book-marketing consulting?

As a published author, I realized the importance of knowing how to market a book in a saturated and competitive market. Having some insider knowledge prompted me to find ways I could help others on the same literary journey and overcome the same challenges I faced.

What does a typical day in the life of a book-marketing consultant look like? Can you walk us through your daily routine?

My day always starts with emails! I like to ensure no one is left hanging for answers. Typically I prioritize tasks that will have the greatest impact for authors in getting marketing underway. I keep close communication with my authors to let them know where things are at, and to get feedback on services I am working on if necessary. I save the most creative tasking (like promotional material design) for the evening when I do my best visual work.

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Meet the Team

Book-marketing consultant extraordinaire Ben St. James shares the work that has made him most proud

Our book-marketing team is made up of skilled professionals who are passionate about helping authors showcase their projects through a variety of personalized services, ranging from bespoke marketing strategies and attention-grabbing press releases to engaging social media content and graphic-design assistance. We chatted with Ben St. James to learn more about how he serves his authors and what he enjoys most about the work he produces.

What inspired you to join the Tellwell team as a book marketer?

It seemed like a great fit. I had been working with indie artists and authors and wanted to do more of that! The timing was incredible, as I had just returned to Canada and finished up a contract that required similar competencies.

What do you enjoy the most about your work with Tellwell?

I enjoy the variety of activities I get to be involved in. It’s rewarding working with such a great group of people and collaborating on projects for the blog and newsletter, certain marketing activities that require a team effort, and one-on-one work with our talented authors. Because we work with so many unique authors, no duties are ever quite the same—it’s always new.

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