Learn about the self-publishing process from Tellwell author Frank Cardinale

Sep 26,2018 / By Monica Martinez / No Comment

By Frank Cardinale

Why did you chose to self-publish?

As a father of four young children and cyber security consultant with multiple projects on the go, I wanted to finish my book as soon as possible before it remained an idea on my computer for eternity. While one of the editors of my book recommended trying the traditional publishing route, I felt that it could delay it indefinitely if I were to get into a rejection and re-edit situation. Most importantly, as I feel strongly about the theme of the book and often found myself discussing it with other parents and students, I wanted to get it into their hands as soon as possible.

What inspired you to write your book?

When I became a parent, the concept of education became important again, wanting to give my children the best education possible. I wasn’t the best student and after a little reflection, something stood out. While I was receiving bad grades for messy handwriting and the inability to sit still for long periods of time, my teachers were bringing in their computers for me to fix, and asking me how to install programs and write scripts. I was being graded on my ability to write reports on books I had no interest in, but not on the ability to configure MS-DOS, RAM and hard drives. My report cards began making me feel incompetent, and worst of all, I began to believe I was.

As I believe many students go through this experience, I decided to write a story that highlights the issue and wrote Gift From Above. My goal with the book is to reach students or parents with children that are struggling with school, and highlight to them that the education system isn’t a good fit for everyone and that there are many ways we can still obtain a high-quality education.

Tellwell authors in the news

Aug 16,2018 / By Monica Martinez / No Comment

Congratulations to our Tellwell authors on their recent media coverage!

Luciano Nisi
Untold Stories of a Paramedic

The Abbotsford News
Abbotsford author Luciano Nisi has released his third book, which shares his experiences as a paramedic. Untold Stories of a Paramedic takes the reader right into the action of real calls.

“You will witness the heart-pounding, adrenaline-pumping action of dealing with a stabbing, shooting or overdose,” Nisi says.

He said the book also shows the humorous side of the job, and he shares everything from the dialogue with his partner to his own thoughts.

Katrina LaPointe
Awakening Arorus

Vernon Morning Star

A Village of Lumby author is making strides in the fantasy world.

Katrina (K.M.) Lapointe’s Awakening Arorus, the first in the series The Clan Destayy Chronicles, marks the stay-at-home mother and Charles Bloom Secondary grad’s debut on the scene.

”Awakening Arorus, in the beginning, was because of my love of reading. I mean, I get into a book and it’s a relaxing escape from the every day,” Lapointe said. “I remember ever since I was learning to read I loved stories and when I got into my teens I’ve always known that I wanted to write an adventure that hopefully one day, I could share with the world.”

Gordon Coyle
Open Road to My Soul

Prince George Citizen

Gordon Coyle rides an iron horse, pulls the trigger of his lens and shutter, and like every lonesome cowboy he also has some sad songs.

Coyle is a photographer, and he rolls proudly from scene to scene on his Harley. The camera is one medium for his creative heart but he also puts pen to paper and arranges his impressions into structured words. He perhaps hesitated to call himself a poet, but now it’s irrefutable. He has the book to prove it.

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Guest Post

Three major lessons learned in self-publishing: Tellwell author Rachael Bell-Irving shares her insight

Aug 14,2018 / By Monica Martinez / No Comment

By: Rachael Bell-Irving

I have been writing novels since I was young and it has always been a goal of mine to publish. I wanted to tie the bow on my passion project and be able to hold the result in my hands. This is why I chose self-publishing for Demons at the Doorstep, and did not attempt any traditional publishing route. Looking back now, a whole lot has changed, and there is a lot I’ve learned on this publishing journey.

Here are three key lessons I’ve learned through self-publishing, so far…

Be Professionally Edited

Just do it. It is worth it. When you are publishing on a budget, there are ways you can cut corners to save money. Editing should not be one of them. No matter how many times you have friends, families, even strangers read the book – no one catches errors like a professional editor.

I tried to resist editing at first because of restrictions in my budget. It took my mother’s nagging (thanks mom) to finally get me to cave. When I received the edits back, my eyes went wide and I began to laugh. How could I have possibly missed some of these points? I was surprised by other suggestions, and shocked at how repetitive I had been with my vocabulary. Your book is read from a different perspective than how it is written. An editor is able to objectively critique the manuscript from this external perspective.

If you’re worried about losing your artistic license – don’t be. You don’t have to agree with all the edits your editor makes. I do strongly recommend you listen to their suggestions. They are a professional for a reason – they have (hopefully) training, experience, and a different perspective. It will improve the quality of your content and add a level of professionalism to your book. Seriously – do it.

Author of the Month

Entrepreneur Brandon LaBella encourages people to find purpose through failure

Aug 14,2018 / By Monica Martinez / No Comment

It was only through failure that author Brandon LaBella was able to live with purpose and meaning.

The 23-year-old graduated from his university’s business administration program in New York State and sought work on Wall Street. But after he was rejected by a large investment firm, he realized working in finance would have been living up to an image of success that was not his own. And many of his peers felt the same.

“We are so pressured to succeed, living up to a standard that is not true to ourselves. The only way to find our authentic self is to fail. Why not give people a handbook on how to fail freely,” said LaBella.

The entrepreneur published his book with Tellwell in April. “The Journey to Failing Freely: How to Find Fulfillment By Letting Yourself Fail” is a guide for young people who are trying to find their life’s purpose and passion.

“There was no book that I could relate to about how to navigate college and where I wanted to be at the end of it,” said the New York-based author. “I was tired of being told by everyone around me I was doing great and on the right path when I hadn’t failed once and felt caged on a societal leash.”

He wrote his book to inspire other students to seek out life experiences to find what it is that makes them truly happy without fear of failure or judgment. He says many people are trying hard to preserve a certain self-image, and often disregard their mental and physical health in the process.

Failing freely first starts with taking care of your health, LaBella says. Then he recommends people “take calculated risks, embrace the pain of suffering, put themselves in a safe environment to grow while reaching their full potential.”

Meet the Team

Meet project manager Simon Page and learn about his approach to working with authors

Aug 13,2018 / By Monica Martinez / No Comment

Tell us about your role at Tellwell.

As a project manager, I help authors move through each step of the publishing process, providing guidance throughout the editing, design, illustration, and distribution steps, and everything in between. My role also includes acting as a liaison between the production and development teams, and I’m excited to be closely involved with producing the publishing webinars for authors that we will be launching very soon!

What did you do beforehand?

Before Tellwell, I worked in logistics and communications for a local non-profit organization, where I helped to produce and promote annual international jazz and blues festivals and other concerts.

How would people describe your personality?

I’ve been described as being very patient, calm, and optimistic. I like to think I’m at least a little bit funny, and like to keep things pretty light-hearted around the office.

What inspires you?

I genuinely love helping people create great work that brings benefit to the world, and I get a lot of satisfaction from finding creative solutions to complex problems. I also draw a lot of inspiration from being in nature, as well as from books, music, films, and great food!

What are you most proud of in your life? Biggest accomplishments?

Some of the accomplishments that come to mind include graduating university, climbing the highest mountain in Poland (it’s not that high), and losing an impressive number of foosball matches here at Tellwell. Also, I recently found a “Most Inspirational Player” award at my parent’s house that I won during my last year playing minor hockey, so that’s a pretty big one as well.

Meet the Team

Meet Tellwell publishing consultant Jennifer Chapin and learn about her own book publishing experience

Jul 25,2018 / By Monica Martinez / No Comment

By Jennifer Chapin

About Jennifer
I work as a publishing consultant at Tellwell arriving here late in 2017. Before Tellwell, I worked in non-profit engagement for eight years, assisting organizations around the world to become investment ready. Part of this work included encouraging executive directors and their boards to tell their stories so they could receive the financing they deserved. The move to Tellwell was seamless, in that I am still helping people bring their stories forward.

Work Experience
I also have a solid background in corporate sales and business development through Fairmont Hotels & Resorts. I first worked in Victoria and then moved to New York City. It was while I was working in New York that 9/11 occurred and I was heavily impacted by that event. It was a turning point in my life. It made me take stock of my dreams and what I had left unaccomplished. Writing a book was one of them and so I left the corporate world and went to France and wrote my first novel.

Writing Her First Book
I was raised to love books and my enduring memory as a child is all of us sitting around, father, mother, and siblings, reading silently. I am a voracious reader now and enjoy historical fiction with a fantasy/time travel element. This is also the genre I have used in both books I have written.

The Publishing Experience
I self-published A Song of Songs: Mary Magdalene Awakes in 2008 with AuthorHouse. This is the novel that arose out of my travels to the south of France. I followed the myths and legends about her there. They are rife as she is the Patron Saint of Provence. This was in the aftermath of the Da Vinci Code days, but in my book, I do not focus on the bloodline, but on her coming back at the end of time. I have recently pulled my book out of AuthorHouse and am now in the process of a re-write over the next few months.

In reflection and after working at Tellwell, I would have approached the process of self-publishing differently. I would have spent more money on editing, for instance, and commissioned a strong marketing team to assist me. I worked hard to self-promote the book through a launch and many readings. I found that Chapters and Indigo and private bookstores were receptive to carrying my book. It was an amazing experience. I cried when I got my first copy.

Author of the Month

Author Tyler Cameron not only survives his wedding but launches a new career

Jul 25,2018 / By Monica Martinez / No Comment

Tellwell author Tyler Cameron’s new book is not only the completion of a life-long dream, it’s the launching pad of a book writing career.

For the last several years, he’s been blogging on various sports sites on top of his full-time advertising job. But Cameron says from a young age, he’s always known that one day he would write a book.

“I didn’t want to wait any longer to achieve this dream. The timing was right for me and I wanted to move this passion forward,” said the Greater Toronto Area based author.

“A Dude’s Guide to Surviving His Wedding” is a humorous, educational handbook for soon-to-be-grooms.

“The reason I chose to focus on weddings was due to the lack of resources from a male’s perspective, coupled with my extensive involvement in weddings, it was a perfect topic for me to cover.”

Cameron says he’s everyone favourite wedding guest and groomsman. He’s been part of eight wedding parties, three of those as ‘best man,’ has been a guest at about 50 weddings and DJ’d many more.

On May 31, 2014, he played the most important wedding role, marrying his beautiful, better half, Christina. He says the biggest advice he has for engaged dudes is “listen to your future wife and enjoy the ride.”

“There are so many aspects to successfully plan and execute a wedding, I’ve seen it and heard it all. It was great to be able to lean on my experience from different perspectives to build the foundation for this book. I know what I like to see as a guest, I know what it’s like to work at a wedding and I personally know how to execute one after my own wedding,” he said.

Writing the book took about five years from concept to completion, although he finished the majority of writing in the last year and a half after signing on with Tellwell.

“The support and motivation from the team helped drive me to complete my project,” he said. “The publishing process was really seamless for the most part. I had no idea what I was doing, so luckily, I had the great people at Tellwell to help guide me along the way.”

His wife was also instrumental in helping him articulate parts of the wedding planning process and structure the book. She also gave him the time and space to work on it.

Tellwell published the book in April 2018. Cameron says holding that first copy in his hands felt surreal.

“To get that first copy was amazing for me and everyone else who heard me talk about it,” he said.

In just three short months, A Dude’s Guide to Surviving His Wedding” has 38 reviews on Amazon averaging 4.9/5 stars.

Indie Reader gave it a 4.5/5 star rating calling the book “a funny, fast, and informative read that will make engaged bros everywhere rejoice.”

Cameron says it was very exciting to see the book so well received. “It was really cool to see that the reviewer just got it and understood where I was coming from. It was great they found it educational but also funny.”

The Indie Reader approved author is now working hard with the Tellwell book marketing team to promote his book and making sure as many people as possible hear about it. In June, he hosted a successful book launch, he’s appeared on podcasts, vodcasts and has several interviews and book signings coming up.

He’s also keeping active on social media, focusing on building a following on his website and gaining subscribers to his newsletter.

Now with the first book under his belt, Cameron is excited to launch a series of “dude’s guides” with the next title being “A Dude’s Guide to Surviving His Kids.”

He and his wife have two daughters (three and six months old) so it’s been a very busy time at the Cameron household. Now that he’s gone through the writing and publishing process, he expects the next book to take about a year. The Canadian author has no shortage of ideas, and multiple projects are in the works.

With a dedicated and growing audience, it won’t be long before Tyler Cameron’s side hustle turns into a full-time writing career.
Buy A Dude’s Guide to Surviving His Weddding on Amazon

Visit Tyler’s Website

Say Hi to Tyler on Social

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Author of the Month

From the set to the page: Author Michael Parnall shares advice for those working in the film industry

Jun 27,2018 / By Monica Martinez / No Comment

By Tyler Hooper

While working as a production assistant on a film set, Michael Parnall learned the hard way not to make a mistake. But this mistake also sparked some creativity, which led him to publish his first book, “Am I the on Idiot Set?,” an often funny, yet practical guide for those new to working on film productions.

“As the film industry grows, there are increasingly new people starting in several different departments and I know this guide will save productions time and money. I also wish there was a book with this info when I started because learning by mistake is not fun,” said Michael.

However, there was also a more personal motivation for Michael wanting to publish his book. In January of 2017, Michael was also diagnosed with multiple scleroses, a diagnosis that drastically changed his life. MS is an autoimmune disease of the central nervous system, and because of the disease, Michael isn’t able to do all of the things on set that he used to. But he didn’t let this deter him. Through sheer optimism and love of film, Michael made his dream come true of publishing his book and now he’s also giving back.

“During my lifetime, I have witnessed the magnitude and devastation that this disease can inflict. It is my intention to not only bring awareness to multiple scleroses but provide a useful and practical way for people to donate as well. “

Book Marketing Tips & Tricks

How to market your book while on vacation – Tellwell’s book marketing tips

Jun 26,2018 / By Tellwell Publishing / No Comment

School’s out and many are packing up the car en route to their next summer vacation. Meanwhile, the book you’ve spent the winter editing, revising and finalizing was just released this spring and your marketing plan is set and ready to be executed. As you glance at the calendar you realize the 3-week overseas holiday you booked a year ago is fast approaching. Your first thought is: Well I guess my marketing is just going to have to wait until the fall…

As an author, you’re not immune to taking a well-deserved holiday, but that doesn’t mean you have to put your book marketing on hold. So, before you jet set off on your next summer adventure, check out Tellwell’s top 5 marketing tips to keep the momentum going from wherever your travels may take you.

Tips & Tricks

What is 49th shelf and how can you be using it?

Jun 26,2018 / By Tellwell Publishing / No Comment

In celebration of Canadian culture and talent, allow me to introduce you to 49^th Shelf – an online database designed to make it easier for readers to find Canadian books by Canadian authors.

Similar to Goodreads, those who sign up for a membership (which is free,) can populate a user profile and use the website to search for new book titles. 49^th Shelf features reading lists and new releases, and you can also search for books by author or by book title. Each book listing includes the cover, description, publisher and retail information and links that redirect to the outlets carrying the title for purchase.

While it isn’t necessary to become a member, joining the 49^th Shelf community allows you to contribute reviews, comments and book ratings, create and share reading lists and recommendations, and enter to win advance copies and new releases through their giveaways.