What is 49th shelf and how can you be using it?

Jun 26,2018 / By Tellwell Publishing / No Comment

In celebration of Canadian culture and talent, allow me to introduce you to 49^th Shelf – an online database designed to make it easier for readers to find Canadian books by Canadian authors.

Similar to Goodreads, those who sign up for a membership (which is free,) can populate a user profile and use the website to search for new book titles. 49^th Shelf features reading lists and new releases, and you can also search for books by author or by book title. Each book listing includes the cover, description, publisher and retail information and links that redirect to the outlets carrying the title for purchase.

While it isn’t necessary to become a member, joining the 49^th Shelf community allows you to contribute reviews, comments and book ratings, create and share reading lists and recommendations, and enter to win advance copies and new releases through their giveaways.

Author of the Month

From historical research to staff-picked, award-winning novel – Renée Veillet shares of her accomplishments as an indie author

May 30,2018 / By Tellwell Publishing / No Comment

What started as research into her own family’s history during the settling of Western Canada in the 1900s, transitioned to an award-winning historical fiction novel and a long-term career as a writer and published author for Renée Veillet.

Inspired by the stories she learned of her ancestors, the Calgary-based author sought out to honour Canadian history in a medium that might be more entertaining and enjoyable for young adults.

“My ancestors endured hardships that were unimaginable; my great grandfather was forced to leave his family behind in order to seek work in Canada. The first family member he could afford to bring over travelled in steerage class on the Titanic and did not survive,” explains Veillet. “I feel a debt of gratitude towards my ancestors and want to honour them by sharing their stories with my children and the generations to come.”

By the fall of 2017, Veillet was a published author and Rings of Time quickly began to receive high praise. The book, which has been compared to the popular TV series Outlander, has been described by Goodreads readers as “[p]erfectly paced and beautifully descriptive” and “an entertaining escape into another time.”

Local bookstores have also expressed interest in the book, and it was even featured as a Staff Pick at the Crowfoot Chapters in December 2017.

“As a first-time author, having my book on the shelf of the local bookstore was a huge milestone,” says Veillet. “Having it chosen as a staff pick was an unexpected surprise.”

Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

May 28,2018 / By Monica Martinez / No Comment

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date. They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience. For authors, sending out an ARC is a great way to gain buzz and publicity before the big release. Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

Design Showcase Guest Post

The behind the scenes creative process to achieve this incredible YA fantasy cover design – Demons at the Doorstep

May 24,2018 / By Tellwell Publishing / No Comment

Guest post by Tellwell designer Tara Price

Demons at the Doorstep is a young adult urban fantasy. Written by Rachael Bell-Irving, the story follows Jessica, a witch who must team up with her mortal enemy to stop mutated demons from destroying her city. Hard copies and eBooks are now available on Amazon, Barnes and Noble and Chapters Indigo.

Why did you choose this cover as a monthly focus?

This was a book that I started working on at the end of last year that wrapped up mid-April. It was a little out of our normal process because it required a custom illustration. A lot of the time, the cover is either done first or designed in tandem with the interior. For this one the interior was formatted well before the illustration was done. I had an initial idea of what I wanted for the title, but I knew that it may change drastically when the cover was on my plate. However, once I saw this amazing image, I was able to work in the title surprisingly well, with only minor re-working on spacing.

Author of the Month

Tellwell author Kristin Pierce ignites self-discovery in children through Inner Compass Books

Apr 25,2018 / By Tellwell Publishing / No Comment

Soul-searching, finding yourself and self-empowerment are often facets of transitioning from childhood to adulthood, but Tellwell author Kristin Pierce wanted to spark the journey of self-discovery earlier on.

As a mother of two, she sought out to find picture books with empowering messages to share with her children. But the nature of the subject matter left her with few options. Drawing from her personal journey of self-discovery, Pierce transformed some strong, thought-provoking life lessons into a beautifully illustrated children’s book titled Your Inner Compass That Could.

“As a mother, I thought that if I was craving books with deeper learning messages for my kids, maybe there were other parents out there wanting that too,” she explains. Her goal in creating the story was to use the book to bring empowering messages to the world in an inspirational, understandable and relatable way.

The messages conveyed are concepts that Pierce began unraveling when faced with ovarian cancer at age 21. Self-reflection and inner confidence were pivotal throughout her experience, and are topics that she felt when described appropriately, could resonate just as strongly with children.

“What I uncovered along the way is that we all have this inner wisdom that we can use to help us navigate life from a place of alignment and truth. I realized that this was something I had been ignoring in myself for so long that I felt very disconnected from my truth and who I really was. In the process of getting to know myself better, I knew I was not the only one who felt disconnected or lost along the way,” she says.

To adapt these seemingly abstract concepts into a children-friendly story, Pierce knew the illustrations would carry a significant amount of the messaging.

“I had to dig deep into my creative depths to bring my illustration vision to the surface for Your Inner Compass That Could,” she explains. “The illustrations are infused with symbolism and meaning, and that process required a lot of reflecting, but it was so worth it in the end!”

Meet the Team

Meet Project Manager Alison Strumberger

Apr 24,2018 / By Tellwell Publishing / No Comment

How would you describe your role at Tellwell?

Multifaceted. As a project manager it is my job to educate and support authors through their self-publishing journey, assisting with everything from manuscript formatting and submission, to illustrations and editing and design, and finally to book distribution. In addition to working closely with authors to bring their books into the world, I manage the editing department here at Tellwell. In this part of my role I draw on a decade of editorial experience to focus on refining our services, recruiting the best talent around, maintaining quality assurance, and supporting a team of thirteen dedicated editors who are passionate about helping authors tell their stories well.

What does a typical day on the job look like for you?

My days almost always begin in my inbox as I make my way through emails, answering questions from my authors and acting as a liaison between them and our designers, illustrators and editors. Quite a bit of my time here is spent collaborating with the rest of the in-house team about ways to improve on our processes. Invariably in the afternoon, I will find myself embroiled in an intense game of foosball in the break room. I prefer to play defence.

What is the most common misconception when it comes to editing, in particular in the self-publishing industry?

There are a number of misconceptions about editing, I think because the results of professional editing are often intangible. I would say the biggest of these is “I don’t need editing.” Every author has an editor; it is an essential stage in the publishing process. David Foster Wallace had an editor. Michael Ondaatje has an editor. Editing is so much more than adding missing periods and removing comma splices. Editing is also about style and nuance, it’s about the big picture of a narrative, it’s about character and logic and removing embarrassing unintentional puns, it’s about a fresh set of eyes reading your work as a reader would: critically, looking for the meaning, and really working to draw it out.

It is true when self-publishing that deciding to have your book edited can add substantially to your initial costs, but the investment will increase the quality of your final product exponentially, thereby setting your book apart from the rest. As Mark Twain is famously quoted as saying, “The difference between the nearly right word and the right word is the same as the difference between lightning and the lightning bug.”

Authors in the Media

Apr 24,2018 / By Tellwell Publishing / No Comment

Tony and RL Read were featured in the Entertainment section of the Stratford Beacon Herald this month, showcasing the release of their light-hearted travel book Around the World: Stories from afar, but close to a bar. Read the full article here.

Ian Mark joined The Homestretch’s host Doug Dirks this month to talk about his experience as a rock performance photographer in the 70’s. Mark recently published a collection of his photos titled Adventures of a 70’s Rock Photographer. He was also featured on CBC News Calgary. Listen to his interview on The Homestretch here.

In light of Autism Awareness Month, Mirian Sansalone spoke about her memoir – Purpose High: Living With Autism, with Jessi Cruickshank on The Goods. The book shares the author’s experiences as a mother of two autistic sons. Watch the episode on CBC TV here. Sansalone also shared five things everyone should know about autism on The Caledon Enterprise. Read the article here.

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Guest Post

Conversations from a Coffee Shop: Transforming my Personal Struggles into Success through Writing by Jason Lee

Apr 23,2018 / By Tellwell Publishing / No Comment

“Why don’t you write a book about your life?” asked my ex-wife as she poured herself a cup of earl grey tea one summer afternoon.

We were sitting on the empty patio at Gallagher’s coffee shop in Port Moody, listening to the sounds of birds chirping in the background of our conversation.

“Nobody would want to read about my story,” I chuckled shaking my head. “No one cares about my childhood abuse, or how my anger destroyed so many relationships.”

She grimaced and coyly nodded in agreement about how my anger ripped apart our marriage over 15 years ago. She took a sip of her tea and smacked her lips. “You never know. I think you’re not the only person who’s struggled. And how you’ve turned things around for yourself can be uplifting to so many people and can bring hope.”

I looked up and stared into the bright blue sky. A gentle breeze brushed against my face as I paused for a moment in deep thought.

Later that evening in my apartment, I continued thinking about our conversation. Was she right? Do other people also struggle managing their emotions, namely anger? Does depression and anxiety affect others making them feel helpless and lost, just like how I felt? I picked up a pad and pen and began jotting down notes. Somewhere in there, I scribbled the words, “recovery…anger…abuse…mental health and living with the dragon.”

Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Mar 27,2018 / By Tellwell Publishing / No Comment

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

Author of the Month

YA author Rachael Bell-Irving uses pre-marketing to grow following, knowledge and experience for launch

Mar 27,2018 / By Tellwell Publishing / No Comment

We’ve all heard the saying ‘practice makes perfect’ at one time or another, and book marketing is no exception. So when Tellwell author Rachael Bell-Irving decided she was going to publish her first book – Demons at the Doorstep, she immediately began exploring and experimenting with marketing in preparation for her book’s release.

First, she embellished her online author presence with a Facebook Page and website, and began to establish a voice through social media and a blog. While she knew it was important to be on multiple online platforms, Bell-Irving decided to focus on the tool she felt most comfortable with: Instagram.

She did her due-diligence researching effective hashtags and exploring community spaces like “Bookstagram.” As she began to post content, she started to pick up on some of the nuances. Beyond the importance of imagery, Bell-Irving discovered the value of allowing your personality to come through.

“People like to know who you are behind the scenes and behind the screen,” she says.

Some of her most well-received content on Instagram has been posts of herself – whether they were related to the writing process or not. Even online, the reading community seems to appreciate a personable, humanistic approach to brand awareness.

Another advantage of the pre-marketing process for Bell-Irving was getting a better sense of her genre and her target audience. Prior to exploring the literary community on social media, she didn’t realize her writing is tailored to young adult readers.

Having learned that, she found her approach online shifted to accommodate the interests and habits of YA readers specifically. The most prominent thing she discovered was the strength of the community she had become a part of through her writing. Not only are YA readers and writers extremely interactive with one another, but being genuinely invested is quintessential to building support within the community.

The concept of “being a reader as much as a writer” goes a long way, Bell-Irving explains. So, she started to get back into reading again to really immerse herself with her audience.