Tips & Tricks

How to use book clubs to market your book

How to use book clubs to market your book

Book clubs are a wonderful way for authors to connect directly with readers to build a loyal fan base, ask for input and feedback to use for your next novel, raise awareness for your book and generate more reviews.

1.Finding Book Clubs

First you want to create a list of book clubs. Start with your inner circle of family, friends and acquaintances to see if they are part of a book club which reads books in your genre.

Visit local libraries, bookstores, coffee shops and ask the manager if there are local book clubs taking place and if you can have the contact info of the organizer.

Find them online by try searching Meetup.com, Mybookclub.com, Facebook, Goodreads even Instagram for online book clubs.

marketing your book at book clubs

2. Make Your Pitch

Many clubs love to speak with authors, especially local authors. Contact the organizer, introduce yourself, provide your book backgrounder and explain you are interested in participating as a visiting author. If you don’t hear back, you’ll want to follow up.

 

3. Event Day

At the book club, know what you want to discuss. Ask the organizer what format they want to follow, usually, it will involve discussion points and a Q&A. It is also a good opportunity for you to receive direct feedback from your readers. What they liked and didn’t like.

Bring promotional materials such as bookmarks, offer to sign books, and ask if anyone would consider leaving a review on Amazon and or Goodreads.

Take photos at the event to post on social media.

 

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