Using BookBub to boost ebook sales

Mar 22,2017 / By Tellwell Publishing / 1 Comment

As an independent author, having an ebook edition can be integral to book sales. Indie ebooks control somewhere between 10% and 20% of the publishing market, so maximizing your online e-book sales should be part of your marketing plan.

BookBub is a well-established email service, notifying subscribers of discounted ebooks. It was originally designed to help lesser-known authors – specifically independent authors – connect with their target audience. BookBub subscribers have the option to choose from 40 distinct genre categories and receive daily featured deals based on their interests. With more than two million members, Bookbub can be a great way for you as an author to gain readers, reviews, and an increase in ebook sales.

Tips & Tricks

Tips for writing an effective back cover blurb

Mar 8,2017 / By Tellwell Publishing / No Comment

You’ve written a book, so how hard can it be to write a couple more paragraphs for the back cover? It may seem easy in theory, but, writing a condensed yet enticing summary can be quite the feat. As an author, you know the contents of your book inside and out, but what does your audience need to know to convince them to read the book?

Here are some tips to write an effective and engaging back cover blurb:

Think of your back cover blurb as a roadmap for readers.

It’s your job to highlight the key things they will get from the book.

Start with a hook, something interesting to grab the reader’s attention right from the start. A poignant quote, pressing question, or pithy summary may be a great place to start. This is essentially the “pick-up line” of your book, so grab your audience’s attention with something powerful.
Your blurb should include context or background information to set the stage. For non-fiction, this could establish the premise of the book, and for fiction, this might be the setting of the book.
Next, you’ll need to introduce the main character(s) of the book along with some detail about their role in the plot development. Use adjectives that would help to characterize while keeping the description succinct.
Now that you’ve established a premise, you’ll want to tease the reader with the main conflict or problem in the book. For non-fiction, this could identify controversy, challenges or struggle in the book, and for fiction, this could hint at the climax of the story – although avoid spoilers.
It can be quite effective to end the roadmap with a twist or cliff-hanger to intrigue your audience. The twist could be phrased as a question or a dramatic statement, which tells your audience that reading the book will answer it.

Tips & Tricks

Using NetGalley to Market Your Book

Feb 27,2017 / By Tellwell Publishing / No Comment

One of the biggest challenges as an indie author is gaining exposure, so your book doesn’t get lost amongst the millions of other titles listed on Amazon and other online retailers. Getting book reviews is one of the best ways to gain some initial publicity, especially for fiction authors.

NetGalley is an online marketing and publicity tool used to gain readers who will read and review e-books. Authors use this as a portal to provide digital files to an online community of more than 310,000 ‘professional readers’ including bloggers, book reviewers, media professionals and booksellers. Many bookstore buyers, librarians, and well-established book bloggers subscribe to NetGalley as a source for new titles to review and/or buy. It is open to Canadian, US, UK and Australian markets.

Tips & Tricks

Self-published printing options: matte vs. gloss, perforation and duplex covers

Feb 16,2017 / By Tellwell Publishing / 2 Comments

You’ve submitted your manuscript and now the project you’ve been pouring over is materializing into a book. As an independent author, you get to determine the look and feel of your book. The print-on-demand company we work with, IngramSpark, offers a variety of options when it comes to printing your self-published book. Here are some options to consider for your work.

Cover finish

IngramSpark offers a glossy cover or a matte cover. These two options give the reader different visual and tactile experiences. A glossy cover is considered to be the classic choice and will give a rich and vibrant look to your book cover. A colourful photo like a sunrise or ocean scene will pop with a glossy cover. It’s more durable so it can repel small coffee or water spills, within reason. The downside to glossy covers is that they scuff and scratch more easily.

In comparison, matte book covers are trending right now. The finish is professional looking and can give a contemporary look to your cover design. Not to mention the feel of a matte cover is quite unique – its smooth, soft surface will give the reader not only a visual but a tactile experience. Matte lends well to more subtle cover art and will absorb and hide scratches more so than a glossy cover. However, a matte finish may dull certain colours.

Tips & Tricks

How to plan a book tour

Jan 27,2017 / By Monica Martinez / 1 Comment

Now that you’ve published your book, it’s time to think about ways of generating buzz. A book tour can be a good way to engage with potential readers, make connections, and get exposure. In some cases, you’ll be able to talk about the book, read a sample chapter, and answer questions. It also gives you a hook for contacting local media and material for social media promotion.

We talked to Tellwell author Sharyl Rains to get her advice on planning a book tour. She’s held dozens of book signings and author talks across Canada and the United States for her book The Holy Tudors. She lives in St. Albert, Alberta.

Author of the Month Tellwell Books

How parents can help protect their children from online predators

Jan 26,2017 / By Monica Martinez / No Comment

Many children are accessing the Internet using mobile devices and computers, and parents often don’t know what sites they’re visiting or with whom their kids are interacting.

The way we parent our children has to evolve along with technology, says author Charlene Doak-Gebauer. That means including digital supervision and guidance as part of traditional parenting.

“The Internet and digital devices are light years ahead of parenting, and it’s time parents caught up,” she said.

Doak-Gebauer explains her theory of digital supervision in her book Digital Sexual Victims: True Cases (published by Tellwell). She wrote the book to protect children and families from becoming victims of child pornography after her niece was targeted by neighbours when she was only four-years-old.

Authors in the Media

Jan 14,2017 / By Monica Martinez / No Comment

Our authors have recently been featured on CBC radio and television, the Burnaby Now newspaper, CHEK News, the Times Colonist and in a documentary. Congrats on all the great press!

Tellwell Books

Authors in Bookstores

Jan 10,2017 / By Monica Martinez / 12 Comments

Check out these three Tellwell books stocked in Canadian bookstores.

Guest Post

Why I chose to self-publish by Leena Korhonen

Dec 29,2016 / By Monica Martinez / 1 Comment

Hello, my name is Leena Korhonen and I’m the author of the children’s book called Mister Frog Collection, Vol.1 Sunny. It’s available in French and English on Amazon and other online retailers, as well as in some local bookstores. It will soon be also stocked in my city’s three libraries.

My adventure as a self-published author started in December of 2015. I had been telling goodnight stories about Mister Frog to my six children for years, until one evening, my six-year-old daughter suggested that I write them down. So I did.

After few weeks, I noticed that instead of a book they had become a series! My sister, who is an artist, offered to illustrate my stories. First I thought I’d contact big publishers with my book, but after some research I discovered they’d have all the rights to it. I heard horror stories, where the author did not have any control over their own artwork or the editor distorted the original text to something unrecognizable. In some cases, the author didn’t know that his or her book was a best-seller in another country and did not get paid.

So I decided to do it on my own.

Tellwell News

Meet publishing consultant Scott Lunn as he answers your self-publishing questions

Dec 27,2016 / By Monica Martinez / 2 Comments

1. What advice would you give to authors who want to self-publish?

The advice I give to anyone who’s going through this for the first time is be diligent in your research and shop around. Find out about the companies, look deeper into them than what is on their website and when you’re talking to them, ask specific questions. Ask about their policies on royalties, printing rates and what kind of transparency they have when it comes to who’s going to be working with you on the project.

These are all really important factors as you enter into the publishing process. There is an investment required by authors to move forward, so there’s really no room for error when choosing which company to work with to bring your book to market.

2. What is a common misconception authors have about self-publishing?

One of the common misconceptions is that their book is going to land on shelves of bookstores across Canada and around the world. Another is once they sign up and their book is available for sale, they want to know what we are going to be doing to market their book and make sure that the whole world is aware that it’s there.

It’s important for authors to understand they need to be willing to put in some effort in promoting and marketing their book. A book is like a brand and authors have to put in the work to build their brand. It should be a fun process. With all the tools available at our disposal these days, marketing and promoting can be really creative and enjoyable, and of course, we can certainly help immensely in that regard, but their involvement is imperative.