Author Archives: Tellwell Publishing

Book Marketing Tips & Tricks

TIPS & TRICKS: Author resources that exclusively promote POC authors

#imatter: Unicorns Sleep Here by Irony James

When meeting with author Irony James about her upcoming inspirational novel #imatter: Unicorns Live Here, she posed the question of not only what resources were available to her as an author, but also what resources were available to her as an author of colour. Irony is passionate about being a black, female author, and wanted to connect with fellow POC creatives within the industry to share her story.

This conversation prompted a deep dive into festivals, organizations, and platforms that pride themselves on giving black authors a voice, and allowing them to make connections with other POC creatives. 

We wanted to share some of our awesome findings with you!

APPLICATIONS

The StoryGraph
The StoryGraph is an up and coming virtual library platform! Created by Nadia Odunayo in late 2019, The StoryGraph prides itself on being ethnically diverse with it’s authors and content, instead of focusing on only mainstream books. Similar to Goodreads, The StoryGraph provides readers with a place to find great new reads, and review their favourite books.

When signing up for the website, readers are prompted to fill out a survey discussing their reading preferences including favourite genres, favourite book characteristics, genres that they would be uninterested in, and what they don’t like about certain books. The StoryGraph uses these preference tags to recommend different books to users across the platform, so readers can request to see books that only feature POC Characters, LGTBQ Characters, books written by POC authors, etc.! Readers are also prompted to rate books based on criteria like themes, moods, pace, and the characters themselves (such as character development, how diverse the characters are, whether or not the characters are loveable, or if their flaws are on display, etc.), so the ratings can’t be skewed or biased.  

Similar to Goodreads, The StoryGraph provides users with the option to create reading challenges that are accessible to the whole community. They have a a whole section of these challenges dedicated to reading #OwnVoices, with challenges such as 100 Black Novelist You Should Read, Inclusivity Reading Challenge, and Reading Writers of Colour 2021, among others. 

The StoryGraph is definitely a platform to keep an eye on, as it’s going to be one of the most important virtual libraries around!

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Book Marketing Tips & Tricks

How to market your book while on vacation – Tellwell’s book marketing tips

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School’s out and many are packing up the car en route to their next summer vacation. Meanwhile, the book you’ve spent the winter editing, revising and finalizing was just released this spring and your marketing plan is set and ready to be executed. As you glance at the calendar you realize the 3-week overseas holiday you booked a year ago is fast approaching. Your first thought is: Well I guess my marketing is just going to have to wait until the fall…

As an author, you’re not immune to taking a well-deserved holiday, but that doesn’t mean you have to put your book marketing on hold. So, before you jet set off on your next summer adventure, check out Tellwell’s top 5 marketing tips to keep the momentum going from wherever your travels may take you.

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Tips & Tricks

What is 49th shelf and how can you be using it?

49th-shelf

In celebration of Canadian culture and talent, allow me to introduce you to 49th Shelf – an online database designed to make it easier for readers to find Canadian books by Canadian authors.

Similar to Goodreads, those who sign up for a membership (which is free,) can populate a user profile and use the website to search for new book titles. 49th Shelf features reading lists and new releases, and you can also search for books by author or by book title. Each book listing includes the cover, description, publisher and retail information and links that redirect to the outlets carrying the title for purchase.

While it isn’t necessary to become a member, joining the 49th Shelf community allows you to contribute reviews, comments and book ratings, create and share reading lists and recommendations, and enter to win advance copies and new releases through their giveaways.

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Author of the Month

From historical research to staff-picked, award-winning novel – Renée Veillet shares of her accomplishments as an indie author

img_0002-180x300What started as research into her own family’s history during the settling of Western Canada in the 1900s, transitioned to an award-winning historical fiction novel and a long-term career as a writer and published author for Renée Veillet.

Inspired by the stories she learned of her ancestors, the Calgary-based author sought out to honour Canadian history in a medium that might be more entertaining and enjoyable for young adults.

“My ancestors endured hardships that were unimaginable; my great grandfather was forced to leave his family behind in order to seek work in Canada. The first family member he could afford to bring over travelled in steerage class on the Titanic and did not survive,” explains Veillet. “I feel a debt of gratitude towards my ancestors and want to honour them by sharing their stories with my children and the generations to come.”

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By the fall of 2017, Veillet was a published author and Rings of Time quickly began to receive high praise. The book, which has been compared to the popular TV series Outlander, has been described by Goodreads readers as “[p]erfectly paced and beautifully descriptive” and “an entertaining escape into another time.”

Local bookstores have also expressed interest in the book, and it was even featured as a Staff Pick at the Crowfoot Chapters in December 2017.

“As a first-time author, having my book on the shelf of the local bookstore was a huge milestone,” says Veillet. “Having it chosen as a staff pick was an unexpected surprise.”

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Design Showcase Guest Post

The behind the scenes creative process to achieve this incredible YA fantasy cover design – Demons at the Doorstep

Guest post by Tellwell designer Tara Price

demons

Demons at the Doorstep is a young adult urban fantasy. Written by Rachael Bell-Irving, the story follows Jessica, a witch who must team up with her mortal enemy to stop mutated demons from destroying her city. Hard copies and eBooks are now available on Amazon, Barnes and Noble and Chapters Indigo.

Why did you choose this cover as a monthly focus?

This was a book that I started working on at the end of last year that wrapped up mid-April. It was a little out of our normal process because it required a custom illustration. A lot of the time, the cover is either done first or designed in tandem with the interior. For this one the interior was formatted well before the illustration was done. I had an initial idea of what I wanted for the title, but I knew that it may change drastically when the cover was on my plate. However, once I saw this amazing image, I was able to work in the title surprisingly well, with only minor re-working on spacing.

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Author of the Month

Tellwell author Kristin Pierce ignites self-discovery in children through Inner Compass Books

Soul-searching, finding yourself and self-empowerment are often facets of transitioning from childhood to adulthood, but Tellwell author Kristin Pierce wanted to spark the journey of self-discovery earlier on.

As a mother of two, she sought out to find picture books with empowering messages to share with her children. But the nature of the subject matter left her with few options. Drawing from her personal journey of self-discovery, Pierce transformed some strong, thought-provoking life lessons into a beautifully illustrated children’s book titled Your Inner Compass That Could.

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“As a mother, I thought that if I was craving books with deeper learning messages for my kids, maybe there were other parents out there wanting that too,” she explains. Her goal in creating the story was to use the book to bring empowering messages to the world in an inspirational, understandable and relatable way.

The messages conveyed are concepts that Pierce began unraveling when faced with ovarian cancer at age 21. Self-reflection and inner confidence were pivotal throughout her experience, and are topics that she felt when described appropriately, could resonate just as strongly with children.

“What I uncovered along the way is that we all have this inner wisdom that we can use to help us navigate life from a place of alignment and truth. I realized that this was something I had been ignoring in myself for so long that I felt very disconnected from my truth and who I really was. In the process of getting to know myself better, I knew I was not the only one who felt disconnected or lost along the way,” she says.

To adapt these seemingly abstract concepts into a children-friendly story, Pierce knew the illustrations would carry a significant amount of the messaging.

“I had to dig deep into my creative depths to bring my illustration vision to the surface for Your Inner Compass That Could,” she explains. “The illustrations are infused with symbolism and meaning, and that process required a lot of reflecting, but it was so worth it in the end!”

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Meet the Team

Meet Project Manager Alison Strumberger

alison-1How would you describe your role at Tellwell?

Multifaceted. As a project manager it is my job to educate and support authors through their self-publishing journey, assisting with everything from manuscript formatting and submission, to illustrations and editing and design, and finally to book distribution. In addition to working closely with authors to bring their books into the world, I manage the editing department here at Tellwell. In this part of my role I draw on a decade of editorial experience to focus on refining our services, recruiting the best talent around, maintaining quality assurance, and supporting a team of thirteen dedicated editors who are passionate about helping authors tell their stories well.

What does a typical day on the job look like for you?

My days almost always begin in my inbox as I make my way through emails, answering questions from my authors and acting as a liaison between them and our designers, illustrators and editors. Quite a bit of my time here is spent collaborating with the rest of the in-house team about ways to improve on our processes. Invariably in the afternoon, I will find myself embroiled in an intense game of foosball in the break room. I prefer to play defence.

What is the most common misconception when it comes to editing, in particular in the self-publishing industry?

There are a number of misconceptions about editing, I think because the results of professional editing are often intangible. I would say the biggest of these is “I don’t need editing.” Every author has an editor; it is an essential stage in the publishing process. David Foster Wallace had an editor. Michael Ondaatje has an editor. Editing is so much more than adding missing periods and removing comma splices. Editing is also about style and nuance, it’s about the big picture of a narrative, it’s about character and logic and removing embarrassing unintentional puns, it’s about a fresh set of eyes reading your work as a reader would: critically, looking for the meaning, and really working to draw it out.

It is true when self-publishing that deciding to have your book edited can add substantially to your initial costs, but the investment will increase the quality of your final product exponentially, thereby setting your book apart from the rest. As Mark Twain is famously quoted as saying, “The difference between the nearly right word and the right word is the same as the difference between lightning and the lightning bug.”

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Author Success - In the media, awards, reviews

Authors in the Media

aroundtheworldTony and RL Read were featured in the Entertainment section of the Stratford Beacon Herald this month, showcasing the release of their light-hearted travel book Around the World: Stories from afar, but close to a bar. Read the full article here.

 

 

 

rock3dIan Mark joined The Homestretch’s host Doug Dirks this month to talk about his experience as a rock performance photographer in the 70’s. Mark recently published a collection of his photos titled Adventures of a 70’s Rock Photographer. He was also featured on CBC News Calgary. Listen to his interview on The Homestretch here.

 

 

purpose3dIn light of Autism Awareness Month, Mirian Sansalone spoke about her memoir – Purpose High: Living With Autism, with Jessi Cruickshank on The Goods. The book shares the author’s experiences as a mother of two autistic sons. Watch the episode on CBC TV here. Sansalone also shared five things everyone should know about autism on The Caledon Enterprise. Read the article here.

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Guest Post

Conversations from a Coffee Shop: Transforming my Personal Struggles into Success through Writing by Jason Lee

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“Why don’t you write a book about your life?” asked my ex-wife as she poured herself a cup of earl grey tea one summer afternoon.

We were sitting on the empty patio at Gallagher’s coffee shop in Port Moody, listening to the sounds of birds chirping in the background of our conversation.

“Nobody would want to read about my story,” I chuckled shaking my head. “No one cares about my childhood abuse, or how my anger destroyed so many relationships.”

She grimaced and coyly nodded in agreement about how my anger ripped apart our marriage over 15 years ago. She took a sip of her tea and smacked her lips. “You never know. I think you’re not the only person who’s struggled. And how you’ve turned things around for yourself can be uplifting to so many people and can bring hope.”

I looked up and stared into the bright blue sky. A gentle breeze brushed against my face as I paused for a moment in deep thought.

Later that evening in my apartment, I continued thinking about our conversation. Was she right? Do other people also struggle managing their emotions, namely anger? Does depression and anxiety affect others making them feel helpless and lost, just like how I felt? I picked up a pad and pen and began jotting down notes. Somewhere in there, I scribbled the words, “recovery…anger…abuse…mental health and living with the dragon.”

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Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

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It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

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