Learn about the self-publishing process from Tellwell author Frank Cardinale

Sep 26,2018 / By Monica Martinez / No Comment

By Frank Cardinale

Why did you chose to self-publish?

As a father of four young children and cyber security consultant with multiple projects on the go, I wanted to finish my book as soon as possible before it remained an idea on my computer for eternity. While one of the editors of my book recommended trying the traditional publishing route, I felt that it could delay it indefinitely if I were to get into a rejection and re-edit situation. Most importantly, as I feel strongly about the theme of the book and often found myself discussing it with other parents and students, I wanted to get it into their hands as soon as possible.

What inspired you to write your book?

When I became a parent, the concept of education became important again, wanting to give my children the best education possible. I wasn’t the best student and after a little reflection, something stood out. While I was receiving bad grades for messy handwriting and the inability to sit still for long periods of time, my teachers were bringing in their computers for me to fix, and asking me how to install programs and write scripts. I was being graded on my ability to write reports on books I had no interest in, but not on the ability to configure MS-DOS, RAM and hard drives. My report cards began making me feel incompetent, and worst of all, I began to believe I was.

As I believe many students go through this experience, I decided to write a story that highlights the issue and wrote Gift From Above. My goal with the book is to reach students or parents with children that are struggling with school, and highlight to them that the education system isn’t a good fit for everyone and that there are many ways we can still obtain a high-quality education.

Tellwell authors in the news

Aug 16,2018 / By Monica Martinez / No Comment

Congratulations to our Tellwell authors on their recent media coverage!

Luciano Nisi
Untold Stories of a Paramedic

The Abbotsford News
Abbotsford author Luciano Nisi has released his third book, which shares his experiences as a paramedic. Untold Stories of a Paramedic takes the reader right into the action of real calls.

“You will witness the heart-pounding, adrenaline-pumping action of dealing with a stabbing, shooting or overdose,” Nisi says.

He said the book also shows the humorous side of the job, and he shares everything from the dialogue with his partner to his own thoughts.

Katrina LaPointe
Awakening Arorus

Vernon Morning Star

A Village of Lumby author is making strides in the fantasy world.

Katrina (K.M.) Lapointe’s Awakening Arorus, the first in the series The Clan Destayy Chronicles, marks the stay-at-home mother and Charles Bloom Secondary grad’s debut on the scene.

”Awakening Arorus, in the beginning, was because of my love of reading. I mean, I get into a book and it’s a relaxing escape from the every day,” Lapointe said. “I remember ever since I was learning to read I loved stories and when I got into my teens I’ve always known that I wanted to write an adventure that hopefully one day, I could share with the world.”

Gordon Coyle
Open Road to My Soul

Prince George Citizen

Gordon Coyle rides an iron horse, pulls the trigger of his lens and shutter, and like every lonesome cowboy he also has some sad songs.

Coyle is a photographer, and he rolls proudly from scene to scene on his Harley. The camera is one medium for his creative heart but he also puts pen to paper and arranges his impressions into structured words. He perhaps hesitated to call himself a poet, but now it’s irrefutable. He has the book to prove it.

Like our blog content? Join our monthly newsletter.

Author of the Month

Entrepreneur Brandon LaBella encourages people to find purpose through failure

Aug 14,2018 / By Monica Martinez / No Comment

It was only through failure that author Brandon LaBella was able to live with purpose and meaning.

The 23-year-old graduated from his university’s business administration program in New York State and sought work on Wall Street. But after he was rejected by a large investment firm, he realized working in finance would have been living up to an image of success that was not his own. And many of his peers felt the same.

“We are so pressured to succeed, living up to a standard that is not true to ourselves. The only way to find our authentic self is to fail. Why not give people a handbook on how to fail freely,” said LaBella.

The entrepreneur published his book with Tellwell in April. “The Journey to Failing Freely: How to Find Fulfillment By Letting Yourself Fail” is a guide for young people who are trying to find their life’s purpose and passion.

“There was no book that I could relate to about how to navigate college and where I wanted to be at the end of it,” said the New York-based author. “I was tired of being told by everyone around me I was doing great and on the right path when I hadn’t failed once and felt caged on a societal leash.”

He wrote his book to inspire other students to seek out life experiences to find what it is that makes them truly happy without fear of failure or judgment. He says many people are trying hard to preserve a certain self-image, and often disregard their mental and physical health in the process.

Failing freely first starts with taking care of your health, LaBella says. Then he recommends people “take calculated risks, embrace the pain of suffering, put themselves in a safe environment to grow while reaching their full potential.”

Author of the Month

From the set to the page: Author Michael Parnall shares advice for those working in the film industry

Jun 27,2018 / By Monica Martinez / No Comment

By Tyler Hooper

While working as a production assistant on a film set, Michael Parnall learned the hard way not to make a mistake. But this mistake also sparked some creativity, which led him to publish his first book, “Am I the on Idiot Set?,” an often funny, yet practical guide for those new to working on film productions.

“As the film industry grows, there are increasingly new people starting in several different departments and I know this guide will save productions time and money. I also wish there was a book with this info when I started because learning by mistake is not fun,” said Michael.

However, there was also a more personal motivation for Michael wanting to publish his book. In January of 2017, Michael was also diagnosed with multiple scleroses, a diagnosis that drastically changed his life. MS is an autoimmune disease of the central nervous system, and because of the disease, Michael isn’t able to do all of the things on set that he used to. But he didn’t let this deter him. Through sheer optimism and love of film, Michael made his dream come true of publishing his book and now he’s also giving back.

“During my lifetime, I have witnessed the magnitude and devastation that this disease can inflict. It is my intention to not only bring awareness to multiple scleroses but provide a useful and practical way for people to donate as well. “

Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

May 28,2018 / By Monica Martinez / No Comment

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date. They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience. For authors, sending out an ARC is a great way to gain buzz and publicity before the big release. Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

Design Showcase Guest Post

The behind the scenes creative process to achieve this incredible YA fantasy cover design – Demons at the Doorstep

May 24,2018 / By Tellwell Publishing / No Comment

Guest post by Tellwell designer Tara Price

Demons at the Doorstep is a young adult urban fantasy. Written by Rachael Bell-Irving, the story follows Jessica, a witch who must team up with her mortal enemy to stop mutated demons from destroying her city. Hard copies and eBooks are now available on Amazon, Barnes and Noble and Chapters Indigo.

Why did you choose this cover as a monthly focus?

This was a book that I started working on at the end of last year that wrapped up mid-April. It was a little out of our normal process because it required a custom illustration. A lot of the time, the cover is either done first or designed in tandem with the interior. For this one the interior was formatted well before the illustration was done. I had an initial idea of what I wanted for the title, but I knew that it may change drastically when the cover was on my plate. However, once I saw this amazing image, I was able to work in the title surprisingly well, with only minor re-working on spacing.

Author of the Month

Tellwell author Kristin Pierce ignites self-discovery in children through Inner Compass Books

Apr 25,2018 / By Tellwell Publishing / No Comment

Soul-searching, finding yourself and self-empowerment are often facets of transitioning from childhood to adulthood, but Tellwell author Kristin Pierce wanted to spark the journey of self-discovery earlier on.

As a mother of two, she sought out to find picture books with empowering messages to share with her children. But the nature of the subject matter left her with few options. Drawing from her personal journey of self-discovery, Pierce transformed some strong, thought-provoking life lessons into a beautifully illustrated children’s book titled Your Inner Compass That Could.

“As a mother, I thought that if I was craving books with deeper learning messages for my kids, maybe there were other parents out there wanting that too,” she explains. Her goal in creating the story was to use the book to bring empowering messages to the world in an inspirational, understandable and relatable way.

The messages conveyed are concepts that Pierce began unraveling when faced with ovarian cancer at age 21. Self-reflection and inner confidence were pivotal throughout her experience, and are topics that she felt when described appropriately, could resonate just as strongly with children.

“What I uncovered along the way is that we all have this inner wisdom that we can use to help us navigate life from a place of alignment and truth. I realized that this was something I had been ignoring in myself for so long that I felt very disconnected from my truth and who I really was. In the process of getting to know myself better, I knew I was not the only one who felt disconnected or lost along the way,” she says.

To adapt these seemingly abstract concepts into a children-friendly story, Pierce knew the illustrations would carry a significant amount of the messaging.

“I had to dig deep into my creative depths to bring my illustration vision to the surface for Your Inner Compass That Could,” she explains. “The illustrations are infused with symbolism and meaning, and that process required a lot of reflecting, but it was so worth it in the end!”

Meet the Team

Meet Project Manager Alison Strumberger

Apr 24,2018 / By Tellwell Publishing / No Comment

How would you describe your role at Tellwell?

Multifaceted. As a project manager it is my job to educate and support authors through their self-publishing journey, assisting with everything from manuscript formatting and submission, to illustrations and editing and design, and finally to book distribution. In addition to working closely with authors to bring their books into the world, I manage the editing department here at Tellwell. In this part of my role I draw on a decade of editorial experience to focus on refining our services, recruiting the best talent around, maintaining quality assurance, and supporting a team of thirteen dedicated editors who are passionate about helping authors tell their stories well.

What does a typical day on the job look like for you?

My days almost always begin in my inbox as I make my way through emails, answering questions from my authors and acting as a liaison between them and our designers, illustrators and editors. Quite a bit of my time here is spent collaborating with the rest of the in-house team about ways to improve on our processes. Invariably in the afternoon, I will find myself embroiled in an intense game of foosball in the break room. I prefer to play defence.

What is the most common misconception when it comes to editing, in particular in the self-publishing industry?

There are a number of misconceptions about editing, I think because the results of professional editing are often intangible. I would say the biggest of these is “I don’t need editing.” Every author has an editor; it is an essential stage in the publishing process. David Foster Wallace had an editor. Michael Ondaatje has an editor. Editing is so much more than adding missing periods and removing comma splices. Editing is also about style and nuance, it’s about the big picture of a narrative, it’s about character and logic and removing embarrassing unintentional puns, it’s about a fresh set of eyes reading your work as a reader would: critically, looking for the meaning, and really working to draw it out.

It is true when self-publishing that deciding to have your book edited can add substantially to your initial costs, but the investment will increase the quality of your final product exponentially, thereby setting your book apart from the rest. As Mark Twain is famously quoted as saying, “The difference between the nearly right word and the right word is the same as the difference between lightning and the lightning bug.”

Authors in the Media

Apr 24,2018 / By Tellwell Publishing / No Comment

Tony and RL Read were featured in the Entertainment section of the Stratford Beacon Herald this month, showcasing the release of their light-hearted travel book Around the World: Stories from afar, but close to a bar. Read the full article here.

Ian Mark joined The Homestretch’s host Doug Dirks this month to talk about his experience as a rock performance photographer in the 70’s. Mark recently published a collection of his photos titled Adventures of a 70’s Rock Photographer. He was also featured on CBC News Calgary. Listen to his interview on The Homestretch here.

In light of Autism Awareness Month, Mirian Sansalone spoke about her memoir – Purpose High: Living With Autism, with Jessi Cruickshank on The Goods. The book shares the author’s experiences as a mother of two autistic sons. Watch the episode on CBC TV here. Sansalone also shared five things everyone should know about autism on The Caledon Enterprise. Read the article here.

Like our blog content? Join our monthly newsletter.

Guest Post

Conversations from a Coffee Shop: Transforming my Personal Struggles into Success through Writing by Jason Lee

Apr 23,2018 / By Tellwell Publishing / No Comment

“Why don’t you write a book about your life?” asked my ex-wife as she poured herself a cup of earl grey tea one summer afternoon.

We were sitting on the empty patio at Gallagher’s coffee shop in Port Moody, listening to the sounds of birds chirping in the background of our conversation.

“Nobody would want to read about my story,” I chuckled shaking my head. “No one cares about my childhood abuse, or how my anger destroyed so many relationships.”

She grimaced and coyly nodded in agreement about how my anger ripped apart our marriage over 15 years ago. She took a sip of her tea and smacked her lips. “You never know. I think you’re not the only person who’s struggled. And how you’ve turned things around for yourself can be uplifting to so many people and can bring hope.”

I looked up and stared into the bright blue sky. A gentle breeze brushed against my face as I paused for a moment in deep thought.

Later that evening in my apartment, I continued thinking about our conversation. Was she right? Do other people also struggle managing their emotions, namely anger? Does depression and anxiety affect others making them feel helpless and lost, just like how I felt? I picked up a pad and pen and began jotting down notes. Somewhere in there, I scribbled the words, “recovery…anger…abuse…mental health and living with the dragon.”

Tag Archives: tellwell authors

Guest post by Tellwell designer Tara Price