Tag Archives: tellwell authors

Book Marketing Tips & Tricks

TIPS & TRICKS: Author resources that exclusively promote POC authors

#imatter: Unicorns Sleep Here by Irony James

When meeting with author Irony James about her upcoming inspirational novel #imatter: Unicorns Live Here, she posed the question of not only what resources were available to her as an author, but also what resources were available to her as an author of colour. Irony is passionate about being a black, female author, and wanted to connect with fellow POC creatives within the industry to share her story.

This conversation prompted a deep dive into festivals, organizations, and platforms that pride themselves on giving black authors a voice, and allowing them to make connections with other POC creatives. 

We wanted to share some of our awesome findings with you!

APPLICATIONS

The StoryGraph
The StoryGraph is an up and coming virtual library platform! Created by Nadia Odunayo in late 2019, The StoryGraph prides itself on being ethnically diverse with it’s authors and content, instead of focusing on only mainstream books. Similar to Goodreads, The StoryGraph provides readers with a place to find great new reads, and review their favourite books.

When signing up for the website, readers are prompted to fill out a survey discussing their reading preferences including favourite genres, favourite book characteristics, genres that they would be uninterested in, and what they don’t like about certain books. The StoryGraph uses these preference tags to recommend different books to users across the platform, so readers can request to see books that only feature POC Characters, LGTBQ Characters, books written by POC authors, etc.! Readers are also prompted to rate books based on criteria like themes, moods, pace, and the characters themselves (such as character development, how diverse the characters are, whether or not the characters are loveable, or if their flaws are on display, etc.), so the ratings can’t be skewed or biased.  

Similar to Goodreads, The StoryGraph provides users with the option to create reading challenges that are accessible to the whole community. They have a a whole section of these challenges dedicated to reading #OwnVoices, with challenges such as 100 Black Novelist You Should Read, Inclusivity Reading Challenge, and Reading Writers of Colour 2021, among others. 

The StoryGraph is definitely a platform to keep an eye on, as it’s going to be one of the most important virtual libraries around!

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Author Success - In the media, awards, reviews Uncategorized

Celebrating award-winning authors, rave reviews and publicity!

Congratulations to each of our authors for their terrific accomplishments! 

D. Robert Hardy

Raven’s Apprentice

D. Robert Hardy, author of Raven’s Apprentice,  is an Award Winning Finalist for The Best Book Award 2020 in the New-Age Nonfiction Category.

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Author of the Month

Award winning author Kathleen Boucher’s practical advice for new authors! – Tellwell’s January author of the month

Our January author of the month, Kathleen Boucher, is an award winning author, certified lifestyle coach, a certified neurocoach, a certified stress and wellness consultant, and a registered nurse! Kathleen’s book 9 Ways to Empower Tweens #Lifeskills is a self help book for tweens, teens and adults alike! The book focuses on practical life skills. These life skills include how to have more confidence when presenting in class, the importance of work ethic, a simple writing technique to help deal with anger, and more. There are exercises at the end of each chapter that tweens can use to integrate what they’ve learned. Kathleen has been featured in many articles and blogs, on top of receiving high praise from industry professionals like IndieReader!

1. Tell us a bit about yourself

I am a registered nurse working in an Intensive Care Unit full time, an award-winning children’s author, lifestyle coach, neurocoach and stress & wellness consultant. Want to learn more about Kathleen, click here! 

In 2014, I wondered if there was something else I could do to help people. I prayed for guidance. Two weeks later, I remember sitting bolt upright at 0300 am in the morning.  The voice inside my head indicated that I should write children’s books. So I did.

2. What inspired you to write your book?

I want to help parents and teachers with techniques that helped me raise my children.  I am told that adults find these strategies useful as well. Bonus!

3. How have your personal experiences influenced your book?

My son was very active and had a hard time focusing on homework when he was in elementary school. I did some research that showed that with intense focus, one could bend time and get more done. For example, have you ever crammed for an exam and have gotten a lot of studying done? 

Before we started his homework I made sure my son was rested. The idea was for him to do his least favorite subject first, and get it out of the way. I put a timer at the end of the table and made it fun by seeing how much he could get done in five minutes. Once he finished what he disliked doing, the rest of the homework flowed because he was focusing on subjects he loved. 

4. What were some of the more significant lessons you learned writing and publishing a book?

  • Write what inspires you. 
  • The first draft is only the beginning. Don’t be afraid of rewrites. In fact, expect to do more than one rewrite. 
  • Writing an outline really helped organize my thoughts. Figure out what works for you.
  • Take the time to create a rapport with an illustrator so that he or she understands your vision. Then allow them the creative freedom to be fabulous. 
  • Accept constructive criticism with grace. Step back and look at your work from a different perspective. The new angle may make your work better.
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Author of the Month Author Success - In the media, awards, reviews

Rave reviews and major publicity for Tim Darcy Ellis – Tellwell’s October author of the month

Tell us about yourself. 

Well, I have a busy life! I write historical fiction, I run a business and I work as a physiotherapist. I was born in Sussex, England, brought up in Surrey and now live in Sydney, Australia. I was formerly a professional archaeologist – being  graduate of the University of York, and having worked at the Museum of London in the late 1980s and early 1990s; I was also a tour guide at the British Museum. 

I have been lucky enough to have enjoyed a few careers. I qualified as a physiotherapist in London in 1998. Whilst studying for my physio degree, I worked as a chef for four years at the Covent Garden Brasserie, which is now the site of the west end apple store! I moved to Australia in 2000, the year of the Sydney Olympics; thinking that it would be a temporary move, but I have been here ever since. Currently, I have my own holistic Physiotherapy and Wellness centre (Excel Physiotherapy and Wellness) in Sydney. 

I live in Elizabeth Bay, which is in the eastern suburbs of Sydney, and I love it here. I have a partner and a dog. I love getting away from town though for ocean swimming, bushwalking and rock climbing. I’m passionate about history, archaeology and philosophy and I love the variety of media forms available now – books, audio, podcasts. Reading history and archaeology is my main relaxation and my escape. 

What inspired you to write your book?

I’ve always been a writer – be it poetry, short stories, memoir, health and wellness or just letters to the press. I had been writing a lot before I discovered my character; the day I found him was a revelation and I decided that I just had to write about him.   

That said, I discovered Juan Luis Vives by mistake. I’d never heard of him until I gave a Spanish friend in Australia a book about exiles from Spain and I thumbed through it first and found out about this incredible man. 

His life-story became my inspiration. It then became my mission to bring him back into the light and writing a novel rather than a non-fiction book allowed me to give him a human voice. As a Spanish Jew, he had to hold so much back in his academic writing and yet you can still feel the struggles that he endured. By writing in an intimate diary format, I could give the man himself a voice. That was a privilege, because Vives, forgotten by the mainstream, really contributed to making the world a better place. 

Who is Juan Luis Vives and how did you become interested in his story?

Juan Luis Vives was born to a family of Spanish Jews in Valencia in 1492. His family were faced with an excruciating choice: leave Spain permanently or stay and convert to Catholicism. The family decided to stay and convert – a decision that they would later come to regret – as one-by-one they were ‘picked-off,’ by the Spanish Inquisition, for the crime of ‘Judaising.’ He left Spain at the age of sixteen – never to return for fear of the Inquisition. He moved to Paris and then to Flanders, and he eventually came to the English (Tudor) Court of Henry VIII and Catherine of Aragon. There he became tutor to Princess Mary and he became closely acquainted with the well-known characters of the English court such as Thomas More, Anne Boleyn and Cardinal Wolsey. 

Vives spoke about ideas that were quite revolutionary in the 1520s. He was a great scholar, writer and teacher. His ideas encompassed the rights and equality of women, the necessity for peace over war – at all costs – and the cessation of sedition, oppression and persecution. He advocated for state-funded schools, skill-training and hospitals for all; regardless of class. Vives hated lofty, pretentious academic speech.  He studied his subjects closely, and he spoke about syndromes such as ‘post-traumatic stress disorder,’ and addiction to such an extent that he has been named the Godfather of Psychoanalysis (Zilboorg, 1941). He also wrote about care of the animals – that they experienced emotions and had memories – quite revolutionary for his day.

All the while, he was struggling with great internal conflict. He was always keeping one step ahead of the Spanish Inquisition and staying out of danger himself. He was also trying to help his family and his people, who were still in Spain. 

I have created this educational video for YouTube to explain, in greater detail and depth, the man who was Juan Luis Vives.

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Author Success - In the media, awards, reviews

Indie Author Celebration

Congratulations to our authors for winning major awards and receiving huge publicity including radio and podcast interviews, newspaper, web and social media features.

Jerome Bourgault
The Perpetual Now

Exciting news for sci-fi/fantasy author Jerome Bourgault whose debut novel, The Perpetual Now, has been named a finalist in the cross-genre category of the 2020 International Book Awards! Winners will be announced in a few weeks.

It is a huge and completely unexpected honour to be included in the company of so many talented, successful and recognized authors in both mainstream and independent publishing. My thanks to everyone at Tellwell Talent, and my readers who have shown so much support!

– Jerome Bourgault, author of The Perpetual Now

Elaine Alec
Calling My Spirit Back

Elaine Alec is making headlines for her newly released book Calling My Spirit Back. She’s been featured on the CBC, First Nations Forward, the National Observer, Living Fiercely and Sober is Dope! Podcasts. 

It’s a journey of understanding and embracing your story and sharing it with others. We can’t expect others to share their stories, their hearts, their thoughts, and their truths if we are not willing to do the same.

Elaine Alec, author of Calling My Spirit Back
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Author of the Month

Authors of the month Karen Cumming and Pat Milne share book marketing advice that helped sell thousands of copies

Our authors of the month share insights on which marketing efforts led to the best results of their guide on navigating Ontario’s long-term care system

Karen Cumming and Patricia Milne are sisters who guided their 98-year-old mother, Verna, through Ontario’s long-term care system. They found themselves lost in a confusing maze of paperwork, equipment rentals, health care workers and medication. It was scary and unfamiliar territory where they felt alone. After navigating Ontario’s long-term care system, they wrote and published The Indispensable Survival Guide to Ontario’s Long-Term Care System.

Cumming and Milne have been featured on the CBC, Global News Radio and in the Hamilton Spectator. They have been interviewed on multiple podcasts as well as by influencers and bloggers on various social media platforms. In addition to online retailers, their book is available to purchase at various brick and mortar bookstores and over 100 copies of the book are available in libraries across Ontario. The sisters’ marketing efforts are paying off. Their book has sold thousands of copies this year alone and they are just getting started. Read the rest of the article to hear which marketing efforts yielded the best results as well as their advice to authors.

1. Tell us about yourselves.

Karen: I’m a freelance journalist, health promoter and teacher with a long career in radio and TV news.

Pat: I am a retired teacher living in southern Ontario with my husband.

2. What inspired you to write your book?

Karen:  The lack of guidance available to families whose elderly loved ones are heading into long-term care. It’s crazy!  Someone had to do something.

Pat: The frustration of navigating the long-term care (LTC) system with inadequate help.

3. Describe your book in a sentence.

Karen:  It’s the survival guide we never had, providing practical tips to help you and your family be proactive and prepared for the decisions that may lie ahead.

Pat: Our book is a tool to simplify the process of investigating long-term care in Ontario.

4. What are you most proud of about your book?

Karen:  The lessons we’ve been able to pass on to other families so that they might never feel the stress and frustration that we did.

Pat: Our intent was to help people. The testimonials we continue to receive are proof of our success.

5. Your book has been selling really well. You’ve been featured in major media outlets across Canada and have your book stocked in numerous bookstores and libraries. Tell us about how well your book has been doing.

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Author of the Month Tellwell Books

Indigenous History Month: Honouring First Nations, Inuit and Métis authors

June is National Indigenous History Month in Canada. It’s a time to reflect upon and learn the history, contributions, heritage, and diversity of Indigenous peoples in Canada and their role in shaping the country. First Nations, Inuit and Métis Peoples have their distinct histories, and within each group, their unique stories.

Tellwell is celebrating Indigenous History Month by showcasing our talented and courageous Indigenous authors whose stories strengthen our social fabric, enrich our culture and understanding of history. Thank you for telling your stories and sharing it with the world. 


Karen Chaboyer

They Called Me 33: Reclaiming Ingo-Waabigwan

Karen Chaboyer is an Ojibwa mother and grandmother from Rainy River First Nations, a community in northwestern Ontario. She is proudly admired by her children, who have witnessed her transformation as she worked through layers of shame and learned to embrace her identity. A second-generation survivor of residential school, Karen now shares her experiences with audiences throughout the Toronto area, where she now resides. Karen’s goal is to educate people on the extent to which the tragedies of the residential school system have impacted individuals, families, communities, and entire cultures to this day.

Grieving is the way to work through our losses and past traumas; compassion for ourselves and each other is how we move forward. Only then can we be victorious.

Watch Karen’s story on the CBC here. Learn more about They Called Me 33: Reclaiming Ingo-Waabigwan.


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Author of the Month

Children’s author and illustrator Fred Smith on creating cool animated videos of his book highlighting the unique father and son bond

Calgary-based children’s author, Fred Smith, is originally from Santa Maria, California, where he served in the United States Marine Corps, rising to the rank of sergeant. As his military career was winding down, he met his wife and moved to Canada to start a family. He retrained as a graphic designer and photographer. His adventures in fatherhood inspired him to write and illustrate his first children’s book, My Daddy’s Legs. Fred Smith is using his artistic talents to create animated videos of his book on his YouTube Channel, Uncle Freddie’s Courtyard.

1. What inspired you to write My Daddy’s Legs?

I was inspired by playing games with my son and it reminded me how I used to play with my grandpa and uncles.

2. Did you have a number of ideas for a children’s book? How did you decide on this one? 

I had one book idea before this; however, it was too ambitious for my skill level because it would have required its own app to be produced.

3. What are you most proud of in your book?

I am most proud of the rhymes and the fact that I illustrated the book myself.

4. How did you learn to illustrate and animate videos?

I got a diploma in graphic design in 2015, so I mastered Adobe Photoshop, Illustrator, After Effects and Premiere Pro. All of those tools talk to each other and allow me the opportunity to do something different.

5. It’s nice to see more books highlighting the unique relationship between father and son, especially with Father’s Day this month. What was your son’s reaction to the book? Does he love reading the story at bedtime?  

My son was excited to see the book but I don’t think he understands that every kid isn’t featured in a book. He knows that he is the lead character of the story and points out what he’s doing on every page.

6. What do you enjoy most about being a dad?

What I enjoy most about being a dad is seeing the world through the kids’ eyes when they experience something new.

7. What have you been doing to market and promote your book?

To market the book, I created a website as well as a YouTube channel called Uncle Freddie’s Courtyard, and I actively post new and original content on Instagram and my Facebook author page.

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Author Success - In the media, awards, reviews

Congratulations to our authors whose books have won major literary awards!

On Loving

by Lili Naghdi

Independent Publisher Book Awards Gold

Best Adult Fiction E-Book

eLit Book Awards Silver

Romance Category

In 1972, Dr. Rose Hemmings has just finished her general surgery residency when a haunted stranger is shot in front of her in a New York City bar, and their lives become forever intertwined. And when, having been given the blessing of her adoptive father on his deathbed, Rose travels to prerevolutionary Iran to discover the past her American family kept secret from her, she finds a true Pandora’s box.⠀⠀⠀⠀⠀⠀⠀⠀⠀

The Independent Publishing Book Awards is the longest-running and one of the largest book awards open exclusively for independent authors.


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