Tag Archives: author tips

Tips & Tricks

Get reader reviews by running an online book giveaway

How do you get readers to review your book? You give it to them for free. Hosting an online giveaway is one tactic that will provide a bit of extra publicity for your book.  Goodreads, Facebook and Amazon have functions on their sites that give writers the opportunity to organize their very own book giveaways. The question is: which platform is best for you?

Goodreads Giveaways

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Goodreads boasts over 55-million members, with 1.5-billion books and more than 50-million reviews. So, this may be one of the most viable ways to reach your target readers. Running a giveaway on Goodreads is straightforward and easy to set up. The great thing about Goodreads is they promote your giveaway, helping drive entries and then randomly select winners once the giveaway ends.

How it works
When participants enter in a giveaway, your book automatically gets added to their “want-to-read” list promoting your book via updates in their friends’ feeds, building exposure for your book. About eight weeks after the giveaway ends, winners receive an email from Goodreads to remind them to rate and review your book. This will help other readers discover and decide to read the book too. Goodreads also features their book givewaways on a section of their website, allowing new readers to discover new books.

The Goodreads giveaway process is simple, allowing authors to gift ebooks through their KDP account and print books to American or Canadian residents. The fee of $119 USD (approx $150 CDN) allows you to gift up to 100 copies fo your book. 

Giveaways for Kindle ebooks are fulfilled directly by Goodreads, while authors are responsible for mailing print books to winners. Take into account shipping costs when deciding how many print copies to gift. Giving away ebooks is much more cost effective as you only pay the giveaway fee, and do not have to pay for each ebook copy you gift. 

Goodreads also offers a premium giveaway valued at $599 USD which includes all the above benefits plus premium placement on the Goodreads’ giveaway page and a customizable message sent by Goodreads to entrants who don’t win.

FAQs

  1. How many copies should I give away?
    Goodreads allows you to give away up to 100 copies of your book. If you are gifting ebooks, then decide how many copies you are comfortable giving away. You are not paying out of pocket for the ebooks you giveaway, only the $120 USD fee. So if your goal is to generate reader reviews, then I would encourage to give away as many of those 100 copies as you can.
    But if you are giving away print copies of your book, then you do have to take into account the price of the book as well as shipping costs. In this case, limit the copies to the amount you can afford, taking into account the Goodreads giveaway fee. You can limit the giveaway to only one book.
  2. Will each reader who gets a free copy leave a review?
    No, Goodreads clearly states that people who receive free copies are not required to leave a review. And this is a good thing because if someone doesn’t like a book, sometimes they choose not to leave a review, and that is better than having a negative review. Books are given in the hopes that the reader will leave a positive review.
  3. Who can enter giveaways?
    Giveaways for print books are eligible for entry by Goodreads members who are residents of the US and/or Canadian residents. (During the setup process, giveaway hosts can select to offer print giveaways to U.S residents, Canadian residents, or both.)Giveaways for Kindle e-books are eligible for entry by Goodreads members that are residents of the US.
  4. Do I have to pay for the ebooks I’m giving away?
    No. Kindle Direct Publishing authors and publishers with ebooks available in the U.S. can run giveaways for up to 100 copies of Kindle ebooks. Whether you choose to give away 1 ebook or 100, it will always cost $119 USD. We automatically deliver the ebooks to winners at no additional cost, meaning you are not responsible for paying for each copy of the ebook. And the more books you give away, the more reviews you’re likely to receive, which will help create buzz around your book!

Take a look at the books currently up for grabs on Goodreads.
If you want to read more about creating an online giveaway on Goodreads, click here.

If you want Tellwell to setup a Goodreads account and run a giveaway for you, then fill out this form.

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Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date.  They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience.  For authors, sending out an ARC is a great way to gain buzz and publicity before the big release.  Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

 

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

  • Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
  • Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
  • Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

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Author of the Month

Tellwell author Kristin Pierce ignites self-discovery in children through Inner Compass Books

Soul-searching, finding yourself and self-empowerment are often facets of transitioning from childhood to adulthood, but Tellwell author Kristin Pierce wanted to spark the journey of self-discovery earlier on.

As a mother of two, she sought out to find picture books with empowering messages to share with her children. But the nature of the subject matter left her with few options. Drawing from her personal journey of self-discovery, Pierce transformed some strong, thought-provoking life lessons into a beautifully illustrated children’s book titled Your Inner Compass That Could.

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“As a mother, I thought that if I was craving books with deeper learning messages for my kids, maybe there were other parents out there wanting that too,” she explains. Her goal in creating the story was to use the book to bring empowering messages to the world in an inspirational, understandable and relatable way.

The messages conveyed are concepts that Pierce began unraveling when faced with ovarian cancer at age 21. Self-reflection and inner confidence were pivotal throughout her experience, and are topics that she felt when described appropriately, could resonate just as strongly with children.

“What I uncovered along the way is that we all have this inner wisdom that we can use to help us navigate life from a place of alignment and truth. I realized that this was something I had been ignoring in myself for so long that I felt very disconnected from my truth and who I really was. In the process of getting to know myself better, I knew I was not the only one who felt disconnected or lost along the way,” she says.

To adapt these seemingly abstract concepts into a children-friendly story, Pierce knew the illustrations would carry a significant amount of the messaging.

“I had to dig deep into my creative depths to bring my illustration vision to the surface for Your Inner Compass That Could,” she explains. “The illustrations are infused with symbolism and meaning, and that process required a lot of reflecting, but it was so worth it in the end!”

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Meet the Team

Meet Project Manager Alison Strumberger

alison-1How would you describe your role at Tellwell?

Multifaceted. As a project manager it is my job to educate and support authors through their self-publishing journey, assisting with everything from manuscript formatting and submission, to illustrations and editing and design, and finally to book distribution. In addition to working closely with authors to bring their books into the world, I manage the editing department here at Tellwell. In this part of my role I draw on a decade of editorial experience to focus on refining our services, recruiting the best talent around, maintaining quality assurance, and supporting a team of thirteen dedicated editors who are passionate about helping authors tell their stories well.

What does a typical day on the job look like for you?

My days almost always begin in my inbox as I make my way through emails, answering questions from my authors and acting as a liaison between them and our designers, illustrators and editors. Quite a bit of my time here is spent collaborating with the rest of the in-house team about ways to improve on our processes. Invariably in the afternoon, I will find myself embroiled in an intense game of foosball in the break room. I prefer to play defence.

What is the most common misconception when it comes to editing, in particular in the self-publishing industry?

There are a number of misconceptions about editing, I think because the results of professional editing are often intangible. I would say the biggest of these is “I don’t need editing.” Every author has an editor; it is an essential stage in the publishing process. David Foster Wallace had an editor. Michael Ondaatje has an editor. Editing is so much more than adding missing periods and removing comma splices. Editing is also about style and nuance, it’s about the big picture of a narrative, it’s about character and logic and removing embarrassing unintentional puns, it’s about a fresh set of eyes reading your work as a reader would: critically, looking for the meaning, and really working to draw it out.

It is true when self-publishing that deciding to have your book edited can add substantially to your initial costs, but the investment will increase the quality of your final product exponentially, thereby setting your book apart from the rest. As Mark Twain is famously quoted as saying, “The difference between the nearly right word and the right word is the same as the difference between lightning and the lightning bug.”

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Tips & Tricks

Should you consider joining a writer’s organization?

Much like running, writing has a tendency to be a lengthy independent exercise. The road can often get lonely and desolate, and it can certainly be reassuring to see some fellow runners, or in this case writers, alongside. Regardless of which publishing route you choose – traditional or self-published, there’s still a long journey of self-promotion that lies ahead.

As a self-published author, you’re essentially taking on a new profession, and if this is your first book, there can be a steep learning curve ahead. But, having an outlet to gain advice and support from other writers can help drive momentum and establish a solid foundation as a writer.

Many authors look to a writer’s organization as an opportunity to turn an independent effort into a team sport. Whether it be a national organization with smaller regional branches, a provincial organization, or a niche specific group, you may want to consider joining one as part of your marketing and promotion strategy.

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Here are some of the advantages of becoming a member of a writer’s organization:

  • Support from a community of writers – In any given writer’s group, you’re guaranteed to have the opportunity to connect and interact with other authors, many of whom will have unique insights to bring to the discussion based on their own publishing experiences. In essence, they’re a great forum to gain feedback from fellow members of your craft.
  • Networking opportunities – Most writer’s organizations arrange events and other interactive opportunities for you to meet with professionals in the publishing industry. Whether they be editors, reviewers, booksellers or other high-profile authors, writer’s organizations offer good settings to increase your author network.
  • “How-To” guides and instructional information – One of the greatest advantages of writer’s groups (particularly at a national level,) is the knowledge base they can provide, especially to newcomers. From contracts and legalities to marketing and promotion, writer’s organizations are a great preliminary source for best practices in publishing.
  • Access to readings programs – Some writer’s organizations provide their members with the opportunities to participate in pre-established events and speaking engagements. These can include subsidies to invite writers to perform at a school or public reading, which can act as a great gateway to showcase your book to appropriate markets.
  • Access to apply for awards – Many writer’s organizations offer awards to recognize contributions to the literary industry, but the committee’s considerations are often limited to members only. By joining one of these organizations, you’ll have the opportunity to submit your work for award consideration.
  • Writer’s Coalition Benefits – Many writer’s organizations include eligibility to participate in the group health and dental benefits plan through the Writer’s Coalition. If your principal profession is writing, it may be worth your while to have access to benefits, which aren’t usually available at a group rate in this trade.
  • Credibility – In the publishing realm, having a membership to a writer’s organization can enhance your status and clout as an author. As a self-published author in particular, this can be an extremely valuable confidence boost when you’re first starting out.
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Guest Post

Conversations from a Coffee Shop: Transforming my Personal Struggles into Success through Writing by Jason Lee

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“Why don’t you write a book about your life?” asked my ex-wife as she poured herself a cup of earl grey tea one summer afternoon.

We were sitting on the empty patio at Gallagher’s coffee shop in Port Moody, listening to the sounds of birds chirping in the background of our conversation.

“Nobody would want to read about my story,” I chuckled shaking my head. “No one cares about my childhood abuse, or how my anger destroyed so many relationships.”

She grimaced and coyly nodded in agreement about how my anger ripped apart our marriage over 15 years ago. She took a sip of her tea and smacked her lips. “You never know. I think you’re not the only person who’s struggled. And how you’ve turned things around for yourself can be uplifting to so many people and can bring hope.”

I looked up and stared into the bright blue sky. A gentle breeze brushed against my face as I paused for a moment in deep thought.

Later that evening in my apartment, I continued thinking about our conversation. Was she right? Do other people also struggle managing their emotions, namely anger? Does depression and anxiety affect others making them feel helpless and lost, just like how I felt? I picked up a pad and pen and began jotting down notes. Somewhere in there, I scribbled the words, “recovery…anger…abuse…mental health and living with the dragon.”

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Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

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It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

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Author of the Month

YA author Rachael Bell-Irving uses pre-marketing to grow following, knowledge and experience for launch

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We’ve all heard the saying ‘practice makes perfect’ at one time or another, and book marketing is no exception. So when Tellwell author Rachael Bell-Irving decided she was going to publish her first book – Demons at the Doorstep, she immediately began exploring and experimenting with marketing in preparation for her book’s release.

First, she embellished her online author presence with a Facebook Page and website, and began to establish a voice through social media and a blog. While she knew it was important to be on multiple online platforms, Bell-Irving decided to focus on the tool she felt most comfortable with: Instagram.

She did her due-diligence researching effective hashtags and exploring community spaces like “Bookstagram.” As she began to post content, she started to pick up on some of the nuances. Beyond the importance of imagery, Bell-Irving discovered the value of allowing your personality to come through.

insta-post-4-personal“People like to know who you are behind the scenes and behind the screen,” she says.

Some of her most well-received content on Instagram has been posts of herself – whether they were related to the writing process or not. Even online, the reading community seems to appreciate a personable, humanistic approach to brand awareness.

Another advantage of the pre-marketing process for Bell-Irving was getting a better sense of her genre and her target audience. Prior to exploring the literary community on social media, she didn’t realize her writing is tailored to young adult readers.

Having learned that, she found her approach online shifted to accommodate the interests and habits of YA readers specifically. The most prominent thing she discovered was the strength of the community she had become a part of through her writing. Not only are YA readers and writers extremely interactive with one another, but being genuinely invested is quintessential to building support within the community.

The concept of “being a reader as much as a writer” goes a long way, Bell-Irving explains. So, she started to get back into reading again to really immerse herself with her audience.

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Tips & Tricks

Three tips to increase book sales for first-time authors

As a first time author it can be daunting stepping out with your story and trying to successfully earn money selling your book. Here are three tips to help increase book sales before your book hits the stands.

Always check your blind spots

Authors, who have spent so much time in the process of writing their books often are so intricately connected with the content and structure of their book that they can miss blind spots that a trained eye would catch.  Whether you have someone who is trained to look for blind spots review, or have some peers review your content before publishing, don’t rely on just yourself to catch everything.

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Tips & Tricks

How To Take Your Book Tour Online

In a digital age, it should come as no surprise that in addition to designing, publishing and marketing their books electronically, authors can also take their book tours to an online interface. Imagine executing a series of tour stops right from the comfort of your own home. Sounds too good to be true right? While for some, the traditional, in-person events and signings work best, others may want to consider adding a blog tour to their marketing plan.

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What is a blog tour?

An online book tour, commonly referred to as a blog tour, is a modernized way to connect with new readers without traveling from city to city. Blog tours usually occur over a two to four-week period where the author is featured on a different relevant blog each day for the duration of the tour.

The features of each stop on the tour can vary, but usually share information about the book and its availability and exclusive information about the author. Similar to having one on one conversations with the authors at events, the blog content is meant to incentivize readers to want to get more from the author, through buying their book.

The main idea behind organizing a book tour, is to capitalize on each blogger’s audience to gain exposure for the book in the early stages of its release. Online tours can be arranged at any time, but work most effectively with new releases. In comparison to in-person tours, where building a strong following and some momentum reinforces the value of holding events, blog tours are meant to help grow an audience for a new book.

Blog tours have been known to work best for genre fiction or YA books because it’s one of the best ways to engage with that audience.

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