Tag Archives: author tips

Guest Post

Getting your novel on Amazon is just the beginning by Philip Wilson

Guest post – by Tellwell author Philip Wilson

I had The Librarian on my hard drive for many years, and never got around to doing anything with it. Although I learned you can self-publish directly on Amazon, it seemed to require a fair amount of effort – special formatting, cover design, etc., that I wasn’t inclined to do. Then I discovered Tellwell. Their website said they’d handle all of the detail required to make The Librarian available on Amazon, Chapters and Barnes & Noble – both in hardcopy and e-book version for a set fee – and I’d keep 100% of the royalties. (I didn’t expect the royalties to amount to much – but I liked the gesture.)

andrew-neel-308138

The fact that Tellwell was a small start-up company based in Victoria, BC, caused me some concern, but I decided to give them a shot; and they’ve been absolutely fantastic. The Librarian is now available on Amazon, Chapters and Barnes & Noble. Not only did Tellwell make the process easy, they actually made it fun. They’ve got great people and really took an interest. Like all first time self-publishing authors I’m sure, I had a lot of questions, but they patiently walked me through the process.

When I started out, I assumed that once the novel was available on Amazon, I was finished. With the millions of people on the site everyday, I assumed at least a small percentage would see it, like the plot and decide to spend at least a buck for the e-version. All wrong. Initial sales were negligible. I’ve now learned that if you really want people to buy your book, getting it on Amazon is just the first step. You have to market it, which means getting reviews, doing giveaways, getting into bookstores and so on. I’ve now been working with Tellwell on marketing for eight months since my novel was first on Amazon. Sales figures are starting to show some growth, but more importantly the entire process has been fun, educational and rewarding.

nik-macmillan-280300

I don’t look at marketing as an investment for a single book but rather an investment in writing. Writing is completely different than the career I had (finance and math) but I’m having a lot of fun with it. I’d like to sell more books, but as long as I’m enjoying it – both the writing itself and the marketing process – I intend to keep at it.  I’ve now written a second novel, Songs for Lucy, and I believe that the more sales momentum and recognition I can win for The Librarian, the easier it will be to launch Songs for Lucy.

Read More
Tellwell News

IngramSpark Welcomes Landscape Print Option!

We are very excited to announce that our print-on-demand partner IngramSpark has just introduced their first ever Landscape print option! This is very exciting for us as it opens up a new option for books like photo books, children’s books, and the like. The newly introduced print option is 11×8.5. It is available in premium colour, and comes in both paperback (Perfect Bound) and hardcover (Case Laminate) options.

Ingram Spark is one of the world’s largest print and distribution networks with Print-On-Demand (POD) printers located in 4 countries around the world and distribution to over 39,000 retailers. For more information, visit their website: http://www.ingramspark.com.

 

Like our blog content? Join our monthly newsletter.
Email:

Name:

Read More
Guest Post Meet the Team

Guest Post: Publishing Consultant Mitchel Anderson celebrates two years at Tellwell

img-20171024-wa0006What brought me to Tellwell at first was my determination to have a career in books and literature. As soon as I could reliably make my way through a novel at a young age, I would be asking for a new book every week until I had amassed what is a small library. The value of a good book was never lost on me which can be heard in stories my family would tell about how particular I was about the condition of my books. This carried me through my English Literature degree from York University in Toronto where I had the pleasure of arguing about the meaning of books with people much smarter than myself.

What drew me to Tellwell specifically was the different perspective we take to publishing in general. While authors I have known would lament about the difficulties of finding a publisher I would always ask why they didn’t self-publish, but the logistics never seemed to make sense for them. When I first arrived here at Tellwell and spoke to our founder Tim Lindsay, I realized the rare opportunity we had to put the freedom and control back in an author’s hands and help contribute to the global body of literature.

Coming in at the ground floor I had rare opportunities to be heard in the development of our company and I have always made it my responsibility to listen to the feedback we receive from our authors about their experiences here and elsewhere and use that to help shape our direction going forward. My favourite parts of my job are listening to our authors discuss their projects and being able to step in with my expertise to show them that what was previously an intimidating venture is actually very approachable as long as you have clear information and the right team.

At the end of the day, I firmly believe that creator-owned fiction and nonfiction is the only way to guarantee a diverse and lively discussion in literature. If every author listened to rejection and never took a chance on their vision, we would never have seen the likes of Dr. Seuss nor would we have the influential The Joy of Cooking, which was originally self-published during the Depression and used as a proof of concept for further consideration with traditional publishers. This is a route many of our authors take here at Tellwell and we do everything in our power to make sure they are situated in the best possible way to do so.

Read More
Tips & Tricks

10 Steps to Write an Effective Author Bio

Writing your biography can be an intimidating task. Sometimes, it may seem even more daunting than writing your book! However, it is a crucial part of your book that can engage readers and increase sales. This being said, many author bios are too long as they provide extensive and unimportant information which loses the reader’s interest. Use these 10 quick tips to help write your author bio or edit your current one.

  1.  Write in third person. To avoid constantly using pronouns, use your name interchangeably.
  2.  Only include pertinent information that the reader will actually find interesting. It may seem easy to write about all your achievements and experiences however, others may find this dull.
  3.  Include relevant credentials such as previous published pieces, degrees, and awards.
  4.  Keep the writing as concise as possible. Remember, less is more!
  5.  Try to have multiple versions of biographies that are different lengths and geared towards different platforms. For example, an author bio you might send to a bookstore to arrange an event might be longer and more detailed than the author bio found on the back cover of your book.
  6.  Update your bio frequently, especially when you have newly published books and/or awards.
  7.  Try to write for a target audience. Remember, this is a marketing component that will contribute to target readers deciding whether or not to buy your book. Keep them in mind, and think about what they would want to know about you.
  8.  Read your bio out loud. This will help gauge if there is flow and if the information is succinct.
  9.   Have a professional headshot taken to include with your bio. For more tips on the author headshot, check out these tips.
  10.  Have someone else look over your final bio. Feedback will go a long way to create your ideal piece!

Have fun writing your bio! Writing in third person might feel strange at the beginning, and it may feel like bragging, but that’s okay! Someone is reading it because they are interested in your writing, so give them something worth reading!

 

Like our blog content? Join our monthly newsletter.
Email:

Name:

Read More
Tellwell News Tips & Tricks

Take a Number: Understanding Tellwell’s Production Queues

Unlike the majority of New Yorkers, your Average Andy doesn’t love waiting in line. Rarely does a person wake up, stretch, rollover and think, “I know, I’m going to wait in line for something today.”

Waiting in line — or “queueing” as our tea loving friends across the pond so fondly refer to it as — is no one’s favourite part of their day, and yet we do it. Constantly. Every day.

And while we know you’re not always thrilled about it, it’s an integral part of our process here at Tellwell. It’s how we keep ourselves organized, manage workloads and make sure our services are provided to authors in a fair and timely manner.

The queue system is applied to services from illustrations and editing through to design and distribution.

Nearly every member of our production team has a queue that project managers use to assign projects and it’s important that we have every element in place before we add authors to a queue. If a project manager throws an author into design before they have all their images selected or haven’t completed their design questionnaire, it adds a lot of unnecessary time to the designers’ workload. One missed piece of the puzzle can hold up the whole process, and the more often this happens, the more likely our turnaround times are to be negatively affected.

It might seem like we’re being nit-picky, but we do it to every authors, so please don’t feel like you’re being singled out. Each project manager goes over their authors’ project assets to makes sure everything is accounted for. Things like editor and design questionnaires give our team insight into you as an author, what your goals are, and how we can best help you produce an amazing finished product.

Read More
Tips & Tricks

Tellwell’s Tips for Launching your Book

After months of preparation, you’ve reached the end of the self-publishing journey. You do a quick Google search and there it is – your book listing on Amazon, Chapters, and Barnes and Noble. Excitement turns to panic as you wonder, “What do I do now?! How am I going to launch my book?”

Launching your book doesn’t have to be a grand event, and it doesn’t have to happen the second your book is released. Many authors wait months to line up events or signings, and focus instead on spreading the word via social media. Others plan a book tour, involving readings and book signings at multiple venues over the course of several weeks.

Remember, the purpose of launching your book is getting the word out, whether that be online, over the phone, or through in-person engagements. Regardless of which approach you take, here are Tellwell’s top 10 tips to launch your book when it becomes available:

spacex-71870

  1. Have promotional materials prepared: While your book is being designed, you’ll want to start thinking about materials you can put together to give to people who ask about your book. Examples include a bookmark or business card to hand out in person, an email signature with links to your author website or social media profiles, or a poster of the book cover to take to in-person events.
  2. Build an email/mailing list: When your book is available, you’ll want to have people to tell. So, while you’re working through the production process, start building a contacts list complete with names and email addresses. That way when the book is available, you can send out an email blast to all interested contacts with links to where they can buy the book.
  3. Know your target market inside and out: While it may be tempting to say anyone would take interest in your book, it can be a lot easier to promote your book to smaller, niche markets. Ask yourself – “Who is the type of person most likely to buy my book?” Once you’ve figured that out, determine where you might find them, where they buy their books, and what they look for when adding a new book to their collection so you can tailor your content and keywords to their interests.
  4. Get social: In a digital age, it’s nearly impossible to avoid social media when trying to get the word out. Whether you’re a social media guru, or you’re just getting started, try to engage with readers on at least one social media platform.
  5. Keep your audience engaged as your book is nearing completion: Use your social media platforms, or your mailing list, to share updates with your audience before the book comes out. This creates some pre-launch buzz that will kickstart your promotion efforts.
  6. Network, network network! As a one-person operation, it’s extremely difficult to generate buzz around your book. That’s why it’s critical to build valuable relationships with individuals and organizations who can help you get the word out about your book. Whether it be a local business who is willing to host you for events, or a charity you partner with and donate a portion of your book proceeds to, get networking!
  7. Get Reviews: We know you feel passionately about your book, but having others praise it will help to attract new readers. Like any product, getting customer feedback will help others to decide whether they should buy your book.
  8. Invest in book giveaways: Whether it be organized directly through your website, or through another source like Amazon or Goodreads, give away some free copies of your book to build momentum. Incentivize your audience to keep your book on their mind.
  9. Use clear call to actions: When approaching people about the book, be very clear about what you want from them. Are you requesting a review for your book? Do you want people to subscribe to the blog on your website? Keep your prompts clear, concise and genuine.
  10. Take it one step at a time: Marketing takes time and consistent engagement, so be sure to break down your goals into tangible steps, and don’t forget to celebrate all the small victories!

 

 

Like our blog content? Join our monthly newsletter.
Email:

Name:

Read More
Tips & Tricks

The Key to Standing out as a Self-Published Author: Book Marketing

You’ve finally done it – your copy has been meticulously edited, you’ve spent too many hours tweaking the design of your book jacket, and now your book is ready for distribution – you’ve published your book.

But just when you’re about to get that freshly-printed, new book in your hands, someone says it. It creeps up on you, making the hair on the back of your neck stand up, your stomach tightens and a wave of uncertainty hits you; then someone asks you the question: “How are you going to market your book?”

Abstract book store blurred background with colour bokeh in shopping mall book store.

It’s okay, breathe.

It’s a long, labour of love getting your book published. It’s a monetary and time commitment. So why then, after going through the editing process, the tedious design process, and setting up distribution, do you need marketing for your book?

Well, the reality is, when you decide to self-publish, you’re involuntarily signing up to be your own publicist (unless of course you actually hire a publicist). Much like the term suggests, being a self-published author means a good portion of your book sales are going to be dependent on the effort you put into book marketing.

Read More
Tips & Tricks

September is the perfect month to hit the shelves as students hit the books

With summer drawing to a close and students heading back to school, we think it’s time to share some information for authors who wish to see their titles on the shelves of public libraries.

Demand for titles has been increasing and waitlists for books have been lengthening at libraries across North America, the most popular categories being children’s picture books, general fiction, mystery/thrillers, cookbooks, and memoirs/biographies. This is great news for both readers and writers as library budgets are growing to facilitate this.

chuttersnap-348302

Here in Victoria, BC, the Greater Victoria Public Library (GVPL) encourages the community to make recommendations for additions to its collections as libraries aim to provide desired and relevant content for its patrons. Recommendations can be made on the GVPL website at https://www.gvpl.ca/suggest-a-title/. Librarians make selections based largely on the credibility or relevance of a book. Once a book is in a library’s collection and reports on checkout rates are viewed, other libraries will often order the same books. As well, library users can request books be circulated from one branch to another.

Alternatively, the GVPL accepts donations which “enhance its collections.” Book donations must be suitable in subject and style for its intended audience, relevant to community needs and interests, and representative of notable trends, genres, and cultures. Many libraries are currently seeking additions to their e-book collections which are increasingly made available online. Find out more here.

Read More
Author of the Month

Don Levers talks book marketing – Masterminding the perfect strategy for success

don-levers-author-headshotIn January 1977, five men tunneled through steel and concrete to break into the Vancouver Safety Deposit Vault. The men pilfered more than 1200 safety deposit boxes and stole millions of dollars in jewelry, gold bars, and cash. It was a perfect crime. Except, when staff at Vancouver International Airport noticed that the men’s luggage was exceptionally heavy, they called the police. The men were arrested. The perfect crime a flop.

This is the true story that inspired Don Levers to begin to write his novel, Loot for the Taking. “The idea of these professional criminals who staged the perfect crime with an imperfect getaway wouldn’t leave me,” said Levers.  He began writing the novel in 1987 and last year, with encouragement from his family, Levers sat down to finish his book. “It took a solid year of writing, re-writing, editing, re-writing, and more editing to reach the finish line,” said Levers.

There are a lot of parallels to publishing a book and planning the perfect crime. You can write the best book on the planet, but if you don’t take steps to make sure your getaway (marketing plan) is solid, you’ll be grounded in terms of book sales. Which is why Levers decided to make book marketing his primary occupation. “It’s a lot of work but if you enjoy it, it’s not a job,” he explained.

lootforthetaking

Read More
Tips & Tricks

An Image-Based App for a Text-Centric Industry

Marketing your book requires branding.  Putting aside that nearly 70% of brands are using Instagram as a marketing tool and that it boasts an impressive worldwide user count of 700 million, humans are 90% visual beings able to process images 60,000 times faster than text.

 

new-instagram-text-logo

But we’re in the business of books and you’ve recently published a book that may be more than a little too word-heavy to be considered a “picture book”. So, how can an image-based app like Instagram be useful to you as an author?

Social media gurus would say, if you’re not active on social media, you don’t exist. Active social media doesn’t just mean hosting a website or having a Facebook account. Today, being active online means posting content often and engaging with other users on all major platforms – the big three being Facebook, Twitter, and Instagram. Let’s focus on how authors can best utilize a picture-driven platform like Instagram.

Instagram is fun! It offers the opportunity for you as an author to give readers and fellow writers an insight into who you are as an individual, your process, your life beyond the cover of a book and a brief description of yourself. While Instagram certainly can be an enjoyable app with many cool features, like the rules of writing, you’ve got to know them in order to break them.

screen-shot-2017-07-27-at-10-41-40-am

Read More
1 2 3 4 5