Tag Archives: tellwell publishing

Tellwell Books

Canadian Authors from Coast to Coast

Alberta

angie-pierce-abAuthor Name: Angie Pierce

Book Title: Dale’s Journey: Receiving Inspiration From Our Own Mortality

Chapters.ca link: Click here.

What is the most inspiring place in your province for you to write?

The most inspiring place for me to write is from my picturesque horse farm in rural Beaver County, AB.  There, I am peacefully surrounded by nature and all the creatures that make this place their home.

What is something uniquely Canadian about you or your book?

I was born in Vancouver, BC and Dale, my late husband, whom the book is about, was born in Winnipeg, MB.

How are you going to celebrate Canada 150?

I will be competing in a 25 mile competitive trail ride near Milk River, AB.

 

BC

camilla-joubert-bcAuthor Name: Camilla Joubert

Book Title: Unravelling

Chapters.ca link: Click here.

What is the most inspiring place in your province for you to write?

I love to write in my backyard in West Vancouver looking up to the North Shore mighty snow-capped mountains while listening to the birds chirping in the trees. I’m privileged to live in what I think is Canada’s most majestic province, and I’m constantly inspired by nature in my immediate environment.

What is something uniquely Canadian about you or your book?

Although I was born in South Africa I have lived in Canada for 27 years and feel more Canadian than South African. I chose to print in Canadian English; hence Unravelling has two l’s. Six of the writers who contributed to the book of stories in Unravelling are Canadian, and three of them are BC born and bred locals!

How are you going to celebrate Canada 150?

I’m planning to pack a sumptuous picnic and hike the Chief in Squamish to take in the vistas of our gorgeous Howe Sound passage with my family.

 

Manitoba

anthony-nelson-mbAuthor Name: Anthony Nelson

Book Title: Awaykin with Colour

Chapters.ca link: Click here

What is the most inspiring place in your province for you to write?

The place I was most inspired while working on my colouring book was my completely secluded cabin a little north of Gimli, MB.

What is something uniquely Canadian about you or your book?

My book includes many images that celebrate cultures from around the world, showing how they can work in unison. I feel this is an idea important to Canadians.

How are you going to celebrate Canada 150?

My boyfriend runs an arts organization that will be doing live mural painting at the Forks Market in Winnipeg, so I will be helping with their event.

 

New Brunswick

mildred-drost-nbAuthor Name: Mildred Drost

Book Title: Until Each One Has a Home. Heartfelt Stories From DunRoamin’ Stray and Rescue –A Canadian Pet Rescue

Chapters.ca link: Click here.

What is the most inspiring place in your province for you to write?

I write from my home along the banks of the Saint John River in New Brunswick. There, I see the results of the work we do – the pets that have been rescued form dire circumstances, and have gone on to live in safe, loving homes. Many are now my neighbours; many of their owners keep in contact via Facebook and email. They all inspire me to do more.

What is something uniquely Canadian about you or your book?

I think that we are uniquely Canadian in that we aspire to help as many as possible, pets, wildlife or people, and we do it with no expectation of being compensated, except by the good feeling resulting from having helped. We believe in fairness, justice and kindness toward everyone.

How are you going to celebrate Canada 150?

We celebrate Canada Day every year with the Canada Day Dog Wash, with newly washed dogs sporting the red and white bandanas. We have a barbeque with hotdogs, hamburgers and many red and white desserts. We welcome old and new friends to our gathering and enjoy their company, human and canine alike.

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Tellwell News

IngramSpark changes Print on Demand book pricing structure

Effective June 5, 2017, IngramSpark will be adjusting their print rates and no longer offering the bulk order discounts that were previously available (10% per 100 books). The adjusted print rates can be found here. If you have any questions about the new pricing structure, please feel free to reach out to IngramSpark’s customer support team: 1-855-99SPARK.

For all of our published authors, please take some time to check the new print rates and adjust your suggested retail price if necessary. IngramSpark provides information on how to adjust your retail price here.

Most books with a black and white interior will decrease in print costs. In some cases, colour interior print costs have increased.

About IngramSpark and POD

The book distribution process within the book publishing industry, which refers to the process of making your book available to the public, has changed dramatically over the past 20 years; it is now possible to make your book available to over 30,000 booksellers (Amazon.com, Chapters.ca etc.) through IngramSpark, our central Print on Demand distributor. POD is an effective avenue for self-published authors because you can print one book at a time at economical prices.

 

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Author of the Month

How Tellwell author Angela Campagnoni is using social media to gain exposure and publicity

angela-campagnoni-2017-head-shotAfter losing her beloved father at a young age, Angela Campagnoni set out to write a book that helps children going through similar devastating losses.  In March, she published I Want to See My Papa, a touching, illustrated book to help children understand loss, bereavement and healing through love and acceptance.

Writing was a self-healing process for Campagnoni, but the real journey had just begun. “It’s a lot of work, once you hit marketing,” she admitted.

Campagnoni was fortunate to already have a strong social media following on Facebook, Twitter and Instagram, from her work in the fashion industry. Even with her pre-established networks, she still considers the online marketing to be a fulltime job.

“If you don’t have a social media presence already, start it early, early, early,” she said. “Even with my amount of social media, I still felt like I was late. It’s hard when it’s your first time because you don’t know what you should share, and what you can share.”

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Tips & Tricks

Affordable online advertising for authors

More than 2.34 billion people are using social networking, and there are more than 3.6 billion internet users worldwide. Online marketing is integral to building your author platform to reach your target markets and promote your book. One of the best ways to boost your online presence is advertising.

As an independent author, you may not have the budget to invest thousands of dollars into online advertising, but don’t rule it out just yet. Here are some affordable online advertising options to consider:

 

Facebook Advertising

facebook

Facebook advertising is open to anyone who has created a Facebook Page, to promote their business, product, or brand. Facebook ads are broken down into three parts: the campaign, the ad set and the ad itself.

When setting up an ad on Facebook, the first step is to identify the objective or goal of the campaign. Authors can use Facebook advertising to promote their Facebook page or their website, boost a post from their Facebook page, or promote an event. Facebook ads are most effective for driving traffic to you page or website, to boost your subscribers. They can be a great tool to develop your online following.

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Guest Post

Help Us Help You by Tellwell editor Rachel Peterson

Whenever I receive a submission to edit, I can say with some aplomb that no two are alike. While each manuscript varies in its editing needs, the editing approach hardly deviates. There is but one goal in the mind of every editor: make the book better. As an editor at Tellwell, I’d like to provide some insight regarding the role of the editor, what editors look for from authors, and how you can prepare your submission. If you’ve completed your book or haven’t yet started, read on. Tellwell editors are ready to help you when you are, akin to that quotable from the Jerry McGuire movie, “Help me help you.” To know that, you need to know what we do.

 

What is the role of the editor at Tellwell?

Generally, Tellwell editors look for the same things that other editors do, but it’s probably easier to start with what Tellwell editors are not. We are not acquisitions editors and we don’t hear from literary agents. So, what do Tellwell editors do exactly?

We make mark-ups and comments: suggestions to reach clarity and total readability of a book, so the book does its job of reaching its readership.

That’s editing in short, and we do that in four ways.

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Tips & Tricks

Tips for writing an effective back cover blurb

You’ve written a book, so how hard can it be to write a couple more paragraphs for the back cover? It may seem easy in theory, but, writing a condensed yet enticing summary can be quite the feat. As an author, you know the contents of your book inside and out, but what does your audience need to know to convince them to read the book?

Here are some tips to write an effective and engaging back cover blurb:

Think of your back cover blurb as a roadmap for readers.

It’s your job to highlight the key things they will get from the book.

  • Start with a hook, something interesting to grab the reader’s attention right from the start. A poignant quote, pressing question, or pithy summary may be a great place to start. This is essentially the “pick-up line” of your book, so grab your audience’s attention with something powerful.
  • Your blurb should include context or background information to set the stage. For non-fiction, this could establish the premise of the book, and for fiction, this might be the setting of the book.
  • Next, you’ll need to introduce the main character(s) of the book along with some detail about their role in the plot development. Use adjectives that would help to characterize while keeping the description succinct.
  • Now that you’ve established a premise, you’ll want to tease the reader with the main conflict or problem in the book. For non-fiction, this could identify controversy, challenges or struggle in the book, and for fiction, this could hint at the climax of the story – although avoid spoilers.
  • It can be quite effective to end the roadmap with a twist or cliff-hanger to intrigue your audience. The twist could be phrased as a question or a dramatic statement, which tells your audience that reading the book will answer it.
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Tips & Tricks

Using NetGalley to Market Your Book

 

screen-shot-2017-02-27-at-3-09-30-pm

One of the biggest challenges as an indie author is gaining exposure, so your book doesn’t get lost amongst the millions of other titles listed on Amazon and other online retailers. Getting book reviews is one of the best ways to gain some initial publicity, especially for fiction authors.

NetGalley is an online marketing and publicity tool used to gain readers who will read and review e-books. Authors use this as a portal to provide digital files to an online community of more than 310,000 ‘professional readers’ including bloggers, book reviewers, media professionals and booksellers. Many bookstore buyers, librarians, and well-established book bloggers subscribe to NetGalley as a source for new titles to review and/or buy. It is open to Canadian, US, UK and Australian markets.

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Tips & Tricks

Self-published printing options: matte vs. gloss, perforation and duplex covers

 

You’ve submitted your manuscript and now the project you’ve been pouring over is materializing into a book. As an independent author, you get to determine the look and feel of your book. The print-on-demand company we work with, IngramSpark, offers a variety of options when it comes to printing your self-published book. Here are some options to consider for your work.

Cover finish

IngramSpark offers a glossy cover or a matte cover. These two options give the reader different visual and tactile experiences.  A glossy cover is considered to be the classic choice and will give a rich and vibrant look to your book cover. A colourful photo like a sunrise or ocean scene will pop with a glossy cover. It’s more durable so it can repel small coffee or water spills, within reason. The downside to glossy covers is that they scuff and scratch more easily.

In comparison, matte book covers are trending right now. The finish is professional looking and can give a contemporary look to your cover design. Not to mention the feel of a matte cover is quite unique – its smooth, soft surface will give the reader not only a visual but a tactile experience. Matte lends well to more subtle cover art and will absorb and hide scratches more so than a glossy cover. However, a matte finish may dull certain colours.

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Tellwell Books

Authors in Bookstores

Check out these three Tellwell books stocked in Canadian bookstores.

 

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Tellwell News

A Canadian Perspective on Indie Publishing

What an incredible two years it has been since we launched Tellwell. In November of 2014, I set about writing a book aimed at freelance editors and other publishing professionals. The purpose of the book was to give editors a better understanding of the indie publishing industry and the opportunity it represents to them. I wanted to teach good editors how to connect with and help the growing number of authors choosing to self-publish.

Indeed, the self-publishing industry has grown remarkably in the past ten years. Back in 2006, about 80,000 ISBNs (the unique number for each book) were issued to authors who self-published in the U.S. Fast-forward nine years and over 700,000 ISBNs were issued in 2015 alone. That’s an 800% increase.

Three technology changes facilitated this growth: print-on-demand, ebooks, and e-commerce. All of these changes reduced distribution barriers, making it easier to sell books. But, these technology changes did not reduce the need for a good editor, a good designer, and help with marketing.

While the self-publishing industry has gotten bigger, in some respects it hasn’t gotten better. Amazingly, just five companies account for over 80% of self-published books. After working in the industry and studying the major companies closely for many years, I came to the conclusion that the industry has two serious problems.

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