Tag Archives: tellwell publishing

Author of the Month Tellwell Books

Indigenous History Month: Honouring First Nations, Inuit and Métis authors

June is National Indigenous History Month in Canada. It’s a time to reflect upon and learn the history, contributions, heritage, and diversity of Indigenous peoples in Canada and their role in shaping the country. First Nations, Inuit and Métis Peoples have their distinct histories, and within each group, their unique stories.

Tellwell is celebrating Indigenous History Month by showcasing our talented and courageous Indigenous authors whose stories strengthen our social fabric, enrich our culture and understanding of history. Thank you for telling your stories and sharing it with the world. 


Karen Chaboyer

They Called Me 33: Reclaiming Ingo-Waabigwan

Karen Chaboyer is an Ojibwa mother and grandmother from Rainy River First Nations, a community in northwestern Ontario. She is proudly admired by her children, who have witnessed her transformation as she worked through layers of shame and learned to embrace her identity. A second-generation survivor of residential school, Karen now shares her experiences with audiences throughout the Toronto area, where she now resides. Karen’s goal is to educate people on the extent to which the tragedies of the residential school system have impacted individuals, families, communities, and entire cultures to this day.

Grieving is the way to work through our losses and past traumas; compassion for ourselves and each other is how we move forward. Only then can we be victorious.

Watch Karen’s story on the CBC here. Learn more about They Called Me 33: Reclaiming Ingo-Waabigwan.


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Author of the Month

Montreal media icon Tommy Schnurmacher’s touching tribute to his mother receives high praise and acclaim

Montreal broadcaster and author Tommy Schnurmacher is receiving major publicity for his new memoir Makeup Tips from Auschwitz: How Vanity Saved my Mother’s Life. He’s been featured in Canadian Jewish News, The Suburban, Global News and the Montreal Gazette.⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀⠀

His book has sold out in all the Montreal bookstores carrying it. It’s the #1 consignment book at Paragraphe Books, and all 104 copies at Chapters sold out in 90 minutes during a book signing. Way to go, Tommy!

We recently sat down with Tommy to ask him about all the attention his book has been getting since its release.

Q: What inspired you to write this book? 

A: The inspiration for the book came from veteran Canadian broadcaster Gord Sinclair, who was the news director at radio station CJAD in Montreal where I was the mid-morning talk show host. During commercial breaks, I would tell him stories of my childhood and my family dynamic when we first came to Canada from Hungary as immigrants. I remember him saying, “One of these days, Tommy, you are going to have to write a book.” I had often told the stories and I would write notes just for the fun of it, but the day Gord was talking about finally came and I finally sat down and wrote the book.

Your book has received high praise and acclaim. You’ve been featured in the Montreal Gazette, The Suburban, Global News and the Canadian Jewish News. How does it feel to receive so much positive attention for your book? 

A: It is very gratifying, of course, to see that people are enjoying the book. Many people can relate to having a special relationship with their mother. They can also relate to the immigrant experience and to taking care of parents who once took care of them.

Q: How are you promoting your book? 

A: Publicity does not happen on its own and books don’t just fly off the shelf. I use the “five in five” method. I do five things a day, five days a week to promote the book. It could mean writing a press release, sending an email, making a phone call or flipping through a book blogger directory. Every bit counts. Every bit helps. Some will pan out, some will not, but you just have to keep at it. 

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Author of the Month Tellwell Books

B.C.-based author Mark Lloyd wins top prize at IndieReader Discovery Awards for sci-fi novel

A Place to Stay Forever by Mark Lloyd -Tellwell

British Columbia-based author Mark Lloyd is quietly celebrating a huge win after his book nabbed top prize in the science fiction category at the IndieReader Discovery Awards.

The humble author was looking for feedback and submitted the book on a whim. “I was surprised. I didn’t expect the story would win anything,” he said.

The award winners were announced in May at the New York International Book Expo. IndieReader gave the book 4.8/5 stars rating A Place to Stay Forever “an imaginative and quirky story that simultaneously hearkens back to both Philip K Dick and Douglas Adams.”

A straightforward, absorbing tale that unfolds inside a beefy futuristic setting. – Kirkus Reviews

A Place to Stay Forever - Tellwell Publishing - Mark Lloyd

The concept of Lloyd’s sci-fi novel is a mix of the Matrix and Black Mirror’s San Junipero episode. The protagonist, Miranda Sage, is plugged into an artificial reality where she is living out her life peacefully as an old man, when a power surge abruptly awakens the crew in a spaceship hurtling back to Earth. The crew has to hack back into the alternate reality through its only access point – the town of Penticton – and awaken consciously to explore a way to end the simulation without harming their bodies.

“I wanted to write a story that makes the readers think about something they haven’t put much thought in before. This book is about immortality, and the perils of being immortal,” said Lloyd.

Despite the virtual reality/alternate universe premise – the story’s locale is very real. Lloyd who grew up and lives in the Okanagan town of Penticton, loved the idea of turning his hometown into the setting of a sci-fi tale.

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Book Marketing Tips & Tricks

The secrets to forum marketing for authors – how to promote your book online

Tips on how to successfully promote your book in online forumsmockupshots-monicamartinez14900-mock-00193

Online forums offer a huge opportunity for writers and poets to share their work, expertise, and advice with others as well as engage with readers and authors. Many online communities are dedicated to specific subjects where people go to seek information, share their experiences, opinions, and offer advice. These forums allow people to build community, engage and learn from each other on issues that are important to them.

 By being active in a forum, you are positioning yourself as an expert and are allowing for your content and book to be discovered by people who are actively seeking information (or even books) on the topics related to your book.

Here are our tips on how to use forum marketing to generate awareness and buzz for your book:
 
1. FIND THE RIGHT FORUM.
The key to forum marketing is finding the right community in your niche. You want to narrow your list to a handful of forums and then commit to being active on a few. Here are some tips on how to narrow your search:
·        Look for forums that have at least 1,000 members and 10,000 posts
·        Make sure the forum gets at least ten to fifteen new posts on a daily basis
·        Ignore forums that are overrun by spam
·        Avoid forums hosted by your direct competitors

Here are a few suggestions for you to check out:

 

·        Writing Forums
·        Published Authors Forum
·        Canadian Forums and Canadian Content: for news and politics
.        Maple Leaf Web: For all things Canadian
.        Reddit: Find a subreddit for your genre or subject related to your book
 
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Guest Post

How self-published author Don Levers landed major media interviews and got his book into 25 bookstores

By Don Levers

Author Don Levers pictured in Edmonton on Dec 9, 2017. Photo by Jason Franson.

Author Don Levers pictured in Edmonton on Dec 9, 2017. Photo by Jason Franson.

 

I have told people since publishing my book in August of 2017 that finishing and publishing it is only the beginning for an indie author. Arranging book signings, retailer consignments and getting as much free publicity as possible can become a full-time job.

PUBLICITY
Using a media list supplied by Tellwell Publishing, I contacted media outlets prior to launching the book. The big newspapers no longer have space to do book reviews. I arranged interviews with small community papers in areas where I would be doing book signings. You can see copies of all the articles and interviews I have done on my website. The thing is you need a hook. What makes your book different than the tens of thousands of books on the bookshelves of any major bookstore?

My persistence in contacting various media outlets paid off. I managed to get short interviews with major radio stations including the CBC. I have had a number of articles in local newspapers talking about the book and the story that inspired it. I was even able to get a live television interview prior to doing a signing in Kamloops.

My goal was to try to get an on-air or newspaper interview to coincide with a book signing. One thing I learned is that radio stations are not usually interested in doing interviews on fiction books.

Loot for the Taking book

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Author of the Month

Courtroom lawyer turned self-publishing success; Governor General’s Award nominee Leslie Hall Pinder on her life as a full-time writer

By Kate Bell

Tellwell author and Governor General’s Award nominee, Leslie Hall Pinder, puts her decades of experience in the courtroom on paper in her latest crime-fiction novel, The Indulgence. Learn more about the B.C.- based author’s career as a lawyer-turned-writer, how she got a testimonial from Margaret Atwood and why after traditionally publishing three books, she got decided to self-publish.

Photo Courtesy: The Georgia Straight

At age 12, Leslie Hall Pinder was told to write. She was encouraged by her school teacher and, following her teacher’s advice, Hall Pinder’s first short story was broadcast on CBC radio when she was 19-years-old.

Hall Pinder immersed herself into the literary world after high school and went on to complete her Bachelor of Arts in English from the University of Saskatchewan and Dalhousie University. She then started a Masters Program in English at the University of British Columbia, however, her interest in school was beginning to wane; she often skipped class and eventually dropped out to pursue her dream of becoming a full-time writer. But the author’s plan was put on hold when she found casual work in the case report section of the Vancouver Police Department – the lure of the law became absolutely irresistible. She quickly enrolled back in school and, in 1976, she graduated with a law degree from the University of British Columbia. Shortly after, Leslie became the first woman litigator at a large Vancouver law firm.

After working nearly 20 years in law, alongside writing and publishing two novels (one of which that was nominated for a Governor General’s Literary Award), Hall Pinder decided to step back from the legal world and begin writing full-time. She has been a full-time writer since 2005 and the courtroom still plays a major impact on her work which focuses largely on characters who undergo the difficult and corrupting struggle of truth as defined by the law.

After traditionally publishing her first three books, Leslie Hall Pinder chose to self-publish her fourth book with Tellwell. The Indulgence is a story about what happens when love turns to hate and everyone turns to the law.

The Indulgence

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Meet the Team

Meet project manager Caitlin Ing and read her advice to indie authors

Cailin Ing Tellwell Project Manager

Photo: Lauren K. in NYC for Flytographer

 

1. Tell us about your role at Tellwell.

I am a project manager at Tellwell, which means that I get to help our amazing authors move through the production process of publishing – helping them move through things like editing, design, and distribution. I also have the opportunity to work on and improve our process, such as updating our questionnaires and developing new webinars for our authors, which is something I really enjoy.

2. What did you do beforehand?

Most recently I worked as a Shoot Concierge at the vacation photography company Flytographer. Prior to Flytographer I worked as a fashion stylist at one of our local malls while completing my Bachelor of Science in Biology at the University of Victoria – you could say that I like to keep things exciting by exploring a variety of fields.

3. How would you describe your personality?

I always do my best to keep a positive attitude, both during and outside of work hours. I would say that I am upbeat and friendly, with a humorous side as well. Also, friends and family are very important to me.

4. What do you enjoy most about your role at Tellwell?

I am very grateful to be a part of such a talented and hardworking team. I also enjoy the opportunity to work with so many diverse and passionate authors.

5. Describe your approach to working with authors. 

Every Project Manager at Tellwell is responsible for many authors at any given time, so I always do my best to stay organized but also take the time to develop meaningful and helpful relationships with each of my authors.

6. What advice do you have for authors going through the publishing process?

Take your time. I completely understand how exciting it is to think about your final finished book being in the hands of your reader, but it is very important to be patient and take the time needed at each step to ensure your book is as strong as it can be by the time it is distributed. This means taking time to review what you are submitting, or the changes you are requesting, and even looking to the feedback of friends or peers to get a new perspective on your work. Slow and steady wins the race!

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Author of the Month

New “meat bible” textbook is the first of its kind in North America and being used in schools across Canada

Tellwell with author

Dan Westgeest and Ken Jakes visit Tellwell

 

This month at Tellwell we are profiling an unusual book, one that is stunning in its imagery and full of valuable information. The Canadian Meat Cutting textbook is the first of its kind in North America, being used by industry professionals as well as trade schools across Canada.

It’s a comprehensive book, and a heavy one with over 700 pages, and 1300 colour images covering a broad range of topics from food safety, to meat science, processing, harvesting and cooking methods. The textbook is a deep dive into the various types of meats, their cuts and meat-cutting techniques.

Writer Dan Westgeest calls it the “meat bible.” “Being a meatatarian, I think anyone associated with the meat industry or those interested in a career in the meat industry, and even those handling meats, should read it as it has loads of information,” he said.

Before the Canadian Professional Meat Cutter’s Association (CPMCA) produced the meat bible, all industry professionals and schools had as a resource was a three-ring binder containing out-of-date text and black and white images.

“In comparison, the new book is a masterpiece,” said editor Ken Jakes, who also led the book project on behalf of CPMCA. He says he was inspired to upgrade the old modular manual that had been used since the 1990s.

“The meat industry was in a real need of a full-colour textbook to support both entry-level and industry training. The cover design looks really great. It was a real team effort between us and the Tellwell designer,” said Jakes.

Processed with VSCO with al1 preset

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Author of the Month

How divine intervention and serendipity led Tellwell author Jana Rieger to write her first book, and adapt it to the big screen

dr-jana-rieger-summer-2015-8-version-2

It was on a long-haul flight to Europe, and right before a sabbatical, that academic scientist Jana Rieger suddenly had a character appear in her mind.

“Between the fatigue and boredom of being on a long flight, this character came into my mind. The one thing the sabbatical did was allow for some freedom in my mind. It allowed for a space to open up,” said the University of Alberta professor and research director.

In the book, Fennel is a young student and research assistant who is engaging in unethical medical behaviour and attempting to destroy her boss’ reputation and career. Set in Edmonton, at the same university in which Rieger works, A Course in Deception explores the ethical complexities that arise when profit and greed influence health research.

a-course-in-deception-3d

While the story is completely fictionalized, Rieger says there have been high profile cases around the world of researchers fabricating data in order to secure funding.

“It doesn’t matter which university or where you are in the world, you realize this is an issue. I don’t think there is any one place or academic institution that is immune to this.”

Younger colleagues applauded Rieger because the book made them think about issues related to pressure versus ethical duty in a way they never had before. Rieger noted that many also related to the work pressures researchers face in securing grants and publishing a certain amount of papers every year.

The similarities between the main character, Dr. MacKenzie Smith, and Rieger herself had colleagues wondering if the other characters were based around their own workplace.

“Some facts did make their way into fiction, but there is not one character based entirely on someone else, except for the dog,” she adds jokingly.

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Guest Post

Learn about the self-publishing process from Tellwell author Frank Cardinale

By Frank Cardinale

frank-cardinalegift-from-above-2

Why did you chose to self-publish?

As a father of four young children and cyber security consultant with multiple projects on the go, I wanted to finish my book as soon as possible before it remained an idea on my computer for eternity. While one of the editors of my book recommended trying the traditional publishing route, I felt that it could delay it indefinitely if I were to get into a rejection and re-edit situation. Most importantly, as I feel strongly about the theme of the book and often found myself discussing it with other parents and students, I wanted to get it into their hands as soon as possible.

What inspired you to write your book? 

When I became a parent, the concept of education became important again, wanting to give my children the best education possible. I wasn’t the best student and after a little reflection, something stood out. While I was receiving bad grades for messy handwriting and the inability to sit still for long periods of time, my teachers were bringing in their computers for me to fix, and asking me how to install programs and write scripts. I was being graded on my ability to write reports on books I had no interest in, but not on the ability to configure MS-DOS, RAM and hard drives. My report cards began making me feel incompetent, and worst of all, I began to believe I was.

As I believe many students go through this experience, I decided to write a story that highlights the issue and wrote Gift From Above. My goal with the book is to reach students or parents with children that are struggling with school, and highlight to them that the education system isn’t a good fit for everyone and that there are many ways we can still obtain a high-quality education.

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