Tag Archives: tellwell publishing

Meet the Team

MEET THE TEAM: Tellwell Designer, Michael!

Meet Tellwell’s interior book designer and quality assurance specialist, Michael! Read on to learn about the importance of a good book interior and how you can best prepare for this crucial step in your publishing journey.

What inspired you to work in publishing?
My passion in design inspired me to pursue a career in publishing. I am really happy to be able to get to continue to challenge myself in designing more interesting books.

How do you define your role at Tellwell?
Being a QA (quality assurance specialist) is a huge responsibility to carry on your shoulders. One mistake can potentially affect our relationship with the author or can affect our company’s reputation. I am very keen on details to make sure we can deliver the best results. At the end of the day, it is fun, challenging, and fulfilling at the same time.

Where do you draw creative inspiration from?
Internet and social media. I also check other designers’ work whom I admire the most.

Why is it important for an author to take their time to consider and review the interior of their book?
A successful book is more than just a manuscript thrown between a cover. One of the key elements to success is a professional interior design that adheres to industry standards, and to mimic what readers, retailers, and reviewers expect. So, it’s really important for the author to take the time to consider and review the book and for us to generate an aesthetically pleasing interior.

Everyone thinks design is just about the cover but it’s so much more. How does interior design help elevate a book?
Interior design helps elevate the book through these key elements; space, line, forms, light, color, texture, and pattern; creative-interesting design and keeping them balanced is the key to creating an aesthetically pleasing interior.

Also, a well laid out interior plays a crucial role in the overall reading experience, and can even impact your ability to get a bookseller’s attention.

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Author Success - In the media, awards, reviews

Celebrating Tellwell’s Indie Authors – May Author Success Stories

We’re so proud to celebrate our authors each month and let everyone know how incredible they are when it comes to promoting their books to the masses! And this month is no different!

It’s been an exciting month for quite a few Tellwell authors – from award wins, to interviews with major media outlets, to some incredible reviews! Great work, everyone!

Paul Smyth’s DELIVERIES won the Action/Thriller Fiction award 2021/2022 from the 1st Annual BREW Book Awards, which is run by the book blogger group The Chrysalis BREW Project.

Are you a fan of suspenseful reads? Get your copy of DELIVERIES here.

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Book Giveaways Tellwell Books

April Free Books Giveaway!

Jump into Spring with FREE BOOKS!

Grab a copy of two talented Tellwell authors’ books,

PLUS free books by other accomplished authors!

If you like …

Then you’ll enjoy … Princes and Kings by Sydney Williams

In the year 1240 AD, the land of Gwynedd Wales found themselves without a leader when their king, Llywelyn the Great, died at a ripe old age.

With the new weight of responsibility thrust upon his shoulders, Llywelyn rode home at the head of the army to find that his world had changed. Now not only was his father gone but his mother as well, and the land of Gwynedd was once again without a leader. It became clear that the best man for the job was Llywelyn himself, and he decided that there was nothing else to do but become the new ruler. He would do anything to keep his people safe, even if that meant taking on a responsibility that he felt he was too young for. He would never abandon his people for anything and let the English take everything from him.

ESCAPE INTO HISTORY & DOWNLOAD YOUR FREE COPY HERE!

Giveaway is open April 01 – 30, 2022

If you like …

Then you’ll enjoy … The King Who Would Be Man: Book One in ‘The King Who Would Be Man’ series by Brian A. Plank

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Author Success - In the media, awards, reviews

In the News and Receiving Excellent Reviews – Tellwell Author Success Stories

Good Morning, Blake: Growing Up Autistic and Being Okay

by Blake “Crash” Priddle

Read IndieReader’s interview with Blake “Crash” Priddle, author of Good Morning, Blake, where he also shares his advice for other indie authors.

Blake also had great interviews in the National Autism Canada podcast, Calgary City News, and CTV News!

What’s the main reason someone should really read this book?


I feel that others on the spectrum, their families and those in their lives like teachers, might find comfort in many familiar issues autistic people face. Some may be inspired from reading what I’ve gone through, survived and thrived.  Readers who have little or no experience about autism (besides Rain Man or the Good Doctor), will gain compassion for folks that are ‘different’.

Blake “Crash” Priddle, author
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Meet the Team

What Tellwell’s General Manager Pamela Pasco loves most about working in publishing

Authors, we will never grow tired of helping you succeed!

– Pamela Pasco, Tellwell General Manager

Pam, can you tell us about your professional experience and your role at Tellwell.

I have been working in the publishing industry for nearly 15 years now. I started as a book formatter and my responsibilities never stopped growing.

I joined Tellwell in 2018 as a general manager in the Philippines to manage finance, operations, and human resources. Building a cohesive team and a work environment that is shaped around the company’s core values are a few of my responsibilities. It is my goal as the GM to make sure that as we deliver excellent Customer Satisfaction, and that employees also feel supported and taken care of. 

What does a typical week look like for you?

Team coordination, meetings, strategizing, problem-solving, and of course fun and excitement as I drive team performance.  

What do you enjoy most about your role at Tellwell?

I enjoy reaping the rewards of my hard work – finding the best people in the industry, working with them, and keeping them happy and motivated.  

What do you enjoy doing outside of work?

Aside from family time, I enjoy challenging myself with physical activities like trekking, rock climbing, and running. They help me think clearly and make me feel much more alive. 

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Author Success - In the media, awards, reviews

Tellwell author success stories: Celebrating milestones in the media

Book marketing is a crucial aspect of a book’s success. It takes a lot of hard work and effort, but the payoff can be worth it. We are celebrating a number of authors this month who have done a wonderful job promoting their book in the media, speaking at events such as TEDx and even starting their own podcast. One of our authors even invested in a huge ad campaign with her local transit line.

Lisa Bournelis’ TEDx Talk is now live. Watch here!

Louie and the Dictator

by Lisa Bournelis

My Life is Nuts! and the Nutmeg the Chipmunk series

by Renata Quattro

Following her release of the Nutmeg the Chipmunk series, Renata Quattro held her second book signing at Chapters – Vega, in Mississauga, Ontario!

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Meet the Team

Meet Tellwell publishing consultant Ben Belding, who shares his advice for authors considering self-publishing

There is no substitute for a professional editor, designer, marketer, etc.

Ben Belding, Tellwell Publishing Consultant

Tell us about your role at Tellwell.

My role as a publishing consultant is to support prospective authors during the first steps toward self-publishing. My first priority is to present them with all necessary resources, so that they may make an informed decision that suits their projects, families, and budgets. By taking the time to understand their needs and assess their intentions, I do my very best to ensure that the services they choose are appropriate for their book project(s) and, when required, recommend options that may be more suited to their project. I am always excited for the first chat with a new author. It’s a great opportunity to meet interesting, creative minds and develop relationships with people from all different backgrounds! It’s pretty neat to work in an industry where the young, the elderly, and everyone in between are on a level playing field. It’s especially rewarding to see their work go from an idea to fruition.

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Meet the Team

Tellwell’s managing editor Alison Strumberger on why she believes editing is crucial for a quality book

There is an unwritten contract between an author and their readers. Picking out a book, purchasing and opening that book, sitting down in a solitary moment to read that book – all of this is an act of trust. It’s a leap of faith. It’s an investment of your readers’ time, money, and attention.

Alison Strumberger, Tellwell’s Managing Editor

Tell us about your background, as well as your role at Tellwell.

I’ve been working in publishing for a little over fifteen years, starting out as a submissions reader for a magazine in Montreal while completing a BA in English literature and creative writing. I went abroad after I graduated. Thirty countries and some years later, my travels took me to Melbourne, Australia, where I got my MA in publishing and editing while working in both trade and educational publishing houses. I ran my own writing/editing business for several years, editing everything from novels and travel guides to celebrity memoirs and annual reports. My own essays, fiction and poetry have appeared in numerous magazines and journals in Canada and Australia.

Here at Tellwell I mostly manage the editing department, and have been doing so since I moved to Victoria and joined the Tellwell team in 2017. In my capacity as managing editor, I make sure to recruit (and rigorously test!) highly experienced and professional editors who love what they do, and who are as passionate as I am about supporting authors to make their good writing great. It’s an incredible privilege getting to work so closely with a cohort of twenty-five talented editors based across Canada, the US, the UK and New Zealand. Along with our indispensable in-house editor, Simon Ogden, I work closely to monitor the quality of the editing while adjusting our services to respond to feedback from our authors. I’m an inveterate perfectionist with high standards, so I keep the team on their toes! I also spend a lot of time focusing on the quality of our production process, working to improve what we make, and the experience of the amazing authors with whom we make it.

Why is editing crucial for creating a quality, professional book? 

There is an unwritten contract between an author and their readers. Picking out a book, purchasing and opening that book, sitting down in a solitary moment to read that book – all of this is an act of trust. It’s a leap of faith. It’s an investment of your readers’ time, money, and attention. With each typo, error, malapropism, unintentional pun, break in logic, inconsistency, accidental repetition, missed punchline, unchecked fact, misused semicolon etc, that trust erodes, and so does the author’s credibility and the reader’s lasting impression. 

A well-regarded book is not weighed down by its technical pitfalls, which can be plentiful and distracting in unedited books. It is disappointing to read a review of your book that says, “It would have been great, if only it had been edited.” The crux of your book – the concept, the idea, the dare-I-say genius of it – can be clouded or confused or missed altogether when the reader needs to wade through a sea of errors, correcting as they go.

Just as each word you put on a page contributes to the meaning of your work, so too does each space, each paragraph break, each punctuation mark. Your editor is an expert in units of meaning. As Mark Twain put it: “The difference between the almost right word and the right word is really a large matter; ’tis the difference between the lightning bug and the lightning.” Dr. Seuss put it more playfully perhaps: “The writer who breeds more words than he needs, is making a chore for the reader who reads.”

Your editor doesn’t see mistakes, they see opportunities to make your writing tighter, cleaner, and clearer.

Alison Strumberger, Tellwell’s Managing Editor

What do you consider to be a great edit? 

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Book Giveaways Tellwell Books

January book giveaways!

Do you love free books? Us too!

For the month of January you can get your hands on two Tellwell authors’ books for free, plus a number from other talented authors!

Whether you are looking for a non-fiction business book to start your new year off with some learning, or if you are into growing your fiction detective and crime book collection, our January book giveaways have you covered!

Tellwell’s January Author of the Month, Serena Holmes, has her book The Accidental Entrepreneur available for free download until January 31st 2022! Claim your free copy.

4/5 star IndieReader Review

“THE ACCIDENTAL ENTREPRENEUR: Turning Tragedy into Triumph to Embrace my Destiny in Entrepreneurship by Serena Holmes is an introspective, hopeful self-help tome offering detailed facts and figures regarding one woman’s journey towards creating a self-sufficient, self-actualized life.

“Encouraging readers who may also be embarking upon some form of self-employed adventure, the author pays close attention to mistakes made, outlining valuable lessons learned by trial and error along the way.” – C.S. Holmes for IndieReader

Also on offer is Edward Avanessy’s crime detective story, Kiki Coto! Claim your free copy before January 31st 2022.

ABOUT KIKI COTO

Richard (Kiki Coto) is destined to fight corruption, and criminal organizations whose members include politicians, judges, district attorneys, police, and others, to exonerate an innocent young lady wrongfully accused of murder. He is fighting an impossible battle. The criminals are very organized and interconnected, and conspire with each other methodically. Struggling to defeat the evil, Richard seeks help from all sources, including ayahuasca and divine intervention.

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