Tag Archives: book launch

Author Success - In the media, awards, reviews

Authors in the wild: launches, and signings, and tours, oh my!

Now that the world is opening up to a new normal, our authors are diving back into the world of author events. This past month, we’ve seen some fantastic meet-and-greets, readings, and even a cross-country launch! We’re so happy and proud to see our Tellwell authors getting themselves out there to promote their books!

Paula Gregory – Dream High As The Sky

Mississippi-based children’s author Paula McClellan Gregory finished off the month with an adorable book launch at the Gumtree Bookstore to promote her inspiring children’s book Dream High As the Sky. Paula’s book launch included a fun read-along, a discussion about the children’s dreams, colouring time, snacks, exclusive bookmarks to go with signed copies of the picture book, and even a giveaway for a Dream High As They Sky t-shirt!

Dream High As They Sky follows little Zach (based on Paula’s grandson) as he discovers life’s possibilities and ways of achieving his dream of flying like the birds high in the sky. This high-flying children’s book encourages your little ones to follow their dreams. After all, Zach can tell you, “I dreamed as high as the sky, and my dreams came true.”

Paula has a couple of more events coming up soon so stay tuned to www.paulamcclellangregory.com to learn more! 

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Author Success - In the media, awards, reviews Tellwell Books

Author Celebrations – News, Reviews, Awards, and More!

Tellwell authors, do you ever rest? So many of you have accomplished so much over this last month! We’ve seen interviews, online book readings, reviews, awards, and book launches. You continue to impress and surprise us!

Take a minute to sit back and relax so we can celebrate each of you!

REVIEWS

We’re especially excited to celebrate this first review. Tellwell’s own Jennifer Chapin received a terrific 4-star rating from IndieReader for her book, The Poet and The Angel.

You may have connected with Jennifer when you started your self-publishing journey with Tellwell. She’s been with our team as a publishing consultant since nearly the beginning! We love seeing reviewers like IndieReader recognize her talent as a writer.

THE POET AND THE ANGEL is a moving exploration of the life and death of Frederico Garcia Lorca that offers historical insight and cultural relevance. While the plot is spare, the author’s language is enchanting.

“Chapin’s lyrical language and talent for crafting evocative imagery consistently elevate this book beyond typical historical fantasy. For example, Angelina is introduced with a poetic description: She twirled round and round like a spinning top, her hair an aureole of red and gold. Her skirt swirled around her in fuchsia disarray, like the petals of a flower opening its arms to the sun on a warm summer day.” – Lisa Butts for IndieReader.

Click here to read the full review for The Poet and The Angel.

The Hollywood Book Review had nothing but great things to say about Monique Gliozzi’s new thrill-ride of a book, Facets of the Past.

Facets of the Past: No Dark Deed Goes Unpunished is undoubtedly a successful work. Very quickly, the book puts you on your toes. It starts to become a real page-turner all without the standard cheap elements designed to move forward a plot. It truly does feel like a fully realized world that you can get lost in and the characters are memorable. I loved how the author thrust us into the life of the antagonist and how in the plot, he was slowly becoming a victim of the unknown. ” – Lily Amanda for Hollywood Book Review.

Read the full review here.

First time author Karen Bailey recently published Obsidian Mine. The Prairies Book Review had nothing but great things to say about the first book in Karen’s new urban fantasy trilogy, calling it, “Hypnotic, bold, and deeply seductive…

Karen has made quite the literary debut! Here at Tellwell we already can’t wait to see what’s next from this author.

Read the full review of Obsidian Mine here.

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Tips & Tricks

Tellwell’s Tips for Launching your Book

After months of preparation, you’ve reached the end of the self-publishing journey. You do a quick Google search and there it is – your book listing on Amazon, Chapters, and Barnes and Noble. Excitement turns to panic as you wonder, “What do I do now?! How am I going to launch my book?”

Launching your book doesn’t have to be a grand event, and it doesn’t have to happen the second your book is released. Many authors wait months to line up events or signings, and focus instead on spreading the word via social media. Others plan a book tour, involving readings and book signings at multiple venues over the course of several weeks.

Remember, the purpose of launching your book is getting the word out, whether that be online, over the phone, or through in-person engagements. Regardless of which approach you take, here are Tellwell’s top 10 tips to launch your book when it becomes available:

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  1. Have promotional materials prepared: While your book is being designed, you’ll want to start thinking about materials you can put together to give to people who ask about your book. Examples include a bookmark or business card to hand out in person, an email signature with links to your author website or social media profiles, or a poster of the book cover to take to in-person events.
  2. Build an email/mailing list: When your book is available, you’ll want to have people to tell. So, while you’re working through the production process, start building a contacts list complete with names and email addresses. That way when the book is available, you can send out an email blast to all interested contacts with links to where they can buy the book.
  3. Know your target market inside and out: While it may be tempting to say anyone would take interest in your book, it can be a lot easier to promote your book to smaller, niche markets. Ask yourself – “Who is the type of person most likely to buy my book?” Once you’ve figured that out, determine where you might find them, where they buy their books, and what they look for when adding a new book to their collection so you can tailor your content and keywords to their interests.
  4. Get social: In a digital age, it’s nearly impossible to avoid social media when trying to get the word out. Whether you’re a social media guru, or you’re just getting started, try to engage with readers on at least one social media platform.
  5. Keep your audience engaged as your book is nearing completion: Use your social media platforms, or your mailing list, to share updates with your audience before the book comes out. This creates some pre-launch buzz that will kickstart your promotion efforts.
  6. Network, network network! As a one-person operation, it’s extremely difficult to generate buzz around your book. That’s why it’s critical to build valuable relationships with individuals and organizations who can help you get the word out about your book. Whether it be a local business who is willing to host you for events, or a charity you partner with and donate a portion of your book proceeds to, get networking!
  7. Get Reviews: We know you feel passionately about your book, but having others praise it will help to attract new readers. Like any product, getting customer feedback will help others to decide whether they should buy your book.
  8. Invest in book giveaways: Whether it be organized directly through your website, or through another source like Amazon or Goodreads, give away some free copies of your book to build momentum. Incentivize your audience to keep your book on their mind.
  9. Use clear call to actions: When approaching people about the book, be very clear about what you want from them. Are you requesting a review for your book? Do you want people to subscribe to the blog on your website? Keep your prompts clear, concise and genuine.
  10. Take it one step at a time: Marketing takes time and consistent engagement, so be sure to break down your goals into tangible steps, and don’t forget to celebrate all the small victories!

 

 

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