If your role at Tellwell were to be summarized into a book title, what would it be?
Word InDesigns Out: Translating Word files to InDesign files.
What’s your favourite part of the job?
When I’ve created a cover and book block that represent the book perfectly and the author is ecstatic with the results.
What do you think is the most important aspect of an author’s cover design?
Balancing text and imagery to capture the story or the essence of the book. This creates a powerful emotional reaction inviting the reader to take a closer look.
What is your favourite type of book to design and why?
Fiction. Yes, it is as broad a genre as it is open to the imagination. With a good book synopsis the cover has so many design possibilities. There are certain design principles that make the interior of the book readable, however, there is no limit to how the title pages, headers, footers, chapter starts and sections can be styled. I find it the best genre for pushing the limits of design and doing something unique.