Tag Archives: authors

Guest Post

Getting your novel on Amazon is just the beginning by Philip Wilson

Guest post – by Tellwell author Philip Wilson

I had The Librarian on my hard drive for many years, and never got around to doing anything with it. Although I learned you can self-publish directly on Amazon, it seemed to require a fair amount of effort – special formatting, cover design, etc., that I wasn’t inclined to do. Then I discovered Tellwell. Their website said they’d handle all of the detail required to make The Librarian available on Amazon, Chapters and Barnes & Noble – both in hardcopy and e-book version for a set fee – and I’d keep 100% of the royalties. (I didn’t expect the royalties to amount to much – but I liked the gesture.)

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The fact that Tellwell was a small start-up company based in Victoria, BC, caused me some concern, but I decided to give them a shot; and they’ve been absolutely fantastic. The Librarian is now available on Amazon, Chapters and Barnes & Noble. Not only did Tellwell make the process easy, they actually made it fun. They’ve got great people and really took an interest. Like all first time self-publishing authors I’m sure, I had a lot of questions, but they patiently walked me through the process.

When I started out, I assumed that once the novel was available on Amazon, I was finished. With the millions of people on the site everyday, I assumed at least a small percentage would see it, like the plot and decide to spend at least a buck for the e-version. All wrong. Initial sales were negligible. I’ve now learned that if you really want people to buy your book, getting it on Amazon is just the first step. You have to market it, which means getting reviews, doing giveaways, getting into bookstores and so on. I’ve now been working with Tellwell on marketing for eight months since my novel was first on Amazon. Sales figures are starting to show some growth, but more importantly the entire process has been fun, educational and rewarding.

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I don’t look at marketing as an investment for a single book but rather an investment in writing. Writing is completely different than the career I had (finance and math) but I’m having a lot of fun with it. I’d like to sell more books, but as long as I’m enjoying it – both the writing itself and the marketing process – I intend to keep at it.  I’ve now written a second novel, Songs for Lucy, and I believe that the more sales momentum and recognition I can win for The Librarian, the easier it will be to launch Songs for Lucy.

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Tips & Tricks

10 Steps to Write an Effective Author Bio

Writing your biography can be an intimidating task. Sometimes, it may seem even more daunting than writing your book! However, it is a crucial part of your book that can engage readers and increase sales. This being said, many author bios are too long as they provide extensive and unimportant information which loses the reader’s interest. Use these 10 quick tips to help write your author bio or edit your current one.

  1.  Write in third person. To avoid constantly using pronouns, use your name interchangeably.
  2.  Only include pertinent information that the reader will actually find interesting. It may seem easy to write about all your achievements and experiences however, others may find this dull.
  3.  Include relevant credentials such as previous published pieces, degrees, and awards.
  4.  Keep the writing as concise as possible. Remember, less is more!
  5.  Try to have multiple versions of biographies that are different lengths and geared towards different platforms. For example, an author bio you might send to a bookstore to arrange an event might be longer and more detailed than the author bio found on the back cover of your book.
  6.  Update your bio frequently, especially when you have newly published books and/or awards.
  7.  Try to write for a target audience. Remember, this is a marketing component that will contribute to target readers deciding whether or not to buy your book. Keep them in mind, and think about what they would want to know about you.
  8.  Read your bio out loud. This will help gauge if there is flow and if the information is succinct.
  9.   Have a professional headshot taken to include with your bio. For more tips on the author headshot, check out these tips.
  10.  Have someone else look over your final bio. Feedback will go a long way to create your ideal piece!

Have fun writing your bio! Writing in third person might feel strange at the beginning, and it may feel like bragging, but that’s okay! Someone is reading it because they are interested in your writing, so give them something worth reading!

 

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Author of the Month

Giving Back: Father Son Duo Pen Book for Burn Fund

All it took was an act of kindness for the idea of “Santa and his Super Hero” to come to life.

COQUITLAM,BC:NOVEMBER 29, 2016 -- Nathan McTaggart poses for a photo with the book and members of the Austin Heights Fire Station in Coquitlam, BC, November, 29, 2016. Nathan wrote about Santa getting stuck in the chimney and firefighters had to rescue him. (Richard Lam/PNG) (For Tracy Sherlock) 00046527A [PNG Merlin Archive]

A few years ago, three-year-old Nathan McTaggart was making a donation to a local food bank when a firetruck pulled into the area. The fire truck captivated Nathan and later on he asked his dad, Keven McTaggart, what would happen if Santa got stuck in a chimney and couldn’t get out. The fire truck and pertinent question formed the beginnings of what would become the book “Santa and his Super Hero”; a story about Santa getting stuck in a chimney while a firefighter named Nathan comes to his rescue.

The initial stages of the book were a challenge for Keven and Nathan, particularly the illustrations.

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“After a couple years of looking for someone to illustrate it, Nathan’s grade 4 teacher had her class do some illustrations as a preparation for a project that they were going to do.  She showed me the images and I was totally amazed,” says Keven.  The illustrations from the book were hand-drawn by the students in Mrs. Shinkewski’s Grade 4 class at Harbour View Elementary School.

But as the two started to put a draft of their book together they realized they wanted to give back to the community by donating some of the proceeds to a charity.

“The biggest take away from the book is that the net proceeds from the sale of Santa and his Super Hero will be donated to the Professional Fire Fighters’ Burn Fund,” says Keven.

As part of promoting the book, Nathan and Keven have visited fire halls all over the world, “We’ve done about 40 fire hall visits in and around the Lower Mainland of BC, three in Washington State, one in Mexico, four in Manhattan, and more recently, we returned from a 16 day, 18 fire hall tour of Southern Ontario and Montreal,” says Keven.

posterOn October 13, Nathan and Keven will be launching Santa and his Super Hero at the Coquitlam Express hockey game. Nathan and Santa will be dropping the puck at the opening face-off at 7 p.m. and they will both be available for book signings afterwards. Members of the B.C. Burn Fund, the Coquitlam Fire Department and some Coquitlam City Counsellors will be in attendance.

 

 

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Tellwell News Tips & Tricks

Take a Number: Understanding Tellwell’s Production Queues

Unlike the majority of New Yorkers, your Average Andy doesn’t love waiting in line. Rarely does a person wake up, stretch, rollover and think, “I know, I’m going to wait in line for something today.”

Waiting in line — or “queueing” as our tea loving friends across the pond so fondly refer to it as — is no one’s favourite part of their day, and yet we do it. Constantly. Every day.

And while we know you’re not always thrilled about it, it’s an integral part of our process here at Tellwell. It’s how we keep ourselves organized, manage workloads and make sure our services are provided to authors in a fair and timely manner.

The queue system is applied to services from illustrations and editing through to design and distribution.

Nearly every member of our production team has a queue that project managers use to assign projects and it’s important that we have every element in place before we add authors to a queue. If a project manager throws an author into design before they have all their images selected or haven’t completed their design questionnaire, it adds a lot of unnecessary time to the designers’ workload. One missed piece of the puzzle can hold up the whole process, and the more often this happens, the more likely our turnaround times are to be negatively affected.

It might seem like we’re being nit-picky, but we do it to every authors, so please don’t feel like you’re being singled out. Each project manager goes over their authors’ project assets to makes sure everything is accounted for. Things like editor and design questionnaires give our team insight into you as an author, what your goals are, and how we can best help you produce an amazing finished product.

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Tips & Tricks

Writing Festivals Around Canada

We know that summer has only just begun, but that means that writing festival season is just around the corner! From August until November, Canadian cities both large and small host a wide range of international writing festivals that will re-ignite your passion for literary arts.

Vancouver Writers Fest

Vancouver, British Columbia

October 16-22

For 30 years, the Vancouver Writers Fest has brought writers together on Granville Island to celebrate storytelling, and continues to foster a community of passionate writers from across British Columbia each year. Visit their website to find out more information.

 

International Festival of Authors

Toronto, Ontario

October 19-29, 2017

The International Festival of Authors (IFOA) has been gathering world-renowned authors since 1974. From poetry to playwrights, IFOA provides a space for Canadian writers to present their work, and connect with international novelists, short story writers and more. Visit their website to find out more information.

 

Writers at Woody Point

Bonne Bay, Newfoundland

August 15-20, 2017

If you’re looking for a unique experience in a historic seaside town, the Writers at Woody Point might be your ideal literary getaway. Hosted by CBC’s Shelagh Rogers, this 5-day writing festival fosters community like no other, and will inspire you to share your passion for writing with artists from around the world. Visit their website to find out more information.

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Tips & Tricks

11 ways to promote your book on Goodreads

Tens of millions of passionate readers use Goodreads to search for new books, read and write reviews and connect with authors and other readers.  Unlike other social media platforms, this one is exclusively dedicated to reading enthusiasts! It’s the perfect platform to promote your book and build your reader fan base.

Becoming a Goodreads author comes with privileges such as the ability to add book cover images, post events, write a blog, upload videos, start author groups and launch a giveaway campaign.

You’ll also have access to a special author dashboard that contains useful links and statistics about your books. For example, you’ll be able to track reviews and see how many people added your book to their “to-read” shelf. You can also upload an excerpt from your book or the ebook in its entirety.

Many readers will check the Goodreads reviews and ratings of a book before deciding to purchase it. You want to do what you can to have a strong presence on Goodreads!

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