Category : Tips & Tricks

Book Marketing Tips & Tricks Uncategorized

Cracking the code: how to successfully market on Instagram in 2023 with the latest algorithm updates

Apr 12,2023 / By / No Comment

The key to success on Instagram lies in mastering its algorithm, which governs the platform. By understanding and utilizing the algorithm effectively, you can boost your follower count and increase engagement. On the other hand, if you neglect the algorithm your account may struggle to gain visibility, regardless of the quality of your content.

Since Instagram’s algorithms evolve over time, it’s essential to keep up to date with the latest changes to ensure your account continues to grow. We’ve gained valuable insights into content creation, success strategies, and the occasional misstep. In this article, we’re sharing everything we’ve learned about the Instagram algorithm as of 2023, including tips on how to get it working in your favour.

Before diving into the details, it’s important to acknowledge a fundamental point: there is no publicly available breakdown of the Instagram algorithm. Companies that utilize algorithm-based feeds, such as Google, Facebook, Instagram, and Twitter, do not disclose all the factors that determine the placement of content in a feed.

Although Facebook and Instagram do not reveal their entire algorithms, they do provide occasional insights into how they work. For example, we are aware that our actions on the platform—such as comments, likes, and views—affect the content that appears in our feeds. Moreover, it is evident that the algorithms vary depending on whether we are browsing the feed, the Explore page, Reels, or Instagram Stories.

In 2023, the Instagram algorithm operates through a range of algorithms, classifiers, and processes, each serving a distinct purpose. In the platform’s early days, images were simply displayed chronologically. Nowadays, Instagram uses different algorithms for each section of the app, including the feed, Stories, Reels, and Explore, to assist users in finding relevant content.

Below, we’ll explore the criteria that Instagram takes into account for each part of the platform.

Reels

Instagram has placed a significant emphasis on Reels, making it the most crucial aspect of the platform. Neglecting Reels could prove detrimental to your account’s growth.

IGTV is no longer relevant, and horizontal or long-form videos are no longer prioritized as Instagram focuses on short-form videos. To optimize your content production process to align with the Reels algorithm, here are some steps to follow:

  • Crop all video content to 9:16.
  • Keep videos short, ideally no longer than 30 seconds.
  • Ensure your content is engaging, entertaining, and fast-paced.
  • Avoid using low-resolution or recycled content from other platforms, such as TikTok.
  • Instagram favors Reels that attract likes, comments, shares, and views. The algorithm also takes note when users save videos or add Reels to their Stories.

Stories

The operation of Instagram Stories is comparable to that of the feed. The content displayed in Stories, apart from ads, is from the accounts you already follow rather than from new ones. Interactions with stories differ slightly from those in the regular feed.

Story Interactions

  • Direct messages (DMs): Does a user view your story and respond?
  • Profile clicks: Does a user click your profile to see more of your content after watching a story?
  • Emoji reactions replace “likes”; they could be happy, upset, or a thumbs up.
  • Finish or skipped: did your user watch each Story in its entirety, or did they get bored and skip to the next one?

In addition to these signals, Instagram also considers user actions such as turning on notifications for your Stories or sharing a Story with their friends (or on their own Stories). All of these actions can influence the algorithm’s preference for your content.

Creating engaging content that encourages user interaction is key to getting the algorithm’s attention. Experiment with surveys, stickers, and Q&As to get your followers to take action on your content.

The Main Feed

The feed is still the primary area of Instagram, despite the addition of Stories and Reels. In this section, the algorithm favours content from accounts that you already follow. However, in the Explore or Reels tab, other factors come into play.

To determine the preferred content, the algorithm considers various signals, such as:

Who posted the content: Do you interact with this account frequently? Do they have a large and active following? Is their content typically high-quality?

Information about the post: Is it an image or video? How long is the video? What time of day was it posted? Are you viewing it on a mobile device or desktop? Is there a location attached to the post?

Your activity: What kind of content have you engaged with previously? What is the likelihood that you will leave a comment?

A helpful tip for 2023 is to use alt text when uploading images, much like optimizing for SEO on a website. The easiest way to SEO-optimize an image is to describe who and what is in the image, and add a little background information if you can.

The Explore tab

The Explore tab on Instagram is dedicated to showing users fresh, relevant content that aligns with their interests. This means that most of the posts you’ll see will be from accounts you don’t follow yet. Although you might come across posts from accounts you follow, it’s not as common.

According to Instagram, the most important actions that impact the Explore algorithm are likes, saves, and shares. 

Other factors that the algorithm takes into account include:

The account that posted the content: Does it have a high engagement rate, or have several of your friends followed it? Have you interacted with their content before?

Information about the post: Is the content popular among other users? Are they quickly liking, commenting, and sharing the post? When was the post uploaded?

Your activity: Have you engaged with similar content before? Do you typically save or share this type of content on your stories?

The algorithm attempts to predict your interests based on your activity. For instance, if you follow Manchester United and like their content, the algorithm may suggest other football clubs, or other sports that align with your interests. If you like the suggestions, the algorithm will continue to show you more of that content. If not, it will try to find something else that will keep you engaged.

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Book Marketing Tips & Tricks

Synopsis Writing Tips for Indie Authors

Mar 17,2023 / By / No Comment

Master the art of writing a captivating novel synopsis with these top tips and impress media outlets and readers alike!

Focus on the main plot points and character arc, and don’t try to include every single detail or character in the book.

WHAT IS A SYNOPSIS?

A synopsis is a concise summary of your novel, typically spanning one to four pages. It outlines the plot, main character arc, and resolution of the story. The purpose of a synopsis is to market your book to the publishing industry, including both traditional publishers and self-publishing platforms. It is a critical component of your book proposal and can significantly impact your chances of securing opportunities. A good synopsis is a must for any indie or self-published author.

If you’re writing a novel synopsis, here are some useful tips to keep in mind:

  • The three-paragraph format is a common method to follow.
  • In the first paragraph, introduce the character, setting, and conflict or inciting incident.
  • The second paragraph should cover major plot points, conflicts, and characters necessary for the conclusion to make sense.
  • The third paragraph should detail how the conflict is resolved and how the character changes from the beginning of the book.
  • Use active voice instead of passive voice to make the synopsis more engaging.
  • Stick to the standard third-person point of view.
  • Remember that your synopsis is a reflection of your writing skills. Write it in a way that showcases your style rather than just summarizing the book.
  • Keep your synopsis clear and concise. Avoid being too long or rambling, or you risk losing the reader’s interest.
  • Focus on the main plot points and character arc, and don’t try to include every single detail or character in the book.
  • Don’t worry about trying to create an intriguing or mysterious hook. Simply provide the necessary information. Save the hook for your book blurb, which we’ll talk about later.
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Guest Post Tips & Tricks

Tellwell editor Simon Ogden’s advice to first-time authors

Mar 2,2023 / By / No Comment

By Simon Ogden, Tellwell editor

Welcome!
You’ve done it. You’ve committed to the writing life. How are you feeling? Excited? Scared? Bored? Lonely? Us too. Welcome to the band—we’re delighted that you’ve decided to join us. We’re a bizarro group and legion, all of us utterly, fantastically, bewilderingly unique, except for one little idiosyncrasy: we all have stories screaming and punching and kicking inside of us that we need to wrestle into the world. There are many out there with the same constipation as us, but they may let it loose through interpretive dance or song or watercolours, or by yelling it into the faces of people in line for the bus. But not us. Not we. We’re the scribes, the men and women of letters. We adore specificity and nuance. We love the tranquility of words nestled on a page, the calm, rational, and quiet way they present themselves to our audience. Our hearts beat for that alchemic conversion of action and imagery and diaphanous emotion into the solidity of language. We’re the Hobbits of the storytelling tribe, and we don’t give a fig if you haven’t yet been paid for your writing. If you’ve managed to set a word down on a page and followed it, tentatively or resolutely with another, you’re one of us and you are welcome here. Make yourself comfortable and we’ll put the kettle on.

As a brand-new author, the first thing you need to be clear on is that all those concerns you have about what comes next and exactly how this whole writing puzzle works—samesies! We’re right there with you, in one way or another. This, like all great and worthy art forms, is a mentorship trade, like sculpture or carpentry. The longer you do it, the more sense it makes, and the more your lovely, unique, necessary voice rings out melodically to the readers who need to read that thing in that way at that precise time, and they will be grateful in ways none of us can hope to fathom. Delightfully, unlike most mentorship trades, our mentors are all around us: our bookshelves groan under their weight, our end tables disappear beneath them, our bathwater occasionally reshapes them for us.

Read and find inspiration
The all-time, number one, pin-it-to-the-top-of-your-list chunk of writing advice from anyone worth listening to will always be: Get your nose in as many books as possible. Find the authors who talk in the way you want to be talked to and ingest their work.

The second piece of advice toward becoming a better writer is—no surprises here—to write a whole bunch. It’s a close number two, but make no mistake, number two it is. It would be hard to build a nice house if you’ve never been inside of a nice house, no matter how many nails you’ve hammered into a board. However, in the wake of these bits of obviousness, the sea of writing advice starts to get a little choppy. What is revelatory for some from here on forward may be pure bilge for others. There is a freakish amount of writing advice out there to shovel up if you choose to dig for it. Give it all due consideration, but understand as you do that there is no specific method applied by another artist that is also exactly your method. This is the essence and provenance of art. If some “genius” advice doesn’t resonate with you, it ain’t your soup—chuck it and move on.

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Tips & Tricks

Should you consider joining a writer’s organization?

Mar 2,2023 / By / No Comment

Much like running, writing has a tendency to be a lengthy independent exercise. The road can often get lonely and desolate, and it can certainly be reassuring to see some fellow runners, or in this case writers, alongside. Regardless of which publishing route you choose – traditional or self-published, there’s still a long journey of self-promotion that lies ahead.

As a self-published author, you’re essentially taking on a new profession, and if this is your first book, there can be a steep learning curve ahead. But, having an outlet to gain advice and support from other writers can help drive momentum and establish a solid foundation as a writer.

Many authors look to a writer’s organization as an opportunity to turn an independent effort into a team sport. Whether it be a national organization with smaller regional branches, a provincial organization, or a niche specific group, you may want to consider joining one as part of your marketing and promotion strategy.

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Here are some of the advantages of becoming a member of a writer’s organization:

  • Support from a community of writers – In any given writer’s group, you’re guaranteed to have the opportunity to connect and interact with other authors, many of whom will have unique insights to bring to the discussion based on their own publishing experiences. In essence, they’re a great forum to gain feedback from fellow members of your craft.
  • Networking opportunities – Most writer’s organizations arrange events and other interactive opportunities for you to meet with professionals in the publishing industry. Whether they be editors, reviewers, booksellers or other high-profile authors, writer’s organizations offer good settings to increase your author network.
  • “How-To” guides and instructional information – One of the greatest advantages of writer’s groups (particularly at a national level,) is the knowledge base they can provide, especially to newcomers. From contracts and legalities to marketing and promotion, writer’s organizations are a great preliminary source for best practices in publishing.
  • Access to readings programs – Some writer’s organizations provide their members with the opportunities to participate in pre-established events and speaking engagements. These can include subsidies to invite writers to perform at a school or public reading, which can act as a great gateway to showcase your book to appropriate markets.
  • Access to apply for awards – Many writer’s organizations offer awards to recognize contributions to the literary industry, but the committee’s considerations are often limited to members only. By joining one of these organizations, you’ll have the opportunity to submit your work for award consideration.
  • Writer’s Coalition Benefits – Many writer’s organizations include eligibility to participate in the group health and dental benefits plan through the Writer’s Coalition. If your principal profession is writing, it may be worth your while to have access to benefits, which aren’t usually available at a group rate in this trade.
  • Credibility – In the publishing realm, having a membership to a writer’s organization can enhance your status and clout as an author. As a self-published author in particular, this can be an extremely valuable confidence boost when you’re first starting out.
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Book Marketing Tellwell Books Tips & Tricks

How To Market Your Book Like a Pro

Jan 23,2023 / By / No Comment

10 book marketing strategies to maximize your book sales

Promoting your original book (fiction or non-fiction) begins with understanding your unique value proposition.

  • What will a reader get from your book? Is it entertainment? Specific knowledge or insight?
  • Why should they purchase your book over others on the market? Is your story funnier or more romantic? Or can your combined experience and education help a reader’s business grow while teaching them a new skill?

Why it’s Important

Understanding what sets your book apart and why it appeals to specific audiences allows you to craft effective pitches and taglines and develop your overall book marketing strategy with your audience in mind. This knowledge allows you to build a great book with a strong foundation and the opportunity to create an exciting brand.

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Book Marketing Tips & Tricks

TIPS & TRICKS FOR SUBMITTING TO BOOK AWARDS IN 5 EASY STEPS

Nov 19,2021 / By / No Comment

And the winner is . . .

Every author dreams of receiving recognition and praise for their book, and with award season just around the corner, you may be thinking, How can I submit my book to awards? Well, we’ve broken it down into 5 easy steps!

Step 1: Determine which awards your book is eligible for

This seems pretty straight forward . . . most awards have categories for all genres to enter, but in some cases awards will focus on a specific genre. This is particularly seen with children’s books. That isn’t the only restrictive factor; you will also need to be sure you are looking at awards that are open to self-published authors. Fear not—there are many! In some cases you may also find national awards that focus on the author’s country of residence. Be sure to always read the terms of eligibility for the award you are submitting to.

Taking all these factors into account, here is a great resource for finding self-published book awards www.writersunion.ca/self-published-book-awards

QUICK TIP: Not all awards come with a monetary prize. Whether you’re looking for fame and fortune or simply some recognition, keep this in mind when considering which awards you submit to.

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Tips & Tricks Uncategorized

How to track your success on social media

Sep 17,2021 / By / No Comment

It’s hard to know if you’re “doing” social media right. I mean, yes, you post unique content, you respond to comments, and you regularly engage with other accounts in your niche by liking their posts or leaving comments in relevant threads. But is it working?? By working, we’re referring to people liking your posts, following your page, clicking your links and/or visiting your website.

To know if you really are using social media to benefit your brand as an author, you can track your success using your social media insights. That is, if you’ve signed up for a professional profile like the Facebook Business Page or Instagram Creator Account, which offer you tons of added benefits for building your brand. Once you’ve created your Facebook Page or Instagram Creator Account, experiment with posting for a couple weeks and then venture into the world of your social media insights.

Find your Insights on Facebook:

And on Instagram:

Alright, now take a look at three key ways to measure your success on social media using your social media insights!

Follower Count

Having a high follower count makes a good first impression, but if it isn’t growing week-over-week you need to change up your strategy. A steady increase in followers means your account is reaching more people organically as well as getting new people’s attention.

If your follower growth rate is only increasing by 1% a month, re-evaluate your content strategy.

Content Interactions

Tracking your content interactions, i.e. how many likes, comments or saves your post and stories get is important. It lets you monitor just how interested your audience is in the content you are creating.

Your social media analytics will show your overall interactions as well as the interactions for each post.

Here’s what industry standards tell us:

  • Less than 1% = low engagement rate
  • Between 1% and 3.5% = average/good engagement rate
  • Between 3.5% and 6% = high engagement rate
  • Above 6% = very high engagement rate

How can you get from 1% to 3.5% or higher? We share a few tips for updating your social media content strategy below.

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Book Marketing Tips & Tricks

How to utilize your author website!

Sep 16,2021 / By / No Comment

So you made the decision to create an author website – FANTASTIC! A website functions as a modern online business card, and not having one can impact credibility. You will use your website to share information and news about your book, let people know where they can buy it, and offer other ways of connecting with you by including your social media links. Ultimately, your website is the foundational building blocks of your brand! But, what should you be doing with it and how can you help get traffic (views) to the site?

Unless you are creating regular content in the form of a blog, uploading new resources, or doing something unique on your site, it can be hard to drive people to visit your author website frequently or at all. So what should you be doing?

Here are 4 key elements to follow to get the most out of your author website:

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