Tag Archives: tellwell talent

Book Marketing Tips & Tricks

TIPS & TRICKS FOR SUBMITTING TO BOOK AWARDS IN 5 EASY STEPS

And the winner is . . .

Every author dreams of receiving recognition and praise for their book, and with award season just around the corner, you may be thinking, How can I submit my book to awards? Well, we’ve broken it down into 5 easy steps!

Step 1: Determine which awards your book is eligible for

This seems pretty straight forward . . . most awards have categories for all genres to enter, but in some cases awards will focus on a specific genre. This is particularly seen with children’s books. That isn’t the only restrictive factor; you will also need to be sure you are looking at awards that are open to self-published authors. Fear not—there are many! In some cases you may also find national awards that focus on the author’s country of residence. Be sure to always read the terms of eligibility for the award you are submitting to.

Taking all these factors into account, here is a great resource for finding self-published book awards www.writersunion.ca/self-published-book-awards

QUICK TIP: Not all awards come with a monetary prize. Whether you’re looking for fame and fortune or simply some recognition, keep this in mind when considering which awards you submit to.

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Author Success - In the media, awards, reviews

Tellwell Author Success Stories – publicity and book launches

From book launches to media mentions to an exclusive IndieReader interview, Tellwell authors have had a busy month!

Great work getting your books out there, everyone!


Richmond Hill author Rishma Govani has been generating a lot of positive buzz for her world-travelling children’s book Sushi & Samosas: A Trip of Tasty Transformations! 🍣

In the last month alone, Rishma has participated in an interview with Global’s The Morning Show, an interview with the I just [blank]! Now what? Podcast hosted by Jessica Stephens, an interview with Global’s Good Morning Hamilton radio show, an interview with 105.9 The Region’s parenting talk show Where Parents Talk, an interview with Global radio show The Start, an interview with popular Calgary radio show Mornings with Sue and Andy, and an interview with Global’s The Shift. And there’s more to come!

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Author Success - In the media, awards, reviews

Celebrating Tellwell authors in the media, award-winners, bestsellers, and more!

Tellwell-Author-Celebrations

From book launches to rave reviews to bestsellers, Tellwell authors have done it again! We’re always thrilled to celebrate author success!

Author of Immigration, Race and Survival Cecily Alexander was featured in The Caribbean Camera!

This memoir is a collection of many journals she has kept over the years. She uses journalling as a way of working through feelings and emotions and of learning from her experiences. She has had a career as a dietitian for over forty years. Her career has included academic writing, and she has one previous book publication: a book on nutrition and weight loss called “Just Eat Less: Easier said than done.” She has a master’s in business administration specializing in organizational behaviour in addition to her nutrition degree from the University of Guelph. She has taught at both the university and college levels. She lives in Southern Ontario.

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Author of the Month Tellwell Books

How to speak with your teenager about money

Advice from Doug Allan, Tellwell’s September author of the month and author of A Fighting Chance: The High School Finance Education Everyone Deserves

Doug Allan, accountant and author of A Fighting Chance: The High School Finance Education Everyone Deserves

Vancouver-based author and accountant Doug Allan believes financial literacy is fundamental to success and should be part of our high school education system. To help parents fill that educational gap, he wrote A Fighting Chance: The High School Finance Education Everyone Deserves. Allan’s book was released in early 2021, selling hundreds of copies, and earning thousands in book royalties.

He has had some notable moments which includes appearing in The Globe and Mail, CTV News, The North Shore News and the MapleMoney podcast. He was also asked to speak at various high schools in his region on money topics he covers in his book.

The Tellwell author highlights a special moment chatting with David Chilton of The Wealthy Barber. Read more to learn the key steps Allan took to ensure his book’s success.

What inspired you to write Fighting Chance? 

As a CPA, CA and a parent of two young children, financial education is near and dear to me. Over my career in finance, I have accumulated an immense amount of knowledge which I have, in turn, applied to my personal finances. Without the benefit of a financial education, most people do not have the opportunity to properly learn how to manage their money. The unfair advantage I have gained, as it relates to managing my personal finances, over those without formal financial education and experience inspired me to write down my knowledge as the book I wished I was given as a teenager.

What do you hope readers will get out of it?

I am hopeful that readers can learn one or two things within the pages of the book that gets them excited about their finances and the opportunities which are out there. I don’t expect everyone to finish the book and instantly be a financial expert, but if certain foundational lessons like the time value of money can be absorbed, readers will be much better prepared to manage their money. After reading my book, it is my hope that readers will advance to more complex financial topics and continue to learn.

In your book, you state that governments and school boards are failing our children by setting them up for financial failure once they enter the workforce. What steps would you like to see schools take to better educate youth about making and managing money?

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Meet the Team

Tellwell Publishing Consultant Apple Bertulfo shares the value of creative control and trusting your publishing team

Lastly, don’t procrastinate. If your dream is to become a published author, then make it happen.

– Apple Bertulfo, Tellwell Publishing Consultant

Tell us about your role at Tellwell.

As a publishing consultant, my role is to provide intuitive guidance and support to all authors who want to publish their books. I cover all the details necessary to turn their manuscript into a professional book. I help authors identify their publishing goals, know what they want for their books and then discuss together the steps toward reaching those goals.

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Book Marketing Tips & Tricks

How to utilize your author website!

So you made the decision to create an author website – FANTASTIC! A website functions as a modern online business card, and not having one can impact credibility. You will use your website to share information and news about your book, let people know where they can buy it, and offer other ways of connecting with you by including your social media links. Ultimately, your website is the foundational building blocks of your brand! But, what should you be doing with it and how can you help get traffic (views) to the site?

Unless you are creating regular content in the form of a blog, uploading new resources, or doing something unique on your site, it can be hard to drive people to visit your author website frequently or at all. So what should you be doing?

Here are 4 key elements to follow to get the most out of your author website:

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Author Success - In the media, awards, reviews Tellwell Books

Tellwell Author Success Stories

Tellwell authors receiving awards, rave reviews, making bestsellers lists and appearing in the news. Congratulations!

If My Oak Tree Could Speak by Rachel Greening

Tellwell children’s author Rachel Greening’s book If My Oak Tree Could Speak tied for second place for Best Picture Book (5 and under), and received an honourable mention in the poetry category for the Purple Dragonfly Book Awards!


Where did Luna go? & Luna Loves Biscuits by Stephanie Hewitt

Stephanie Hewitt’s books Where did Luna go? and Luna Loves Biscuits – received honorable mentions from the Purple Dragonfly Book Awards in the new author – fiction category. Congratulations!


Sushi & Samosas : A Trip of Tasty Transformations by Rishma Govani

Author Rishma Govani is getting lots of positive hype for her book Sushi & Samosas. Check out some of her interviews here: katethismomloves &
twosouls.onejourney

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Meet the Team

Tellwell designer Jamie Jamandre on what makes for an awesome illustration

Tellwell illustrator and cover design consultant Jamie Jamandre spends her days illustrating beautiful images for Tellwell’s children’s authors and consulting with authors about their cover design. Get to know Jamie, learn what illustration styles she’s most drawn to, and what she believes makes for a really good illustration.

I think the key to a good working relationship is communication and understanding.

Jamie Jamandre, Tellwell Publishing Illustrator

What inspired you to become an illustrator?

Like many illustrators, I’m largely inspired by cartoons, comic books, animated films and Japanese anime. Sci-fi and fantasy genres inspire me the most.

What do you love about illustrating children’s books?

I like being able to peer into the lives of the authors, and hear their stories. Stories from people of all walks of life, their families, their values, or the places they are from – I like getting a glimpse into their world through the power of their words.

What design/illustration styles are you most drawn to?

Although I appreciate all sorts of design styles, I find myself most drawn to soft watercolors and painterly styles, as well as pen and ink drawings. I like playing around with gradients and textures and experimenting when I can with my artwork.

What do you think makes for a really good book illustration?

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Meet the Team

Tellwell project manager Gezel answers a common misconception about the self-publishing industry

Tellwell project manager Gezel Zorobrado has been working at Tellwell for about three years. In her role, she helps navigate authors throughout the various stages of their book project, from manuscript to distribution. She is a ray of sunshine, with big smiles and lots of laughs to share. Gezel is about to welcome her first child this fall:)

Tellwell Project Manager Gezel Zorobrado

Never be afraid to share your stories with the world. You may inspire others to do the same.

Gezel Zorobrado, Tellwell Publishing Project Manager

What do you enjoy most about working with authors?

It is very fulfilling to play a small role in helping authors achieve their dreams and complete their goals. It brings me much joy! I like forming friendly and strong relationships with authors so they know they can rely on me to be their ally.

How would you describe your personality? What motivates you?

I am an introvert. I prefer having a quiet environment to think, reflect, and focus. I’m motivated to achieve my full potential and continue growing individually and professionally. I appreciate it when people recognize my efforts.

What is the most common misconception when it comes to the self-publishing industry? 

Authors, at times, confuse the self-publishing model with the traditional publishing model. There is a common misconception that once the author submits their manuscript, we will do all the legwork to bring their book to market.

While Tellwell certainly takes many of the pain points away during this process by creating the cover, laying out the interior, editing and distribution (depending on the author’s package), it still requires the author to submit input, approve changes and be involved in the process.

The authors who are most engaged during the production process tend to carry the same enthusiasm in marketing their book, which is crucial to success.

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Author Success - In the media, awards, reviews

Authors in the wild: launches, and signings, and tours, oh my!

Now that the world is opening up to a new normal, our authors are diving back into the world of author events. This past month, we’ve seen some fantastic meet-and-greets, readings, and even a cross-country launch! We’re so happy and proud to see our Tellwell authors getting themselves out there to promote their books!

Paula Gregory – Dream High As The Sky

Mississippi-based children’s author Paula McClellan Gregory finished off the month with an adorable book launch at the Gumtree Bookstore to promote her inspiring children’s book Dream High As the Sky. Paula’s book launch included a fun read-along, a discussion about the children’s dreams, colouring time, snacks, exclusive bookmarks to go with signed copies of the picture book, and even a giveaway for a Dream High As They Sky t-shirt!

Dream High As They Sky follows little Zach (based on Paula’s grandson) as he discovers life’s possibilities and ways of achieving his dream of flying like the birds high in the sky. This high-flying children’s book encourages your little ones to follow their dreams. After all, Zach can tell you, “I dreamed as high as the sky, and my dreams came true.”

Paula has a couple of more events coming up soon so stay tuned to www.paulamcclellangregory.com to learn more! 

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