Tag Archives: tellwell talent

Meet the Team

Tellwell project manager Gezel answers a common misconception about the self-publishing industry

Tellwell project manager Gezel Zorobrado has been working at Tellwell for about three years. In her role, she helps navigate authors throughout the various stages of their book project, from manuscript to distribution. She is a ray of sunshine, with big smiles and lots of laughs to share. Gezel is about to welcome her first child this fall:)

Tellwell Project Manager Gezel Zorobrado

Never be afraid to share your stories with the world. You may inspire others to do the same.

Gezel Zorobrado, Tellwell Publishing Project Manager

What do you enjoy most about working with authors?

It is very fulfilling to play a small role in helping authors achieve their dreams and complete their goals. It brings me much joy! I like forming friendly and strong relationships with authors so they know they can rely on me to be their ally.

How would you describe your personality? What motivates you?

I am an introvert. I prefer having a quiet environment to think, reflect, and focus. I’m motivated to achieve my full potential and continue growing individually and professionally. I appreciate it when people recognize my efforts.

What is the most common misconception when it comes to the self-publishing industry? 

Authors, at times, confuse the self-publishing model with the traditional publishing model. There is a common misconception that once the author submits their manuscript, we will do all the legwork to bring their book to market.

While Tellwell certainly takes many of the pain points away during this process by creating the cover, laying out the interior, editing and distribution (depending on the author’s package), it still requires the author to submit input, approve changes and be involved in the process.

The authors who are most engaged during the production process tend to carry the same enthusiasm in marketing their book, which is crucial to success.

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Author Success - In the media, awards, reviews

Authors in the wild: launches, and signings, and tours, oh my!

Now that the world is opening up to a new normal, our authors are diving back into the world of author events. This past month, we’ve seen some fantastic meet-and-greets, readings, and even a cross-country launch! We’re so happy and proud to see our Tellwell authors getting themselves out there to promote their books!

Paula Gregory – Dream High As The Sky

Mississippi-based children’s author Paula McClellan Gregory finished off the month with an adorable book launch at the Gumtree Bookstore to promote her inspiring children’s book Dream High As the Sky. Paula’s book launch included a fun read-along, a discussion about the children’s dreams, colouring time, snacks, exclusive bookmarks to go with signed copies of the picture book, and even a giveaway for a Dream High As They Sky t-shirt!

Dream High As They Sky follows little Zach (based on Paula’s grandson) as he discovers life’s possibilities and ways of achieving his dream of flying like the birds high in the sky. This high-flying children’s book encourages your little ones to follow their dreams. After all, Zach can tell you, “I dreamed as high as the sky, and my dreams came true.”

Paula has a couple of more events coming up soon so stay tuned to www.paulamcclellangregory.com to learn more! 

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Meet the Team

Tellwell designer Von on what makes a great book cover

Tellwell Book Cover Designer Von Langoyan

A really great book cover is one that captures the book inside it in some fundamental and, perhaps, unforeseen way.

Von Langoyan, Tellwell book cover designer

What do you enjoy most about designing book covers?

I enjoy the creative process of capturing and evoking the essence of a story through visuals. The cover needs to both intrigue a reader and give them a sense of the book’s genre and content. I enjoy staying up to date on design trends and using them in my process so our covers look fresh and contemporary.

Our authors sometimes have a vision for how they would like their covers to look, and I work with their input to create something they would love, and that is also captivating and current.

Where do you get your design inspiration?

Social media and the Internet, in general, are great for inspiration. I follow artists and designers who I admire to see what they are working on.

What have been some of your favourite covers that you’ve created for Tellwell? Tell us why.

I’ve had the pleasure of working on several book covers for the talented fiction author Monique Gliozzi, who lives in Australia. Monique’s books Foresight, Vestige and Diversity are paranormal thriller/mysteries and we wanted the covers to evoke a sense of supernatural spookiness.

Monique had a clear idea of what type of cover she wanted and provided us with really great, detailed instructions. I used a number of design elements to create a sense of haunting and mystique, such as the illusion of depth, partially hidden titles and objects, and surrealism.

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Author Success - In the media, awards, reviews

Author Celebrations: Awards, Reviews and In-The-News!

We love seeing our Tellwell authors crushing it! From top award wins, to featured interviews, to rave reviews – we’re offering a huge congratulations to our authors for these terrific accomplishments! 

AWARDS

Madalsa and Zuivere’s intergenerational poetry collection Get Lost Dirty Covid-19! won the IndieReader Discovery Award for Best Poetry Book! Described by IndieReader as engaging, emotive and enormously relevant, this poetry collection comes from a mother-daughter duo, providing the perspective of two different generations on this world-changing subject.

The book features nine COVID-19 themes with heart-touching poems relating to the isolation and pain we all felt in early 2020, to the bright and optimistic hope we feel now as we enter the new, vaccinated world. 

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Author Success - In the media, awards, reviews Tellwell Books

Author Celebrations – News, Reviews, Awards, and More!

Tellwell authors, do you ever rest? So many of you have accomplished so much over this last month! We’ve seen interviews, online book readings, reviews, awards, and book launches. You continue to impress and surprise us!

Take a minute to sit back and relax so we can celebrate each of you!

REVIEWS

We’re especially excited to celebrate this first review. Tellwell’s own Jennifer Chapin received a terrific 4-star rating from IndieReader for her book, The Poet and The Angel.

You may have connected with Jennifer when you started your self-publishing journey with Tellwell. She’s been with our team as a publishing consultant since nearly the beginning! We love seeing reviewers like IndieReader recognize her talent as a writer.

THE POET AND THE ANGEL is a moving exploration of the life and death of Frederico Garcia Lorca that offers historical insight and cultural relevance. While the plot is spare, the author’s language is enchanting.

“Chapin’s lyrical language and talent for crafting evocative imagery consistently elevate this book beyond typical historical fantasy. For example, Angelina is introduced with a poetic description: She twirled round and round like a spinning top, her hair an aureole of red and gold. Her skirt swirled around her in fuchsia disarray, like the petals of a flower opening its arms to the sun on a warm summer day.” – Lisa Butts for IndieReader.

Click here to read the full review for The Poet and The Angel.

The Hollywood Book Review had nothing but great things to say about Monique Gliozzi’s new thrill-ride of a book, Facets of the Past.

Facets of the Past: No Dark Deed Goes Unpunished is undoubtedly a successful work. Very quickly, the book puts you on your toes. It starts to become a real page-turner all without the standard cheap elements designed to move forward a plot. It truly does feel like a fully realized world that you can get lost in and the characters are memorable. I loved how the author thrust us into the life of the antagonist and how in the plot, he was slowly becoming a victim of the unknown. ” – Lily Amanda for Hollywood Book Review.

Read the full review here.

First time author Karen Bailey recently published Obsidian Mine. The Prairies Book Review had nothing but great things to say about the first book in Karen’s new urban fantasy trilogy, calling it, “Hypnotic, bold, and deeply seductive…

Karen has made quite the literary debut! Here at Tellwell we already can’t wait to see what’s next from this author.

Read the full review of Obsidian Mine here.

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Author Success - In the media, awards, reviews

WOMEN RUN THE WORLD: Celebrating Some of the Inspirational Women Around Us

March is Women’s History Month, and we thought it would be fitting to highlight some of the incredible women who have self-published their book with Tellwell, and the moving stories that they have to tell! 

Jennifer Robertson

Self-proclaimed Fertility Warrior, Jennifer Robertson is the author behind the inspirational memoir The Injustice of Infertility: A True Story of Heartbreak, Determination and Never-Ending Hope. In addition to her debut novel, Jennifer is a fertility coach, aiming to help other women feel less alone throughout their journey with fertility treatments. 

“Infertility was not my first rodeo – but it was the first bull I ever rode that bucked me off and laid me on my ass.  It broke me open and created scars that never really healed.”

Jennifer puts everything out there, and her real approach to infertility (no sugar-coating, just empowering, brutal honesty) has connected thousands of women across the web. With this community, she’s helped tons of people understand infertility and the pain it can cause, while providing an insightful helping-hand for any woman that needs it. 

In order to help those struggling with infertility, Jennifer created The Lighthouse Project. The Lighthouse Project is a four-week online program that helps provide some clarity and direction in the infertility process, and provides the opportunity for women to feel less alone as they navigate their journey with infertility. .

To be inspired, work with Jennifer, or learn more about her journey, visit her website, www.jenniferrobertson.co.

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Meet the Team

Meet Tellwell’s marketing director Monica Martinez and hear her book promotion advice

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1. Tell us about your role at Tellwell.

As the head of marketing, my role is multi-faceted. I lead and manage Tellwell’s digital and content marketing, book marketing as well as work directly with authors. This means I create and optimize our ads, landing pages, value offerings, manage our social media accounts, blog, and newsletter. I also lead our wonderful book marketing department, where we help authors promote and market their books. I do work directly with clients as well. I really enjoy the variety in the role and working with my talented colleagues and authors.

2. What did you do beforehand?

I had a career as a journalist prior to Tellwell. I worked as a television reporter, video-journalist and anchor for CHEK News, CBC and Global News. I not only reported but also filmed and edited my own stories. Before that, I worked in various marketing roles in both the non-profit sector and the private sector.

3. How would you describe your personality?

I am a happy and positive person who is self-motivated. I believe attitude is everything, and being mindful of our thoughts and emotions is crucial. I’m extroverted and enjoy playing in the abstract.

4. What inspires you?

People who are living their optimal life, especially people who have overcome tremendous obstacles to achieve success.

5. What do you enjoy most about your role at Tellwell?

I enjoy the combination of creativity and analytics. I have a lot of opportunities to develop creative materials, write, and think outside the box, but I also enjoy studying the numbers to see what is working and what can be further optimized. I appreciate working in a startup environment where ideas quickly turn into action. I also enjoy working with authors and staying on top of trends in the publishing industry.

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Meet the Team

Meet Tellwell project manager Elliott Hockley and read his advice to authors

Elliott Hockley - Tellwell

1. Tell us about your role at Tellwell.

I’m the project manager team lead here at Tellwell and so other than my responsibilities ensuring each of my assigned author’s projects are on track, I have some other things I take care of from the facilitation of meetings, to making sure my team has everything they need to successfully perform their jobs.

On top of this, I also have some responsibilities within the marketing department, which is really cool because diversity in my role is something I value greatly, and it also means my degree in advertising finally has some uses.

2. What did you do beforehand?

I came to Canada in the summer of 2017 following a year of teaching English in the north of Barcelona. I have a degree in advertising and upon graduating I attained some pretty cool opportunities as a creative in London. The perception didn’t quite match the reality though and I didn’t stick around very long and sought to focus my energy elsewhere. Following that, I’ve mostly travelled, and also ran a hostel in the middle of nowhere for a year.

3. How would people describe your personality?

It depends who you’re asking, but mostly I get some combination of ‘upbeat, optimistic, kind, friendly and compassionate’.

4. What inspires you?

Reading, which is convenient. I’m an avid reader and I suppose a bit of an aspiring polymath in that respect. It’s also really easy to get inspired by nature, particularly around here.

5. What advice do you have for authors going through the publishing process?

Oooh, I have so much I’d like our authors to know, but we usually cover that throughout the process. My best piece of advice would be to try and keep a healthy sense of perspective. The nature of writing and publishing a story means that authors naturally become incredibly emotionally attached and invested in their work and that the moment their expectations are not met, there’s a tendency for them to get angry and frustrated. I can understand that, but the reality is, we’re working for our authors and we truly want the best for them and their book, and will work within the realm of our, and the industry’s capabilities to ensure that the best is what they get.

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Guest Post

Three major lessons learned in self-publishing: Tellwell author Rachael Bell-Irving shares her insight

By: Rachael Bell-Irving

Rachael Bell-Irving

I have been writing novels since I was young and it has always been a goal of mine to publish. I wanted to tie the bow on my passion project and be able to hold the result in my hands. This is why I chose self-publishing for Demons at the Doorstep, and did not attempt any traditional publishing route. Looking back now, a whole lot has changed, and there is a lot I’ve learned on this publishing journey.

Here are three key lessons I’ve learned through self-publishing, so far…

Be Professionally Edited

Demons at the Doorstep

Just do it. It is worth it. When you are publishing on a budget, there are ways you can cut corners to save money. Editing should not be one of them. No matter how many times you have friends, families, even strangers read the book – no one catches errors like a professional editor.

I tried to resist editing at first because of restrictions in my budget. It took my mother’s nagging (thanks mom) to finally get me to cave. When I received the edits back, my eyes went wide and I began to laugh. How could I have possibly missed some of these points? I was surprised by other suggestions, and shocked at how repetitive I had been with my vocabulary. Your book is read from a different perspective than how it is written. An editor is able to objectively critique the manuscript from this external perspective.

If you’re worried about losing your artistic license – don’t be.  You don’t have to agree with all the edits your editor makes. I do strongly recommend you listen to their suggestions. They are a professional for a reason – they have (hopefully) training, experience, and a different perspective. It will improve the quality of your content and add a level of professionalism to your book. Seriously – do it.

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Author of the Month

Entrepreneur Brandon LaBella encourages people to find purpose through failure

Brandon LaBella

It was only through failure that author Brandon LaBella was able to live with purpose and meaning.

The 23-year-old graduated from his university’s business administration program in New York State and sought work on Wall Street. But after he was rejected by a large investment firm, he realized working in finance would have been living up to an image of success that was not his own. And many of his peers felt the same.

“We are so pressured to succeed, living up to a standard that is not true to ourselves. The only way to find our authentic self is to fail. Why not give people a handbook on how to fail freely,” said LaBella.

The entrepreneur published his book with Tellwell in April. “The Journey to Failing Freely: How to Find Fulfillment By Letting Yourself Fail” is a guide for young people who are trying to find their life’s purpose and passion.

The Journey to Failing Freely

“There was no book that I could relate to about how to navigate college and where I wanted to be at the end of it,” said the New York-based author.  “I was tired of being told by everyone around me I was doing great and on the right path when I hadn’t failed once and felt caged on a societal leash.”

He wrote his book to inspire other students to seek out life experiences to find what it is that makes them truly happy without fear of failure or judgment. He says many people are trying hard to preserve a certain self-image, and often disregard their mental and physical health in the process.

Failing freely first starts with taking care of your health, LaBella says. Then he recommends people “take calculated risks, embrace the pain of suffering, put themselves in a safe environment to grow while reaching their full potential.”

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