Let’s kick off 2024 with some incredible literary success stories!
We’re shining the spotlight on our remarkable Tellwell authors who are rocking the literary scene. Whether it’s top-notch book reviews, exciting book events, public recognition, or book awards, our authors are out there creating more inspiring stories with every win!
Publicity
We are absolutely thrilled to share that Joseph Camel has graced the grand billboards of the iconic NYC Times Square, featuring his book Little Joe in The Big City.
Joseph’s book takes kids to an adventure to New York City, learning about the history of different landmarks. It gives kids an idea of what NYC is about, and how you can meet some really great people and new friends along the way.
Welcome to another exciting month, where we gather to celebrate the incredible wins of our talented Tellwell authors!
This month of May, we’ll put the limelight on our Tellwell authors and celebrate their wins, including awards, media mentions, events, and great reviews.
We treat every author success as though it were our own, and we are elated to share some recent recognitions with you!
This December is another incredible month for several of our Tellwell authors. Make sure to read through to see what our authors have been up to, and the acknowledgements, exposures, and reviews they’ve received as published authors!
Reviews
Heather Shtuka’s Missing From Me has garnered extreme praise and publicity since her launch. Her book has been at #1 on the Grief and Bereavement charts, #4 (one spot under Michelle Obama) on the Hot New Releases, and #94 on the overall book charts.
In addition to her chart ranking, she has received publicity from several media outlets, including CTV, and recently received a 5-star review from ReaderViews.
Your son is missing. As a mother myself, this is irrefutably my worst nightmare, but for Heather Shtuka, this was the sobering reality. On February 18, 2018, after being alerted by her son’s roommate that he hadn’t been seen since the night before, she and her husband made the nine-hour trip from Alberta to Sun Peaks, BC, to begin the arduous and heartbreaking task of searching for Ryan. Days turned into weeks, then into months, but the parents’ resolve never wavered. Their supportive community of friends and volunteers tirelessly dedicated their time. But still, there was no solace—no Ryan. Heather would not grieve until her son’s body was recovered.
Reader Views
To get your hands on your next great read, Missing From Me, click here.
The Adventures of Milo Chow from Tellwell author Caroline E. Rayfield received a 5/5 review on IndieReader!
Each chapter of THE ADVENTURES OF MILO CHOW unfolds like a short story, the book laid out in little vignettes of Milo’s life after he’s taken home to his new family. He’s shy and uncertain at first, but it’s not long until he understands that this family—and their endless love and affection for him after a rough start—is his to keep. Milo has tons of personality for such a small dog, from his inquisitive nature, playfulness, and his frequent demands to be carried by his new mom when he gets tired or bored on their walks. His adventures introduce new experiences, like losing a favorite toy, playing—or chewing on!—with fallen leaves, meeting larger dogs in the neighborhood, getting drenched in the rain, and even Milo’s image inspiring those around him and showing off the good work the rescue shelter has done for this lucky little Chow.
IndieReader
To pick up your own copy of The Adventures of Milo Chow, click here.
Peter B. Dunfield received a glowing 5 star review for Jack Through Time from IndieReader!
Despite its status as YA fiction, JACK THROUGH TIME is a novel that will easily appeals to adults too. Fans of detective fiction and mysteries will find all the reassuring tropes of these genres. And the time-travel aspect, which could easily be off-putting for some, does not dominate; conversely, it provides a vehicle for driving the plot forward. The characters, though not immediately fully rounded, gradually get under the skin – as the story progresses, one wills them on and hopes for their safety.
IndieReader
To add Jack Through Time to your literary collection, click here.
Publicity
Al Rosen experiences continued success with his book Avoiding Swindlers as he receives recognition as one of the 10 titles chosen for the annual Publisher’s Newswire “Books to Bookmark” list out of releases from 2022.
“Avoiding Swindlers” by Canadian author Al Rosen, is a book full of warnings based on true events. Investors lose multi-millions of dollars to financial tricksters. Social media and new investing apps have encouraged new investors to buy into “hot tips” – this has created more hazards and swindlers. Al Rosen wrote “Avoiding Swindlers” so individuals can learn to identify red flags.
Publisher’s Newswire
To purchase Avoiding Swindlers for your collection, click here.
IndieReader previously reviewed Scott Benjamin Gracie’s book, and now they have interviewed him as an Indie Approved Author!
What’s the book’s first line? “Light has teased and enveloped the dust, ice and debris that made up the early Earth, ever since the first ignition of radiation sparked from the Sun”
– I chose these words specifically to evoke a realisation that light is ancient, has always been, and always will be.
Scott Benjamin Gracie for IndieReader
To pick up your copy of Light, Dark and the Electromagnetic Spectrum, click here.
Awards
Murgatroyd Monaghan was a finalist for the Joy Kogawa Award for Fiction in November 2022. Check out For Soldiers and Sailors Alike: Poems on the Familiar Wars of Womanhood.
To add this acclaimed piece to your personal library, click here.
Deliveries from Tellwell author Paul Smyth was selected as a finalist in the Independent Author Network 2022 Book of the Year Awards for Action/Adventure. Congratulations Paul!
We’re always excited to celebrate our incredible authors and highlight their glorious achievements.
This November is another incredible month for quite a few Tellwell authors. Make sure to read through and experience recent author celebrations including award wins, media mentions, events, and incredible reviews!
Reviews
Starting strong is Author Al Rosen. We are proud to share that his book, Avoiding Swindlers, received an excellent review from Reader Views.
Taking a complex topic and simplifying it for the average reader is no easy task, but the author has used his decades of experience as an investigative accountant to boil down a series of examples, wording it in a way that captures the urgency in layman’s terms.
Detailing how companies are getting away with misleading financials and, at times venturing beyond audited statements to real estate “get rich quick” scams, this book educates investors on what they need to look for in each to avoid getting swindled.
Reader Views
If you’re looking for your next go-to read, make sure to grab your copy of Avoiding Swindlershere.
We are always proud to celebrate all of our authors’ success stories!
This October has been another month to remember for our Tellwell authors. Keep reading to experience recent author celebrations, including awards, media mentions, reviews, and events!
Awards
We are ecstatic to share that Lisa Bournelis’s book, Louie and the Dictator, was awarded an honourable mention Purple Dragonfly Award for the special needs/disability awareness category!
Are you up for an adventurous read? Grab your copy of Louie and the Dictatorhere.
Each month, we’re always excited to highlight the successes of our authors! From top award nominations, to featured interviews, to rave reviews – we’re offering a huge congratulations to our authors for these terrific accomplishments!
AWARDS
Dr. Chelinay Gate, author of Lucky-Child: The Secret, just made it to the Prime Minister’s Book Club in Australia. A huge honor!
This compelling coming-of-age tale is the story of Lucy. Answering her dying great-grandmother’s call, Lucy is lured into the dark red heart of Australia’s Great Sandy Desert. Indigenous mother tongues Mangala and Wajarri exquisitely mimic the landscapes and evoke a feeling of timelessness that transports Lucy and the all-female search party into a Dreamtime World, where she learns to respect the Lore, Country and herself. “Like the striking of an ancient gong, I heard my name, Lucy Lucky-Child.”
Lucky-Child: The Secret also won first place in the Fiction category for the 2020 Next Generation Indie Books Awards! The book also won the grand prize in the First Novel category, and was a finalist in the Action/Adventure Category and Regional Category.
There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date. They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience. For authors, sending out an ARC is a great way to gain buzz and publicity before the big release. Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?
Making an ARC
An ARC does not need to be fancy, however, there are additional elements that need to be considered:
Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.
When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.
After months of preparation, you’ve reached the end of the self-publishing journey. You do a quick Google search and there it is – your book listing on Amazon, Chapters, and Barnes and Noble. Excitement turns to panic as you wonder, “What do I do now?! How am I going to launch my book?”
Launching your book doesn’t have to be a grand event, and it doesn’t have to happen the second your book is released. Many authors wait months to line up events or signings, and focus instead on spreading the word via social media. Others plan a book tour, involving readings and book signings at multiple venues over the course of several weeks.
Remember, the purpose of launching your book is getting the word out, whether that be online, over the phone, or through in-person engagements. Regardless of which approach you take, here are Tellwell’s top 10 tips to launch your book when it becomes available:
Have promotional materials prepared: While your book is being designed, you’ll want to start thinking about materials you can put together to give to people who ask about your book. Examples include a bookmark or business card to hand out in person, an email signature with links to your author website or social media profiles, or a poster of the book cover to take to in-person events.
Build an email/mailing list: When your book is available, you’ll want to have people to tell. So, while you’re working through the production process, start building a contacts list complete with names and email addresses. That way when the book is available, you can send out an email blast to all interested contacts with links to where they can buy the book.
Know your target market inside and out: While it may be tempting to say anyone would take interest in your book, it can be a lot easier to promote your book to smaller, niche markets. Ask yourself – “Who is the type of person most likely to buy my book?” Once you’ve figured that out, determine where you might find them, where they buy their books, and what they look for when adding a new book to their collection so you can tailor your content and keywords to their interests.
Get social: In a digital age, it’s nearly impossible to avoid social media when trying to get the word out. Whether you’re a social media guru, or you’re just getting started, try to engage with readers on at least one social media platform.
Keep your audience engaged as your book is nearing completion: Use your social media platforms, or your mailing list, to share updates with your audience before the book comes out. This creates some pre-launch buzz that will kickstart your promotion efforts.
Network, network network! As a one-person operation, it’s extremely difficult to generate buzz around your book. That’s why it’s critical to build valuable relationships with individuals and organizations who can help you get the word out about your book. Whether it be a local business who is willing to host you for events, or a charity you partner with and donate a portion of your book proceeds to, get networking!
Get Reviews: We know you feel passionately about your book, but having others praise it will help to attract new readers. Like any product, getting customer feedback will help others to decide whether they should buy your book.
Invest in book giveaways:Whether it be organized directly through your website, or through another source like Amazon or Goodreads, give away some free copies of your book to build momentum. Incentivize your audience to keep your book on their mind.
Use clear call to actions: When approaching people about the book, be very clear about what you want from them. Are you requesting a review for your book? Do you want people to subscribe to the blog on your website? Keep your prompts clear, concise and genuine.
Take it one step at a time: Marketing takes time and consistent engagement, so be sure to break down your goals into tangible steps, and don’t forget to celebrate all the small victories!
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One of the biggest challenges as an indie author is gaining exposure, so your book doesn’t get lost amongst the millions of other titles listed on Amazon and other online retailers. Getting book reviews is one of the best ways to gain some initial publicity, especially for fiction authors.
NetGalley is an online marketing and publicity tool used to gain readers who will read and review e-books. Authors use this as a portal to provide digital files to an online community of more than 310,000 ‘professional readers’ including bloggers, book reviewers, media professionals and booksellers. Many bookstore buyers, librarians, and well-established book bloggers subscribe to NetGalley as a source for new titles to review and/or buy. It is open to Canadian, US, UK and Australian markets.
