1. Tell us about your role at Tellwell.
As the head of marketing, my role is multi-faceted. I lead and manage Tellwell’s digital and content marketing, book marketing as well as work directly with authors. This means I create and optimize our ads, landing pages, value offerings, manage our social media accounts, blog, and newsletter. I also lead our wonderful book marketing department, where we help authors promote and market their books. I do work directly with clients as well. I really enjoy the variety in the role and working with my talented colleagues and authors.
2. What did you do beforehand?
I had a career as a journalist prior to Tellwell. I worked as a television reporter, video-journalist and anchor for CHEK News, CBC and Global News. I not only reported but also filmed and edited my own stories. Before that, I worked in various marketing roles in both the non-profit sector and the private sector.
3. How would you describe your personality?
I am a happy and positive person who is self-motivated. I believe attitude is everything, and being mindful of our thoughts and emotions is crucial. I’m extroverted and enjoy playing in the abstract.
4. What inspires you?
People who are living their optimal life, especially people who have overcome tremendous obstacles to achieve success.
5. What do you enjoy most about your role at Tellwell?
I enjoy the combination of creativity and analytics. I have a lot of opportunities to develop creative materials, write, and think outside the box, but I also enjoy studying the numbers to see what is working and what can be further optimized. I appreciate working in a startup environment where ideas quickly turn into action. I also enjoy working with authors and staying on top of trends in the publishing industry.