How To Take Your Book Tour Online

Feb 19,2018 / By Tellwell Publishing / No Comment

In a digital age, it should come as no surprise that in addition to designing, publishing and marketing their books electronically, authors can also take their book tours to an online interface. Imagine executing a series of tour stops right from the comfort of your own home. Sounds too good to be true right? While for some, the traditional, in-person events and signings work best, others may want to consider adding a blog tour to their marketing plan.

What is a blog tour?

An online book tour, commonly referred to as a blog tour, is a modernized way to connect with new readers without traveling from city to city. Blog tours usually occur over a two to four-week period where the author is featured on a different relevant blog each day for the duration of the tour.

The features of each stop on the tour can vary, but usually share information about the book and its availability and exclusive information about the author. Similar to having one on one conversations with the authors at events, the blog content is meant to incentivize readers to want to get more from the author, through buying their book.

The main idea behind organizing a book tour, is to capitalize on each blogger’s audience to gain exposure for the book in the early stages of its release. Online tours can be arranged at any time, but work most effectively with new releases. In comparison to in-person tours, where building a strong following and some momentum reinforces the value of holding events, blog tours are meant to help grow an audience for a new book.

Blog tours have been known to work best for genre fiction or YA books because it’s one of the best ways to engage with that audience.

Guest Post

Romance Writing 101 – Tips from Tellwell Author Victoria Grant

Feb 14,2018 / By Tellwell Publishing / No Comment

February. Valentine’s Day. Romance. What images do these words conjure up for you? If you’re like most of us, you’ll probably imagine a scene with two frosty champagne glasses sitting on a table in front of a roaring fire. Maybe a small silver tray of chocolate covered strawberries beside them. And a couple kissing on the bear skin rug in front of that blazing fire while the snow softly falls outside the panoramic window. (“Oh, Pamela, my darling, what did I ever do without you?”) Ah, can’t you just feel the love?

Brutal snowstorm. Freezing cold. Romance author. What images do these phrases conjure up for you? Yeah, if you’re being honest, you haven’t bothered to give the lowly romance author a second thought, have you? Right now, as you read this, some of them are shivering to death wrapped tightly in a ratty old crocheted afghan, drinking a steaming mug of (insert favourite beverage here), huddled over a laptop, cursing the characters they’ve created because they just won’t cooperate. (Stop talking, get in that cab right now and follow her, you idiot!) Well, that’s me, anyway.

My vision of a romance novel, long before I took the plunge into writing one, was pretty much the scenario with the champagne, chocolates and lovers. And as I adore champagne and chocolates, I thought writing one would be such fun! And what could be easier? All I had to do was create main characters who are forced to be together and hate each other on sight (or another well-loved trope that romance readers never seem to tire of), and then put them into unusual or unexpected situations where they have no choice but to work together. (“I will be yours for eternity, Humphrey, just as soon as we scale this jagged cliff and free dearest Aunt Letitia from the impenetrable fortress.”). They realize during their thrilling adventures that they’ve fallen totally in love with each other, the end. Simple, right?

Not quite. Just for a minute, think about all the major elements the romance author must include. The heroine must be flawed and vulnerable yet plucky and gorgeous and worthy of her hero, who is tenacious and virile, but ready to change his ways to have this amazing woman in his arms (“I shall give up my life as a frozen pea inspector to be with you, Edwina.”). The story should be either adventurous or exotic or bodice-ripping or crazy fun, and include a considerable quantity of red hot, searing kisses that instantly liquify the main characters. (“Oh, Bernard, I’m all aflutter!”) And as the story unfolds, it has to sparkle with sensitivity, sizzle with steamy love scenes, and be witty and playful in all the right spots. And let’s not forget the must-have happily ever after ending (“As we all knew this would happen back on page three, we’re gathered here today to celebrate the union of Beauregard and Tamsin…”), or at the very least, a happy-for-now ending (“I love you, Gretchen, so I’ll overlook the fact that you just asked me to sign a pre-nuptial agreement.”).

As I wrote my first romance novel, I realized there was a whole heck of a lot more to it than just dropping the two main characters into a situation and hoping they’ll do all the work. (“Um, how do we get out of this hot air balloon, Mortimer?”) I discovered that while I have to include some level of action and/or adventure in my novels, to make them work my main focus must be on the feelings and thoughts of the main characters. This makes it easy for the readers to dive into the book and become that character. Even if the reader has been happily married for a decade or three, I want them to experience the excitement of that first look (“Dexter, who is that stunning, misty-eyed, raven-haired temptress with the heaving bosom staring at me from across this crowded room?”), the goose bumps from their first meeting, and all the blistering and passionate sensations from their first kiss. (“I’ll never wash these lips again.”)

And those five senses we take for granted are paramount when writing a romance novel. The touches, tastes, sounds, sights and scents (“What was that rumble?” Desmond asked, frowning. Yvette turned a sickly shade of chartreuse. “Forgive me, I had beans for lunch.”) – yes, all of them, granted some more than others, play a huge role in falling in love. Without them, a romance novel is just a travel brochure or a ladies shoe catalogue. The first love scene I ever wrote read like a WWE wrestling match. So not good! Why? Because I was focused more on body parts than on the main character’s feelings and sensations. (“That is your arm, isn’t it, Prudence?” “I thought it was your foot, Monty.”) Yikes!

Author of the Month Guest Post

“The passion for wanting to make a difference is stronger than my desire to stay comfortable” – Kimberley Parkinson shares her publishing journey

Jan 24,2018 / By Tellwell Publishing / No Comment

Like many Tellwell authors, Kimberley Parkinson took a huge step outside of her comfort zone when she decided to publish her first book. When her children’s book What Can You Do? was published, Parkinson realized it was time to get the word out about her book, and that she was going to be the driving force behind that. While marketing seemed daunting initially, her efforts were greeted with success and gratification. Now, she shares some of her early marketing experiences to encourage other authors to push themselves when they take the leap, and publish their writing.

Kimberley Parkinson’s take on book marketing:

A smile appears upon your face. There it is, nestled proudly within your hands, the first copy of your published book. You take a moment to reflect on all the hours spent from the initial thought to the finished product. You have worked so hard and deserve to relish in satisfaction.

Then the next part of your journey beckons…marketing! A mix of excitement and nervousness takes over. What is the best route to take first? Who should I contact, what should I do, where should I go? This is when you take the time to address your strengths and weaknesses. I know with myself, I would rather sit back quietly and let the book sell itself as I am quite shy with this sort of thing. I am not a fan of social media outlets and the thought of trying to sell my book in person to stores or reading my book in front of others at events made me want to throw up! My comfort zone was very comfy, and it didn’t like to feel threatened. However, I knew that for my own growth I had to push myself beyond those comfortable limitations.

I appreciated the knowledgeable advice and strategic outline that was given to me through Tellwell and needed to implement some of their suggestions. I had to at least try because I have always believed that there is no failure if I try. I wasn’t ready to do the social media thing yet, so I decided to go the good old-fashioned way. I travelled to locations that were within a reasonable distance and made sure to have copies of my book with me, along with props such as bookmarks, posters, etc. It was also important to have all my contact and book details ready as you don’t want to be fumbling around when asked.

Do your homework. Find out who the manager is, contact them directly, and most importantly, mind your manners. Be polite, be gracious for any opportunities that present themselves and be respectful to the ones that don’t. Unknown self-published authors tend to make some store owners apprehensive to take a chance on you and that is okay. Thank them for their time and walk out with your head held high. There will inevitably be some doors that close but if you believe in your book and most importantly yourself, you will start to see doors open. Patience and persistence is key.

Get your feet wet with smaller events at first if needed. I started with an intimate book signing/reading at my local library. It was a comfortable setting that helped me get over my nervousness. Have friends and family there for support. I felt much more at ease with their smiling faces around me. Advertise your book in local papers, make calls, get your name out there. After you have experienced one event, the next ones won’t seem so daunting. This is all still very new to me too, and I am learning as I go.

Tellwell Books Tellwell News

Tellwell celebrates some of our author’s 2017 publishing accomplishments!

Jan 23,2018 / By Tellwell Publishing / No Comment

2017 was a great year for many of our authors! Huge congratulations to all who self-published a book last year. Here are just a couple of the authors who have inspired us with their 2017 publishing accomplishments:

Don Levers

Author of Loot for the Taking

After publishing his first book in the late spring of 2017, the author spent the rest of the year travelling throughout British Columbia and Alberta on a book tour which included stops in Kelowna, Kamloops, Victoria, Vancouver and Edmonton. He received quite a bit of publicity along the way, and was interviewed on the CBC’s The Early Edition in September. Most recently, Levers was asked to appear in the Vancouver Public Library’s Annual Report. The author’s persistence when it comes to building relationships with the literary community has lead to his continued success both with events and signings and publicity. For more on Don Levers, visit his website: http://www.lootforthetaking.com/, or follow him on Facebook: @DonLeversAuthor.

Deborah Kane

Author of the Fifth Dragon Series

Not only did the author publish the first 3 books in the Fifth Dragon Series in 2017, but the series is also now available for Chapters, Indigo, and Coles bookstores across Canada to order directly through Ingram! The author worked hard to develop a rapport with Indigo and its affiliates and the combination of book sales, good reviews, and consignment in some of her local bookstores led to the wholesale agreement. Kane is currently working on her next book, and we look forward to seeing what 2018 has in store for this author. For more, visit her website: http://www.dkanebooks.com/ or follow her on Twitter: @dkanebooks.

Philip Wilson

Author of The Librarian

Wilson used a combination of professional book reviews, online advertising, print advertisements and consignment to grow his brand and readership in 2017. His commitment to continued marketing efforts and his willingness to try new tactics, led to a spike in e-book sales and Goodreads ratings leading into 2018. Wilson has also been featured in the Huffington Post twice, most notably as part of IndieReader’s Best Reviewed Books of 2017. The author will be publishing his second book, Songs for Lucy, with Tellwell this spring. For more on Philip Wilson, visit his website: www.philipmwilson.com or follow him on Facebook: @authorphilipwilson.

We’re excited to begin another year of self-publishing and look forward to seeing what 2018 has in store for our authors!

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Author of the Month

Winston Schroeder combines Santa and social issues in his satirical graphic novel, Elf Wars: The Battle for Santa’s Village

Dec 19,2017 / By Monica Martinez / No Comment

Know someone who is a fan of Christmas and politics? Elf Wars: The Battle for Santa’s Village is a graphic novel where the two subjects merge into one hilariously dark story. The novel was written by Tellwell author Winston Schroeder and illustrated by Logan Miller.

The 31-year-old writer grew up in Saskatchewan but has been living in Vancouver for the past 10 years. In 2015, he graduated from the Langara College Film Arts program where he studied screenwriting. While working odd jobs on the West Coast, Schroeder says he has dedicated some of his time attending L.A. pitch fests trying to pitch his screenplays. Although there was some interest in his work, it would ultimately fizzle out. Instead of waiting for others to collaborate with his content, Schroeder teamed up with one of his childhood friends and started their first project together.

“I’ve known [Miller] since the first grade. He’s always been a great artist and he pursued his passion and I kind of pursued my writing,” says Schroeder. “We lost touch for several years honestly but we always knew each other. And then we came back years later and decided to work on a project together.”

Although the political undertone of the graphic novel may reference the current political environment in the United States, Schroeder says he began the writing process during the Obama era but later revised his work to parody current events. “I was pretty influenced by the American political climate and how publicly tumultuous it is,” he says. “Plus, I’ve always enjoyed Christmas and Rudolph the red-nosed reindeer from the 1960s. It’s one of my favourite holiday stories and I thought that if I could fuse real world politics with a fantasy world, that would be fun and interesting.”

With the first one published just in time for Christmas, Schroeder says he has already completed the sequel. Although it is not a continuation of the first graphic novel, it continues to highlight American issues using the same characters and festive holiday setting. In addition, readers will be exposed to a new villain and a new obstacle. “I kind of like to do parodies of social issues in America,” he says. “This one deals with a lot of police brutality in America and terrorism but done in a satirical, comedic way. It’s underlining social issues but done in a ridiculous way with Christmas elves and snowmen.” The second installment is titled Elf Wars 2: White Powder, and the author hopes to have it available for comic book lovers by Christmas 2018.

Tellwell Books

Tellwell Authors in Bookstores

Dec 18,2017 / By Tellwell Publishing / No Comment

Grant Patterson

Back in Slowly

Available at Indigo Bay & Bloor, Chapters Burnaby, Chapters Pinetree in Coquitlam, and several other locations throughout the Lower Mainland in B.C. For more information, visit his Facebook page.

A.E. Outerbridge

Liornabella

Available at Bryan Prince Bookseller in Hamilton, A Different Drummer Books in Burlington, and Janco Books in Las Vegas. For more updates, check out her Facebook page.

Tanya Sood

She Has Risen

Available at Chapters Waterloo and Words Worth Booksin Waterloo. For more, visit her Facebook page.

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Tips & Tricks

Five New Year’s Resolutions for Writers

Dec 18,2017 / By Monica Martinez / No Comment

1. Write every day

A study conducted by University College London claims that there is no definitive amount of days required for a habit to stick; it varies depending on the activity. However, most habits will become a part of your daily routine after several weeks. Once you have your flow going, it is easy to produce dozens of pages in a matter of hours. Unfortunately, the hardest part is getting started. Depending on your writing objective, your quota can be something like a blog post, diary entry, or a page towards your novel. What you write does not have to be Shakespearean quality. In fact, this resolution focuses more on the process of writing by encouraging you to incorporate this activity into your everyday routine. Here are a few tips to help you achieve this goal:

Schedule in time – Commit time in your agenda that is strictly dedicated to freewriting
Start small – Spend 10 minutes per day on writing for the first week but gradually add more time as this becomes a regular activity
Create projects – It might be difficult to write something if there is no purpose for the work. Write for a reason. Submit your pieces to a writing contest, start a blog, or send reviews to a media publication.

2. Read every day

Reading is just as important as writing when you are trying to perfect your craft. Similar to the tips mentioned in resolution one (see above), you are going to need to dedicate a bit of time out of your day to reading. Most people will choose to read for 15 minutes before hitting the hay to calm themselves before bed. Reading on a regular basis can help make you a better writer, since it will expose you to new words, writing styles, and perspectives. Additionally, reading makes you more intelligent, empathetic, and relaxed.

Tellwell News

Manuscript Assessment: Giving Your Manuscript the Best Possible Start

Dec 15,2017 / By Tellwell Publishing / No Comment

Good books matter. They inform and inspire. They spark joy. They nurture imagination. They mould our minds and beliefs. In the current climate of near peak content saturation, shaping written works from final drafts into polished, quality products is more necessary than ever. In the end, the more care and attention you put into your book, the more you will get out of it.

At Tellwell we care about quality, and we take pride helping our authors along the publishing journey to reach their goals of creating the best possible outcomes for their projects. This is why we now include a complimentary Manuscript Assessment service in all of our publishing packages. This week-long assessment period begins as soon as you submit your manuscript to your Project Manager. During this time, our talented team will take a close look at your manuscript to make sure it is ready to move on to the next stage of production.

Tips & Tricks

Editing Process: Traditional vs. Assisted Self-Publishing

Dec 13,2017 / By Tellwell Publishing / No Comment

Completing the writing process of your book is a huge and exciting feat! Now you can carry on to the editing stage, which is extremely important as you will receive valuable insight from an unbiased professional. Some writers may feel like they want to opt out of editing; however, we highly recommend that everyone invest in the editing process. This process is crucial, as it can turn a good book into a GREAT book! Having someone else’s eyes on your writing allows you to receive feedback that you may have overlooked.

As a self-published author, when considering editing services it is important to understand the differences in the process between traditional and assisted self-publishing.

Author of the Month

Sally Walls shares her ‘nightfall to daybreak’ in emotionally raw book on losing her son

Nov 22,2017 / By Monica Martinez / No Comment

Prior to becoming a published author, Walls admits that she was always in love with writing. “I’ve grown up always being a writer of some sort,” she says. “I like people. And therefore, when you put the two together I like storytelling because they kind of go together. I like to write about people, what I hear, and what I see.”

Although Walls had written two manuscripts about the tragic event, she never felt that it was the right time to publish her work. About five years ago, Walls attended a writer’s conference in New Mexico and had her work critiqued.

“I met some American publishing groups and they were all sort of giving me the green light, ‘Go ahead. This is good,’” she explains. “And yet I came back and really felt I had to sit on it. I really felt like it was not my time to tell the story yet.” With 2017 marking the 10-year anniversary of her son’s death, the author admits she “found her voice” and felt that it was ultimately time to share her experience.

After her other son left for Berlin following New Year’s Day, Walls immersed herself in writing this book. From January to May, the difficult writing process forced her to recall the heartbreaking memories.

“I didn’t think it was possible to have so many tears,” she says. “After ten years of letting go of my son, I was actually amazed at how much emotion it evoked. There would be some days that I would be going deep into my memories to craft a story because I had written the book in a series of snapshot stories to tell his life. There were days where I would really have to lay my head on my desk and just sob until I let go of some of that pain that had found me.”

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