Tag Archives: book covers best practices

Meet the Team

Meet Ralph, Tellwell’s Creative Book Designer!

Introducing Ralph Cavero, one of our skilled in-house book designers! This March we’re shining a spotlight on the creative journey involved in designing authors’ books.

Join Ralph as he uncovers the secrets behind book covers.

Tell us a little about yourself.

I’ve been happily married for 12 years and have three kids: two lovely daughters and an angel son. Spending meaningful time with my family is important for me. 

I completed my bachelor’s in computer engineering with a focus on computer networking at the University of San Carlos. Music is a passion of mine—I enjoy all genres and can play the guitar. Sports, particularly basketball, captivate my interest, and I also have a fondness for art, including drawing, design, and decoration. Nature, with its lush greens and serene blues, holds a special place in my heart.

How did you start your journey as a book designer, and what drew you to working with Tellwell Publishing?

During my college years, I began developing my design skills by taking on commissioned projects in my spare time. Upon graduating, I decided to pursue a career in design, alongside managing computer shops and laboratories, driven by my deep fascination in the field. 

I spent two years at Sunstar Publishing, followed by five years at Author Solutions Inc. Later, I joined Black Card Books for two years before settling into Tellwell, where I’ve been for the past three years. What attracted me to Tellwell was their commitment to valuing their employees. Even during the hiring process, I was impressed by their treatment of human resources. For me, work becomes less of a chore when you feel valued, acknowledged, and supported. Tellwell has demonstrated that it’s not just about what you contribute to the company, but also about receiving recognition and support that matches your hard work.

Read More
Design Showcase

10 Book Cover Design Trends for 2022

Book covers are extremely important in capturing readers’ attention and evoking a feeling, mood, and overall sense of the book’s content. A great book cover will entice a reader to pick up your book and read it. The cover is the first impression of your book, a visual depiction of the contents inside.

Here are some of the biggest trends in book cover designs for 2022.

All of the book covers shown here were created by Tellwell.

1. Surrealism: One of the biggest cover design trends in 2022 is surrealism. 2020 and 2021 did feel like a dream after all, so it’s not surprising many books, and their covers, are creating a sense of an unreal, altered, and strange reality.

2. Partially hidden titles: Book titles that are partially blurred, blocked, cracked, and hidden to create a sense of mystique and suspense.

Read More