Digital marketing expert Scott Friesen gives a behind-the-scenes look at Tellwell

May 26,2023 / By Alyssa Humphrey / No Comment

To start, tell us a little bit about yourself and your role at Tellwell.

My name is Scott Friesen and I am big into almost all sports, as well as travelling. My current sports pursuits include padel tennis and disc golf, but I am pretty much down for any sport. I have travelled to over 50 countries in the past ten years, and have worked abroad in countries like France, Spain, Mexico, and Colombia.

I have been a digital marketer for the last eight years and am going on two years working with Tellwell. At Tellwell I manage and assist with all things digital marketing, from online advertising and automation to sales funnels and our newly launched referral program.

Unlike some of our other Meet the Team features, your role is predominantly behind the scenes. Can you tell us what a typical day looks like for you?

The cool thing about Tellwell is that no day is typical. We are always testing and working on new projects to improve our online presence. Most days I will be reviewing our current online initiatives, analyzing the results of current campaigns and optimizing their performance. We are also constantly running new online campaigns. Operating in multiple countries and having so many different services in the self-publishing space truly gives us a large range of possibilities. I also generally spend time helping improve our automation, tracking, and analytics and helping out members of our team with the various software we use to make their jobs easier.

May Spotlight: Celebrating Tellwell’s talented authors

May 25,2023 / By Mark Mionda / No Comment

Welcome to another exciting month, where we gather to celebrate the incredible wins of our talented Tellwell authors!

This month of May, we’ll put the limelight on our Tellwell authors and celebrate their wins, including awards, media mentions, events, and great reviews.

Book Giveaways

Your May book treats await!

May 25,2023 / By Trixie Raboy / No Comment

Your book adventure continues this May, as we bring you bookish delights full of information and fun-filled stories.

Discover your next favourite read in our May book giveaways!

Ready for another adventure?

Let us take your imagination to another world! Come along on another exciting journey with this book: One Polar Bear by Crystal Beach.

One Polar Bear is a delightful rhyming book filled with lovable animals from the Canadian Arctic. Polar Bear is home sick and alone. His many animal friends drop by to cheer him up. This counting story celebrates individuals with a variety of abilities and disabilities, and the text helps teach the numbers one to ten. Canada is a country made up of many peoples and cultures. This book reflects this diversity by featuring the word “welcome” in different languages amongst its pages. One Polar Bear is a wonderful bedtime story and a beautiful way to educate and celebrate the differences in our world. If you can be anything, be inclusive.

Click HERE to get your FREE copy

Fuel your aspirations, and take your sports passion to new heights!

Delve into chapters in a book that is more than just a guide—it’s a source of inspiration and motivation. Be inspired, informed, and empowered as you turn every page of Signed by Tim Burris.

It’s time to get serious and start preparing to take your football talents to the next level. But understanding the multiple recruiting pathways and signing to a postsecondary football program can be challenging. Don’t worry, though . . . Coach Burris of IRONWILL Football will help guide you through the recruiting process. Signed is a guide for Canadian football players in Grades 9 to 12 who aspire to play post-secondary football. Coach Burris gives you the football recruiting blueprint so you can make informed recruiting decisions for your future. With a dedicated chapter for parents, Signed breaks down everything you need to begin your journey toward the U Sports, NCAA, Junior football, CEGEP, and Junior college.

Click HERE to get your FREE copy

Author of the Month Tellwell News

From Nashville bounty hunter to children’s book author: Paul Hart shares his insights & inspiration

May 19,2023 / By Ben St. James / No Comment

Paul Hart shares advice for career transitions and talks about the magic of writing for kids

I let the books write themselves. Whatever I feel at that moment in time, I write.
Paul Hart

This month we are featuring Paul Hart. Our interview delves into the fascinating journey of a man whose career has taken him from the high-stakes world of a Nashville bounty hunter to the enchanting realm of children’s literature. With eight years of experience in the thrilling bounty-hunting industry, Hart has now embraced a new passion as a children’s book author. As he embarks on this creative transition, we have the opportunity to gain insights from his unique perspective, seek his advice for readers considering a drastic career change, and discover the values he hopes to instil in the children who experience his stories.

His newest book, Shirley the Perky Turkey, recently launched through Tellwell publishing and reached #18 on the Children’s Animal Stories Kindle chart on Amazon.com.

You’ve had a versatile career with 8 years as a Nashville bounty hunter, and now you are making the transition into children’s book author. Do you have any advice for readers who might be thinking about a drastic career change?

At the risk of sounding cliché, my advice would be to go for it. Sometimes, our life interests change with the passing years. In my case, I wrote poetry and a children’s book when I was a teenager, long before the bounty hunting opportunity popped up in my life. Now that chapter is closed. I’m revisiting an old friend: children’s literature.

Your last book, The Nashville Bounty Hunters, was a memoir, and your current book, Shirley the Perky Turkey, is a story for children. What challenges did this creative shift pose for you as an author?

I have such a passion for all the different styles and designs of the craft of writing. Believe it or not, it wasn’t that challenging to transition. Firstly, it’s been ten years between publications of the two books. Secondly—and this may sound strange—but I let the books write themselves. Whatever I feel at that moment in time, I write.

What inspired you to write children’s books?

What has inspired me to revisit children’s books is that I see a path we are headed down and I don’t like it. Some literature that is being put in the school libraries is completely and utterly disgusting. In my own small way, I would like to combat this by being an author that offers good, wholesome stories with a positive message.

Who is your favourite children’s book author and why?

That is a tough question. I would have to say Aesop. His stories have stood the test of time and always contained a life lesson. Some of our favourite stories we’ve read as a kid were actually first created by Aesop: “The Lion and the Mouse,” “The Tortoise and the Hare,” and many others.

What was your favourite part of the children’s book creation process?

The very end. After the dust settles and the book is created, that’s when the magic happens. I’ll show you what I mean. Attached is a photo recently taken of my friend’s great-niece reading Shirley The Perky Turkey with her father. That’s my absolute favourite part.

Do you have anything else you’d like to share?

Whether you are a reader or a writer, you’re helping keep the craft of writing alive. If by chance you pick up a copy of Shirley The Perky Turkey, I hope it brings you joy.

For more information on Paul Hart and his books visit www.PaulHartbooks.com

Meet the Team

Behind the scenes with Nelson Ty, our in-house book-publishing consultant

Apr 25,2023 / By Mark Mionda / No Comment

At Tellwell Publishing, we’re extremely proud of our team of experts who work tirelessly to help our authors succeed. One of these experts is our resident book-publishing consultant, Nelson Ty.

In this Meet the Team, we’ll be taking a closer look at Nelson’s role at Tellwell and learn more about the valuable contributions he makes to our team. So let’s dive in and get to know Nelson Ty a little better!

Tell us your background and how you came to work in book publishing.

I’ve mostly worked in sales all my life. I originally used to sell business and first-class airline tickets and due to the pandemic I had no choice but to switch options. Luckily book publishing is one of the better options here in Cebu to work with, so here I am 😀

What does a typical day working as a book-publishing consultant look like?

Mostly prospecting and keeping constant communication with authors.
Making sure you I always have a healthy pipeline of clients.

How do you approach building and maintaining relationships with authors?

I present them with my natural personality in a strategic way. With every author I get a chance to talk with I always approach them with a process that I’ve developed toward closing a deal.

What changes have you seen in the book-publishing industry over the past years, and how are you able to adapt to these changes?

The publishing industry experiences business seasonality. Some months of the year will be tougher because some authors aren’t really in the publishing mindset yet, and some months will be extra rewarding. You just have to keep an open mind about these things and do what you do best everyday.

Can you share any advice or tips for authors who are looking to work with a publishing consultant?

Make sure they have a proven track record as a publisher and that you trust them. Just start your book project, because it can end in only two ways. Best-case scenario you’ll be a published author, and worst-case scenario you put everything on the back burner, and all those hours, days, months, or years of effort in creating the manuscript will be gone.

How do you and your team collaborate with other departments, such as editorial and marketing, to ensure the success of a book?

Book publishing is always a team effort, and that’s why I always make it a point to explain everything in full detail and set the right expectations to make sure everything is smooth sailing. And I always go the extra mile to help my authors transition to the production stage of their book.

What’s something about your role or your team that people might be surprised to learn?

I’m a very simple guy and I like to keep complicated things plain and to the point.

What do you enjoy doing outside of work, and how do you balance your personal and professional life?

I like everything fun. I’m basically a jack of all trades when it comes to my leisure in life.

Book Giveaways

Spring into reading with our April book giveaway!

Apr 25,2023 / By Trixie Raboy / No Comment

What better way to enjoy April than by diving into a world full of adventure with every page you turn? Whether you’re a fan of self-help reading or fun-filled and imaginative fiction, you’ll find something to love in our April giveaway!

Check out our book giveaways this month. You might just discover your next favourite read!

Searching for your next favourite story?

Discover the power of financial literacy and take control of your financial destiny with this insightful book: Invest Your Way to Financial Freedom by Bradford Woods.

Whether you are a seasoned stock investor looking for higher and more consistent returns, or a relative newcomer seeking to build the necessary knowledge to be successful in the stock market, Invest Your Way to Financial Freedom was written for you.

Regardless of your level of experience, the share market can be a daunting and at times perplexing forum. The challenge is to know where to start, which markets to invest in, how to select quality companies, when to buy, when to sell, how much to invest and how best to structure and manage your portfolio. Importantly, this book will teach you how to achieve optimum returns whilst minimizing risk.

If your objective is to have life choices that only financial freedom can provide, Invest Your Way to Financial Freedom will guide you through a disciplined system based predominantly on the teachings of investing gurus Ben Graham and Warren Buffett. Rich in detailed examples, this book will serve to educate and provide you a highly structured step-by-step process to research, analyze, and invest in quality companies at a discount.

If any of the above resonates with you, or you simply want to learn how to implement a disciplined investment methodology, Invest Your Way to Financial Freedom will guide you through the process.

Click HERE to get your FREE copy

A must-read full of thrilling escapades!

Don’t miss this must-read as Barry Fellinger takes us on an imaginative, adventurous, and fun-filled journey with his book, The Almost True Adventures of Brandon and Josh.

When Josh gets kidnapped by aliens because he refuses to eat his broccoli, he and his cousin Brandon end up having a hilarious outer-space adventure. The two eleven-year-old boys must face down the Intergalactic Council, rescue an alien who starts a flood every time she cries, fly an air sled, travel through time, and deal with a talking broccoli plant that might even eat them! Whether you like broccoli or not, you will definitely want to find out what happens, and after reading this you may even find you eat your vegetables all the time! But the fun doesn’t end there. Brandon says, “I can’t wait until our next adventure to see how we rescue our cousin Adam!” While Josh says, “I hope we don’t have to go back up there to rescue Adam. Those aliens give me the creeps!” They’ll find out in the next book, so watch for The Not So True Adventures of Brandon, Josh and Adam, coming soon!

Click HERE to get your FREE copy

April’s literary stars: Celebrating author success stories!

Apr 25,2023 / By Trixie Raboy / No Comment

New month, more moments to celebrate! We’re shining the spotlight on authors who have reached new heights in their careers. From book events to public recognition and earning top reviews with their incredible books, we’ll be celebrating their journey and sharing their insights and inspiration. So grab a cup of coffee and join us as we toast the hardworking and talented authors out there!

Events

To kickstart the exciting events, Tellwell author Marielle de Vassoigne recently had her book launch for her book Choosing Love Over Pride.

It’s a rollercoaster of emotions! Grab your copy of Choosing Love Over Pride here.

Unleash your imagination at another book launch with Barry Fellinger with his book The Not So True Adventures of Brandon, Josh, and Adam.

A hilarious and occasionally serious story of past, present, and future antics, based on some of the three cousins’ escapades in real life! Sounds like a fun read, doesn’t it? Wait no more and grab your copy of The Not So True Adventures of Brandon, Josh, and Adam here.

Step into the pages of another new release as Tellwell author Diane Martin launches her book When Time Stands Still.

A wonderful book full of mystery and adventure you don’t want to miss! Grab your copy of When Time Stands Still here.

Here’s another book to get lost in, as Mick Burke launches his page-turner, The Blue Mask.

Get ready to experience a range of emotions with this unforgettable read. Grab your copy of The Blue Mask here.

Reviews

To start the top reviewed books, Tellwell author Colleen Millsteed received a glowing five-star review from Reader Views for her book Battle Angel.

This book should be shared with all the women in your life. So often, women feel alone—wallowing in self-loathing, heartbreak, and feeling defeated. These poems create a sense of solidarity. What could be better than a collection of poems to ignite your soul and fill you with hope? This book may be what you need to get started. Read this five-star-worthy book and prepare to be inspired.
Reader Views Book Review

Find the inspiration and power you need from the poetry written in every page of this book. Grab your copy of Battle Angel here.

Jayda Addleston’s masterpiece, Unspoken Emotions, also earned a five-star review from Reader Views Book Review!

The poet is honest and genuine as she explores various incidences in her life, the result being a personable gala of 5-star poetry collections that are pushed on by the essence of hope and healing.
Reader Views Book Review

Get lost in this must-read poetry! Grab your copy of Unspoken Emotions here.

Dr. Sarah Zadek, the author of It Takes Two… And A Uterus, also earned an outstanding review from Reader Views Book Review!

A holistic approach to answering a wider range of questions than an OB or other targeted specialist may have.
Reader Views Book Review

Understand the science behind fertility with Sarah Zadek. Grab your copy of It Takes Two… And a Uterus: The Ultimate Guide to Understanding and Enhancing Your Fertility here.

Another glowing review from Reader’s Favorite for Indigo Johnson for her book, The Kindness Quilt.

Indigo Johnson writes this children’s book with a poignant simplicity. She captures a whimsical quality throughout the story with colorful illustrations.
Reader’s Favorite Book Review

It’s a heartwarming and adventurous read will surely enjoy! Grab your copy of The Kindness Quilt here.

Publicity

Dennis and Jenny D’Alessandro, authors of the book Chantry Island, have graced the pages of The Hamilton Spectator!

Dennis and Jenny describe it as an adult novel, mature in its content and style, meaning that “Chantry Island” deals frankly with men-women issues, sexuality and the pressures of life, morality and larger social and even political dynamics.
The Hamilton Spectator

This book will keep you on the edge of your seat with every page! Grab your copy of Chantry Island here.

From humble beginnings to making headlines, Yvonne Van Lankveld was recently featured on PelhamToday.ca with her remarkable book The Part Street Secrets.

The central themes of Van Lankveld’s novels deal mostly with real-life experiences like betrayal, reconciling relationships after they end, finding a new purpose in a life that’s somehow been messed up, and the need for human connection.
PelhamToday.ca

Get lost in this read and uncover the mystery of The Park Street Secrets! Grab your copy here.

Author of the Month Uncategorized

Sci-fi series author Barry Fellinger shares tips for securing media spotlights and in-person events

Apr 21,2023 / By Ben St. James / No Comment

Blast off into the inspiring true adventures of one of Tellwell’s sci-fi/children’s authors

Start putting words to paper or screen, even if they are only ideas, maybe just a few sentences. It’s quite possible the more you write, the more the story will start writing itself, or at least help you write it.
Barry Fellinger

Today we have the pleasure of interviewing an incredibly hard-working author and comic book enthusiast, Barry M. Fellinger. Residing in St. Thomas, Ontario, Barry not only works as a director in health care but also teaches leadership courses and seminars. His latest book, The Not so True Adventures of Brandon, Josh, and Adam, reached #1 on Amazon’s Children’s Time Travel Books chart. He is currently on the promotional trail with interviews and appearances in southwestern Ontario. We’re excited to learn more about his journey as an author and his tips for finding inspiration.

Your newest book, The Not so True Adventures of Brandon, Josh, and Adam, is part of a series. What prompted you to create a series instead of standalone stories?

I can’t honestly say it started out that way, but when I ended the first book on a cliffhanger, it kind of demanded a sequel some day. During an email conversation with my Tellwell project manager, Sem, about the possibility of at least the two books possibly being part of a series, we (actually he) came up with the suggestion “True Adventure Series,” which totally resonated with me. The new book also ends on a cliffhanger, so that lends itself to another book in the series too.

Cracking the code: how to successfully market on Instagram in 2023 with the latest algorithm updates

Apr 12,2023 / By Ben St. James / No Comment

The key to success on Instagram lies in mastering its algorithm, which governs the platform. By understanding and utilizing the algorithm effectively, you can boost your follower count and increase engagement. On the other hand, if you neglect the algorithm your account may struggle to gain visibility, regardless of the quality of your content.

Since Instagram’s algorithms evolve over time, it’s essential to keep up to date with the latest changes to ensure your account continues to grow. We’ve gained valuable insights into content creation, success strategies, and the occasional misstep. In this article, we’re sharing everything we’ve learned about the Instagram algorithm as of 2023, including tips on how to get it working in your favour.

Before diving into the details, it’s important to acknowledge a fundamental point: there is no publicly available breakdown of the Instagram algorithm. Companies that utilize algorithm-based feeds, such as Google, Facebook, Instagram, and Twitter, do not disclose all the factors that determine the placement of content in a feed.

Although Facebook and Instagram do not reveal their entire algorithms, they do provide occasional insights into how they work. For example, we are aware that our actions on the platform—such as comments, likes, and views—affect the content that appears in our feeds. Moreover, it is evident that the algorithms vary depending on whether we are browsing the feed, the Explore page, Reels, or Instagram Stories.

In 2023, the Instagram algorithm operates through a range of algorithms, classifiers, and processes, each serving a distinct purpose. In the platform’s early days, images were simply displayed chronologically. Nowadays, Instagram uses different algorithms for each section of the app, including the feed, Stories, Reels, and Explore, to assist users in finding relevant content.

Below, we’ll explore the criteria that Instagram takes into account for each part of the platform.

Reels

Instagram has placed a significant emphasis on Reels, making it the most crucial aspect of the platform. Neglecting Reels could prove detrimental to your account’s growth.

IGTV is no longer relevant, and horizontal or long-form videos are no longer prioritized as Instagram focuses on short-form videos. To optimize your content production process to align with the Reels algorithm, here are some steps to follow:

Crop all video content to 9:16.
Keep videos short, ideally no longer than 30 seconds.
Ensure your content is engaging, entertaining, and fast-paced.
Avoid using low-resolution or recycled content from other platforms, such as TikTok.
Instagram favors Reels that attract likes, comments, shares, and views. The algorithm also takes note when users save videos or add Reels to their Stories.

Stories

The operation of Instagram Stories is comparable to that of the feed. The content displayed in Stories, apart from ads, is from the accounts you already follow rather than from new ones. Interactions with stories differ slightly from those in the regular feed.

Story Interactions

Direct messages (DMs): Does a user view your story and respond?
Profile clicks: Does a user click your profile to see more of your content after watching a story?
Emoji reactions replace “likes”; they could be happy, upset, or a thumbs up.
Finish or skipped: did your user watch each Story in its entirety, or did they get bored and skip to the next one?

In addition to these signals, Instagram also considers user actions such as turning on notifications for your Stories or sharing a Story with their friends (or on their own Stories). All of these actions can influence the algorithm’s preference for your content.

Creating engaging content that encourages user interaction is key to getting the algorithm’s attention. Experiment with surveys, stickers, and Q&As to get your followers to take action on your content.

The Main Feed

The feed is still the primary area of Instagram, despite the addition of Stories and Reels. In this section, the algorithm favours content from accounts that you already follow. However, in the Explore or Reels tab, other factors come into play.

To determine the preferred content, the algorithm considers various signals, such as:

Who posted the content: Do you interact with this account frequently? Do they have a large and active following? Is their content typically high-quality?

Information about the post: Is it an image or video? How long is the video? What time of day was it posted? Are you viewing it on a mobile device or desktop? Is there a location attached to the post?

Your activity: What kind of content have you engaged with previously? What is the likelihood that you will leave a comment?

A helpful tip for 2023 is to use alt text when uploading images, much like optimizing for SEO on a website. The easiest way to SEO-optimize an image is to describe who and what is in the image, and add a little background information if you can.

The Explore tab

The Explore tab on Instagram is dedicated to showing users fresh, relevant content that aligns with their interests. This means that most of the posts you’ll see will be from accounts you don’t follow yet. Although you might come across posts from accounts you follow, it’s not as common.

According to Instagram, the most important actions that impact the Explore algorithm are likes, saves, and shares.

Other factors that the algorithm takes into account include:

The account that posted the content: Does it have a high engagement rate, or have several of your friends followed it? Have you interacted with their content before?

Information about the post: Is the content popular among other users? Are they quickly liking, commenting, and sharing the post? When was the post uploaded?

Your activity: Have you engaged with similar content before? Do you typically save or share this type of content on your stories?

The algorithm attempts to predict your interests based on your activity. For instance, if you follow Manchester United and like their content, the algorithm may suggest other football clubs, or other sports that align with your interests. If you like the suggestions, the algorithm will continue to show you more of that content. If not, it will try to find something else that will keep you engaged.

Meet the Team

Tellwell editor Kim Martins shares tips for transforming your manuscript

Mar 23,2023 / By Ben St. James / No Comment

Get pro tips from a Tellwell book editor on perfecting your manuscript & improving your writing.

Everyone should read, read, and then read more. It exercises the brain and improves mental health, but it is also great fun to lose yourself in another world for a few hours.
Kim Martins – Editor

If you’re an aspiring author, you know how crucial it is to have your manuscript polished to perfection before submitting it to publishers. That’s where manuscript editor Kim Martins comes in. With years of experience under her belt, Kim has edited a wide range of genres and helped numerous authors refine their writing. In this exclusive interview, Kim, an Australian editor based in New Zealand, opens up about her inspiration for becoming an editor and her all-time favourite books, and shares valuable tips and advice on how authors can improve their writing and increase their chances of success.

Can you tell us about your role as a book editor at the publishing company? What are your responsibilities, and what does your typical workday look like?

I edit everything from poetry collections to memoirs and novels in most genres, and it is a joy to work with authors. My typical workday begins around 8.00 a.m., and it might include a manuscript evaluation, paying close attention to story structure and character arc. Or it might be a substantive edit of a novel, which means I look at the manuscript broadly and help the author with things like pacing, clarifying plot points or possibly ambiguous sentences, whether the narrative is being lost due to unnecessary inclusion of too much information, and so on.

Because the editing process is thorough, I might also work on manuscripts that have been through a substantive editing round and have now moved to the copy and line edit. With copy editing, grammar, spelling and punctuation are looked at as well as fact-checking, while line editing involves tightening up sentence structure so the language is sharp.