Category : Uncategorized

Author of the Month Uncategorized

Author of the Month: Neroli Hajinakitas

Motherhood & Moving Forward: Inside Waterproof Mascara

Comedy doesn’t minimize trauma; it makes trauma survivable by giving you a different lens to view it through.

Neroli Hajinakitas

In this interview, Neroli opens up about writing through adversity and transforming personal struggles into comedy that resonates with readers. From the unforgettable “share house” to the truth behind the “Instagram version” of parenting, Waterproof Mascara reminds us that sometimes laughter is the best medicine.

With Mother’s Day around the corner, Waterproof Mascara feels like an honest and funny celebration of motherhood in all its chaos and unpredictability. What inspired you to write so openly about the realities of raising children, rebuilding your life, and finding humour in the messiest moments?

It started during a high-conflict divorce. My psychologist suggested journalling. I laughed—but I did what was asked. After the divorce was finalized following two and a half years of living hell, I kept journalling, but shifted focus to the comical things happening around me. Rebuilding meant redefining everything—from “wife” to “share-house maid,” from married to mortgage-holder, from couple to solo parent. In my fifties, living in what felt like a share house with teenagers and young adults, I’d lost my authority as a parent and become their maid. Far better than the slave I’d been whilst married, but that’s another story entirely.

Neroli Hajinakitas’ Waterproof Mascara is a refreshingly honest look at motherhood, reinvention, and finding humour in life’s most chaotic moments. What began as a journal eventually evolved into a candid and deeply relatable book filled with wit, resilience, and the beautifully messy realities of family life. Get the book on Amazon.

The “share house” characters feel vivid and memorable. How much of their personalities came directly from real life, and how much was heightened for comedic effect?

The share house characters’ personalities are exact, with a little colour here and there for comedic effect. I’m known for telling a good story, but all stories need embellishment. The working title was Hyperboles of a Maid, which says it all really. The Knight, Thumbelina, the Little Prince, Wilma Washer, Doris Dishwasher—they’re all absolutely real. I’ve just given them the narrative treatment they deserve.

Your journey from struggling with dyslexia to becoming a published author is remarkable. How did past challenges shape your approach to writing a book?

By teaching me that there’s always another way to learn. I couldn’t read until I was twenty—labelled “stupid” throughout school—but completing my degree in adult education showed me alternative pathways exist. Learning about how adults overcome learning difficulties whilst simultaneously overcoming my own gave me unique insight into making complex ideas accessible. The degree taught me academic writing initially, but dyslexia taught me creative problem-solving—finding different routes to the same destination.

Do you find writing comedy helps you process difficult experiences differently than more serious reflection would?

Absolutely. Writing comedy processes difficult experiences differently than serious reflection because humour creates analytical distance whilst maintaining emotional honesty. Serious reflection can spiral into dwelling; comedy forces you to find the absurd angle, which is actually more truthful about how we survive impossible things. Finding the positive in what feels overwhelming aids traumatic recovery—my psychologist is now using my book as recommended reading for women struggling with similar situations. Comedy doesn’t minimise trauma; it makes trauma survivable by giving you a different lens to view it through.

Readers will likely see a bit of themselves in the beautifully messy moments throughout the book. What do you hope parents and families take away from reading Waterproof Mascara?

I hope parents and families take away the ability to sit back, laugh, and know that we all have the same struggles. The Instagram version of parenting is a lie. The reality is dishes that don’t self-clean, teenagers who believe Wi-Fi is a human right, and washing machines that hold grudges. If my mess helps someone else feel less alone in their mess, that’s the whole point. Good enough is genuinely good enough.

What was the biggest thing you learned during the publishing process that surprised you?

That writing the manuscript is the easy bit. What happens behind the scenes to publish a book is a whole new world—interacting with editors, cover designers, interior designers, organizing book launches, navigating marketing, understanding the world of online publishing . . . who would have known so much was involved? I loved every minute, even the stressful parts. Turns out getting a book from brain to bookshelf requires an entire village of professionals who understand things like ISBN numbers and metadata that I still don’t fully comprehend.

Get the book and read more on
WaterProofMascara.com.au

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Meet the Team Uncategorized

Meet Debbie, Book Publishing Consultant

In today’s Meet the Team we talk to Debbie, one of Tellwell Publishing’s dedicated book-publishing consultants.

Passionate about helping aspiring authors bring their stories to life, Debbie works closely with writers as they begin their self-publishing journey. From answering questions to offering guidance and encouragement, Debbie is committed to making the publishing process feel clear, supportive, and exciting for every author he works with.

Read on to learn more about his role at Tellwell.

Can you tell us a little about your role as a book-publishing consultant at Tellwell, and what a typical day looks like for you?

I help aspiring authors take the first steps toward publishing their books. My role involves listening to their stories, understanding their goals, and guiding them through the self-publishing process in a way that feels exciting and manageable.

A typical day includes speaking with authors through calls and emails, answering questions, discussing their book ideas, and helping them understand the support available to them. What I enjoy most is meeting passionate writers from different backgrounds and being part of their publishing journey.

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Book Giveaways Uncategorized

This April’s Book Giveaway Picks Are Here

This April, we’re wrapping up the month with a new set of stories to discover. Our latest book giveaway features a mix of powerful non-fiction, heartfelt memoirs, and inspiring reads that reflect resilience, growth, and real-life journeys.

Each title offers something different, but all share one thing in common—stories that stay with you long after the last page.

Searching for your next favourite non-fiction read?

A guide of hope and healing for those navigating life after service, offering insight, understanding, and a path toward resilience.

;IGY6 is more than just a self-help guide, it is a beacon of hope for those in the military and beyond. Whether you are a soldier, a veteran, or someone who supports them, this book provides invaluable insights and practical advice that can make a real difference. Readers will find solace in the shared experiences and learn how to navigate the complexities of PTSD towards a better, more fulfilling life.

Get Your Free Copy Here

Stories that reveal courage, survival, and the power of reclaiming your life.

A powerful memoir of survival and courage as one woman reclaims her life and finds strength in truth.

A raw and unflinching memoir of survival, truth, and transformation. Phillippa Mann takes readers deep into the fractured world of a girl who grew up living with a monster—a world where love and fear shared the same face, and silence became a means of survival.


Through heartbreak, chaos, and betrayal, Phillippa’s voice emerges from the shadows as she begins to piece together a life that was never hers to begin with. Her journey is one of courage and reckoning, of facing the unbearable truths that shaped her, and finding strength in vulnerability.

More than a story of pain, House of Cards, is a testament to the power of healing and self-forgiveness. It reminds every survivor that when the house of cards falls, it is not the end—it’s the beginning of reclaiming your story and discovering who you were always meant to be. 
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Meet the Team Uncategorized

Meet the Team: Russel, One of Our Book Project Managers

Meet Russel, one of our dedicated project managers helping to bring our authors’ books to life. From coordinating timelines to making sure each stage of the publishing process runs smoothly, she plays a key role in turning manuscripts into finished books.

Read on to learn more about Russel and her role at Tellwell . . .

Can you tell us about your role on the project management team at Tellwell, and what a typical day looks like for you?

As a project manager, I guide authors through every stage of their publishing journey. My typical day involves coordinating with authors, editors, designers, and other teams, ensuring deadlines are met and quality is maintained. I manage tasks, track progress, and proactively address any issues to keep the process seamless for both authors and our internal teams.

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Uncategorized

Updates to Our Publishing Packages & Pricing – Effective September 1, 2025

We’re excited to share some important updates! These will benefit all new authors who are beginning their publishing journey with us on or after September 1, 2025.

For the first time in two years we’ve updated our publishing package pricing, and with that comes a major upgrade in what’s included, starting with our Standard Package and above.

These updates reflect our continued commitment to supporting authors with more value, better tools, and stronger publishing outcomes.

What’s New in Our Updated Publishing Packages

We’ve expanded the core features included in all new projects starting from the Standard Package and up. Here’s what every author will now receive:

100% Net Royalties with Managed Distribution 100 (Now Included)

Authors now keep 100% of their net royalties, with Managed Distribution 100 automatically included at no extra cost. This means no hidden fees or royalty cuts, just your earnings, in your hands.

Professional Editor’s Feedback Report

Every manuscript now goes through an editorial review by a professional editor. You’ll receive a detailed feedback report outlining:

  • Strengths
  • Areas for improvement
  • Next steps

This helps you move toward publication with clarity and confidence.

Access to Marketing Workshop & Guide

Every author now gets access to Tellwell’s new Marketing Workshop and Guide, designed to help you build a launch strategy, understand your target readers, and grow your sales post-publication.

Why We’ve Updated Our Pricing

This is our first pricing update since 2023. As publishing standards and costs have evolved, we’ve taken this opportunity to:

  • Reflect the expanded value now included in our packages
  • Continue to invest in quality, service, and innovation
  • Adjust pricing to account for inflation

We remain focused on keeping pricing competitive and transparent while giving you more tools and support than ever before.

Improvements Made Since Our Last Pricing Update

Since 2023, we’ve made key service upgrades to elevate your publishing experience:

  • More robust quality-checking processes
  • Enhanced author-support systems
  • A significantly stronger baseline package, with tools previously reserved for higher tiers

Project Checkpoint Calls

In addition to the orientation call, every project now also includes a live “checkpoint” call with your dedicated project manager at the design stage to clarify the revision process and final steps before publication.

Three Final Quality Checks

Every book now undergoes three separate quality control reviews before it goes to print, to ensure it meets publishing standards and your expectations.

Complimentary Back-Cover Copy Edit

We now include a professional edit of your back cover text, a key sales tool for both print and online book listings.

Pre-order Setup and/or Proof Copy Prior to Distribution (No Extra Fee)

Want to order a proof copy prior to distribution? Now you can, at no additional charge.

When These Changes Take Effect

All new projects starting on or after September 1, 2025 will receive the updated package inclusions and new pricing.

If you’re already working with us or have locked in by making a deposit, your project will continue under your original terms unless otherwise discussed with your publishing consultant.


Have Questions?

If you’re considering starting a new project or want to learn how these changes may benefit you, our team is here to help. Reach out to your publishing consultant or get in touch.

We’re proud to continue raising the bar and helping authors like you share your story!

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Uncategorized

Author of the Month: Remembering Cindy Cherry — a Daughter’s Tribute, a Lasting Legacy

A loving daughter, animal advocate, and determined storyteller, Cindy Cherry leaves behind a powerful legacy with her final tribute to her father, Don Cherry

While hockey fans may know her as Don Cherry’s daughter, those closest to Cindy remember her as a passionate advocate for animal welfare and health causes. She was a founder of Don Cherry’s Pet Rescue Foundation, dedicating much of her life to saving and supporting animals in need.

At Tellwell, our Author of the Month features usually spotlight writers and their creative journeys. This month’s feature is a little different—and deeply special. It’s a tribute to Cynthia Margaret “Cindy” Cherry, an author, daughter, mother, and passionate advocate who left an indelible mark both in print and in life.

Cindy Cherry, the daughter of legendary hockey coach and media personality Don Cherry, passed away unexpectedly on July 15, 2024, at the age of 67. While the loss is felt profoundly by those who loved her, including her father Don, son Del, and brother Tim, it also reverberates through the Canadian literary and sports communities, who had only just begun to discover her voice through her debut book.

Cindy’s book, The Don Cherry Story, is not just another hockey biography. It’s an intimate, unfiltered, and fiercely loyal account of Don Cherry’s life as seen through the eyes of the person who perhaps knew him best. From his coaching days with the Boston Bruins to his decades-long tenure on Hockey Night in Canada, Cindy was there, taking notes and witnessing history unfold.

The book doesn’t shy away from controversy, including a candid account of her father’s highly publicized firing from Coach’s Corner in 2019. In a chapter titled “Poppygate,” Cindy offers her family’s side of the story, one of heartbreak, loyalty, and resilience.

More than a biography, the book is a love letter from a daughter to her father, and to the Canadian hockey culture that shaped them both. Released in April 2025, coinciding with the start of the Stanley Cup Playoffs, the book quickly soared to the top of several Amazon.ca categories, reaching #1 in Hockey Biographies, Memoirs, and New Releases.

While hockey fans may know her as Don Cherry’s daughter, those closest to Cindy remember her as a passionate advocate for animal welfare and health causes. She was a founder of Don Cherry’s Pet Rescue Foundation, dedicating much of her life to saving and supporting animals in need. Inspired by a rescue dog named Lucy, Cindy’s compassion extended beyond words and into tireless action.

In her youth, she made a life-changing decision to donate a kidney to her brother Tim, a gesture emblematic of the selflessness that would define her life. Cindy also spent over a decade working with the Kidney Foundation of Canada, championing awareness and support for those battling kidney disease.

Cindy’s passing came just as she was preparing to release not one, but two books. While she didn’t live to see her work in readers’ hands, her son Del and the Cherry family made sure her dream was realized. A second book, planned for release this Christmas, will continue Cindy’s storytelling legacy.

As Del poignantly said, “This is her story, through her eyes.” And through her eyes, we’re invited not only to see Don Cherry as a national figure but as a father, a mentor, and a man deeply rooted in family tradition.

We honour Cindy Cherry not only as an author but as a woman of conviction, compassion, and courage. Her book reminds the importance of telling one’s truth, and to the enduring power of love, compassion, and loyalty.

In her memory, a portion of the proceeds from The Don Cherry Story will support Don Cherry’s Pet Rescue Foundation, ensuring that Cindy’s legacy of kindness lives on.

Cindy Cherry reminded us that stories matter, especially the ones told from the heart. At Tellwell, we’re proud to have been part of her publishing journey and to celebrate her as our Author of the Month.

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Book Giveaways Uncategorized

Your Next Great Read This March—on Us!

This March, let a new book take you on an unforgettable journey! Whether you crave adventure, mystery, or inspiration, there’s a story waiting just for you.

Enchanted tales of love and mystery

Can a princess defy fate and forbidden love to save her kingdom? Discover the secrets of Harbinger by Niah Bach!

In Praetoria, the elite do not have any special talents. Then why is it the only imperial princess is having vision-like nightmares? These dreams foretell the destruction of her world and the death of her family, and every day they gain strength in their horror.


The return of a particular imperial rook changes the tone of her dreams, providing her with much needed relief. But this too is perplexing, for he is a rook and she an elite. The law strictly forbids a union between the two. 


Yet four little female moiohs scheme to bring them together, providing the path to secure their future, a future threatened by traitors who would use the princess as a way to steal her father’s throne.

Click here to get your FREE copy

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Uncategorized

Literary Wins of March

This month authors have reached exciting new milestones, from launching books to earning well-deserved recognition. March has been filled with inspiring moments in the literary world—let’s take a look at some of the highlights.

Publicity

A story of survival, resilience, and an unbreakable bond. Richard K. Lowy’s Kalman & Leopold: Surviving Mengele’s Auschwitz shares the powerful true story of two boys who endured unthinkable horrors, were separated for 56 years, and found their way back to each other. Featured in North Hollywood news, this book is a vital reminder to preserve history and stand against rising antisemitism.

Amherstburg resident Stacey Davidson has turned a long-held idea into reality with 15 Fishes, her debut children’s book. Inspired by a fleeting moment nearly two decades ago, her story is a testament to the power of creativity. Featured in River Town Times, Davidson shares her journey from inspiration to publication—and she’s just getting started!

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Uncategorized

How to Make 2025 the Year You Finally Write (and Publish!) Your Book

As we close the chapter on another year, it’s the perfect time to start a brand new one—literally. Whether you’re working on your first manuscript or ready to self-publish your magnum opus, 2025 is your year to take control of your writing destiny. Think of it as the opening lines of a brand new book, where the plot is in your hands, and the ending? Well, that’s up to you.

In this post, we’ll walk you through actionable steps to help you write, publish, and market your book like a pro. Here’s your blueprint for turning those writing and publishing dreams into a reality next year.

Step 1: Set Clear, Manageable Goals

First things first—write down your goals. Here’s how to break down the massive task of writing and self-publishing into bite-sized, manageable chunks.

  • Be Specific: “Write a book” sounds great, but “Write 2,000 words a week” is something you can actually track. Make your goals SMART (Specific, Measurable, Achievable, Relevant, Time-bound).
  • Create Milestones: Write 10,000 words? Celebrate. Finish your first draft? High five yourself. Set achievable milestones so you can feel a sense of progress along the way.
  • Get Organized: Whether you love spreadsheets, notebooks, or fancy apps, find a system that works for you. Trust us, there’s something magical about crossing things off a list!

Step 2: Prioritize Writing Time (Because Life Doesn’t Stop)

The world won’t pause just because you’re writing a book. Kids, work, laundry (ugh)—life has a way of taking up space. But to make 2025 the year of your book, you need to prioritize writing time.

  • Find Your Best Writing Window: Are you a morning person or a night owl? Embrace your natural rhythm and carve out time during your peak hours.
  • Stop Waiting for “Inspiration”: As much as we would like it to, inspiration isn’t going to knock on your door when you want it to. You’ve got to show up and work. Even if you’re feeling uninspired, write anyway. Sometimes the magic happens when you push through the block.
  • Write Everywhere: Got 10 minutes before your meeting? Jot down a few sentences. Stuck in traffic? Try brainstorming ideas. You’d be surprised how many words you can sneak in between life’s busy moments.

Pro Tip: Set a timer for short, focused writing sessions. Aim for 30-minute bursts of writing. You’ll be amazed at how quickly those words add up.

Step 3: Publish Like a Pro

Now that you’ve written your masterpiece (yay!), it’s time to take the next step: publishing. But no need to panic—the publishing options available in 2025 are diverse and there is something for everyone.

  • Interested in traditional publishing? Do some research and connect with a literary agent who will work to pitch (and sell!) your manuscript to a publisher. Keep in mind that if you sell your manuscript, you’re also relinquishing your rights to the book.
  • Looking to DIY? Amazon KDP is a quick way to get your manuscript to the masses if you aren’t interested in having professional formatting, design, or editing before your book goes to market.
  • Curious about a happy medium? Assisted self-publishing with a reputable company (like us!) allows you to retain your creative control while receiving global distribution and putting your best foot forward through professional design, illustrations, formatting, editing and book marketing services.

Step 4: Market Like You’ve Got a Bestseller (Even If You Don’t . . . Yet)

Okay, so your book is out in the world. Now, how do you get people to notice it? Spoiler alert: writing the book is only half the battle—marketing is where the magic happens.

  • Start Early: Build your author platform before your book is released. Social media, blogs, and newsletters are key to growing your audience. No, you don’t have to post every day, but consistency helps.
  • Network with Other Authors: The author community is huge, and many writers love to support each other. Join Facebook groups, attend online conferences, and collaborate. Cross-promotions and shout-outs can be a game-changer.
  • Leverage Book Reviews: Reviews are the digital equivalent of word-of-mouth recommendations. Send out ARCs (advanced reader copies) to bloggers, influencers, and readers in exchange for honest reviews. Just don’t forget to thank them afterward!

Pro Tip: Use tools like Goodreads to run promotions. It may take some time to build up momentum, but it’s worth it. Need some extra marketing help? Our Book Marketing Team is always happy to chat.

Step 5: Don’t Get Discouraged—Keep Going

Here’s the thing: you’re going to face setbacks and that’s okay. The important thing is to keep going.

  • Celebrate the Small Wins: Finished your manuscript? Celebrate! You deserve it. Received your first review? Text your best friend. Don’t wait for big success to appreciate the journey.
  • Learn from Mistakes: You’ll make them. We all do. Learn from them, grow from them, and keep moving forward.

2025 is your year. Write your book, publish it, and share it with the world. And remember, every bestselling author started just like you—sitting down and writing one word at a time.

So, what are you waiting for? Let’s make 2025 the year you stop dreaming and start publishing!

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Uncategorized

Boost Your Book Launch with Our New Release Date Features!

At Tellwell, we know how important your book release is. It’s more than a date on the calendar, it’s the moment your story meets its readers. That’s why we’re thrilled to introduce two exciting new features to give you even more control over your book’s big day!

1. Set a Specific Launch Date for Your Book

Planning your release date just got easier! You can now choose a specific launch date for your book—whether it’s a special day, a milestone, or the perfect timing for your marketing efforts.

Here’s how it works:

  • Pick a date at least 2 weeks in the future.
  • We’ll begin the distribution process 3 days before to help ensure your book is available across platforms when launch day arrives.

With a specific launch date, you can confidently plan your promotions, book events, or online buzz knowing your book will hit the shelves when you’ve planned it to!

2. Pre-Order Setup for Ebooks

If your publishing package includes eBook distribution, you now have the option to set up pre-orders! This powerful tool lets readers place orders for your eBook before your official release date, giving you a head start on sales and creating excitement for your book release.

Here’s a quick breakdown of the pre-order process:

Start Date: This is when pre-orders begin. You’ll need to set a start date at least 2 weeks in the future to give everything time to align.

On-Sale Date: This is the big day! Pre-orders are processed and delivered to readers. The on-sale date must be at least 30 days after your pre-order start date.

If you’re also launching a print edition, the on-sale date for your eBook will align with the specific launch date for your book. While we strive to make sure both formats are available simultaneously, please keep in mind that occasional delays can happen due to unforeseen distribution issues.

Why These Features Matter

A planned and strategic release can make all the difference in building buzz, boosting sales, and reaching your readers. With the ability to choose your release date and set up eBook pre-orders, you’ll have the tools you need to make your book release a success.

Ready to plan your perfect launch? Reach out to your Tellwell team to get started today!

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