With a background in writing, editing, and publishing, Ashleigh works closely with authors to help them share their stories and connect with readers. She’s passionate about guiding authors through the marketing process and finding creative ways to bring their books to life.
Let’s get to know more about her journey and her role at Tellwell!
What inspired you to pursue a career in book marketing, and how did you join the team at Tellwell Publishing?
My journey with Tellwell began after I completed my master’s in writing, editing, and publishing at the University of Queensland. I was already fascinated by the rise of independent publishing, and Tellwell offered the perfect environment to explore this exciting and evolving world. It’s been incredibly rewarding to be part of a team that empowers authors to take control of their publishing journeys and connect with readers in new and innovative ways.
For me, marketing is the final celebratory stage where you share the story with the world and connect with readers. It’s about understanding a book’s heart and finding creative ways to communicate that to its audience.
What does a typical day look like for you as a book-marketing consultant at Tellwell?
Every day brings something new! One day I might be crafting press releases to boost an author’s SEO, and the next I could be designing colouring pages for a children’s book. Each book has a unique personality, which keeps the work fresh and exciting. Of course, throughout all this variety my daily companions remain constant: Koda, my dachshund; and Hamilton, my spooky black cat. They’re my dedicated officemates.
What do you enjoy most about working with authors to bring their books to life?
It’s incredibly rewarding to work with passionate authors. You can truly see the heart and soul they pour into their projects. It’s always a joy to support them on their publishing journeys, especially at the exciting moment when their book is finally realized, and to help them find new ways to connect with readers.
Is there a particular genre or type of author you enjoy working with the most? Why?
I have a special love for children’s books. I’m passionate about instilling a love of reading in young minds. There’s nothing quite like seeing a child’s face light up when they connect with a story. It’s especially magical when a child who claims to dislike reading discovers a book that sparks their imagination and turns them into an avid reader.
What do you find most challenging about your role, and how do you overcome it?
With the publishing landscape constantly changing, it can be challenging to keep up to date with everything. I always keep my ear to the ground to ensure I don’t miss any interesting developments. Ultimately, it’s about being adaptable and embracing the ever-changing nature of the industry.
What strategies do you recommend to authors who are just starting out marketing their books?
First and foremost, I always introduce them to the idea of creating a brand. In the marketing world, a brand is so much more than just a logo or a name. It’s how you connect with your readers.
How do you handle situations where an author is hesitant or unsure about the marketing process?
It’s completely understandable that some authors, especially those who are more introverted, might feel hesitant about marketing themselves. Putting yourself out there can definitely be daunting! In those cases, I reassure them that I’m here to support them, and we work together to develop strategies that align with their comfort levels and publishing goals.
What’s one piece of advice you always share with authors who feel overwhelmed by marketing?
Marketing is meant to be fun! This is your way of sharing the project you worked extremely hard on with the world. There is no wrong or right way to market your book. If you’re not enjoying a particular strategy, don’t be afraid to experiment and find what resonates with you.
What are some common misconceptions authors have about book marketing, and how do you help clarify them?
Many authors are unaware of how long the marketing journey can be. This isn’t a one-and-done situation. Marketing can take months, even years.
How do you manage situations where an author has unrealistic expectations about marketing results?
Communication is key. Unfortunately, not every expectation can be met, so I try to communicate the realities of their marketing journey as a self-published author with my clients.
As a marketing consultant based in Australia, do you notice any unique trends or challenges in marketing books in your region?
Certainly, the Australian book-marketing industry is different from other countries. Australia is vast, and reaching readers in remote areas can be challenging. This often requires a greater focus on online marketing and digital outreach. However, I have noticed how great the sense of community is in Australia. Readers love supporting local authors and will often go out of their way to read a book written by a fellow Aussie.
What advice would you give to new authors who are just starting their book-marketing journey?
Have fun with it! Publishing a book is a fantastic achievement, and you should share it with the world. You can follow countless marketing strategies to promote your book, so pick the ones you enjoy and have fun!
What’s the most rewarding part of being a book-marketing consultant at Tellwell Publishing?
That’s easy! It’s incredibly fulfilling to guide authors through those first steps, especially when they’re new to the process. Seeing their excitement and confidence grow as they learn about new strategies is truly inspiring.
