Tag Archives: marketing consultant

Meet the Team

Tellwell marketing consultant Chelsea Rutherford on the biggest mistake authors make when it comes to book marketing

1. Tell us about your role at Tellwell.

As a book marketing consultant, I work with authors to show them how they can connect with their audience through various marketing activities. It’s my goal to give authors a better understanding of all the tools they have at their disposal when it comes to marketing their book, and teach them how to effectively use those tools.

2. What does a typical day or week look like?

A typical day includes a mix of meetings and consultations, writing marketing strategies, designing websites, creating social media graphics and promotional materials, and pitching to bloggers, media outlets or bookstores. I love that my work week always contains a mix of writing, strategizing, phone calls with unique authors, and creative work.

3. What did you do beforehand?

I was the marketing manager for a California based start-up. I worked remotely from Victoria with a lean-team based in Ottawa, Oakland, and Los Angeles. We all came together to launch our company in early 2017. What a whirlwind that was! I wouldn’t trade that time for anything though. Not only did I hone my time management and communication skills, and learn just how adaptable I really can be, but I was also able to experiment with all kinds of marketing activities. My responsibilities included social media management, blogging, B2B and B2C email marketing, media outreach, partnership marketing with California event planners, as well as managing and executing brand awareness campaigns, mostly through influencer marketing on Instagram.    

4. How would you describe your personality? What inspires you?

I thrive when I’m able to socialize with others – friends, family, even strangers at events or concerts. I love getting into good conversations with people. Learning through sharing ideas with others charges me up like nothing else. With events and social gatherings on hold though, I’ve been turning to other sources of inspiration. I consume books, blogs and podcasts on the regular, but my consumption rate has increased tenfold since social distancing came into effect. I’m still getting outside and spending time near the ocean or on a remote trail – there’s nothing like nature to keep me feeling whole. 

5. What do you enjoy most about working with authors?

I love hearing why authors wrote their book, why they want to share this particular message with the world. Starting with why is a driving force behind just about everything I do when it comes to business and marketing – thank you, Simon Sinek.

Understanding an author’s why helps me better understand who we’re trying to reach, which determines my recommendations and strategies for how to connect with them.

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Meet the Team

Marketing consultant Cassie Smith shares her advice to authors marketing their book during the COVID pandemic

1. Tell us about your role at Tellwell.

As a book marketing consultant, my role is to support authors in the marketing and promotional aspect of the publication process. We develop strategies for authors to develop their book marketing plan, and fulfil marketing services to take some of the load off their plate.

2. What did you do beforehand?

I worked in community engagement and development within educational institutions from preschool to university! My tasks ranged from directing international field studies with university students in Europe, to being the person who got to drop the eggs from a school roof for a science fair ‘egg drop’ challenge!

3. How would you describe your personality?

I’m a big infophile – learning is what motivates me more than anything! I also find it really tough to sit still and read a book – so audiobooks are a great way to circumnavigate that.

4. What do you enjoy most about working with authors?

I thrive on having a varied workload which is why working with authors is so great. They each present unique perspectives, skills, and stories. Getting to adapt to those individualities is really amazing. 

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Meet the Team

Marketing consultant Katie Hennessey on her role in educating and empowering authors in their book marketing efforts

1. Tell us about your role at Tellwell.

As a marketing consultant at Tellwell, I am an author’s final point of contact in the publication process. I work with authors on creating the best strategies to promote and market their book based on their goals, time and budget. It is my goal to help educate and teach authors about all the extraordinary resources available. Children’s books are my specialty! 

2. What did you do beforehand?

I wore a few different hats prior to starting at Tellwell. After I graduated from the University of Victoria with a B.A., I worked in real estate, supporting agents with marketing and administrative duties. Real estate didn’t feel quite like the right fit, and I decided to go back to school to become an elementary school teacher. It was during this time that I became aware of an opening on Tellwell’s marketing team, and couldn’t resist the opportunity to become a part of an industry I feel so passionate about. 

3. How would you describe your personality?

I like to describe myself as Miss Congeniality. I love helping others and am highly organized. I tend to be a bit of a perfectionist. I typically see most things with my rose-colored glasses on, always wanting to see the glass half full, rather than half empty.

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Meet the Team

Book Marketing Consultant Kendal Gerard’s take on joining Tellwell’s team

Kendal and her daughter Frankie.In January 2017, my family made the decision to move from Toronto to Victoria, BC (if you’ve ever spent a January in either location you’ll understand why.) I was right at the end of my maternity leave — my baby daughter had just turned one — and, in and amongst the chaos of selling our house, buying a new one, packing our boxes and changing our contact information everywhere, I was looking for flexible work in book publishing, specifically in children’s book publishing, which is where I have worked since graduating from Queen’s University in 2007 and the book publishing program at Centennial College in 2008.

By May, when we redeemed our one-way tickets to Victoria, I had been off work for nearly two years. (Though, believe me, I had read a lot of books in that time.) I had used the final few months of my pregnancy to complete a Masters in Education at the University of Toronto, which I had been chipping away at for a number of years while working full-time as the Marketing Manager at Owlkids Books (publisher of Chirp, chickaDEE and OWL magazines,) and my daughter was now nearly one and a half. In those two years, while I was home reading Brown Bear, Brown Bear for the umpteenth time, Tellwell had sprung into existence and I imagine I found this talented group of people much in the same way that you did — kudos to the individual who handles our SEO.

I didn’t have to spend very long on Tellwell’s website to realize that this was the place I wanted to work once we got settled in our new province. Even though no jobs were being advertised, I got the impression that Tellwell was the kind of company that would always find a way to make room for hard-working, enthusiastic, experienced people. Their commitment to helping authors create the best books possible means building a big team — so that every book will be matched with the ideal project manager, editor, designer and publicist. My first impression was not wrong and I was able to join Tellwell’s marketing team part-time in September, where I work on children’s books exclusively.

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