Tag Archives: Tellwell meet the team

Meet the Team

MEET THE TEAM: Tellwell Designer, Michael!

Meet Tellwell’s interior book designer and quality assurance specialist, Michael! Read on to learn about the importance of a good book interior and how you can best prepare for this crucial step in your publishing journey.

What inspired you to work in publishing?
My passion in design inspired me to pursue a career in publishing. I am really happy to be able to get to continue to challenge myself in designing more interesting books.

How do you define your role at Tellwell?
Being a QA (quality assurance specialist) is a huge responsibility to carry on your shoulders. One mistake can potentially affect our relationship with the author or can affect our company’s reputation. I am very keen on details to make sure we can deliver the best results. At the end of the day, it is fun, challenging, and fulfilling at the same time.

Where do you draw creative inspiration from?
Internet and social media. I also check other designers’ work whom I admire the most.

Why is it important for an author to take their time to consider and review the interior of their book?
A successful book is more than just a manuscript thrown between a cover. One of the key elements to success is a professional interior design that adheres to industry standards, and to mimic what readers, retailers, and reviewers expect. So, it’s really important for the author to take the time to consider and review the book and for us to generate an aesthetically pleasing interior.

Everyone thinks design is just about the cover but it’s so much more. How does interior design help elevate a book?
Interior design helps elevate the book through these key elements; space, line, forms, light, color, texture, and pattern; creative-interesting design and keeping them balanced is the key to creating an aesthetically pleasing interior.

Also, a well laid out interior plays a crucial role in the overall reading experience, and can even impact your ability to get a bookseller’s attention.

Read More
Meet the Team

Tellwell Publishing Consultant Apple Bertulfo shares the value of creative control and trusting your publishing team

Lastly, don’t procrastinate. If your dream is to become a published author, then make it happen.

– Apple Bertulfo, Tellwell Publishing Consultant

Tell us about your role at Tellwell.

As a publishing consultant, my role is to provide intuitive guidance and support to all authors who want to publish their books. I cover all the details necessary to turn their manuscript into a professional book. I help authors identify their publishing goals, know what they want for their books and then discuss together the steps toward reaching those goals.

Read More
Meet the Team

Tellwell project manager Gezel answers a common misconception about the self-publishing industry

Tellwell project manager Gezel Zorobrado has been working at Tellwell for about three years. In her role, she helps navigate authors throughout the various stages of their book project, from manuscript to distribution. She is a ray of sunshine, with big smiles and lots of laughs to share. Gezel is about to welcome her first child this fall:)

Tellwell Project Manager Gezel Zorobrado

Never be afraid to share your stories with the world. You may inspire others to do the same.

Gezel Zorobrado, Tellwell Publishing Project Manager

What do you enjoy most about working with authors?

It is very fulfilling to play a small role in helping authors achieve their dreams and complete their goals. It brings me much joy! I like forming friendly and strong relationships with authors so they know they can rely on me to be their ally.

How would you describe your personality? What motivates you?

I am an introvert. I prefer having a quiet environment to think, reflect, and focus. I’m motivated to achieve my full potential and continue growing individually and professionally. I appreciate it when people recognize my efforts.

What is the most common misconception when it comes to the self-publishing industry? 

Authors, at times, confuse the self-publishing model with the traditional publishing model. There is a common misconception that once the author submits their manuscript, we will do all the legwork to bring their book to market.

While Tellwell certainly takes many of the pain points away during this process by creating the cover, laying out the interior, editing and distribution (depending on the author’s package), it still requires the author to submit input, approve changes and be involved in the process.

The authors who are most engaged during the production process tend to carry the same enthusiasm in marketing their book, which is crucial to success.

Read More
Meet the Team

Tellwell project manager Joy Comendador offers advice to first-time authors

We’re passionate about books so it’s no surprise that some of us at Tellwell not only love helping authors through their publishing journey but are going through our own! Project manager Joy is currently writing her novel. Learn more about Joy, her role as a Tellwell project manager, and what her book is about!

What puts a smile on your face every day? 

Learning something new, helping others in small ways, and showing appreciation. When I push my limits and accomplish things that I once thought were very difficult, that puts a wide smile on my face. 

What do you enjoy most about working with authors?

“Meeting” a lot of interesting people, knowing their stories and how they came up with their books is delightful. My absolute favourite feeling is when my authors tell me I’ve helped them fulfill their dreams.

What advice do you have for authors going through the publishing process?

My advice is to ask a lot of questions, especially for first-time authors. Having patience throughout the process is really important too. I understand the excitement in wanting to be published quickly, but I advise authors to not rush through approving drafts— take the time to carefully review them:)

What advice do you have for authors who are considering publishing their manuscript?

I’m trying to write a book myself as well so I would say, don’t hesitate and take a leap of faith because it will be your legacy.

Read More
Meet the Team

Tellwell marketing consultant Angela Gascon on the one habit authors should practice daily to promote their book

1. Tell us about your role at Tellwell.

I am a book marketing consultant with Tellwell! This means that I help authors build awareness for their book and credibility for themselves as an author through a variety of activities. This could include a consultation and strategy, where I would instruct authors on ways to promote themselves effectively, or I could actively promote the book on their behalf through services such as media outreach, creating an author website and social platforms, or promotional materials!

2. What did you do beforehand?

Before I started my role at Tellwell, I was a marketing & development associate with a theatre company called Drayton Entertainment. I was in charge of their social media channels, as well as publicity. This would include coming up with content for our Facebook, Instagram and Twitter platforms, as well as scheduling interviews with our artistic director, actors, and creative teams for upcoming shows.

3. What does a typical day or week look like?

The best part about my job at Tellwell is that every day is different! Some days/weeks, I have a heavy focus on consultations, where I get to meet with authors from across the world to chat about their book(s) and goals, and get the marketing process started. Other days/weeks, I have a heavy focus on design, where I get to create websites, social media graphics, and book backgrounders. With a variety of services, and a variety of clients, it’s something new every day, which I love!

Read More
Meet the Team

The one question you should always ask any self-publishing company – advice from Tellwell publishing consultant JH (John Hendrick) Abella

1. Tell us about your role at Tellwell.

If Tellwell was a clinic, a publishing consultant would be the doctor. First, we ‘assess’ your needs as an author and the requirements of your book project. Second, we ‘diagnose’ and match your project to a set of services that we offer. Thirdly, we ‘prescribe’ and recommend the most fitting set of services that would help accomplish your publishing goals and provide solutions to your author needs. And lastly, we ‘educate’ and impart our knowledge to you as experts in the field of self-publishing, all for the ultimate goal of giving you a positive and pleasant journey towards becoming a published author. 

2. What do you enjoy most about working with authors?

Apart from the sense of triumph, I feel after seeing my authors achieve their life-long dream of publishing their book, it would be the process itself – the consultation. Every conversation is both a surprise and a learning experience. You never know who you’re talking to next and their story. You can go from smiling ear-to-ear after hearing a sweet coming-of-age novel to getting your mind blown by a Chinese government-taking-over-the-world conspiracy story. Either way, it is never a bore!

3. What advice do you have for authors considering self-publishing their book?

Nothing beats the sense of relief as a result of an informed decision. That’s why I always tell my authors to spend time gathering information about the self-publishing industry. Ask questions, read literature and never hesitate to reach out to a publishing consultant. Above all, I always tell my authors to believe and have faith in themselves and in what they have written. 

4. What is one question you encourage authors to ask any assisted self-publishing company they are considering working with? 

I encourage authors to ask the company what their royalty structure looks and to break it down in detail. Ask, dissect and scrutinize even the smallest details of a company’s royalty structure. This will help you understand and realize what the company has to offer you in terms of returns in the long run.

Read More
Meet the Team

Meet Tellwell project manager Rhea Inot and learn more about her role helping authors

1. Describe your role as a project manager. 

As a project manager, I help authors through every step of the publication process, from submitting the manuscript until the book gets published.

I serve as a liaison between the author and the designer, editor, and/or illustrator. I also guide authors on their choices in terms of design, layout or the book’s specifications.

2. What does a normal day look like for you? 

A normal day for me would be a combination of team meetings, phone calls with authors, preparing and reviewing various documents and communicating with editors, illustrators, and designers.

3. What do you enjoy most about working with authors?

What I enjoy most about working with authors is hearing their personal stories, and inspiration behind writing their book. It’s very satisfying and fulfilling helping authors achieve their goals and guiding them through the process to achieve the best possible outcome. It makes my day when I hear how happy authors are with the final product!

Read More