Tag Archives: Tellwell meet the team

Meet the Team

Tellwell publishing consultant Josephine Cataluña talks about her personal inspiration and what each author brings to the world

Authors rely on publishing consultants to advise, inform, and set expectations through the production process. Josephine Cataluña has dedicated herself to ensuring authors access the right services to achieve their goals and bring their dreams to life. In addition to her passion for literary projects, Josephine also finds inspiration from music and nature.

Tell us a bit about yourself.

I am a peaceful person who wants to enjoy life with my favourite people. I love animals and nature, especially white sand beaches. Summer is my favourite season. I do yoga and sing a lot. I was a bit of an introvert, especially during my younger years. I just hang out and open to a couple of friends. People who have high self-confidence who get to speak or perform in front of a huge crowd amazed me, maybe because I was not as confident then as I am now. I also enjoy learning about different cultures, cuisines, and fashion styles. I am a fan of romantic-comedy novels and movies.

What do you enjoy most about your role?

What I enjoy most about my role is being able to talk with different people from different walks of life and hearing about their life experiences and inspirations for writing their books. I get to understand things from their perspective, and I gain wisdom with each encounter, because more often than not I resonate with the stories they share. And when the book project is already done, it gives me a different fulfillment knowing I have helped an author figure their way forward in terms of publishing.

What does a typical week look like for you at Tellwell?

It gets quite busy at the start of the week with all the booked appointments and inquiries (by phone or email), talking with different authors, all at a different stage on their publishing journeys. Then I spend the middle part of the week towards Friday negotiating contracts while keeping in mind their service needs and what solution I could bring to each author.

What is a question you get asked the most by authors? How do you answer it? 

The question I get asked the most is “How much does it cost to publish?” and I answer it with full transparency, making sure that they understand the value of each service they will be paying for.

Do you have an achievement that you are most proud of? What inspires you to succeed? 

I am proud of my Sales Rookie 2022 award, because it means a lot of authors trust me and my consulting. I might be a neophyte at book publishing, but I am very passionate at delivering quality service and genuine advice. I understand the value that each author brings to the world.

If you authored a book, what would it be about? 

If I were to publish a book, it would probably be about love in general and how it impacts a person’s transformation in becoming the best version of themselves.

What do you enjoy doing most outside work? 

Singing and spending quality time with the people I love.

Do you have any good books or content to recommend? 

I do have a short list of romance novels that I would love to get a hold of by the end of the year. A couple of them would be the latest releases by Nicholas Sparks.

What inspires you? 

Ambition, happiness, and doing new things. Seeing someone achieve their dreams, seeing someone’s smile, doing adventures and thinking about happy moments with my daughter, family and friends—these are what inspire me. The beauty of nature, too!

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Meet the Team

How to choose an illustrator for your children’s book

Advice from Tellwell’s in-house illustrator Veronika Hipolito

Veronika Hipolito is Tellwell’s in-house illustrator. She is known for creating whimsical children’s book illustrations and beautiful cover designs. Her illustration style is magical, expressive, and free-flowing. Read on to hear her approach to working with authors as well as what authors should look for when choosing an illustrator for their children’s book.

Tell us about yourself.
I’m an illustrator and a painter. My concoction of surreal, detailed elements, dominantly on a blue colour palette accentuated with gold foils and ink, make the imagery stand out. This is also how I express my passion for merging culture and nature in every possible way.

What did you do before joining the Tellwell team?
I was a graphic artist and illustrator at a local newspaper. I’m also an art-event organizer who caters to both local and international creatives. I’m an active artist in the arts community participating in exhibits, art and literary conventions, and competitions.

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Meet the Team

MEET THE TEAM: Tellwell Designer, Michael!

Meet Tellwell’s interior book designer and quality assurance specialist, Michael! Read on to learn about the importance of a good book interior and how you can best prepare for this crucial step in your publishing journey.

What inspired you to work in publishing?
My passion in design inspired me to pursue a career in publishing. I am really happy to be able to get to continue to challenge myself in designing more interesting books.

How do you define your role at Tellwell?
Being a QA (quality assurance specialist) is a huge responsibility to carry on your shoulders. One mistake can potentially affect our relationship with the author or can affect our company’s reputation. I am very keen on details to make sure we can deliver the best results. At the end of the day, it is fun, challenging, and fulfilling at the same time.

Where do you draw creative inspiration from?
Internet and social media. I also check other designers’ work whom I admire the most.

Why is it important for an author to take their time to consider and review the interior of their book?
A successful book is more than just a manuscript thrown between a cover. One of the key elements to success is a professional interior design that adheres to industry standards, and to mimic what readers, retailers, and reviewers expect. So, it’s really important for the author to take the time to consider and review the book and for us to generate an aesthetically pleasing interior.

Everyone thinks design is just about the cover but it’s so much more. How does interior design help elevate a book?
Interior design helps elevate the book through these key elements; space, line, forms, light, color, texture, and pattern; creative-interesting design and keeping them balanced is the key to creating an aesthetically pleasing interior.

Also, a well laid out interior plays a crucial role in the overall reading experience, and can even impact your ability to get a bookseller’s attention.

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Meet the Team

Tellwell project manager Gezel answers a common misconception about the self-publishing industry

Tellwell project manager Gezel Zorobrado has been working at Tellwell for about three years. In her role, she helps navigate authors throughout the various stages of their book project, from manuscript to distribution. She is a ray of sunshine, with big smiles and lots of laughs to share. Gezel is about to welcome her first child this fall:)

Tellwell Project Manager Gezel Zorobrado

Never be afraid to share your stories with the world. You may inspire others to do the same.

Gezel Zorobrado, Tellwell Publishing Project Manager

What do you enjoy most about working with authors?

It is very fulfilling to play a small role in helping authors achieve their dreams and complete their goals. It brings me much joy! I like forming friendly and strong relationships with authors so they know they can rely on me to be their ally.

How would you describe your personality? What motivates you?

I am an introvert. I prefer having a quiet environment to think, reflect, and focus. I’m motivated to achieve my full potential and continue growing individually and professionally. I appreciate it when people recognize my efforts.

What is the most common misconception when it comes to the self-publishing industry? 

Authors, at times, confuse the self-publishing model with the traditional publishing model. There is a common misconception that once the author submits their manuscript, we will do all the legwork to bring their book to market.

While Tellwell certainly takes many of the pain points away during this process by creating the cover, laying out the interior, editing and distribution (depending on the author’s package), it still requires the author to submit input, approve changes and be involved in the process.

The authors who are most engaged during the production process tend to carry the same enthusiasm in marketing their book, which is crucial to success.

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Meet the Team

Tellwell project manager Joy Comendador offers advice to first-time authors

We’re passionate about books so it’s no surprise that some of us at Tellwell not only love helping authors through their publishing journey but are going through our own! Project manager Joy is currently writing her novel. Learn more about Joy, her role as a Tellwell project manager, and what her book is about!

What puts a smile on your face every day? 

Learning something new, helping others in small ways, and showing appreciation. When I push my limits and accomplish things that I once thought were very difficult, that puts a wide smile on my face. 

What do you enjoy most about working with authors?

“Meeting” a lot of interesting people, knowing their stories and how they came up with their books is delightful. My absolute favourite feeling is when my authors tell me I’ve helped them fulfill their dreams.

What advice do you have for authors going through the publishing process?

My advice is to ask a lot of questions, especially for first-time authors. Having patience throughout the process is really important too. I understand the excitement in wanting to be published quickly, but I advise authors to not rush through approving drafts— take the time to carefully review them:)

What advice do you have for authors who are considering publishing their manuscript?

I’m trying to write a book myself as well so I would say, don’t hesitate and take a leap of faith because it will be your legacy.

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Meet the Team

The one question you should always ask any self-publishing company – advice from Tellwell publishing consultant JH (John Hendrick) Abella

1. Tell us about your role at Tellwell.

If Tellwell was a clinic, a publishing consultant would be the doctor. First, we ‘assess’ your needs as an author and the requirements of your book project. Second, we ‘diagnose’ and match your project to a set of services that we offer. Thirdly, we ‘prescribe’ and recommend the most fitting set of services that would help accomplish your publishing goals and provide solutions to your author needs. And lastly, we ‘educate’ and impart our knowledge to you as experts in the field of self-publishing, all for the ultimate goal of giving you a positive and pleasant journey towards becoming a published author. 

2. What do you enjoy most about working with authors?

Apart from the sense of triumph, I feel after seeing my authors achieve their life-long dream of publishing their book, it would be the process itself – the consultation. Every conversation is both a surprise and a learning experience. You never know who you’re talking to next and their story. You can go from smiling ear-to-ear after hearing a sweet coming-of-age novel to getting your mind blown by a Chinese government-taking-over-the-world conspiracy story. Either way, it is never a bore!

3. What advice do you have for authors considering self-publishing their book?

Nothing beats the sense of relief as a result of an informed decision. That’s why I always tell my authors to spend time gathering information about the self-publishing industry. Ask questions, read literature and never hesitate to reach out to a publishing consultant. Above all, I always tell my authors to believe and have faith in themselves and in what they have written. 

4. What is one question you encourage authors to ask any assisted self-publishing company they are considering working with? 

I encourage authors to ask the company what their royalty structure looks and to break it down in detail. Ask, dissect and scrutinize even the smallest details of a company’s royalty structure. This will help you understand and realize what the company has to offer you in terms of returns in the long run.

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Meet the Team

Meet Tellwell project manager Rhea Inot and learn more about her role helping authors

1. Describe your role as a project manager. 

As a project manager, I help authors through every step of the publication process, from submitting the manuscript until the book gets published.

I serve as a liaison between the author and the designer, editor, and/or illustrator. I also guide authors on their choices in terms of design, layout or the book’s specifications.

2. What does a normal day look like for you? 

A normal day for me would be a combination of team meetings, phone calls with authors, preparing and reviewing various documents and communicating with editors, illustrators, and designers.

3. What do you enjoy most about working with authors?

What I enjoy most about working with authors is hearing their personal stories, and inspiration behind writing their book. It’s very satisfying and fulfilling helping authors achieve their goals and guiding them through the process to achieve the best possible outcome. It makes my day when I hear how happy authors are with the final product!

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