Tag Archives: tellwell marketing team

Meet the Team

Tellwell marketing consultant Chelsea Rutherford on the biggest mistake authors make when it comes to book marketing

1. Tell us about your role at Tellwell.

As a book marketing consultant, I work with authors to show them how they can connect with their audience through various marketing activities. It’s my goal to give authors a better understanding of all the tools they have at their disposal when it comes to marketing their book, and teach them how to effectively use those tools.

2. What does a typical day or week look like?

A typical day includes a mix of meetings and consultations, writing marketing strategies, designing websites, creating social media graphics and promotional materials, and pitching to bloggers, media outlets or bookstores. I love that my work week always contains a mix of writing, strategizing, phone calls with unique authors, and creative work.

3. What did you do beforehand?

I was the marketing manager for a California based start-up. I worked remotely from Victoria with a lean-team based in Ottawa, Oakland, and Los Angeles. We all came together to launch our company in early 2017. What a whirlwind that was! I wouldn’t trade that time for anything though. Not only did I hone my time management and communication skills, and learn just how adaptable I really can be, but I was also able to experiment with all kinds of marketing activities. My responsibilities included social media management, blogging, B2B and B2C email marketing, media outreach, partnership marketing with California event planners, as well as managing and executing brand awareness campaigns, mostly through influencer marketing on Instagram.    

4. How would you describe your personality? What inspires you?

I thrive when I’m able to socialize with others – friends, family, even strangers at events or concerts. I love getting into good conversations with people. Learning through sharing ideas with others charges me up like nothing else. With events and social gatherings on hold though, I’ve been turning to other sources of inspiration. I consume books, blogs and podcasts on the regular, but my consumption rate has increased tenfold since social distancing came into effect. I’m still getting outside and spending time near the ocean or on a remote trail – there’s nothing like nature to keep me feeling whole. 

5. What do you enjoy most about working with authors?

I love hearing why authors wrote their book, why they want to share this particular message with the world. Starting with why is a driving force behind just about everything I do when it comes to business and marketing – thank you, Simon Sinek.

Understanding an author’s why helps me better understand who we’re trying to reach, which determines my recommendations and strategies for how to connect with them.

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Meet the Team

Marketing consultant Cassie Smith shares her advice to authors marketing their book during the COVID pandemic

1. Tell us about your role at Tellwell.

As a book marketing consultant, my role is to support authors in the marketing and promotional aspect of the publication process. We develop strategies for authors to develop their book marketing plan, and fulfil marketing services to take some of the load off their plate.

2. What did you do beforehand?

I worked in community engagement and development within educational institutions from preschool to university! My tasks ranged from directing international field studies with university students in Europe, to being the person who got to drop the eggs from a school roof for a science fair ‘egg drop’ challenge!

3. How would you describe your personality?

I’m a big infophile – learning is what motivates me more than anything! I also find it really tough to sit still and read a book – so audiobooks are a great way to circumnavigate that.

4. What do you enjoy most about working with authors?

I thrive on having a varied workload which is why working with authors is so great. They each present unique perspectives, skills, and stories. Getting to adapt to those individualities is really amazing. 

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Meet the Team

Meet Tellwell marketing consultant Kate Bell and learn her approach to working with authors

Kate Bell Tellwell Marketing Consultant

 

1. Tell us about your role at Tellwell.

I am a book marketing consultant at Tellwell so my job is to share knowledge, tools, and resources with authors for them to be able to successfully market their book. This role ranges anywhere from helping authors contact media outlets for a feature story, creating author websites, coaching authors on social media use, or crafting a custom marketing strategy for our authors! 

2. What did you do beforehand?

Before Tellwell I was working in the marketing division for a large scale event production company that puts on cheerleading competitions and camps all across Canada, the USA, and Australia. I was privileged to be able to travel a lot in this position and I was always learning, networking, and growing on-the-fly! During this time I was also starting up my own business in Victoria as well as completing my degree in English literature, journalism, and publishing.

3. How would you describe your personality?

I am very level-headed and rarely get worked up or angered. I can be reserved at times, however, I love to laugh and joke around with the people around me. I am also very self-motivated and love to be busy!

4. What inspires you?

I am inspired when people take risks and try something new that they may not be 100% comfortable with. I am also inspired when people are authentically themselves and not afraid to show that side of them.

5. What do you enjoy most about your role at Tellwell?

I love being able to connect with authors about their story and individual goals. Each author I work with is completely different from the next and each has different goals so every day is so diverse! It keeps things interesting and exciting!

6. Describe your approach to working with authors.

I like to be able to personally connect with authors beyond the scope of the basics. Hearing about their lives, story, how their book came to be etc. is important for me when trying to make the best possible marketing plan for them. It’s also lovely to connect back with them after their services have been completed to check in on their success!

7. What marketing advice do you have for authors?

The more time and effort you put into your marketing the more you will get out of it.

8. What are you most proud of? Biggest accomplishments?

I am very proud to be a young business owner here in Victoria going on four years. My biggest accomplishment was coaching and competing at the University World Cheerleading Championship in Orlando, Florida in January 2018.

9. What do you enjoy doing outside of work?

I enjoy weight training, going to boot camp or yoga classes, and being active! I also love coaching, spending time with my family, checking out new restaurants in town with friends, and just kicking back and relaxing after a long day.

10. What are your favourite books to read?

Right now I’m reading “Sweet Bitter” by Stephanie Danler which I am really enjoying. I also recently loved “The Girls” by Emma Cline. I prefer books that have some truth to them (true crime, memoirs, essay collections etc.) but I can also easily get into a good romance fiction.

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