Author of the Month: Children’s Author Elizabeth Retter

Dec 18,2023 / By Ben St. James / No Comment

Exploring the world of The Adventures of Easton the Rescue Pet: An interview with author Elizabeth Retter

Just put pencil to paper and go for it.
Elizabeth Retter

Join us in an insightful conversation with Elizabeth Retter, a recently retired teacher of twenty-five years, whose love for children’s books and dedication to animal rescue shine through her debut series, The Adventures of Easton the Rescue Pet. Discover the inspiration behind Easton’s character and how Elizabeth aims to impact young readers’ perceptions of rescue animals and adoption. Gain insights into the adoption process, challenges, and rewards from an advocate for rescue pets. Elizabeth also shares valuable tips on finding reputable rescue organizations and her childhood inspirations, and provides encouraging advice for prospective children’s authors.

Don’t miss this engaging interview with a passionate storyteller and advocate for both literature and furry friends.

Can you tell us about the inspiration behind The Adventures of Easton the Rescue Pet? What motivated you to write a children’s book centred on a rescue pet?

As a recently retired teacher of twenty-five years, I have always had a great love for children’s books. Easton has proven to be quite a character who gets himself into a lot of silly situations that I believe children and pet owners can relate to. I also wanted to raise awareness of the importance and need of rescuing animals of all kinds.

Author of the Month

Lisa Bournelis empowers children to be their own heroes while shining a light on mental health

Oct 11,2022 / By Alyssa Humphrey / No Comment

Inspired by her child’s experiences with OCD during the pandemic, Lisa Bournelis pens Louie and the Dictator to empower those living with mental illness.

Your story is gold. Your vulnerability will help others in ways you may not have realized or imagined.

Lisa Bournelis is a mom, taekwondo black belt, healthcare change consultant, and former humanitarian aid worker. She has served all over the world, from Africa to the Balkans to Afghanistan. Inspired by her child’s experiences with OCD during the pandemic, she wanted to uplift children struggling with anxiety during this extraordinary time, by showing that they are the heroes of their own stories, and by sharing the hopeful message that adjustments to the way we think can transform our circumstances.

What inspired you to write Louie and the Dictator?

Like many parents of children with additional needs, the pandemic presented an additional layer of isolation. As access to resources and supports were cut off for the most vulnerable children, and as anxieties were heightened by the continued uncertainty, I wanted to provide a message of hope and inspiration for other anxious and neurodiverse children based on my son’s experiences.

From this time of darkness, the uplifting middle-grade novella Louie and the Dictator was born. The story is designed to take children on a journey that has them see themselves as heroes of their own story, while incorporating clinical elements within an adventurous narrative.

I also wanted to be purposeful in giving back and supporting the team that helped my son prior to, and following, the pandemic. I donate a minimum of 20% of my royalties to the paediatric OCD research team at BC Children’s Hospital.

Tellwell News

The New Self-Publishing Lexicon

Oct 3,2022 / By Tim Lindsay / No Comment

Why “Vanity Publisher” Is an Outdated Misnomer

By Tim Lindsay, Founder & CEO of Tellwell

You’ve written your book! Congratulations on such a significant accomplishment. So many people start, but so few finish! Moreover, the book you’ve written is good (you don’t tell many people this, but it’s way better than you thought it would be). It’s so good, in fact, that you know you need to take the next step and find a way to publish.

If you begin researching book-publishing options online, it’s possible you’ll read about the exciting growth and accessibility of self-publishing—the “indie publishing” revolution that has democratized access to publishing. You may read about “authorpreneurs” taking control of publishing timelines, bypassing the old gatekeepers, earning higher royalty rates, and building intimate and direct relationships with readers. Exciting, right?

But then the term “vanity publisher” also shows up in your search results, making you pause, since the term vanity carries with it pejorative connotations. Wait a second . . . should you be ashamed to self-publish? Is self-publishing “vanity publishing,” or is it legit? And if self-publishing is indeed a credible option, is it possible to get help, or must you do literally everything yourself?

Author Phil Earle shares the story of an unknown Canadian legend in new novel

Aug 19,2022 / By Tellwell Publishing / No Comment

Phil Earle’s father, Guy Earle, lived an exhilarating life. With his new memoir, I’ll Go the Length of Meself, Phil hopes to showcase his legacy as a great mariner, businessman, humanitarian, and exhibitionist, along with many other attributes.

“There will never be another Guy Earle, there couldn’t be.”

This is his story, and Phil is proud to share it.

Never let failure define who you are, but instead, learn about yourself and grow from it.
– Phil Earle, author of I’ll Go the Length of Meself

Tell us about yourself.

From my mother and maternal grandparents, who were wonderful, I grew up believing their high standards for truth, compassion and integrity. From Captain Guy, my father, and my paternal grandparents, I learned to have respect for people and the world, and to have a drive to give the best of whatever life has given me.

What inspired you to write I’ll Go the Length of Meself?

In the beginning, I wanted to tell the story of the remarkable life of my father—this after he had been gone fifty years. And I finally, at the age of seventy, through maturity and wisdom, realized that no one had a life like him.

After finishing the book, it became obvious to me that Skipper Guy was a gifted, brilliant product of the people and culture of his era.

A second story was thus revealed in the book, the story of the great maritime people of the coast of Newfoundland. It became obvious to me that much of what I admired and expressed about my father and the culture of his people is strongly embedded in my character as well.

Tellwell Books

HOLIDAY BOOK ROUND-UP: Tellwell’s Favourite Family Reads for Christmas🎁🎄

Dec 16,2021 / By Tellwell Publishing / No Comment

Ho ho ho! Just in time for the holidays, we here at Tellwell are excited to share some of our favourite yuletide tales that are perfect for the whole family. With these festive reads, you can keep the holiday magic alive all year round!

Christmas Treasure Hunt by Leslie & Tyler Hoolaeff

A new Christmas tradition to bring the whole family together! Christmas Treasure Hunt tells a charming and delightful story of Santa preparing to deliver a game on Christmas Day.

Beyond the fun of the story, the heart of this book can help create a better, more memorable Christmas that is accessible to anyone.

Get your copy of Christmas Treasure Hunt on Amazon.

Author of the Month

How Miami-based children’s author Jennifer Segarra gained traction for her children’s book!

May 19,2021 / By Tellwell Publishing / No Comment

For May’s author of the month, we are celebrating Miami-based author, Jennifer S. Segarra!

Over the last few months, Jennifer has successfully been featured on a number of influential #bookstagram pages like @the_bookish_mind and @nerdybibliophilee, interviewed by notable outlets like KidlioMag, Children’s Literature and the Reading With Your Kids podcast, and has connected with readers all over the world through her social media!

Author Jennifer S. Segarra with her children’s hit – ***El Lechón Choncho otherwise known as Choncho the Pig***

Tell us a bit about yourself!

My name is Jennifer S. Segarra. I was born and raised in Miami, Florida. My parents immigrated to this country when they were young. My father is from Cuba and my mother is from Puerto Rico but also half Filipino.

I am a married mother of two beautiful children, and have an Italian Mastiff fur baby. I am bilingual, speaking both English and Spanish. My husband is from Cuba and we have been married for 15 years.

I love to cook, travel, discover new things, and LOVE reading books!

What inspired you to write El Lechón Choncho otherwise known as Choncho the Pig?

Since I was a young girl, I always loved reading, and this may sound quite weird but I loved being given assignments where I needed to write book reports, essays and stories in my own words. However, my mother always told me the story, since I was a little girl, of her favorite family pet pig named Choncho. I always told her she needed to make this a children’s book.

Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

May 28,2018 / By Monica Martinez / No Comment

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date. They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience. For authors, sending out an ARC is a great way to gain buzz and publicity before the big release. Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

Design Showcase Guest Post

The behind the scenes creative process to achieve this incredible YA fantasy cover design – Demons at the Doorstep

May 24,2018 / By Tellwell Publishing / No Comment

Guest post by Tellwell designer Tara Price

Demons at the Doorstep is a young adult urban fantasy. Written by Rachael Bell-Irving, the story follows Jessica, a witch who must team up with her mortal enemy to stop mutated demons from destroying her city. Hard copies and eBooks are now available on Amazon, Barnes and Noble and Chapters Indigo.

Why did you choose this cover as a monthly focus?

This was a book that I started working on at the end of last year that wrapped up mid-April. It was a little out of our normal process because it required a custom illustration. A lot of the time, the cover is either done first or designed in tandem with the interior. For this one the interior was formatted well before the illustration was done. I had an initial idea of what I wanted for the title, but I knew that it may change drastically when the cover was on my plate. However, once I saw this amazing image, I was able to work in the title surprisingly well, with only minor re-working on spacing.

Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Mar 27,2018 / By Tellwell Publishing / No Comment

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

Author of the Month

YA author Rachael Bell-Irving uses pre-marketing to grow following, knowledge and experience for launch

Mar 27,2018 / By Tellwell Publishing / No Comment

We’ve all heard the saying ‘practice makes perfect’ at one time or another, and book marketing is no exception. So when Tellwell author Rachael Bell-Irving decided she was going to publish her first book – Demons at the Doorstep, she immediately began exploring and experimenting with marketing in preparation for her book’s release.

First, she embellished her online author presence with a Facebook Page and website, and began to establish a voice through social media and a blog. While she knew it was important to be on multiple online platforms, Bell-Irving decided to focus on the tool she felt most comfortable with: Instagram.

She did her due-diligence researching effective hashtags and exploring community spaces like “Bookstagram.” As she began to post content, she started to pick up on some of the nuances. Beyond the importance of imagery, Bell-Irving discovered the value of allowing your personality to come through.

“People like to know who you are behind the scenes and behind the screen,” she says.

Some of her most well-received content on Instagram has been posts of herself – whether they were related to the writing process or not. Even online, the reading community seems to appreciate a personable, humanistic approach to brand awareness.

Another advantage of the pre-marketing process for Bell-Irving was getting a better sense of her genre and her target audience. Prior to exploring the literary community on social media, she didn’t realize her writing is tailored to young adult readers.

Having learned that, she found her approach online shifted to accommodate the interests and habits of YA readers specifically. The most prominent thing she discovered was the strength of the community she had become a part of through her writing. Not only are YA readers and writers extremely interactive with one another, but being genuinely invested is quintessential to building support within the community.

The concept of “being a reader as much as a writer” goes a long way, Bell-Irving explains. So, she started to get back into reading again to really immerse herself with her audience.

Tag Archives: self publish in canada

Inspired by her child’s experiences with OCD during the pandemic, Lisa Bournelis pens Louie and the Dictator to empower those living with mental illness.

Why “Vanity Publisher” Is an Outdated Misnomer

Guest post by Tellwell designer Tara Price