Tag Archives: publishing companies

Tips & Tricks

Should you consider joining a writer’s organization?

Much like running, writing has a tendency to be a lengthy independent exercise. The road can often get lonely and desolate, and it can certainly be reassuring to see some fellow runners, or in this case writers, alongside. Regardless of which publishing route you choose – traditional or self-published, there’s still a long journey of self-promotion that lies ahead.

As a self-published author, you’re essentially taking on a new profession, and if this is your first book, there can be a steep learning curve ahead. But, having an outlet to gain advice and support from other writers can help drive momentum and establish a solid foundation as a writer.

Many authors look to a writer’s organization as an opportunity to turn an independent effort into a team sport. Whether it be a national organization with smaller regional branches, a provincial organization, or a niche specific group, you may want to consider joining one as part of your marketing and promotion strategy.

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Here are some of the advantages of becoming a member of a writer’s organization:

  • Support from a community of writers – In any given writer’s group, you’re guaranteed to have the opportunity to connect and interact with other authors, many of whom will have unique insights to bring to the discussion based on their own publishing experiences. In essence, they’re a great forum to gain feedback from fellow members of your craft.
  • Networking opportunities – Most writer’s organizations arrange events and other interactive opportunities for you to meet with professionals in the publishing industry. Whether they be editors, reviewers, booksellers or other high-profile authors, writer’s organizations offer good settings to increase your author network.
  • “How-To” guides and instructional information – One of the greatest advantages of writer’s groups (particularly at a national level,) is the knowledge base they can provide, especially to newcomers. From contracts and legalities to marketing and promotion, writer’s organizations are a great preliminary source for best practices in publishing.
  • Access to readings programs – Some writer’s organizations provide their members with the opportunities to participate in pre-established events and speaking engagements. These can include subsidies to invite writers to perform at a school or public reading, which can act as a great gateway to showcase your book to appropriate markets.
  • Access to apply for awards – Many writer’s organizations offer awards to recognize contributions to the literary industry, but the committee’s considerations are often limited to members only. By joining one of these organizations, you’ll have the opportunity to submit your work for award consideration.
  • Writer’s Coalition Benefits – Many writer’s organizations include eligibility to participate in the group health and dental benefits plan through the Writer’s Coalition. If your principal profession is writing, it may be worth your while to have access to benefits, which aren’t usually available at a group rate in this trade.
  • Credibility – In the publishing realm, having a membership to a writer’s organization can enhance your status and clout as an author. As a self-published author in particular, this can be an extremely valuable confidence boost when you’re first starting out.
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Meet the Team

Book Marketing Consultant Kendal Gerard’s take on joining Tellwell’s team

Kendal and her daughter Frankie.In January 2017, my family made the decision to move from Toronto to Victoria, BC (if you’ve ever spent a January in either location you’ll understand why.) I was right at the end of my maternity leave — my baby daughter had just turned one — and, in and amongst the chaos of selling our house, buying a new one, packing our boxes and changing our contact information everywhere, I was looking for flexible work in book publishing, specifically in children’s book publishing, which is where I have worked since graduating from Queen’s University in 2007 and the book publishing program at Centennial College in 2008.

By May, when we redeemed our one-way tickets to Victoria, I had been off work for nearly two years. (Though, believe me, I had read a lot of books in that time.) I had used the final few months of my pregnancy to complete a Masters in Education at the University of Toronto, which I had been chipping away at for a number of years while working full-time as the Marketing Manager at Owlkids Books (publisher of Chirp, chickaDEE and OWL magazines,) and my daughter was now nearly one and a half. In those two years, while I was home reading Brown Bear, Brown Bear for the umpteenth time, Tellwell had sprung into existence and I imagine I found this talented group of people much in the same way that you did — kudos to the individual who handles our SEO.

I didn’t have to spend very long on Tellwell’s website to realize that this was the place I wanted to work once we got settled in our new province. Even though no jobs were being advertised, I got the impression that Tellwell was the kind of company that would always find a way to make room for hard-working, enthusiastic, experienced people. Their commitment to helping authors create the best books possible means building a big team — so that every book will be matched with the ideal project manager, editor, designer and publicist. My first impression was not wrong and I was able to join Tellwell’s marketing team part-time in September, where I work on children’s books exclusively.

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Tellwell News

IngramSpark changes Print on Demand book pricing structure

Effective June 5, 2017, IngramSpark will be adjusting their print rates and no longer offering the bulk order discounts that were previously available (10% per 100 books). The adjusted print rates can be found here. If you have any questions about the new pricing structure, please feel free to reach out to IngramSpark’s customer support team: 1-855-99SPARK.

For all of our published authors, please take some time to check the new print rates and adjust your suggested retail price if necessary. IngramSpark provides information on how to adjust your retail price here.

Most books with a black and white interior will decrease in print costs. In some cases, colour interior print costs have increased.

About IngramSpark and POD

The book distribution process within the book publishing industry, which refers to the process of making your book available to the public, has changed dramatically over the past 20 years; it is now possible to make your book available to over 30,000 booksellers (Amazon.com, Chapters.ca etc.) through IngramSpark, our central Print on Demand distributor. POD is an effective avenue for self-published authors because you can print one book at a time at economical prices.

 

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Tips & Tricks

Self-published printing options: matte vs. gloss, perforation and duplex covers

 

You’ve submitted your manuscript and now the project you’ve been pouring over is materializing into a book. As an independent author, you get to determine the look and feel of your book. The print-on-demand company we work with, IngramSpark, offers a variety of options when it comes to printing your self-published book. Here are some options to consider for your work.

Cover finish

IngramSpark offers a glossy cover or a matte cover. These two options give the reader different visual and tactile experiences.  A glossy cover is considered to be the classic choice and will give a rich and vibrant look to your book cover. A colourful photo like a sunrise or ocean scene will pop with a glossy cover. It’s more durable so it can repel small coffee or water spills, within reason. The downside to glossy covers is that they scuff and scratch more easily.

In comparison, matte book covers are trending right now. The finish is professional looking and can give a contemporary look to your cover design. Not to mention the feel of a matte cover is quite unique – its smooth, soft surface will give the reader not only a visual but a tactile experience. Matte lends well to more subtle cover art and will absorb and hide scratches more so than a glossy cover. However, a matte finish may dull certain colours.

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Tellwell News

Meet publishing consultant Scott Lunn as he answers your self-publishing questions

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1. What advice would you give to authors who want to self-publish?

The advice I give to anyone who’s going through this for the first time is be diligent in your research and shop around. Find out about the companies, look deeper into them than what is on their website and when you’re talking to them, ask specific questions. Ask about their policies on royalties, printing rates and what kind of transparency they have when it comes to who’s going to be working with you on the project.

These are all really important factors as you enter into the publishing process.  There is an investment required by authors to move forward, so there’s really no room for error when choosing which company to work with to bring your book to market.

2. What is a common misconception authors have about self-publishing?

One of the common misconceptions is that their book is going to land on shelves of bookstores across Canada and around the world. Another is once they sign up and their book is available for sale, they want to know what we are going to be doing to market their book and make sure that the whole world is aware that it’s there.

It’s important for authors to understand they need to be willing to put in some effort in promoting and marketing their book. A book is like a brand and authors have to put in the work to build their brand. It should be a fun process. With all the tools available at our disposal these days, marketing and promoting can be really creative and enjoyable, and of course, we can certainly help immensely in that regard, but their involvement is imperative.

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