Tag: indie authors

89 posts

The Key to Standing out as a Self-Published Author: Book Marketing

You’ve finally done it – your copy has been meticulously edited, you’ve spent too many hours tweaking the design of your book jacket, and now your book is ready for distribution – you’ve published your book. But just when you’re about to get that freshly-printed, new book in your hands, someone says it. It creeps…

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Don Levers talks book marketing – Masterminding the perfect strategy for success

In January 1977, five men tunneled through steel and concrete to break into the Vancouver Safety Deposit Vault. The men pilfered more than 1200 safety deposit boxes and stole millions of dollars in jewelry, gold bars, and cash. It was a perfect crime. Except, when staff at Vancouver International Airport noticed that the men’s luggage was exceptionally heavy,…

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An Image-Based App for a Text-Centric Industry

Marketing your book requires branding.  Putting aside that nearly 70% of brands are using Instagram as a marketing tool and that it boasts an impressive worldwide user count of 700 million, humans are 90% visual beings able to process images 60,000 times faster than text.   But we’re in the business of books and you’ve…

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Why authors should have a media kit

Whether you’re looking to gain some media attention, attract book reviewers, pique the interest of bookstores, or develop relationships with key figures and organizations from your niche market, having professional materials to outline your project will be an essential asset to your pitch. These materials can take many forms, depending on how best to showcase…

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Celebrating Canada 150: Heather Pattullo’s passion for her country drives book’s success

Like many first-time authors, Heather Pattullo didn’t realize the journey she was getting herself into when she decided to self-publish. On a steep learning curve, she encountered many hurdles along the way, including a 4-month waiting period to gain permission to use the images in her book. But, her ‘cross-Canada guidebook’ Positively Canadian: A fun…

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Canadian Authors from Coast to Coast

Alberta Author Name: Angie Pierce Book Title: Dale’s Journey: Receiving Inspiration From Our Own Mortality Chapters.ca link: Click here. What is the most inspiring place in your province for you to write? The most inspiring place for me to write is from my picturesque horse farm in rural Beaver County, AB.  There, I am peacefully…

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Writing Festivals Around Canada

We know that summer has only just begun, but that means that writing festival season is just around the corner! From August until November, Canadian cities both large and small host a wide range of international writing festivals that will re-ignite your passion for literary arts. Vancouver Writers Fest Vancouver, British Columbia October 16-22 For…

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Picking a perfect cover image

There are only ever a few reasons as to why we are compelled to pick up a new book from Amazon or our local bookstore: It’s one of those must-read titles. One of our friends or family members mentioned it. It’s mandatory to pass our upcoming high school test. Our favorite author finally finished another…

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