How self-published author Don Levers landed major media interviews and got his book into 25 bookstores

Apr 26,2019 / By Monica Martinez / No Comment

By Don Levers

Author Don Levers pictured in Edmonton on Dec 9, 2017. Photo by Jason Franson.

I have told people since publishing my book in August of 2017 that finishing and publishing it is only the beginning for an indie author. Arranging book signings, retailer consignments and getting as much free publicity as possible can become a full-time job.

PUBLICITY
Using a media list supplied by Tellwell Publishing, I contacted media outlets prior to launching the book. The big newspapers no longer have space to do book reviews. I arranged interviews with small community papers in areas where I would be doing book signings. You can see copies of all the articles and interviews I have done on my website. The thing is you need a hook. What makes your book different than the tens of thousands of books on the bookshelves of any major bookstore?

My persistence in contacting various media outlets paid off. I managed to get short interviews with major radio stations including the CBC. I have had a number of articles in local newspapers talking about the book and the story that inspired it. I was even able to get a live television interview prior to doing a signing in Kamloops.

My goal was to try to get an on-air or newspaper interview to coincide with a book signing. One thing I learned is that radio stations are not usually interested in doing interviews on fiction books.

Tellwell celebrates some of our author’s 2017 publishing accomplishments!

Jan 23,2018 / By Tellwell Publishing / No Comment

2017 was a great year for many of our authors! Huge congratulations to all who self-published a book last year. Here are just a couple of the authors who have inspired us with their 2017 publishing accomplishments:

Don Levers

Author of Loot for the Taking

After publishing his first book in the late spring of 2017, the author spent the rest of the year travelling throughout British Columbia and Alberta on a book tour which included stops in Kelowna, Kamloops, Victoria, Vancouver and Edmonton. He received quite a bit of publicity along the way, and was interviewed on the CBC’s The Early Edition in September. Most recently, Levers was asked to appear in the Vancouver Public Library’s Annual Report. The author’s persistence when it comes to building relationships with the literary community has lead to his continued success both with events and signings and publicity. For more on Don Levers, visit his website: http://www.lootforthetaking.com/, or follow him on Facebook: @DonLeversAuthor.

Deborah Kane

Author of the Fifth Dragon Series

Not only did the author publish the first 3 books in the Fifth Dragon Series in 2017, but the series is also now available for Chapters, Indigo, and Coles bookstores across Canada to order directly through Ingram! The author worked hard to develop a rapport with Indigo and its affiliates and the combination of book sales, good reviews, and consignment in some of her local bookstores led to the wholesale agreement. Kane is currently working on her next book, and we look forward to seeing what 2018 has in store for this author. For more, visit her website: http://www.dkanebooks.com/ or follow her on Twitter: @dkanebooks.

Philip Wilson

Author of The Librarian

Wilson used a combination of professional book reviews, online advertising, print advertisements and consignment to grow his brand and readership in 2017. His commitment to continued marketing efforts and his willingness to try new tactics, led to a spike in e-book sales and Goodreads ratings leading into 2018. Wilson has also been featured in the Huffington Post twice, most notably as part of IndieReader’s Best Reviewed Books of 2017. The author will be publishing his second book, Songs for Lucy, with Tellwell this spring. For more on Philip Wilson, visit his website: www.philipmwilson.com or follow him on Facebook: @authorphilipwilson.

We’re excited to begin another year of self-publishing and look forward to seeing what 2018 has in store for our authors!

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Don Levers talks book marketing – Masterminding the perfect strategy for success

Jul 27,2017 / By Tellwell Publishing / No Comment

In January 1977, five men tunneled through steel and concrete to break into the Vancouver Safety Deposit Vault. The men pilfered more than 1200 safety deposit boxes and stole millions of dollars in jewelry, gold bars, and cash. It was a perfect crime. Except, when staff at Vancouver International Airport noticed that the men’s luggage was exceptionally heavy, they called the police. The men were arrested. The perfect crime a flop.

This is the true story that inspired Don Levers to begin to write his novel, Loot for the Taking. “The idea of these professional criminals who staged the perfect crime with an imperfect getaway wouldn’t leave me,” said Levers. He began writing the novel in 1987 and last year, with encouragement from his family, Levers sat down to finish his book. “It took a solid year of writing, re-writing, editing, re-writing, and more editing to reach the finish line,” said Levers.

There are a lot of parallels to publishing a book and planning the perfect crime. You can write the best book on the planet, but if you don’t take steps to make sure your getaway (marketing plan) is solid, you’ll be grounded in terms of book sales. Which is why Levers decided to make book marketing his primary occupation. “It’s a lot of work but if you enjoy it, it’s not a job,” he explained.

Tag Archives: Don Levers

How self-published author Don Levers landed major media interviews and got his book into 25 bookstores

Tellwell celebrates some of our author’s 2017 publishing accomplishments!

Don Levers talks book marketing – Masterminding the perfect strategy for success