As part of Black History Month we’re shining the spotlight on a few of the Black authors we’ve had the privilege of working with over the past year. These self-published authors are promoting their books in a range of unique ways. Take a look to inspire your own book promotion ideas!

Record a podcast at your launch event

Author Ray Byfield recorded a podcast episode to answer questions about his new book at his launch event. Last September, Ray hosted a socially distanced book launch to celebrate the release of This Business of Life and Business. He shared this video to his YouTube page; he posted it to his website; and, he promoted it on his Instagram, Twitter, and Facebook pages.

Creating one piece of quality content can go far when you adapt it for promoting on each of your platforms.

Pitch to journalists for a deeper connection with your audience

Arnelle M. Cruz was interviewed by The Hollywood Times to discuss her book The Survivor Story of Arnelle: A Girl from Africa. Arnelle opens up about what it was like growing up in Liberia, and she tells readers how they too can overcome adversity.

Interviews and feature stories, like Arnelle’s interview, give readers a deeper insight into your story.