Tag Archives: tellwell publishing team

Meet the Team

Meet Tellwell’s marketing director Monica Martinez and hear her book promotion advice

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1. Tell us about your role at Tellwell.

As the head of marketing, my role is multi-faceted. I lead and manage Tellwell’s digital and content marketing, book marketing as well as work directly with authors. This means I create and optimize our ads, landing pages, value offerings, manage our social media accounts, blog, and newsletter. I also lead our wonderful book marketing department, where we help authors promote and market their books. I do work directly with clients as well. I really enjoy the variety in the role and working with my talented colleagues and authors.

2. What did you do beforehand?

I had a career as a journalist prior to Tellwell. I worked as a television reporter, video-journalist and anchor for CHEK News, CBC and Global News. I not only reported but also filmed and edited my own stories. Before that, I worked in various marketing roles in both the non-profit sector and the private sector.

3. How would you describe your personality?

I am a happy and positive person who is self-motivated. I believe attitude is everything, and being mindful of our thoughts and emotions is crucial. I’m extroverted and enjoy playing in the abstract.

4. What inspires you?

People who are living their optimal life, especially people who have overcome tremendous obstacles to achieve success.

5. What do you enjoy most about your role at Tellwell?

I enjoy the combination of creativity and analytics. I have a lot of opportunities to develop creative materials, write, and think outside the box, but I also enjoy studying the numbers to see what is working and what can be further optimized. I appreciate working in a startup environment where ideas quickly turn into action. I also enjoy working with authors and staying on top of trends in the publishing industry.

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Meet the Team

Meet Tellwell publishing consultant Jennifer Chapin and learn about her own book publishing experience

By Jennifer Chapin

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About Jennifer
I work as a publishing consultant at Tellwell arriving here late in 2017.  Before Tellwell, I worked in non-profit engagement for eight years, assisting organizations around the world to become investment ready.  Part of this work included encouraging executive directors and their boards to tell their stories so they could receive the financing they deserved.  The move to Tellwell was seamless, in that I am still helping people bring their stories forward.

Work Experience
I also have a solid background in corporate sales and business development through Fairmont Hotels & Resorts. I first worked in Victoria and then moved to New York City. It was while I was working in New York that 9/11 occurred and I was heavily impacted by that event.  It was a turning point in my life. It made me take stock of my dreams and what I had left unaccomplished.  Writing a book was one of them and so I left the corporate world and went to France and wrote my first novel.

Writing Her First Book
I was raised to love books and my enduring memory as a child is all of us sitting around, father, mother, and siblings, reading silently.  I am a voracious reader now and enjoy historical fiction with a fantasy/time travel element. This is also the genre I have used in both books I have written.

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The Publishing Experience
I self-published A Song of Songs:  Mary Magdalene Awakes in 2008 with AuthorHouse. This is the novel that arose out of my travels to the south of France.  I followed the myths and legends about her there.  They are rife as she is the Patron Saint of Provence. This was in the aftermath of the Da Vinci Code days, but in my book,  I do not focus on the bloodline, but on her coming back at the end of time.  I have recently pulled my book out of AuthorHouse and am now in the process of a re-write over the next few months.

In reflection and after working at Tellwell, I would have approached the process of self-publishing differently.  I would have spent more money on editing, for instance, and commissioned a strong marketing team to assist me.  I worked hard to self-promote the book through a launch and many readings.  I found that Chapters and Indigo and private bookstores were receptive to carrying my book.  It was an amazing experience.  I cried when I got my first copy.

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