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Book Marketing Tellwell Books Tips & Tricks

How to market and sell your children’s book – book marketing advice for children’s authors

Whether you are published, in the process, or only just thinking about it – here are some tips & tricks for all children’s authors.

1 . YOUR AUTHOR BRAND

Your author brand gives your readers insight into who you are! Creating something that showcases your personality is key. As a children’s author, you may also want to show off a bit more of your goofy side!

Here are a few things to keep in mind when creating your author brand:

  • Make it eye-catching and fun!
  • GET PLAYFUL
  • Use a fun background or bright colors
  • Don’t be afraid to make a silly face
  • Let your personality shine through – both in your photo and bio

2 . YOUR COMMUNITY

The average buyer’s age of children’s books is between 30 and 44.

Females make up more than 70% of these buyers. They are also more likely to discuss and recommend a book they and their kids enjoyed. In fact, buyers of children’s books are more easily influenced by the recommendations of family and friends than any other book category. For this reason, it is really important to build a loyal community of parents and teachers that enjoy and support your book.

Consider building an ambassador program or launch team! Also, get involved in your local community and make time to meet your readers.

Meet your readers!

  • Pursue classroom visits
  • Join children’s book festivals
  • Participate in library events such as a read-along!

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Author of the Month

Award-winning children’s author, Kristin Pierce, helps both kids and adults find their “inner compass”

Award-winning author Kristin Pierce’s children’s books are full of empowering messages about finding our real-life super powers of creativity, imagination and intuition. And it’s that message the author, herself, has fully embraced by not only writing a series of children’s books, but taking the lessons learned in self-publishing and coaching others on how to bring their own story ideas to life.

“It has been a lot of work and a ton of learning, but it has been so much fun,” said Saskatchewan-based author and mother of two.

Children's author Kristin PierceThe inspiration to write a children’s story first came a few years ago when she was putting together a rhyming scrapbook for her son about his first six-months of life. The rhymes began flowing and the book ended with some empowering verses.

“I looked at those last couple pages and said to my husband, “Wouldn’t it be neat to turn these lines into an empowering children’s book?”

Pierce says she couldn’t believe she had said those words aloud. “For almost my whole life, I didn’t believe I was creative, so this idea didn’t align with who I thought I was, so I dismissed it,” she said.

But the rhymes wouldn’t stop flowing, and several months later, while her son was napping, she wrote the first draft of her first book, Your Inner Compass That Could, in an hour and a half.

You are the one who knows your true self the best
You have an Inner Compass inside of your chest
If you learn how to listen, it will be your best guide
On life’s wonderful, magical, adventurous ride

Your Inner Compass That Could - book cover Tellwell Publishing

Your Inner Compass That Could was published by Tellwell in early 2018. The story encourages children to connect to and trust their inner self to guide them in life. It teaches children that there are no limits to what they can achieve and to pursue their passions and share their unique gifts with the world.

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