Tag Archives: tellwell employees

Meet the Team

Meet Tellwell project manager Rhea Inot and learn more about her role helping authors

1. Describe your role as a project manager. 

As a project manager, I help authors through every step of the publication process, from submitting the manuscript until the book gets published.

I serve as a liaison between the author and the designer, editor, and/or illustrator. I also guide authors on their choices in terms of design, layout or the book’s specifications.

2. What does a normal day look like for you? 

A normal day for me would be a combination of team meetings, phone calls with authors, preparing and reviewing various documents and communicating with editors, illustrators, and designers.

3. What do you enjoy most about working with authors?

What I enjoy most about working with authors is hearing their personal stories, and inspiration behind writing their book. It’s very satisfying and fulfilling helping authors achieve their goals and guiding them through the process to achieve the best possible outcome. It makes my day when I hear how happy authors are with the final product!

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Meet the Team

Meet Tellwell Book Designer Ian De Guzman and read his favourite cover design trends

1. Tell us about your role at Tellwell.

My role is to create the visual expression of our authors’ concepts and ideas using graphic tools and elements.

2. What do you enjoy most about being a book designer?

I enjoy creative exploration, thinking through ideas and coming up with solutions on how to best represent them visually.

3. What styles and genres do you enjoy working on the most?

Fantasy and adventure.

Here is a small sample of Ian’s cover designs for Tellwell.

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Meet the Team

Tellwell marketing consultant Chelsea Rutherford on the biggest mistake authors make when it comes to book marketing

1. Tell us about your role at Tellwell.

As a book marketing consultant, I work with authors to show them how they can connect with their audience through various marketing activities. It’s my goal to give authors a better understanding of all the tools they have available to them when it comes to marketing their book, and teach them how to effectively use those tools.

2. What does a typical day or week look like?

A typical day includes a mix of meetings and consultations, creating marketing strategies, designing social media graphics and promotional materials, and pitching to bloggers, media outlets or bookstores. I love that my work week always contains a mix of writing, strategizing, phone calls with unique authors, and creative work.

3. What did you do before joining Tellwell?

I was the marketing manager for a California based start-up. I worked remotely from Victoria with a lean-team based in Ottawa, Oakland, and Los Angeles. We all came together to launch our company in early 2017. What a whirlwind that was! I wouldn’t trade that time for anything though. Not only did I hone my time management and communication skills, and learn just how adaptable I really can be, but I was also able to experiment with all kinds of marketing activities. My responsibilities included social media management, blogging, B2B and B2C email marketing, media outreach, partnership marketing with California-based event planners, as well as managing and executing brand awareness campaigns, mostly through influencer marketing on Instagram.    

4. How would you describe your personality? What inspires you?

I thrive when I’m able to socialize with others – friends, family, even strangers at events or concerts. I love getting into good conversations with people. Learning through sharing ideas with others charges me up like nothing else. With events and social gatherings on hold though, I’ve been turning to other sources of inspiration. I consume books, blogs and podcasts on the regular, but my consumption rate has increased tenfold since social distancing came into effect. I’m still getting outside and spending time near the ocean or on a remote trail – there’s nothing like nature to keep me feeling whole. 

5. What do you enjoy most about working with authors?

I love hearing why authors wrote their book, why they want to share this particular message with the world. Starting with why is a driving force behind just about everything I do when it comes to business and marketing – thank you, Simon Sinek.

Understanding an author’s why helps me better understand who we’re trying to reach, which determines my recommendations and strategies for how to connect with them.

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Meet the Team Uncategorized

Meet Tellwell project manager Redjell Arcillas and hear his advice to authors going through the publishing process

It’s exciting to finally get to see the author’s book live and published, and to share in that joy, knowing you had a part in making their vision a reality. 

Redjell Arcillas works as a project manager at Tellwell. He guides and assists authors throughout the publishing process – from their book submission to distribution. Redjell liaises with designers, editors, illustrators on behalf of the author and then, once the book is ready, distributes it so it can be purchased on various online platforms.

As a project manager, Redjell is part of every author’s publishing journey. His role is to bring to life the author’s work by making sure the cover is even better than the author envisioned, and the content of the book is ready for publication. Redjell considers the authors goals and works within their budget to produce a top-quality product. 

Prior to Tellwell, Redjell worked at a large indie publishing company as a project manager. 

1. What do you enjoy most about working with authors?

Working with authors is a great privilege. I enjoy being able to access their personal anecdotes during the writing process as well as seeing the progress of their work, especially after a series of recommendations. It’s exciting to finally get to see the author’s book live and published, and to share in that joy, knowing you had a part in making their vision a reality. 

2. How would you describe your personality? What are your strengths? 

I value success, achievement, and quality. This drives me in life and helps me push forward to keep improving myself. I believe the key to success is persistence. I don’t allow obstacles to stand in the way of my goals. I’m proud of my achievements and I’m grateful to be able to pass those opportunities on to my children. 

3. What advice do you have for authors going through the publishing process?

First, trust the process, and know that no matter what, your book will be published. Second, know that your project manager will always be there for you. Third, always aim for a quality product rather than rush the publication of your book. 

4. What is the most common misconception authors have about the self-publishing process? 

I find many authors focus on marketing their book and pay less attention to the editing. When you do this, you miss out on improving your manuscript. You have to keep in mind that reviews will definitely affect the ability to successfully market your book. Neglecting editing before publishing your book is like offering readers something that is not worth reading at all. The professional publishing standard is to have very few spelling errors or grammatical mistakes. Reviewers can be brutal if they see too many of these errors. But they are also savvy enough to comment on plot lines, character arcs, pacing and the writing. 

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Meet the Team

Marketing consultant Katie Hennessey on her role in educating and empowering authors in their book marketing efforts

1. Tell us about your role at Tellwell.

As a marketing consultant at Tellwell, I am an author’s final point of contact in the publication process. I work with authors on creating the best strategies to promote and market their book based on their goals, time and budget. It is my goal to help educate and teach authors about all the extraordinary resources available. Children’s books are my specialty! 

2. What did you do beforehand?

I wore a few different hats prior to starting at Tellwell. After I graduated from the University of Victoria with a B.A., I worked in real estate, supporting agents with marketing and administrative duties. Real estate didn’t feel quite like the right fit, and I decided to go back to school to become an elementary school teacher. It was during this time that I became aware of an opening on Tellwell’s marketing team, and couldn’t resist the opportunity to become a part of an industry I feel so passionate about. 

3. How would you describe your personality?

I like to describe myself as Miss Congeniality. I love helping others and am highly organized. I tend to be a bit of a perfectionist. I typically see most things with my rose-colored glasses on, always wanting to see the glass half full, rather than half empty.

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Meet the Team

Meet project manager Simon Page and learn about his approach to working with authors

Simon Page Tellwell

Tell us about your role at Tellwell.

As a project manager, I help authors move through each step of the publishing process, providing guidance throughout the editing, design, illustration, and distribution steps, and everything in between. My role also includes acting as a liaison between the production and development teams, and I’m excited to be closely involved with producing the publishing webinars for authors that we will be launching very soon!

What did you do beforehand?

Before Tellwell, I worked in logistics and communications for a local non-profit organization, where I helped to produce and promote annual international jazz and blues festivals and other concerts.

How would people describe your personality?

I’ve been described as being very patient, calm, and optimistic.  I like to think I’m at least a little bit funny, and like to keep things pretty light-hearted around the office.

What inspires you?

I genuinely love helping people create great work that brings benefit to the world, and I get a lot of satisfaction from finding creative solutions to complex problems. I also draw a lot of inspiration from being in nature, as well as from books, music, films, and great food!

What are you most proud of in your life? Biggest accomplishments?

Some of the accomplishments that come to mind include graduating university, climbing the highest mountain in Poland (it’s not that high), and losing an impressive number of foosball matches here at Tellwell.  Also, I recently found a “Most Inspirational Player” award at my parent’s house that I won during my last year playing minor hockey, so that’s a pretty big one as well.

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