Tag Archives: self publish in canada

Tellwell Books

HOLIDAY BOOK ROUND-UP: Tellwell’s Favourite Family Reads for Christmas🎁🎄

Ho ho ho! Just in time for the holidays, we here at Tellwell are excited to share some of our favourite yuletide tales that are perfect for the whole family. With these festive reads, you can keep the holiday magic alive all year round!

Christmas Treasure Hunt by Leslie & Tyler Hoolaeff

A new Christmas tradition to bring the whole family together! Christmas Treasure Hunt tells a charming and delightful story of Santa preparing to deliver a game on Christmas Day.

Beyond the fun of the story, the heart of this book can help create a better, more memorable Christmas that is accessible to anyone.

Get your copy of Christmas Treasure Hunt on Amazon.

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Author of the Month

How Miami-based children’s author Jennifer Segarra gained traction for her children’s book!

For May’s author of the month, we are celebrating Miami-based author, Jennifer S. Segarra!

Over the last few months, Jennifer has successfully been featured on a number of influential #bookstagram pages like @the_bookish_mind and @nerdybibliophilee, interviewed by notable outlets like KidlioMag, Children’s Literature and the Reading With Your Kids podcast, and has connected with readers all over the world through her social media!

Author Jennifer S. Segarra with her children’s hit – El Lechón Choncho otherwise known as Choncho the Pig

Tell us a bit about yourself!

My name is Jennifer S. Segarra. I was born and raised in Miami, Florida. My parents immigrated to this country when they were young. My father is from Cuba and my mother is from Puerto Rico but also half Filipino.

I am a married mother of two beautiful children, and have an Italian Mastiff fur baby. I am bilingual, speaking both English and Spanish. My husband is from Cuba and we have been married for 15 years.  

I love to cook, travel, discover new things, and LOVE reading books!

What inspired you to write El Lechón Choncho otherwise known as Choncho the Pig?

Since I was a young girl, I always loved reading, and this may sound quite weird but I loved being given assignments where I needed to write book reports, essays and stories in my own words. However, my mother always told me the story, since I was a little girl, of her favorite family pet pig named Choncho. I always told her she needed to make this a children’s book.

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Tips & Tricks

The Art of the ARC – How advanced reader copies can add buzz, publicity and reviews to your book before the official release

There is nothing better than the smell of a freshly cracked book spine – unless of course, that book is an advance reader copy (ARC). ARC’s are copies of a book that are given to certain people who are permitted to read it before its scheduled release date.  They are typically given to bloggers, critics, and other online influencers to review and promote the work to a wider audience.  For authors, sending out an ARC is a great way to gain buzz and publicity before the big release.  Although this may open the door to potential negative criticism, this also gives authors the chance to make last-minute changes before releasing their book to the world. So how do you create an ARC for reviewers?

 

Making an ARC

An ARC does not need to be fancy, however, there are additional elements that need to be considered:

  • Disclaimer – A complete cover is not necessary, but there should be a disclaimer stating that this copy of the book is an advance reader copy that is not for resale.
  • Quick facts – Include a list that has information like: number of pages, price, release date, ISBN etc.
  • Formatting – While this may not be your final copy of your book, you should still make sure it appears clean and professional. Reviewers may have several ARCs to review, and an aesthetically appealing file could boost your chances of getting read first.

When it comes to distribution, you can choose an electronic copy, such as a PDF, or a print copy. Digital distribution is inexpensive and easy to deliver, however, this also makes it easier to leak. Print is the traditional route, but it does take more effort and time to produce.

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Design Showcase Guest Post

The behind the scenes creative process to achieve this incredible YA fantasy cover design – Demons at the Doorstep

Guest post by Tellwell designer Tara Price

demons

Demons at the Doorstep is a young adult urban fantasy. Written by Rachael Bell-Irving, the story follows Jessica, a witch who must team up with her mortal enemy to stop mutated demons from destroying her city. Hard copies and eBooks are now available on Amazon, Barnes and Noble and Chapters Indigo.

Why did you choose this cover as a monthly focus?

This was a book that I started working on at the end of last year that wrapped up mid-April. It was a little out of our normal process because it required a custom illustration. A lot of the time, the cover is either done first or designed in tandem with the interior. For this one the interior was formatted well before the illustration was done. I had an initial idea of what I wanted for the title, but I knew that it may change drastically when the cover was on my plate. However, once I saw this amazing image, I was able to work in the title surprisingly well, with only minor re-working on spacing.

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Tips & Tricks

Pave the way to literary success with a pre-marketing strategy

Your phone rings; your best friend is calling. You answer and the congratulations and celebratory cheers pour in. The day has come, the daydreams have become reality. You’ve made the Globe and Mail’s bestseller list! The book you spent months crafting has gone viral and new readers are multiplying by the second! You’ve reached celebrity author status.

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It may seem far-fetched, but it’s certainly possible. The question is: how did you get to that unforgettable milestone?

As an author, whether you’re self-published or not, one of the most important things you’ll need to do to work towards that bestseller status is build an audience of readers who would be most interested in your book. But, growing a target market is no easy feat, and it definitely takes time and committed engagement.

And, if you want to hit the ground running when your book is launched, you’re going to need to get started sooner rather than later. Enter pre-marketing.

Having and executing a pre-marketing strategy is extremely important to build initial momentum – whether it’s your first book, or your sixth. Here are Tellwell’s top ten tips to consider when putting together your pre-marketing strategy:

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Author of the Month

YA author Rachael Bell-Irving uses pre-marketing to grow following, knowledge and experience for launch

rachael

We’ve all heard the saying ‘practice makes perfect’ at one time or another, and book marketing is no exception. So when Tellwell author Rachael Bell-Irving decided she was going to publish her first book – Demons at the Doorstep, she immediately began exploring and experimenting with marketing in preparation for her book’s release.

First, she embellished her online author presence with a Facebook Page and website, and began to establish a voice through social media and a blog. While she knew it was important to be on multiple online platforms, Bell-Irving decided to focus on the tool she felt most comfortable with: Instagram.

She did her due-diligence researching effective hashtags and exploring community spaces like “Bookstagram.” As she began to post content, she started to pick up on some of the nuances. Beyond the importance of imagery, Bell-Irving discovered the value of allowing your personality to come through.

insta-post-4-personal“People like to know who you are behind the scenes and behind the screen,” she says.

Some of her most well-received content on Instagram has been posts of herself – whether they were related to the writing process or not. Even online, the reading community seems to appreciate a personable, humanistic approach to brand awareness.

Another advantage of the pre-marketing process for Bell-Irving was getting a better sense of her genre and her target audience. Prior to exploring the literary community on social media, she didn’t realize her writing is tailored to young adult readers.

Having learned that, she found her approach online shifted to accommodate the interests and habits of YA readers specifically. The most prominent thing she discovered was the strength of the community she had become a part of through her writing. Not only are YA readers and writers extremely interactive with one another, but being genuinely invested is quintessential to building support within the community.

The concept of “being a reader as much as a writer” goes a long way, Bell-Irving explains. So, she started to get back into reading again to really immerse herself with her audience.

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Tellwell Books Tellwell News

Tellwell celebrates some of our author’s 2017 publishing accomplishments!

2017 was a great year for many of our authors! Huge congratulations to all who self-published a book last year. Here are just a couple of the authors who have inspired us with their 2017 publishing accomplishments:

 

Don Levers

lootAuthor of Loot for the Taking

After publishing his first book in the late spring of 2017, the author spent the rest of the year travelling throughout British Columbia and Alberta on a book tour which included stops in Kelowna, Kamloops, Victoria, Vancouver and Edmonton. He received quite a bit of publicity along the way, and was interviewed on the CBC’s The Early Edition in September. Most recently, Levers was asked to appear in the Vancouver Public Library’s Annual Report. The author’s persistence when it comes to building relationships with the literary community has lead to his continued success both with events and signings and publicity. For more on Don Levers, visit his website: http://www.lootforthetaking.com/, or follow him on Facebook: @DonLeversAuthor.

 

Deborah Kane

tempestAuthor of the Fifth Dragon Series

Not only did the author publish the first 3 books in the Fifth Dragon Series in 2017, but the series is also now available for Chapters, Indigo, and Coles bookstores across Canada to order directly through Ingram! The author worked hard to develop a rapport with Indigo and its affiliates and the combination of book sales, good reviews, and consignment in some of her local bookstores led to the wholesale agreement.  Kane is currently working on her next book, and we look forward to seeing what 2018 has in store for this author. For more, visit her website: http://www.dkanebooks.com/ or follow her on Twitter: @dkanebooks.

 

Philip Wilson

librarianAuthor of The Librarian

Wilson used a combination of professional book reviews, online advertising, print advertisements and consignment to grow his brand and readership in 2017. His commitment to continued marketing efforts and his willingness to try new tactics, led to a spike in e-book sales and Goodreads ratings leading into 2018. Wilson has also been featured in the Huffington Post twice, most notably as part of IndieReader’s Best Reviewed Books of 2017. The author will be publishing his second book, Songs for Lucy, with Tellwell this spring. For more on Philip Wilson, visit his website: www.philipmwilson.com or follow him on Facebook: @authorphilipwilson.

 

 

We’re excited to begin another year of self-publishing and look forward to seeing what 2018 has in store for our authors!

 

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Author of the Month

Winston Schroeder combines Santa and social issues in his satirical graphic novel, Elf Wars: The Battle for Santa’s Village

Know someone who is a fan of Christmas and politics? Elf Wars: The Battle for Santa’s Village is a graphic novel where the two subjects merge into one hilariously dark story. The novel was written by Tellwell author Winston Schroeder and illustrated by Logan Miller.

The 31-year-old writer grew up in Saskatchewan but has been living in Vancouver for the past 10 years. In 2015, he graduated from the Langara College Film Arts program where he studied screenwriting. While working odd jobs on the West Coast, Schroeder says he has dedicated some of his time attending L.A. pitch fests trying to pitch his screenplays. Although there was some interest in his work, it would ultimately fizzle out. Instead of waiting for others to collaborate with his content, Schroeder teamed up with one of his childhood friends and started their first project together.

“I’ve known [Miller] since the first grade. He’s always been a great artist and he pursued his passion and I kind of pursued my writing,” says Schroeder. “We lost touch for several years honestly but we always knew each other. And then we came back years later and decided to work on a project together.”

elfwars

Although the political undertone of the graphic novel may reference the current political environment in the United States, Schroeder says he began the writing process during the Obama era but later revised his work to parody current events. “I was pretty influenced by the American political climate and how publicly tumultuous it is,” he says. “Plus, I’ve always enjoyed Christmas and Rudolph the red-nosed reindeer from the 1960s. It’s one of my favourite holiday stories and I thought that if I could fuse real world politics with a fantasy world, that would be fun and interesting.”

elfwarsspread

With the first one published just in time for Christmas, Schroeder says he has already completed the sequel. Although it is not a continuation of the first graphic novel, it continues to highlight American issues using the same characters and festive holiday setting. In addition, readers will be exposed to a new villain and a new obstacle. “I kind of like to do parodies of social issues in America,” he says. “This one deals with a lot of police brutality in America and terrorism but done in a satirical, comedic way. It’s underlining social issues but done in a ridiculous way with Christmas elves and snowmen.” The second installment is titled Elf Wars 2: White Powder, and the author hopes to have it available for comic book lovers by Christmas 2018.

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Tips & Tricks

How to use Christmas to bring your book sales back to life!

It’s that time of year again where Christmas decorations are going up and people are getting in the holiday spirit. Malls are packed as people are shopping for their loved ones. As an author, you may think that this will be a profitable time for book sales, however, it can be challenging.

There are so many promotions on various items and books that are being marketed, therefore, your book may go unnoticed in the storm. Although difficult, there is the potential to make the most of the Christmas season and be extremely successful. You could even bring your book sales back to life! You may find the perfect holiday niche market, network, and/or promoting outlet that becomes a great source to boost your book. You know that it would make an amazing gift, so why not persuade others of that too!

Giant Christmas tree in shopping mall

Use these tips to crush your Christmas sales:

  • Use your network to push your book sales. Your friends and family are your biggest supporting base, therefore, why not get them to help you? If your friends have events that they are going to ask if you can attend to promote your book. If silent auctions are going on, ask to place your book in it. Of course, you don’t want to step on anyone’s toes or be that person that “only talks about their book.”
  • Offer holiday promotions to increase sales traction. Take a look at these tips to see how to effectively launch an online book giveaway. Consider investing in some online advertising as well, to increase your book’s visibility as people are shopping for gifts. For more on advertising options, check out these Tellwell tips.
  • Social media is your friend! Use it as much as you can to get your book out there. Find hashtags that gain followers and likes. Once you have found these, keep using them on every post. It also helps to tie your book into the Christmas season, by posting about how it makes a great holiday read, or adding visuals that tie your book into a Christmas setting.
  • Take advantage of events! Christmas is a time where people are constantly socializing and going to events. Try to go to as many events as you can to increase your networking opportunities. You never know who you are going to meet. Consider craft fairs and other community-related opportunities to optimize in-person sales.
  • Start early! Don’t wait until mid-December to promote your book. Start as early as you can. Keep in mind, bookstores finalize their events and inventory as early as September, so while it may seem ridiculous, consider developing an initial plan late summer, and begin liaising with literary contacts early fall. Proper planning will help you execute great promotion and marketing tactics.
  • Be easy on yourself! If you don’t reach your goals for Christmas sales, just remember that it is a really tough time and competition is high. Everything will settle down in the New Year and you will be able to get back to longer term marketing strategies.

Christmas is a wonderful season to reconnect with old friends and family, therefore, you may find the holiday season to be a better time to revise your plans, focus on writing, and get ready to pursue more marketing tactics in January. Whatever you decide to do, enjoy your holidays and take some time to revitalize and cultivate new relationships that can carry forward into the new year.

Happy Holidays from everyone at Tellwell!

 

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Guest Post Meet the Team

Guest Post: Publishing Consultant Mitchel Anderson celebrates two years at Tellwell

img-20171024-wa0006What brought me to Tellwell at first was my determination to have a career in books and literature. As soon as I could reliably make my way through a novel at a young age, I would be asking for a new book every week until I had amassed what is a small library. The value of a good book was never lost on me which can be heard in stories my family would tell about how particular I was about the condition of my books. This carried me through my English Literature degree from York University in Toronto where I had the pleasure of arguing about the meaning of books with people much smarter than myself.

What drew me to Tellwell specifically was the different perspective we take to publishing in general. While authors I have known would lament about the difficulties of finding a publisher I would always ask why they didn’t self-publish, but the logistics never seemed to make sense for them. When I first arrived here at Tellwell and spoke to our founder Tim Lindsay, I realized the rare opportunity we had to put the freedom and control back in an author’s hands and help contribute to the global body of literature.

Coming in at the ground floor I had rare opportunities to be heard in the development of our company and I have always made it my responsibility to listen to the feedback we receive from our authors about their experiences here and elsewhere and use that to help shape our direction going forward. My favourite parts of my job are listening to our authors discuss their projects and being able to step in with my expertise to show them that what was previously an intimidating venture is actually very approachable as long as you have clear information and the right team.

At the end of the day, I firmly believe that creator-owned fiction and nonfiction is the only way to guarantee a diverse and lively discussion in literature. If every author listened to rejection and never took a chance on their vision, we would never have seen the likes of Dr. Seuss nor would we have the influential The Joy of Cooking, which was originally self-published during the Depression and used as a proof of concept for further consideration with traditional publishers. This is a route many of our authors take here at Tellwell and we do everything in our power to make sure they are situated in the best possible way to do so.

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