Tag Archives: publishing consultant

Meet the Team

Tellwell Publishing Consultant Apple Bertulfo shares the value of creative control and trusting your publishing team

Lastly, don’t procrastinate. If your dream is to become a published author, then make it happen.

– Apple Bertulfo, Tellwell Publishing Consultant

Tell us about your role at Tellwell.

As a publishing consultant, my role is to provide intuitive guidance and support to all authors who want to publish their books. I cover all the details necessary to turn their manuscript into a professional book. I help authors identify their publishing goals, know what they want for their books and then discuss together the steps toward reaching those goals.

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Meet the Team Tips & Tricks

What to ask before you begin your self-publishing journey – advice from Tellwell publishing consultant Ejay Co

Ejay, tell us about your role at Tellwell.

My role in a nutshell is to introduce authors to the world of self-publishing. I help with the process of identifying an approach to move forward, selecting processes and services that would fit their needs, and setting the foundation for their expectations about the process. I see myself as a pilot helping authors navigate their way to the destination they have selected. 

What do you enjoy most about working with authors?

As a bookworm, hearing about an author’s writing process is always fascinating. It amazes me how much work goes into each book an author writes. Hearing stories from authors who wrote their book over several decades, and others that have been completed over a couple of weeks is a manifestation that there is no “standard” process for writing a book. These conversations are always the best part of the job.

What advice do you have for authors who are considering self-publishing a book?

I understand just how much work and love is poured on to every page an author writes and I think, ultimately, authors would expect the same amount of dedication from the team in charge of developing their books.

I assume it’s a relief for authors to know that they can get all the professional help they need while still keeping a level of creative control over their book, and keeping their full copyright ownership is just the cherry on top. 

If you decide to take the route of assisted self-publishing, where you partner with a self-publishing company, ask about their company culture. It’s essential. You’ll be working with the team for a significant period of time and it’s important to consider the dynamics of the team you’re working with. This helps ensure that you’ll feel comfortable throughout the process which makes completing your book a lot more fulfilling in the end. 

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Meet the Team

The one question you should always ask any self-publishing company – advice from Tellwell publishing consultant JH (John Hendrick) Abella

1. Tell us about your role at Tellwell.

If Tellwell was a clinic, a publishing consultant would be the doctor. First, we ‘assess’ your needs as an author and the requirements of your book project. Second, we ‘diagnose’ and match your project to a set of services that we offer. Thirdly, we ‘prescribe’ and recommend the most fitting set of services that would help accomplish your publishing goals and provide solutions to your author needs. And lastly, we ‘educate’ and impart our knowledge to you as experts in the field of self-publishing, all for the ultimate goal of giving you a positive and pleasant journey towards becoming a published author. 

2. What do you enjoy most about working with authors?

Apart from the sense of triumph, I feel after seeing my authors achieve their life-long dream of publishing their book, it would be the process itself – the consultation. Every conversation is both a surprise and a learning experience. You never know who you’re talking to next and their story. You can go from smiling ear-to-ear after hearing a sweet coming-of-age novel to getting your mind blown by a Chinese government-taking-over-the-world conspiracy story. Either way, it is never a bore!

3. What advice do you have for authors considering self-publishing their book?

Nothing beats the sense of relief as a result of an informed decision. That’s why I always tell my authors to spend time gathering information about the self-publishing industry. Ask questions, read literature and never hesitate to reach out to a publishing consultant. Above all, I always tell my authors to believe and have faith in themselves and in what they have written. 

4. What is one question you encourage authors to ask any assisted self-publishing company they are considering working with? 

I encourage authors to ask the company what their royalty structure looks and to break it down in detail. Ask, dissect and scrutinize even the smallest details of a company’s royalty structure. This will help you understand and realize what the company has to offer you in terms of returns in the long run.

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Meet the Team

Meet publishing consultant Philip Grey and hear the most common misconception he encounters in the self-publishing industry

1.    Tell us about your role at Tellwell. 

As the first point of contact, I am building a strong working relationship with new and existing authors in order to understand, manage and successfully deliver their publishing objectives.

2.    What do you enjoy most about working with authors?

My absolute favourite part of the job is when somebody tells me I’ve helped them fulfill their dreams of becoming a published author. I love the idea of bringing a smile to someone’s face.

3.  What is your work experience outside of Tellwell? 

Before joining Tellwell, I worked with a couple of self-publishing, client service and technical support companies. In total, I have around 10 years of sales experience in multiple publishing companies, two years in technical support and about five years in client service.

4.    How would you describe your personality?

I am a problem-solver by nature and my immediate goal when I speak to my authors is to resolve their questions and concerns as quickly and as efficiently as possible.

5.    What is the biggest misconception authors interested in self-publishing have about the industry? 

Self-publishing is still shrouded in misconception despite being an established industry. One of the biggest misconceptions is that “a self-published book is harder to market.” The challenges of marketing any book, self-published or traditionally published, are mostly limited to the author’s time and budgetary constraints as well as their marketing savviness. Social media and reader-focused platforms such as Goodreads make it easier to get the word out directly to your niche market. Tellwell’s marketing team will work with authors to fill in their knowledge gaps, and empower them with an understanding of the best marketing practises for their book. We execute a number of elements in their marketing plan to help generate new readers, reviews, publicity, and a social media presence. 

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Meet the Team

The most common misconceptions authors have about self-publishing – Q&A with publishing consultant Maria Brown

You don’t just want to self-publish. You want to self-publish well. Make sure your self-published book stands out from the crowd.

1. Tell us about your role at Tellwell.

As a publishing consultant, I am the author’s first point of contact with the company. It is my role to help authors understand the publishing industry, the publishing process, and help them make smart decisions to achieve their publishing goals.

2. How would you describe your personality?

I’m a problem-solver by nature, and I would like to describe myself as a positive person. I bounce back quickly from negative thoughts and always look for the silver lining in situations.

3. Describe your approach to working with authors.

I keep it simple. My approach is personal. I consider myself a guide to authors navigating the world of publishing.

4. What publishing advice do you have for authors considering self-publishing?

You don’t just want to self-publish. You want to self-publish well. Make sure your self-published book stands out from the crowd.

Get your book edited. Hire a professional editor. You don’t have to accept every single change. At the end of the day, it’s your book but at least consider the feedback.

Have a book cover that converts! A high-quality book cover is the most important element to get readers’ attention. It is what readers first see and will immediately determine whether they want to pick up your book or not.

Be realistic. Success doesn’t happen overnight. It takes dedication and patience.

5. What is one of the most common misconceptions authors have about the self-publishing process? 

That it is just for vanity. All I can say is self-publishing can be tough, but a necessary alternative to traditional publishing as it gives small voices a chance to grow loud. Many of the big names that float around now got their start with self-publishing. They are proof that going this route now can lead to greater things down the line. Self-publishing costs money upfront, but if writing truly is your passion, then this venture is worth every penny. Hobbies cost money. Startup businesses cost money. Writing is both a hobby and a business. Tellwell makes sure that every penny an author spends is a penny invested in a legacy they can be proud of.

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Guest Post Meet the Team

Guest Post: Publishing Consultant Mitchel Anderson celebrates two years at Tellwell

img-20171024-wa0006What brought me to Tellwell at first was my determination to have a career in books and literature. As soon as I could reliably make my way through a novel at a young age, I would be asking for a new book every week until I had amassed what is a small library. The value of a good book was never lost on me which can be heard in stories my family would tell about how particular I was about the condition of my books. This carried me through my English Literature degree from York University in Toronto where I had the pleasure of arguing about the meaning of books with people much smarter than myself.

What drew me to Tellwell specifically was the different perspective we take to publishing in general. While authors I have known would lament about the difficulties of finding a publisher I would always ask why they didn’t self-publish, but the logistics never seemed to make sense for them. When I first arrived here at Tellwell and spoke to our founder Tim Lindsay, I realized the rare opportunity we had to put the freedom and control back in an author’s hands and help contribute to the global body of literature.

Coming in at the ground floor I had rare opportunities to be heard in the development of our company and I have always made it my responsibility to listen to the feedback we receive from our authors about their experiences here and elsewhere and use that to help shape our direction going forward. My favourite parts of my job are listening to our authors discuss their projects and being able to step in with my expertise to show them that what was previously an intimidating venture is actually very approachable as long as you have clear information and the right team.

At the end of the day, I firmly believe that creator-owned fiction and nonfiction is the only way to guarantee a diverse and lively discussion in literature. If every author listened to rejection and never took a chance on their vision, we would never have seen the likes of Dr. Seuss nor would we have the influential The Joy of Cooking, which was originally self-published during the Depression and used as a proof of concept for further consideration with traditional publishers. This is a route many of our authors take here at Tellwell and we do everything in our power to make sure they are situated in the best possible way to do so.

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Tellwell News

Meet publishing consultant Scott Lunn as he answers your self-publishing questions

scott-and-jess

1. What advice would you give to authors who want to self-publish?

The advice I give to anyone who’s going through this for the first time is be diligent in your research and shop around. Find out about the companies, look deeper into them than what is on their website and when you’re talking to them, ask specific questions. Ask about their policies on royalties, printing rates and what kind of transparency they have when it comes to who’s going to be working with you on the project.

These are all really important factors as you enter into the publishing process.  There is an investment required by authors to move forward, so there’s really no room for error when choosing which company to work with to bring your book to market.

2. What is a common misconception authors have about self-publishing?

One of the common misconceptions is that their book is going to land on shelves of bookstores across Canada and around the world. Another is once they sign up and their book is available for sale, they want to know what we are going to be doing to market their book and make sure that the whole world is aware that it’s there.

It’s important for authors to understand they need to be willing to put in some effort in promoting and marketing their book. A book is like a brand and authors have to put in the work to build their brand. It should be a fun process. With all the tools available at our disposal these days, marketing and promoting can be really creative and enjoyable, and of course, we can certainly help immensely in that regard, but their involvement is imperative.

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