Tag Archives: publicity

Tellwell Books

Tellwell Authors in Bookstores

9781773700342Grant Patterson

Back in Slowly
 
Available at Indigo Bay & BloorChapters Burnaby, Chapters Pinetree in Coquitlam, and several other locations throughout the Lower Mainland in B.C. For more information, visit his Facebook page.

 

 

 

9781773701202A.E. Outerbridge

Liornabella

Available at Bryan Prince Bookseller in Hamilton, A Different Drummer Books in Burlington, and Janco Books  in Las Vegas. For more updates, check out her Facebook page.

 

 

 

9781773702216Tanya Sood

She Has Risen

Available at Chapters Waterloo and Words Worth Booksin Waterloo. For more, visit her Facebook page.

 

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Guest Post

Getting your novel on Amazon is just the beginning by Philip Wilson

Guest post – by Tellwell author Philip Wilson

I had The Librarian on my hard drive for many years, and never got around to doing anything with it. Although I learned you can self-publish directly on Amazon, it seemed to require a fair amount of effort – special formatting, cover design, etc., that I wasn’t inclined to do. Then I discovered Tellwell. Their website said they’d handle all of the detail required to make The Librarian available on Amazon, Chapters and Barnes & Noble – both in hardcopy and e-book version for a set fee – and I’d keep 100% of the royalties. (I didn’t expect the royalties to amount to much – but I liked the gesture.)

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The fact that Tellwell was a small start-up company based in Victoria, BC, caused me some concern, but I decided to give them a shot; and they’ve been absolutely fantastic. The Librarian is now available on Amazon, Chapters and Barnes & Noble. Not only did Tellwell make the process easy, they actually made it fun. They’ve got great people and really took an interest. Like all first time self-publishing authors I’m sure, I had a lot of questions, but they patiently walked me through the process.

When I started out, I assumed that once the novel was available on Amazon, I was finished. With the millions of people on the site everyday, I assumed at least a small percentage would see it, like the plot and decide to spend at least a buck for the e-version. All wrong. Initial sales were negligible. I’ve now learned that if you really want people to buy your book, getting it on Amazon is just the first step. You have to market it, which means getting reviews, doing giveaways, getting into bookstores and so on. I’ve now been working with Tellwell on marketing for eight months since my novel was first on Amazon. Sales figures are starting to show some growth, but more importantly the entire process has been fun, educational and rewarding.

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I don’t look at marketing as an investment for a single book but rather an investment in writing. Writing is completely different than the career I had (finance and math) but I’m having a lot of fun with it. I’d like to sell more books, but as long as I’m enjoying it – both the writing itself and the marketing process – I intend to keep at it.  I’ve now written a second novel, Songs for Lucy, and I believe that the more sales momentum and recognition I can win for The Librarian, the easier it will be to launch Songs for Lucy.

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Author Success - In the media, awards, reviews

Authors in the Media

Antoine Rahil

www.antoinerahil.com

Author Antoine Rahil spoke with the Oakville Beaver about his journey as an exile from Jerusalem, to the prosperity he found in Canada. Read the story here.

 

Don Levers

www.lootforthetaking.com

Levers recounts the 1977 Vancouver heist that inspired his book Loot for the Taking with The Early Edition’s host Rick Cluff. Listen to the interview here.

 

Charles Louis de Bourbon

Charles Louis de Bourbon tells the host of Global Morning, Jeff McArthur, about his ties to Louis XVII and how DNA can prove the king’s son survived prison. Watch the interview here.

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Tips & Tricks

The Key to Standing out as a Self-Published Author: Book Marketing

You’ve finally done it – your copy has been meticulously edited, you’ve spent too many hours tweaking the design of your book jacket, and now your book is ready for distribution – you’ve published your book.

But just when you’re about to get that freshly-printed, new book in your hands, someone says it. It creeps up on you, making the hair on the back of your neck stand up, your stomach tightens and a wave of uncertainty hits you; then someone asks you the question: “How are you going to market your book?”

Abstract book store blurred background with colour bokeh in shopping mall book store.

It’s okay, breathe.

It’s a long, labour of love getting your book published. It’s a monetary and time commitment. So why then, after going through the editing process, the tedious design process, and setting up distribution, do you need marketing for your book?

Well, the reality is, when you decide to self-publish, you’re involuntarily signing up to be your own publicist (unless of course you actually hire a publicist). Much like the term suggests, being a self-published author means a good portion of your book sales are going to be dependent on the effort you put into book marketing.

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Author of the Month

Don Levers talks book marketing – Masterminding the perfect strategy for success

don-levers-author-headshotIn January 1977, five men tunneled through steel and concrete to break into the Vancouver Safety Deposit Vault. The men pilfered more than 1200 safety deposit boxes and stole millions of dollars in jewelry, gold bars, and cash. It was a perfect crime. Except, when staff at Vancouver International Airport noticed that the men’s luggage was exceptionally heavy, they called the police. The men were arrested. The perfect crime a flop.

This is the true story that inspired Don Levers to begin to write his novel, Loot for the Taking. “The idea of these professional criminals who staged the perfect crime with an imperfect getaway wouldn’t leave me,” said Levers.  He began writing the novel in 1987 and last year, with encouragement from his family, Levers sat down to finish his book. “It took a solid year of writing, re-writing, editing, re-writing, and more editing to reach the finish line,” said Levers.

There are a lot of parallels to publishing a book and planning the perfect crime. You can write the best book on the planet, but if you don’t take steps to make sure your getaway (marketing plan) is solid, you’ll be grounded in terms of book sales. Which is why Levers decided to make book marketing his primary occupation. “It’s a lot of work but if you enjoy it, it’s not a job,” he explained.

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Author of the Month

How Tellwell author Angela Campagnoni is using social media to gain exposure and publicity

angela-campagnoni-2017-head-shotAfter losing her beloved father at a young age, Angela Campagnoni set out to write a book that helps children going through similar devastating losses.  In March, she published I Want to See My Papa, a touching, illustrated book to help children understand loss, bereavement and healing through love and acceptance.

Writing was a self-healing process for Campagnoni, but the real journey had just begun. “It’s a lot of work, once you hit marketing,” she admitted.

Campagnoni was fortunate to already have a strong social media following on Facebook, Twitter and Instagram, from her work in the fashion industry. Even with her pre-established networks, she still considers the online marketing to be a fulltime job.

“If you don’t have a social media presence already, start it early, early, early,” she said. “Even with my amount of social media, I still felt like I was late. It’s hard when it’s your first time because you don’t know what you should share, and what you can share.”

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Tips & Tricks

Using NetGalley to Market Your Book

 

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One of the biggest challenges as an indie author is gaining exposure, so your book doesn’t get lost amongst the millions of other titles listed on Amazon and other online retailers. Getting book reviews is one of the best ways to gain some initial publicity, especially for fiction authors.

NetGalley is an online marketing and publicity tool used to gain readers who will read and review e-books. Authors use this as a portal to provide digital files to an online community of more than 310,000 ‘professional readers’ including bloggers, book reviewers, media professionals and booksellers. Many bookstore buyers, librarians, and well-established book bloggers subscribe to NetGalley as a source for new titles to review and/or buy. It is open to Canadian, US, UK and Australian markets.

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