19 posts
We’ve all heard the saying ‘practice makes perfect’ at one time or another, and book marketing is no exception. So when Tellwell author Rachael Bell-Irving decided she was going to publish her first book – Demons at the Doorstep, she immediately began exploring and experimenting with marketing in preparation for her book’s release. First, she…
As a first time author it can be daunting stepping out with your story and trying to successfully earn money selling your book. Here are three tips to help increase book sales before your book hits the stands. Always check your blind spots Authors, who have spent so much time in the process of writing…
In a digital age, it should come as no surprise that in addition to designing, publishing and marketing their books electronically, authors can also take their book tours to an online interface. Imagine executing a series of tour stops right from the comfort of your own home. Sounds too good to be true right? While…
Once you’ve created an author website, you may be wondering what content to include and how to use it to gain more online traction. One of the best ways to do this is by starting your very own blog! A blog is a web page that is regularly updated with informally written articles, usually centered around…
You’ve finally done it – your copy has been meticulously edited, you’ve spent too many hours tweaking the design of your book jacket, and now your book is ready for distribution – you’ve published your book. But just when you’re about to get that freshly-printed, new book in your hands, someone says it. It creeps…
In January 1977, five men tunneled through steel and concrete to break into the Vancouver Safety Deposit Vault. The men pilfered more than 1200 safety deposit boxes and stole millions of dollars in jewelry, gold bars, and cash. It was a perfect crime. Except, when staff at Vancouver International Airport noticed that the men’s luggage was exceptionally heavy,…
More than 2.34 billion people are using social networking, and there are more than 3.6 billion internet users worldwide. Online marketing is integral to building your author platform to reach your target markets and promote your book. One of the best ways to boost your online presence is advertising. As an independent author, you may…
As an independent author, having an ebook edition can be integral to book sales. Indie ebooks control somewhere between 10% and 20% of the publishing market, so maximizing your online e-book sales should be part of your marketing plan. BookBub is a well-established email service, notifying subscribers of discounted ebooks. It was originally designed to…
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Tens of millions of passionate readers use Goodreads to search for new books, read and write reviews and connect with authors and other readers. Unlike other social media platforms, this one is exclusively dedicated to reading enthusiasts! It’s the perfect platform to promote your book and build your reader fan base. Becoming a Goodreads author comes…